A Step-by-Step Guide to Custom Product Pages (CPPs)

In today’s competitive mobile app market, standing out is more challenging than ever. With users expecting personalized, relevant experiences, developers and marketers need innovative tools to capture their attention. Enter Custom Product Pages, a game-changing feature provided by Apple that empowers mobile developers to create up to 35 different versions of their app’s product page.

With custom product pages, app marketers can deliver highly targeted experiences by aligning visuals, messaging, and promotions with specific audiences, campaigns, or user intent. Whether you’re promoting a specific app feature, featuring seasonal offers, or running a high-performance ad campaign, custom product pages can help you connect with your users in a meaningful way.

This guide explores everything you need to know about custom product pages, from best practices to expert insights, common challenges, and mistakes to avoid. Let’s dive in!

Key takeaways

• Custom Product Pages (CPPs) allow mobile developers to create up to 35 tailored versions of their App Store product page, optimized for different audiences, campaigns, or regions.
• Personalized Marketing: custom product pages can showcase specific app features, seasonal promotions, or user-relevant content, improving ad alignment and overall user experience.
• Boost Campaign Performance: With unique URLs, custom product pages enhance Apple Search Ads campaigns, Facebook campaigns, and other paid user acquisition efforts by matching the App Store page to ad messaging.
• Localized Strategy: CPPs support full localization, allowing you to cater to specific markets with culturally relevant content, boosting engagement and conversions.
• A/B Testing & Insights: custom product pages offer a unique way to test visuals, messaging, and promotions, helping optimize your App Store strategy with data-driven decisions.
• Enhanced ASO Impact: CPPs indirectly influence organic rankings by improving conversion rates and user engagement, signaling relevance to the App Store algorithm.
• Proven Results: Apps leveraging custom product pages have reported significant performance improvements, such as an 8% increase in conversion rates for games and a 6.6% boost for non-gaming apps.

What are Custom Product Pages?

In essence, custom product pages (CPPs) are alternative versions of your default App Store product page, designed to target different audiences or campaigns. These pages allow app marketers to highlight different features, promotions, or content tailored to a particular user segment, search term, or advertising campaign.

An app can have up to 35 custom product pages, each with its own unique URL. For each custom product page, you can customize key elements, such as screenshots, app preview videos, and promotional text.

Key features of custom product pages

• Tailored content: Within each custom product page you can customize the screenshots, app preview video and promotional text, allowing you to showcase specific app features, gaming content, or special offers that would be interesting to certain segments of your target audience. For example, if your app has a feature for finding cheap flights and also, a feature for booking hotels, you can create a custom product page highlighting the feature for booking flights and target customers interested in this particular functionality via a paid campaign. You can do the same for another major feature.
• Only accessible via unique link: Custom product pages cannot be discovered organically on the App Store (in contrary to custom store listings on Google Play) — they are accessed only via unique URLs, making them ideal for paid UA campaigns (e.g. on Apple Search Ads and Facebook) or special promotions.
• Option to add deeplinks: You can add an app deep link to your custom product page to optimize the user experience. When users click ‘Open’ on your custom product page, the app deep link directs them to specific content in your app.
• Localization: custom product pages are fully localizable, allowing mobile developers to customize content for a specific target market or language. This is especially useful for reaching international segments of your audience with relevant messaging tailored to their needs.
• Detailed analytics: the App Store provides data on how each custom product page is performing, which is particularly helpful for app store optimization (ASO). With this data mobile developers and marketers can make data-driven decisions on how to optimize their App Store product page.
• A/B Testing: Custom product pages offer a different way to A/B test your App Store product listing. For a specific campaign you could create two different custom product pages to see which version performs better in terms of conversion rates (downloads and user engagement).

Why use custom product pages

App Store custom product pages offer a wealth of benefits that can significantly enhance your mobile marketing efforts. From optimizing acquisition strategies to improving user experience, custom product pages provide a powerful toolset to help your app stand out. If still in doubt, here’s a list of reasons why you should try custom product pages:

1. Improved user experience: Custom product pages ensure that what users see in your ads aligns with your App Store listing. This consistency creates a seamless user journey, improving the overall experience and increasing the likelihood that users will install your app and engage with it.

