a human-centred design agency

 
We partner with non-profits and the public sector to create great services
 

Our team works with you and the people you serve to create meaningful impact, one service at a time
We Work With
How We Help
 
I want to understand what our clients really need, but don't know how to ask...

We engage in respectful collaborative design research to provide insight into your client's needs, values, context, and constraints.

Interviews • Diary Studies • Co-Design Workshops

I don't understand why our service isn't working...

We carry out design research to identify and understand existing behaviours, discover unmet needs, and determine opportunities for innovation.

Concept Testing • Field Testing • Usability Testing

We’ve hit a brick wall, I'm out of ideas...

We complement your team's subject matter expertise and foundational knowledge with new perspectives and methods to engage in collaborative and creative ideation.

Design Thinking • Data Parties • Design Sprints

I have an idea for a new program, but don't know where to start...

We guide teams through the human-centred design process and help them break big ideas into manageable, testable, chunks.

Service Design • Co-Design Workshops

I can't afford to have another huge project fail again...

We de-risk innovation by making ideas tangible as early as possible, so a prototype can be tested before further investment is made.

Conceptual Prototypes • Mockups • Wireframes

I need to know we're on the right track...

We test ideas and potential solutions by putting them in the hands of people who will use them to confirm positive progress or provide an opportunity to course correct.

Concept Testing • Field Testing • Usability Testing

Designing public services and social change with creativity, compassion, and dignity.

Testimonials

  • “All In helped us co-create a new centre of excellence in addiction medicine by facilitating conversations with the population the clinic would serve, community partners, and centre staff, and testing ideas before we implemented them. This resulted in a strongly cohesive and supported clinic has opened, infused with voices of those it will serve, ready to meet the challenges ahead as a united group of passionate service providers.”

    Dr. Sara Davidson. Clinical Director @ River Stone Recovery Centre (NB)

  • “As the demand for non-profit organizations’ services increases, and resources become more scarce, data-driven decision making is urgently needed. All In conducted comprehensive and empathetic user experience research, producing positive and enthusiastic feedback from the nonprofits involved in the design process. We're now progressing to the next stage of the project with confidence that we're on the right track.”

    Sandi MacKinnon. Executive Director @ Greater Fredericton Social Innovation (NB)

  • “We wanted to disrupt the coaching and mentoring market for the public sector. We needed a process to help us refine the problem and design a solution. Jules and her team brought a quality of creative design and a passion that lifted the project from the outset, and we now have a network of disrupters and the design of an online platform that is turning heads and gaining buy even before it is launched.”

    Dr Andrew Larner. CEO @ iESE - The Public Sector Transformation Partner (UK)

Meet the Team
What next?

Let’s create better, together.