[PT]
Após um estudo utilizando ferramentas de branding, como tom verbal, arquétipo e brand equity, foi criado o logotipo do sindicato com um design geométrico que reflete a força e organização das indústrias representadas (metalúrgicas, mecânicas e eletrônicas).
[ENG]
Following a study using branding tools such as verbal tone, archetype, and brand equity, the union's logo was designed with a fully geometric concept that reflects the strength and organization of the industries it represents (metallurgical, mechanical, and electronic).
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Service: Visual Identity
Client: SIME
Year: 2024
Art Direction: Diego Higino
Design: Diego Higino
Folow: @estudioygyno
