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About Cozy
Cozy is a brand that's got your little ones covered! Literally! We've got the softest and snuggliest material for kids' clothes and baby clothes. From ages 1 to 10, our clothes are designed to keep your kids comfortable and stylish. And you know what? We're so confident in our quality that we bet your kids will still want to wear Cozy even after they hit double digits! So go ahead, invest in Cozy and watch your kids fall in love with the comfort and coziness of our clothes, whether they're 1 or 11!
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The Mission
I tackled the challenge of designing a new identity brand for kidz clothes targeting children aged 1 to 10. The name "Cozy" was chosen to represent the comfort and warmth children seek in their clothing. To create a unique illustration style, I adopted a joyful art direction, incorporating vibrant colors, bold shapes, and playful designs.
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The Vision
The illustrations I developed for Cozy are a delightful blend of whimsy and modernity, featuring dynamic characters, lively patterns, and joyful pets. The brand's identity is child-friendly and accessible, with playful yet legible typography and intuitive interfaces. Overall, Cozy invites young adventurers to embrace comfort, style, and imagination in a tailored world.