2. Better campaign alignment: With unique URLs for each custom product page, you can align them with specific paid UA campaigns. This ensures users land on pages directly reflecting the ads they tapped on, creating a cohesive and impactful experience.

3. Higher conversion rates: The improved user experience and better alignment with campaign messaging increases the likelihood of app downloads and will boost campaign conversion rates.

Discover how SoundCloud worked with AppTweak to improve conversion rates for their Apple Search Ads campaigns by 58% using custom product pages.

4. Overcome challenges with personalization: With custom product pages, you can showcase relevant content and features for users who have personalized ads turned off. With custom product pages, you’re able to show content that’s tailored to their search behaviour and preferences.

5. Combat ad fatigue: custom product pages also combat ad fatigue in the App Store by offering fresh creatives that capture attention and revive user engagement.

6. Enhanced analytics and insights: In App Store Connect you can find detailed performance data for each custom product page. This enables you to track, compare, and refine your strategies based on creatives and messaging that resonate most with your target audience.

When to use custom product pages

Custom product pages can be leveraged to align messaging and creative of any user acquisition campaign with the App Store product page. There are plenty of specific use cases for App Store custom product pages. Here are the most common use cases with illustrative examples.

1. Promote specific features

Use custom product pages (CPPs) to promote specific features of your app.

Bazaart, a design, photo & video app has a variety of features. But only a very small percentage of users scroll through all the screenshots, so there is a chance that some users simply never find out that the app offers what they’re looking for, and leave the page before downloading it.

To better align the App Store product page with specific audiences or messaging used in advertising campaigns, Bazaart could create different custom product pages, each highlighting a different feature such as the ability to remove people, enhance photos or create new images with AI.

2. Align your product page with the needs and intentions of customers

Language learning apps like Duolingo can effectively use custom product pages to target users interested in learning specific languages, such as Spanish, German, or Japanese, for example. The first screenshot on each custom product page can feature clear and direct messaging about the language being promoted, immediately capturing the attention of users.

Additionally, the design can incorporate elements tied to local culture, such as famous landmarks, traditional cuisine, or other culturally significant references. For example, a Spanish-focused page might include imagery of paella or the Sagrada Família, while a page dedicated to the Japanese language could highlight cherry blossoms. These localized touches create a stronger emotional connection with users and make the app feel tailored to their language learning goals.

3. Appeal to different audience segments

Fitness apps can use custom product pages to target specific audience segments more effectively. By creating separate custom product pages for each segment, the app can highlight features and benefits that resonate most with their fitness goals.

For example, for campaigns targeting mostly men, a fitness app can create a custom product page emphasizing features like strength training programs, muscle-building routines, and progress tracking for lifting. For campaigns targeting women, a custom product page focussing onguided workouts, yoga sessions, and personalized fitness plans might appeal better. Campaigns can also highlight your app benefits (e.g: creating customized workout plans, building muscles, losing weight).

Or else, take a popular mobile game like Subway Surfers. The game allows players to choose different characters, such as Jake or Tasha, each with their unique appeal. Custom product pages can be used to highlight the most popular characters individually, drawing users’ attention to the ones they might love to play as.

A custom product page featuring Jake could emphasize his relaxed look, adventurous personality, and any features tied to his gameplay. A custom product page with Tasha could showcase her vibrant style and unique traits, appealing to users who can relate to her character.

By tailoring visuals and messaging around specific characters, a game can attract a broader range of players by connecting with their preferences and creating excitement for in-game features and gameplay in general.

4. Increase relevancy during seasonal campaigns

Custom product pages are perfect for leveraging seasonality. Highlight holiday themes or seasonal updates to capture users’ attention and drive downloads during peak moments, ensuring your app stays relevant year-round.

