Flè Cacau & Oliva

Flè Cacau & Oliva Flè is Brazilian brand that produces artisan chocolate truffles and bars. They combine a high quality chocolate, olive oil and organic ingredients with their own philosophy. Flè means flower, symbolically a gift to their customers. “Flowers are the mark of spring, a sign of renewal, awakening and rebirth.” Symbol is based on the shape of a flower of the olive tree. The final sign is a combination of the first name letter (f) and flower symbol. Logotype was inspired by the organic forms of plants and leaves. Smooth natural lines will be associated with the natural origin of products. One of the main elements of identity is the illustration of cacao branch. It has modular construction and could be reassembled from the simple parts.