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1 day ago · The book Social Media Theory and Communications Practice by Whitney Lehmann offers a comprehensive and insightful exploration of how social media have evolved ...
4 days ago · Furthermore, the study reveals that gender moderates the relationship between PCSR and brand loyalty, particularly among women.
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4 days ago · This study employs structural equation and intermediary effect analysis to explore the mechanism through which various factors influence consumers' purchase ...
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3 days ago · The aim of the present research is to fill this gap by focusing on woke advertising and investigating how it may affect consumers' perception of woke-washing ...
3 days ago · This review provides a comprehensive guide for forthcoming research, practical applications, and educational advancements in AI-enhanced marketing. Introduction.
17 hours ago · This study aims to investigate the impact of several constructs on young customers' consumption of solar energy appliances in an emerging market by ...
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21 hours ago · This paper develops an integrated research model that distinguishes beliefs and attitudes about the system (ie, object-based beliefs and attitudes)
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16 hours ago · The use of influencers by brands for marketing communications activities is a well-established approach. On social media platforms as the sector.
5 days ago · This study explored the effects of tourists' novelty-seeking and destination satisfaction on the revisit intentions measured on short-term, mid-term, and long- ...
3 days ago · This study investigates how consumer behavior in the e-book market is influenced by electronic word-of- mouth (eWOM) and online customer reviews (OCRs).
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