For example, highlight a winter-themed app update during the holidays, add a red dragon to the first screenshot during Chinese New Year, or showcase major sport legends to match the buzz around major sports events like the Football World Cup, the Super Bowl, or the Olympic Games.

5. Improve user experience for special offers and promotions

Use custom product pages to align promotional campaigns and messaging with your App Store product page to increase the likelihood of someone downloading your app when landing in the App Store.

Make sure to highlight offers such as sales, in-app discounts, or one-time subscription offers in the first screenshot while respecting Apple’s guidelines. Take advantage of this opportunity for the next Cyber Monday or Black Friday campaign.

What is the difference between custom product pages & custom store listings?

Custom product pages (CPPs) on the App Store and custom store listings (CSLs) in Google Play share a common goal: to create personalized experiences for users and drive better app marketing results. While they serve similar purposes, there are a few differences:

1. Customization options

• Custom product pages (App Store): custom product pages allow you to modify screenshots, app preview videos, and promotional text. However, metadata like the app’s title, description, and icon stay the same as on the default page.
• Custom store listings (Google Play): CSLs provide a bit more flexibility. You can fully customize the app name, short and long descriptions, icon, screenshots, video and feature graphic, having an opportunity to tailor the entire listing to specific audiences.

2. Number of custom pages

• Custom product pages (App Store): Mobile developers can create up to 35 custom product pages per app on the App Store.
• Custom store listings (Google Play): Google Play allows for up to 50 custom store listings.

3. Targeting and reach

• Custom product pages (App Store): primarily designed to support paid user acquisition campaigns, as they require a dedicated URL.
• Custom store listings (Google Play): Google Play also makes CSL available via unique URL but also provides advanced targeting options to show CSLs directly in the Play Store. For example, you can create custom store listings for specific countries (rather than languages) so you can optimize your store listing for specific local preferences.

4. Align with organic keywords

• Custom product pages (App Store): As of today, custom product pages cannot be leveraged to optimize the user experience for organic search.
• Custom store listings (Google Play): Google has introduced the possibility to showcase custom store listings for organic keyword searches. You can now create a different custom store listing and have it show up for specific organic keyword searches in the Play Store.

What are the best practices for designing custom product pages?

Custom product pages were introduced a few years ago and have since become one of the most valuable tools for app marketers. We’ve compiled a list of best practices for you to rely on, helping you start off with custom product pages on the right foot.

1. Align messaging with user intent

Align your custom product pages (CPP) with user intent by starting with detailed user persona research. Gather insights about your target audience, then craft messaging that speaks directly to each persona and their specific intent. Tailor your custom product page content to resonate with different user needs for maximum impact.

For example, a language learning app can cater to students and tourists. For the student persona, they should tailor the page to emphasize comprehensive language skills, including grammar, vocabulary, and conversational practice. For the tourist persona, they should create a page that focuses on practical phrases and travel-specific scenarios that would be useful in a particular region abroad.

For a health & fitness app, a custom product page for beginners should emphasize easy-to-follow, structured workout plans, detailed instructional videos, safety tips, and recommendations to establish a consistent fitness routine. The messaging should focus on simplicity, progress tracking, and motivation to help users stay on track — all of this also reflected in the visuals (e.g., screenshots from the app, demonstrating the user interface with features). On the other hand, for advanced users, the custom product page should highlight performance-tracking tools and advanced metrics like calories burned or workout intensity. Messaging for this user persona should focus on optimizing performance, achieving new fitness goals, and offering challenges to keep them engaged

2. Leverage ASO data to research user personas

Using ASO data helps find important information on user personas you can leverage in your custom product pages. ASO managers can leverage ASO tools like AppTweak to research search behaviour and mine user reviews.

• Leverage search data: Understanding which keywords are trending in your category and which keywords users use when downloading your app can uncover interesting insights into user preference which can be leveraged in custom product pages. For example, a racing game can see which type of racing (like car or bike racing) or game mode (like multiplayer or offline) is more popular. By also looking at which apps come up first for certain searches and what kind of creatives they use, marketers can figure out what most users are looking for. High-ranking apps and games usually have a better match with what users want, so their success can offer clues on what users like.

