Belga Café - Brand

The project developed for Belga Café was a rebranding effort to modernize and attract a wider audience while preserving the brand's identity and values. Incorporating the owners' preference for purple presented a challenge, but a new color palette was developed with purple balanced by sand and lead. New graphic pieces, such as the logo, business cards, and packaging, were developed to convey the new visual identity. The project was approved on the first try, demonstrating the effectiveness of the strategy. The project aimed to bring a new visual identity to Belga Café while preserving its values and identity.