SO7746 : Worcestershire Way Indicator The Worcestershire Way
The reason these signs look so clean is that the path has been diverted - so they are new.
The Worcestershire Way used to follow the countryside at the foot of the Malvern Hills to the west to its south-end finish at the Hollybush car park on the A438. It has now been diverted to go over the top of the north end of The Malverns to end in Great Malvern town. I think there were concerns over the size of the very small Hollybush car park. Having walked all the old path, it seemed daft to me to route this LDP through the woodland/farmland off the hillls when there are such great views on the hills - perhaps they saw sense???