• Mine user reviews: User reviews can help you understand what users really like or dislike about your app. You can then use these insights to optimize your custom product page. AppTweak uses machine learning to analyze these reviews on the App Store, focusing on either the good or the bad reviews for an app and/or their competitors to find specific topics. For instance, they found that Netflix users were upset about losing access to shows like The Vampire Diaries. This insight could help other streaming apps attract users by highlighting this show.

3. Adhere to ASO best practices

…And integrate them into your custom product pages.

• Use eye-catching, vibrant colors  

Bold, vibrant, and contrasting colors on your custom product pages’ screenshots or video can immediately capture attention. Vibrant visuals help make your app stand out and entice users to further engage with it.

Tip: Maintain consistency between your CPP visuals and the ads leading users there. If users click on an ad featuring specific colors, fonts, or themes, they should encounter the same elements on your App Store custom product page.

• Stick to your brand identity  

Although it’s good to experiment sometimes, in general, custom product pages should reinforce your app’s overall branding.

For example, if your brand uses minimalist designs or a specific color, avoid cluttered visuals or repeat that same color in custom product pages, even when experimenting with creativity.

• Focus on screenshot #1

The first screenshot is critical — it’s often the first (and sometimes — the only) thing users see on your app’s product page. Ensure it conveys the main value proposition for a specific feature or offer you’re highlighting in this custom product page. Use bold headline, minimal text, and graphics that instantly communicate your app’s benefits on the first screenshot.

Tip: Apple allows you to customize the first three screenshots in your CPP while pulling the rest from your default product page.  .

• Specify a clear CTA  

Use a single, clear call-to-action to guide users. For example, “Start Learning Today” for a language app or “Track Your Fitness Goals” for a health & fitness app. In addition to the CTA, you may concisely(!) convey the unique benefits of your app: “no hidden fees”, “transparent transactions” or “instant money transfers” for a finance app. But be careful and avoid overloading the screenshots with too many messages.

 

• Localize for international markets 

Localization is key when targeting international audiences. Translating texts on your custom product page (including the copy on visuals)  into the local language increases engagement.

But localization is not only about translation: ensure the tone, visuals, and messaging align with cultural nuances & regional specificities.

Tip: Research region-specific keywords using tools like AppTweak and incorporate them into custom product page metadata.

4. Collaborate across teams to share learnings

Custom product pages are ASO assets. Whereas custom product pages are mostly used for UA campaigns, it is often ASO teams – who know the ins and outs of the App Store – that are responsible for designing them. Therefore it is very important ASO and user acquisition teams collaborate with each other and exchange learnings when working on custom product pages. Each of the teams brings unique perspectives, since they have their data-driven insights on what users are looking for in their search queries, what drives installs and which creatives convert best.

These findings from both teams can and should be incorporated into the process of CPP development. Sometimes it also makes sense to reach out to the product or product marketing teams, as they’re the best at describing a feature’s positioning that can be reflected on a custom product page.

5. Streamline user journey with deeplinks

The App Store now allows to add deeplinks to custom product pages so you can guide users directly to the most relevant section or feature within your app.

This not only enhances the user experience by reducing friction but also improves conversion rates by aligning the app experience with the specific intent behind the CPP. Deep links ensure a seamless transition from discovery to action, making it easier for users to find exactly what they’re looking for, whether it’s a particular product, feature, or promotion. Additionally, they enable more precise tracking and measurement of custom product page performance, helping you optimize future campaigns.

6. Keep your finger on the pulse and monitor competitors

Last, but not least. Whether you’re already running custom product pages or not, regularly conduct competitive analysis to see what’s working in your category.

Analyze competitors’ strategies to identify trends, discover opportunities for differentiation, and refine your own approach to stand out in a crowded marketplace.

 

How to create a custom product page?

So how do you go about creating a custom product page?

Step 1: Align with your marketing efforts

Custom product pages have to align with your marketing efforts. The goal of custom product pages is to create a seamless user journey by aligning the messaging and visuals from your marketing campaigns with the App Store product pages.

