Brand Identity Design
Balena
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Balena was an Italian-inspired restaurant focusing on foods sourced from the farms of the Midwest. Its beverage program showcased wines from all of Italy and amaro-based cocktails offered on a 1-to-10 scale of bitterness.
True story designed Balena’s brand identity, including the logotype and chef’s chop, menu design, packaging, stationery, collateral and website. The mnemonic upside-down “a” in the logo was inspired by early team discussions in which the name was voiced as either “ba-LAY-nuh” or “ba-LEE-nuh” (the former is correct.)
