%0 Journal Article %1 david2004est %A David, P. %D 2004 %I Lawrence Earlbaum %J Journal of Public Relations Research %K pr practices professionalism public_relations %N 2 %P 185--211 %R 10.1207/s1532754xjprr1602_3 %T Extending Symmetry: Toward a Convergence of Professionalism, Practice, and Pragmatics in Public Relations %V 16 %X The professional values, practice, and pragmatics (3Ps) model is a framework to evaluate professional values and the practice of public relations within the context of situational pragmatics. In essence, this is a move from the two-way symmetrical model to a three-dimensional space anchored by professional values, practice, and pragmatics. The pragmatics dimension is developed from three subdimensions: threat versus opportunity, uncertainty, and perceived control. In addition, symmetry and skills have been reorganized into core professional values and professional practice, each with three subdimensions of their own.

@article{david2004est, __markedentry = {[afeld]}, abstract = {The professional values, practice, and pragmatics (3Ps) model is a framework to evaluate professional values and the practice of public relations within the context of situational pragmatics. In essence, this is a move from the two-way symmetrical model to a three-dimensional space anchored by professional values, practice, and pragmatics. The pragmatics dimension is developed from three subdimensions: threat versus opportunity, uncertainty, and perceived control. In addition, symmetry and skills have been reorganized into core professional values and professional practice, each with three subdimensions of their own.}, added-at = {2008-04-29T07:57:13.000+0200}, author = {David, P.}, biburl = {https://www.bibsonomy.org/bibtex/2f9d51fd248c8c7611354d4ae8e8b1780/acf}, doi = {10.1207/s1532754xjprr1602_3}, groups = {public}, interhash = {a1e70a6bafd15d740990e097f816e88d}, intrahash = {f9d51fd248c8c7611354d4ae8e8b1780}, journal = {Journal of Public Relations Research}, keywords = {pr practices professionalism public_relations}, number = 2, pages = {185--211}, publisher = {Lawrence Earlbaum}, timestamp = {2008-04-29T07:57:15.000+0200}, title = {{Extending Symmetry: Toward a Convergence of Professionalism, Practice, and Pragmatics in Public Relations}}, volume = 16, year = 2004 }