Start by defining campaign objectives and audiences you want to target. Identify for each campaign or audience segment which features and messaging you want to put forward and showcase on the custom product page.

Step 2: Create a new custom product page in App Store Connect

 

• Navigate to the custom product pages section in App Store Connect.
• Click on the “Create a Product Page” button to begin.
• Name your page descriptively to reflect its purpose (e.g., “Holiday campaign” or “Pro feature highlight”). This is for you and your team only — users won’t see the name.

Step 3: Customize visuals and messaging

• Screenshots: Select up to 10 screenshots that highlight specific features or promotions relevant to the audience or campaign.
• App preview videos: Most developers focus on screenshots, but if videos work well for your app or game, add an engaging video to showcase your app’s functionality.
• Promotional text: Write concise and compelling promotional text that complements your visuals. This copy appears below the app name in search results and above the description on the app page.

Tip: Don’t forget about consistency: ensure visuals and messaging in your custom product page align with the ads or campaigns driving traffic to the page.

Step 4: Pay special attention to the first screenshot

Don’t forget about general ASO best practices when creating custom product pages. Since the first screenshot is the most prominent visual element, make it highly engaging and informative, add a concise and clear CTA. It should immediately communicate your app’s value proposition.

Step 5: Follow Apple’s content guidelines

Ensure all screenshots, videos, and promotional text on your custom product page comply with Apple’s App Store guidelines to avoid rejection during the review process. Make sure to avoid misleading content, exaggerated claims, or unapproved third-party branding.

Step 6: Use unique page URLs

Each custom product page is assigned a unique URL that you can use in marketing campaigns & channels, such as Apple Search Ads, Facebook, YouTube, other social media, email newsletters, or influencer promotions.

Step 7: Localize your custom product pages

If you’re targeting users in specific regions, it makes sense to localize your custom product pages with translated text and culturally relevant visuals to resonate better with the audience.

Step 8: Submit for review

Once your custom product page is ready, submit it for Apple’s review. Each custom product page undergoes the same review process as your app’s default product page.

Step 9: Integrate your custom product page into Apple Search Ads

After publishing your custom product page, follow these steps to link it to an ad variant in Apple Search Ads:

1. Go to the desired ad group.
2. Click “Create Ad,” name the ad, and assign the custom product page.
3. Preview the configuration and save your changes.

Note: Each ad group in Apple Search Ads can only have one active custom product page. If you need to activate a new custom product page in the ad group, pause the existing one first.

Step 10: Test, monitor analytics & optimize

Use App Store Connect to track the performance of each custom product page, including impressions, downloads, conversion rates, and user engagement. Leverage this data to analyze which visuals, messages, and designs perform best and leverage this data to make edits and updates.

Custom product pages and Apple Search Ads

Custom Product Pages (CPPs) are designed to work hand-in-hand with Apple Search Ads. When users interact with your Apple Search Ads campaigns, custom product pages allow you to direct them to a tailored product page that reflects the ad’s messaging — all this without leaving the App Store.

Here is how you can best leverage custom product pages as ad variants:

• Run Today tab campaigns:

Today tab campaigns in Apple Search Ads allow you to place ads prominently on the front page of the App Store.

These ads feature your app name, icon, and subtitle, and use a custom product page as the top destination. The assets from the selected custom product page animate in the background of your ad, creating an engaging visual experience.

To set up a Today tab ad, you’ll first need to create a custom product page in App Store Connect. Once approved, you can select this page during your Today tab campaign creation in Apple Search Ads. This integration ensures that users who tap on your ad are directed to a relevant and customized product page, enhancing user engagement and conversion rates.

• Align product page with user preferences:

With custom product pages, you can create highly specific product pages that will help you connect with different audience segments. Apple Search Ads lets you target users based on keywords, demographics, and behavior. You can leverage custom product pages for Apple Search Ads campaigns targeting a specific demographic segment.

For example, a fashion app can create custom product pages featuring men’s clothing for a campaign targeted to men and women’s clothing for a campaign targeting women.

