The Nose of Pinocchio: A Semiotics of Facial Myths1
Massimo Leone, University of Turin; Shanghai University; Bruno Kessler Foundation
(Trent); CRASSH (University of Cambridge)
Abstract: The modern myth of Pinocchio has been variously interpreted, yet clues from the
poetics of its author, Carlo Collodi, seem to corroborate the hypothesis that its growing
wooden nose is an emblem of the consubstantial human attitude to use the face as a device for
simulation and dissimulation. The epistemic and emotional uncertainty of the face makes it an
ideal object for semiotics, which must investigate the transition from the biological emergence
of the face through natural evolution to the constitution of face cultures through language.
Myths play an important role in shaping and representing this transition, from the ancient
mythical origin of the portrait told by Pliny the Elder in his Natural History to the story of the
sacrifice of Isaac, blindfolded to become a faceless victim and then replaced with a ram. They
all seem to relate to the difficult dialectic between the affirmation of the human singularity in
the figure of the face and its destitution in the contrast with transcendental forces, that of
nature, that of other human hostile beings, or that of transcendence. Based on the
philosophical interpretation of this dialectic from Lévinas on, the article pleads for the
constitution of a new mythical rhetoric, in which humans finally learn not to thwart each
1
This essay results from a project that has received funding from the European Research Council (ERC)
under the European Union’s Horizon 2020 research and innovation program (Grant Agreement No 819649–
FACETS). A first version of this essay was presented on December 1, 2021, at the seminar of CRASSH at the
University Cambridge; a second version was delivered on May 20, 2022, at the Consortium of Humanities
Centers and Institutes Conference at Duke University. Thanks to all those who contributed comments and
reactions to these first drafts.
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other faciality, they preserve it from the encroachment of technology, and at the same time
learn to grant it more and more to other living beings, starting from fellow animals.
What remains? Oh, yes — the face itself,
gasping / For recognition, that coherent form in
the mire / Of physiological confusions — all
these odds & ends / Drawn together on the
page, seeking corporeal unity.
(Naiden 1971)
1. Introduction: The Facial Myth of Pinocchio.
Le avventure di Pinocchio. Storia di un burattino [“The Adventures of Pinocchio. Tale of a
Puppet”], by Carlo Lorenzini, aka Carlo Collodi, is famous worldwide. Pinocchio’s best-known
feature is his nose, which stretches out when he tells lies. This appears in chapter XVII of The
Adventures of Pinocchio. Collodi wrote often on faces, noses, and masks. In 1881, he published
a collection of articles he had written for Italian journals. The collection was entitled Occhi e
nasi, “eyes and noses”. In another collection, Note gaie, “joyous notes”, edited posthumously
by Giuseppe Rigutini in 1892, Collodi writes:
I believe and I have always believed that the mask is the perfection of the human race.
Perhaps Buffon does not think like me, but his Natural history is quite obsolete,
especially after the marvelous progresses recently made by the sciences in general, and
in particular as regards papier-mâché noses.
(Collodi 1892: 266; trans. mine)
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The subsequent paragraphs propose an ironic history of the ancient mask. Collodi then
refers to the present:
In these days, someone else has engaged in solving a very serious and very profound
problem: the problem of knowing whether a free population might be allowed to add to
its own nose another papier-mâché nose, and to hide the mirror of the soul (a poetical
sentence to ennoble the word muzzle) with a conspicuously appearing morettina.
(Ibidem: 267; trans. mine)
“Morettina” is an Italian word for the typical Venetian mask, which covers the nose and the
upper part of the face. It was so called because it was originally dark, usually black. Collodi
then concludes:
As far as I am concerned, so as not to rack my brain with problems, I declare right now
that the first right of a free citizen is that of being able to don a mask in all season, and
even in the season of political elections; and if voters will complain, too bad for them;
this is the world now, and fortunately I was not the one who made it.
(Ibidem, trans. mine)
Collodi did not make the world, but he made Pinocchio. He made it (him) with a peculiar
feature: a growing nose. In Pinocchio, however, the relation between nose and lying is not
straightforward. The nose starts growing when it is first carved by Geppetto, before Pinocchio
lies:
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After the eyes, it was time to carve the nose, which began to stretch as soon as finished.
It began to grow and grow and grow till it became so long, it seemed endless. Poor
Geppetto kept cutting it and cutting it, but the more he cut, the longer grew that
impertinent nose. In despair he let it alone.
(Collodi 1881, chapter 3; trans. Mary Alice Murray, 1892)
The nose then appears a couple of times in the story. It stretches out when Pinocchio lies.
After the boy’s struggling and weeping over his deformed nose, the Blue Fairy summons
woodpeckers to peck it back to normal. The stretching nose has been variously interpreted.
There are theological, esoteric, even freemason interpretations of Pinocchio. A recent book by
Giorgio Agamben is on Pinocchio (2021). The Italian philosopher too underlines the
inconsistent relation between stretching nose and lying:
It is important not to forget that the growth of the nose is not necessarily a symptom of
lies. When the demiurge, after having made the “big wooden eyes” [“occhiacci di legno”],
fabricates the nose, “as soon as it was made, it started to grow; and grew and grew and
grew, until it became an endless nose”.
