Attribution that matches your bank account.

Track real-time CAC, CAC Payback, and LTV:CAC metrics at a granular level. Understand the actual impact of every marketing touchpoint in your funnel.

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Multi-Touch Attribution — Simplified

Optimize every marketing dollar.

Attribution tracks every visit, click, and dollar spent at the user and account level from acquisition to retention. It connects marketing data to real CAC Payback and LTV:CAC insights for scaling profitably.

How It Works

Attribution that actually works.

Used by 1,000+ high-growth B2B, SaaS and E-Commerce teams, Attribution transforms every touchpoint into attributable insights.

Understand which channels drive the lowest CAC and highest ROI with precision tracking. With channel-specific insights, you can allocate budget confidently and scale acquisition effectively.

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Track customer journeys from the first touchpoint to long-term retention with lifetime insights. Attribution tags every visitor and connects the dots for LTV:CAC analysis.

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Build an auditable source of truth to optimize content marketing and organic growth strategies. See how every piece of content impacts CAC Payback and long-term retention.

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Measure the end-to-end revenue impact of affiliates and partnerships with precision. Attribution connects partner-driven customer acquisition to LTV and retention metrics for better decisions.

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All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

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Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform is foundational technology for marketing programs across our portfolio.

Aaron Cort

Operating Partner @Craft

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Learn About Multi-Touch Attribution

Get actionable insights on attribution.

We know what you’re thinking: “Great, another blog.” This blog is different… why? We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.

Attribution that matches your bank account.