• Increase relevancy and boost campaign performance:

Custom product pages probably have the greatest impact when used to match your App Store page with specific keyword groups. Specific custom product pages that align with the intent of certain keywords targeted in Apple Search Ads search result campaigns, can help increase click-through rates (CTR) and conversion rates (CVR).

For example, a match-3 game that features a certain IP could create a custom product page showing the match-3 game play for adgroups targeting match-3 keywords and another custom product page featuring the storytelling and IP for IP-related keywords.

 

Impact of custom product pages with Apple Search Ads

Data from AppTweak’s ASO Trends & Benchmarks report shows that custom product pages can make a big difference when used as ad variants in Apple Search Ads:

• Games saw an 8% increase in conversion rates
• Apps experienced a 6.6% increase in conversion rates

 

AppTweak worked with SoundCloud to create custom product pages for their ad variants targeting competitor keywords. After carefully analyzing SoundCloud’s app store reviews, we identified that users were particularly enjoying the possibility of having unlimited skips, as well as the presence of fewer ads compared to key competitors in the app stores.

The AppTweak team designed a set of custom product pages that clearly highlighted the benefits of SoundCloud’s more generous free-tier service and linked this custom product page with the Apple Search Ads campaign targeting competitor keywords.

The conversion rate for the campaign increased 58%, leading to a decrease in cost per install of 39%.

Custom product pages and Facebook ads

Custom product pages can also be effectively integrated with Facebook ads to drive highly targeted traffic to the App Store. By pairing a custom product page unique URL with specific ad sets, you can ensure users land on a product page tailored to the messaging of your Facebook campaign.

This approach works well for:

• Audience segmentation: match custom product pages to different target audiences based on demographics, interests, behaviors.
• Promotions: link Facebook ads to custom product pages highlighting seasonal offers, product launches, or new app features.
• A/B Testing: test different ad creatives on Facebook with corresponding custom product pages to identify which combination drives the best conversion.

The integration of custom product pages with Facebook ads was introduced in 2022. As more mobile developers adopt custom product pages alongside Facebook ad campaigns, we can expect user acquisition costs to become more optimized, with ads leading users directly to the most relevant App Store pages, improving conversion rates and overall campaign efficiency.

 

Benefits & impact of custom product pages on ASO

Throughout this guide we’ve been discussing numerous benefits of custom product pages. Custom product pages also can have a significant impact on app store optimization (ASO). Here are the benefits that custom product pages bring to your ASO strategy:

1. Enhanced user experience: by aligning app visuals and features with targeted messaging, CPPs provide a more personalized experience. A better user experience can improve engagement, conversion rates, and ratings & reviews, all of which contribute to ASO.
2. A/B testing opportunities: CPPs allow you to create different versions of your app’s product page for testing. These insights can be leveraged to optimize your App Store pages and increase organic conversion rates.
3. Boosted conversion rates: when custom product pages are used effectively they can impact the conversion rate of your Apple Search Ads campaigns. This signals to the App Store algorithm that your app is very relevant to certain search terms. It is believed within the ASO community that this signal of relevancy can have an impact on organic keyword rankings.
4. Improved retention: with custom product pages, you can highlight specific app features or updates relevant to certain audience segments, increasing the chances of long-term engagement and retention, which also plays into higher ASO rankings.

How to measure the impact of custom product pages?

To effectively measure the impact of custom product pages we recommend formulating hypotheses with clear goals and assumptions about how a particular campaign using a CPP can yield results. You can then compare these objectives with the actual results to assess performance.

Here are some ways to measure the impact of custom product pages:

1. Track changes in the conversion rate — the percentage of users who install your app after visiting the custom product page. If the CVR increases, analyze which elements of the custom product page contributed to this improvement. Use these insights to optimize your default product page.
2. Measure user acquisition cost: If conversion rates improve, likely you’ll see Cost per Install or Cost per Acquisition metrics go down. This proves that the custom product pages are working effectively at better conversion users, yielding a better return on your ad spend.
3. Check retention & engagement data in App Store Connect. Find out whether users who came from a custom product page stayed with the app for longer or engaged more with in-app purchases.

