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Great Wall Motor Company Limited (hereinafter referred to as "GWM") is a world-renowned SUV and pickup manufacturer. It was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By the end of 2018, its assets had reached 111.8 billion yuan.
GWM owns four brands, which are HAVAL, WEY, ORA and GWM Pickup.
The products cover three categories: SUV, passenger car and pickup. With over 70 holding subsidiaries, GWM has more than 59,000 employees. On July 10, 2018, GWM and BMW Holding B.V. formally signed a joint venture agreement to establish Spotlight Automotive Ltd.
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In the Chinese market, GWM SUVs and Pickups have been the sales leader for many years consecutively. Moreover, on an international scale, GWM is one of the first Chinese auto enterprises to go global. GWM began to export vehicles in 1998, including SUV and pickup. So far market layout has been completed in more than 60 countries and regions. By the end of 2018, GWM had more than 400 overseas networks covering regional markets such as Russia, South Africa, Australia, the Middle East, Africa, South America and Asia Pacific, with total overseas sales of more than 600,000 units.
GWM incorporates the concept of “Focus, Dedication, Specialization” to create brand advantages in its categories, establishes a professional brand image with leading sales and more world-class models, and aims to build leading brands in its categories
GWM incorporates the concept of “Focus, Dedication, Specialization” to create brand advantages in its categories, establishes a professional brand image with leading sales and more world-class models, and aims to build leading brands in its categories
GWM incorporates the concept of “Focus, Dedication, Specialization” to create brand advantages in its categories, establishes a professional brand image with leading sales and more world-class models, and aims to build leading brands in its categories
GWM has the HAVAL Technology Center with five functions including R&D, production, testing, modeling and data processing. GWM has realized the R&D layout of vehicles and parts and made a qualitative leap in terms of R&D strength. In the future, it will invest 30 billion Yuan to build global R&D systems and form cutting-edge advancement in active and passive safety technology, intelligent interconnection, automatic pilot and other aspects. GWM’s technical strength has also been widely recognized. It has been jointly identified as "state-recognized technology center", "unit with postdoctoral program" and "national innovative enterprise" by five ministries and commissions such as the National Development and Reform Commission and the Ministry of Science and Technology.
With the philosophy of "improving little by little everyday", advanced corporate culture and an outstanding management team, GWM has created a distinctive business and management style, the business quality of which is leading in the domestic automotive industry.
The development potential of GWM has been recognized on a global scale. For many times, GWM has been listed among "China's Top 500 Enterprises", "China's Top 500 Machinery Manufacturers" and "China's Top 500 Industrial Enterprises". It also has been listed in the “The Best of Asia-Pacific’s Biggest Listed Companies”, “Forbes Global 2000”, “Fortune China 500s” and “BrandZ Top 100 Most Valuable Chinese brands” for years. GWM has been honored as a "recommended export brand" by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and a "national vehicle exporter" by the Ministry of Commerce and the National Development and Reform Commission. It is the first Chinese auto enterprise among the members of Hydrogen Council.
In recent years, GWM has raised its service to brand level and established a marketing strategy with "customer satisfaction" and "market leadership" as the main objectives. Based on the innovation and reform of marketing services, it makes full use of manpower, financial resources and material resources to improve services which are beyond "customer satisfaction".
After years of high-quality operation, GWM has been leading in the aspects of sales volume and brand image. Its sub-brands are gradually moving towards the high-end, with ever increasing technology development and added value. Its products have independent core technologies and ultra-high cost performance, enhancing products with multiple specifications and varieties.
GWM has the HAVAL Technology Center with five functions including R&D, production, testing, modeling and data processing. GWM has realized the R&D layout of vehicles and parts and made a qualitative leap in terms of R&D strength. In the future, it will invest 30 billion Yuan to build global R&D systems and form cutting-edge advancement in active and passive safety technology, intelligent interconnection, automatic pilot and other aspects. GWM’s technical strength has also been widely recognized. It has been jointly identified as "state-recognized technology center", "unit with postdoctoral program" and "national innovative enterprise" by five ministries and commissions such as the National Development and Reform Commission and the Ministry of Science and Technology.
GWM has the HAVAL Technology Center with five functions including R&D, production, testing, modeling and data processing. GWM has realized the R&D layout of vehicles and parts and made a qualitative leap in terms of R&D strength. In the future, it will invest 30 billion Yuan to build global R&D systems and form cutting-edge advancement in active and passive safety technology, intelligent interconnection, automatic pilot and other aspects. GWM’s technical strength has also been widely recognized. It has been jointly identified as "state-recognized technology center", "unit with postdoctoral program" and "national innovative enterprise" by five ministries and commissions such as the National Development and Reform Commission and the Ministry of Science and Technology.
With the philosophy of "improving little by little everyday", advanced corporate culture and an outstanding management team, GWM has created a distinctive business and management style, the business quality of which is leading in the domestic automotive industry.
The development potential of GWM has been recognized on a global scale. For many times, GWM has been listed among "China's Top 500 Enterprises", "China's Top 500 Machinery Manufacturers" and "China's Top 500 Industrial Enterprises". It also has been listed in the “The Best of Asia-Pacific’s Biggest Listed Companies”, “Forbes Global 2000”, “Fortune China 500s” and “BrandZ Top 100 Most Valuable Chinese brands” for years. GWM has been honored as a "recommended export brand" by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and a "national vehicle exporter" by the Ministry of Commerce and the National Development and Reform Commission. It is the first Chinese auto enterprise among the members of Hydrogen Council.
In recent years, GWM has raised its service to brand level and established a marketing strategy with "customer satisfaction" and "market leadership" as the main objectives. Based on the innovation and reform of marketing services, it makes full use of manpower, financial resources and material resources to improve services which are beyond "customer satisfaction".
After years of high-quality operation, GWM has been leading in the aspects of sales volume and brand image. Its sub-brands are gradually moving towards the high-end, with ever increasing technology development and added value. Its products have independent core technologies and ultra-high cost performance, enhancing products with multiple specifications and varieties.
With the philosophy of "improving little by little everyday", advanced corporate culture and an outstanding management team, Great Wall Motors has created a distinctive business and management mode, the business quality of which is leading in the domestic auto industry.
Since 2004, the development potential of Great Wall Motors has been widely recognized. For many times, Great Wall Motors has been listed among "China's Top 500 Enterprises", "China's Top 500 Machinery Manufacturers" and "China's Top 500 Industrial Enterprises". It also has been listed in the “The Best of Asia-Pacific’s Biggest Listed Companies ”, “Forbes Global 2000”, “Fortune China 500” and “BrandZ Top 100 Most Valuable Chinese brands” for years. Great Wall Motors has been honored as a "recommended export brand" by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and a "national vehicle export base enterprise" by the Ministry of Commerce and the National Development and Reform Commission. It is the first Chinese auto enterprise among the members of Hydrogen Council.
In recent years, GWM has raised its service to brand level and established a marketing strategy with "customer satisfaction" and "market leadership" as the main objectives. Based on the innovation and reform of marketing services, it makes full use of manpower, financial resources and material resources to improve services which are beyond "customer satisfaction".
After years of high-quality operation, GWM has been leading in the aspects of sales volume and brand image. Its sub-brands are gradually moving towards the high-end, with ever increasing technology development and added value. Its products have independent core technologies and ultra-high cost performance, enhancing products with multiple specifications and varieties.
In the future, GWM will continue to consolidate its system capability, uphold the philosophy of focus, realize professional operation and management with a more open mind and spirit, and continue building it into a global leading brand.