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An email and printed text group were asked to rate two documents, a job application and a thank you note, on various qualities. While the content of the document had a significant effect on ratings, there was no evidence that recipients rate messages or their senders differently depending on the medium used.
Abstract. Experiment 1 examined power of email communications, compared to equivalent printed communications, to influence a recipient's behaviour.
Abstract: Experiment 1 examined power of email communications, compared to equivalent printed communications, to influence a recipient's behaviour.
Experiment 1 examined power of email communications, compared to equivalent printed communications, to influence a recipient's behaviour.
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