Fair Ground Rebrand

For this project I was asked to rename and rebrand a local community activist group known as ACE, Alternatives for Community Environment. ACE is group that fights against environmental racism in low income urban areas. The organization has a strong message one that deserves to be heard, something their current brand wasn't doing for them. I choose the name Fair Ground encompassing the idea that all land should be treated equally no matter the social structure. I choose the heavy red and black color to stress the urgency of the issue and to give people the feel of a all to duty to act now. I created the new logo you see here along with 3 business card options, two letterhead options and a layout for the home page of their new website.