4. Compare your App Store ranking before and after implementing custom product pages. Improved rankings, especially for targeted keywords or specific audience segments, can reflect the positive impact of custom product pages on ASO.

Common mistakes to avoid when using custom product pages

Forewarned is forearmed, so in addition to custom product page best practices and expert tips, we share the list of common mistakes you should avoid when working with custom product pages.

Mistake #1: going for too granular structure

Like in many aspects of mobile marketing, focus is key. So, focus on the most impactful features of your app or mobile game, goals you’d like to achieve, and campaigns you want to boost. And build your custom product pages based on that. Don’t try to develop a custom product page for each and every feature your app has or for all characters of your game.

Mistake #2: ignoring ASO best practices

ASO best practices still count when creating custom product pages. When creating custom product pages, it is important to leverage the expertise of ASO experts to optimize screenshots for ASO best practices. Keep it simple, add strong captions in a large enough font size and focus on simple messaging. Consider adding testimonials or awards when relevant.

Mistake #3: using too vague CTAs

There should be only one main CTA in the first screenshot and across your custom product page. It should clearly convey the key message you want to communicate to potential users and encourage them to download the app.

Mistake #4: not localizing custom product pages for international markets

Not localizing custom product pages is a missed opportunity to connect with global audiences. Users are far more likely to engage with content that speaks their language, reflects their cultural preferences, and highlights features relevant to their region. Without localization, your CPPs risk feeling generic and may fail to drive the conversions you need in key markets.

Mistake #5: not joining forces with other teams.

ASO and performance marketing (user acquisition) teams should work together on custom product pages. Each team has their own data-driven insights that should be incorporated in each custom product page.

Wrapping up

Custom product pages open up endless possibilities to drive higher engagement, better alignment with user intent, and improved campaign performance.

As you implement custom product pages, remember to focus on data-driven decisions, collaboration between ASO and UA teams, and continuous testing to refine your approach. The payoff is clear: higher conversion rates, reduced costs and a more relevant app experience for your users.

Start leveraging the power of custom product page today and take your app marketing strategy to the next level!

Curious to see what the top apps in your category are up to when it comes to custom product pages? Schedule a demo with our team and we’ll show you what insights you can uncover with AppTweak’s CPP Explorer.

FAQ

Can custom product pages help with ASO?

Yes, custom product pages (CPPs) can enhance your ASO strategy by allowing you to target specific keywords, highlight unique features, and improve relevance for specific user segments. This can lead to increased visibility and better conversion, improved organic rankings for your target keywords, higher ratings and positive reviews.

Can custom product pages be used in Apple Search Ads campaigns?

Yes, custom product pages can be leveraged seamlessly as ad variants. You can assign ad variants based on custom product pages at the ad group level when creating your campaigns. You can also run Today tab campaigns in Apple Search Ads, which allows you to place ads on the front page of the App Store. Today tab campaigns link to custom product pages.

 

How many custom product pages can I create?

You can create up to 35 custom product pages per app, each with its own unique screenshots, video, and promotional text.

 

Can custom product pages be used to test new app features?

Absolutely. CPPs are a great tool for A/B testing. You can showcase new features, compare performance with other pages, and gather insights to refine your app’s main product page.

 

Do custom product pages affect my app’s default product page?

No, CPPs are separate from your default product page. Changes made to custom product pages won’t impact your default page, giving you the flexibility to experiment with different designs and messaging.

 

How can I track the performance of my custom product pages?

Use tools like App Store Connect to monitor impressions, conversion rates, and other key metrics for each custom product page. Additionally, third-party ASO platforms like AppTweak provide deeper analytics and insights, including the functionality to check the custom product pages of your competitors.

 

Can I localize custom product pages for different regions?

Yes, custom product pages support localization. You can create market-specific pages with tailored visuals, designs, and messaging to cater to users in different countries or regions.

 

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