(Agamben 2021: 128-9; trans. mine)
According to Agamben, “the nose is the expression of the incorrigible, picaresque insolence of
Pinocchio, and only secondarily of his equally picaresque knavery” (ibidem; trans. mine). In
the Italian philosopher’s interpretation, Pinocchio’s lying is physiological, linked to his
indeterminable character and to the vagueness of an existence that, therefore, can only be
indefectibly failed. The endless nose of Pinocchio is his truth. Agamben concludes:
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Truth is not an axiom established once for all: it grows and dwindles ‘at a glance’,
together with life, to the point of becoming more and more cumbersome and difficult for
those who adhere to it without reservation — like the nose of Pinocchio, indeed.
(Ibidem: 130; trans. mine)
Agamben certainly refers to Italo Calvino’s interpretation of Pinocchio as the only true
picaresque character in Italian literature. But he, Agamben, also reads Pinocchio’s nose as the
element of a moral allegory. So does also the US philosopher Martin W. Clancy, in the 2015
article for the New Yorker “What the Original Pinocchio Really Says about Lying?”. In his
interpretation of Pinocchio’s nose, Clancy refers to Rousseau as regards the boy’s innate
insolence, and to German theologian Dietrich Bonhoeffer’s notion of “living truth” as regards
Pinocchio’s lying:
Bonhoeffer argues that it is naive and misleading, perhaps even dangerous to suppose
that the literal truth always or even typically conveys what we mean when we talk about
telling the truth. Of course, we often tell a straightforward lie, and for morally
blameworthy reasons. But we also often make statements that are not literally true —
that are in fact literal lies — while conveying a deeper truth that an honest statement of
the facts could not communicate.
(Clancy 2015: online)
2. Myths and lies.
Clancy is also the editor of an OUP collection of essays entitled The Philosophy of Deception
(2009). It includes a chapter by Paul Eckman on “Lie Catching and Micro-Expressions”.
Eckman became world-famous thanks to the fact that the face of human beings does not
behave like the face of Pinocchio. When humans lie, their noses do not grow. Yet Eckman
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became famous also because he argues that human faces are not entirely different from
Pinocchio’s. When humans lie, Eckman claims, something in their face often changes. The
change is unvoluntary and uncontrollable. Therefore, it can be read as a sign of lying. But
Eckman also stresses that this sign is no univocal. Not all unvoluntary facial microexpressions are symptoms of lying, and not all lies give rise to unvoluntary micro-expressions.
Eckman’s method to read them has been successfully marketed to privates and institutions,
including intelligence services. The US TV series Lie to me is inspired by his method.
Yet Eckman’s research is also philosophical. Like Agamben’s and Clancy’s commentaries
on Pinocchio, it bears on the philosophy of lying. More specifically, it enquires into the place of
lying in the evolution of the human species. Why are human faces able to simulate inner
states? Why are they able to dissimulate them? And why are such simulation and
dissimulation almost always imperfect? What determines the degrees of such (im)perfection?
And how was all that adaptive throughout evolution? Are human faces like masks? Is their
correspondence with the inside always partial?
Umberto Eco, herald of Italian semiotics, defines it as “the discipline that studies
everything that can be used to lie” (1975: 18). Mirrors, for instance, he claims in an essay
(1985), are not semiotic objects, because they never lie. If they do, like those that make people
look slimmer, they do so always according to the same rule. In the abovementioned note,
Collodi refers to the face as to the “mirror of the soul”. It is a very old metaphor. The reference
is, nevertheless, ironic. Whereas mirrors cannot lie, faces can. Collodi even argues that the
truth of faces is in their masks. Since masks do not change, the lie they tell turns into a sort of
truth. According to Eco’s definition, masks are semiotic objects. Differently from mirrors, they
can be used to lie. They can be donned to make a face appear what is not. Yet they usually do
so according to a code. That is why, paradoxically, they can be more reassuring than faces.
They are easier to decode. Are faces semiotic objects too?
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Yes and no. They can be used to lie, for sure. Yet, as Eckman points out, when the face
works as a mask, such mask is always imperfect. Something, in it, cannot be completely
controlled. The reason is simple. Unlike the mask, the face is a living biological device. It is not
made of wood, like Pinocchio, but of living flesh. Professionals of facial simulation, like actors
and actresses, and of facial dissimulation, like poker masters, perfect the control of their faces.
Yet this control is always imperfect. There is no one to one correspondence between how we
want our face to look and how it does look. There cannot be.
The reason might lie in the natural evolution of the human face. Before being a visage,
the human face was probably just a head. It was a part of the body in quick contact with the
brain through sensorial organs. They were, and still are, concentrated on the surface of our
head: eyes, ears, mouth, nose, a quite sensitive part of the skin. Touch is the only sense whose
biological device is distributed along the human body, coextensive with the skin. The other
organs are conveniently placed close to the brain, in a narrow area that is easy to protect. Yet
this concentration impacts on self-perception. We can touch our skin and taste our mouth;
under certain conditions we can smell our nostrils and hear the sounds that our ears produce
(not a good sign); but there is no way to see our own eyes. Moreover, there is no way to see
our own face. The most we perceive of it is the contour of our eyes, the tip of our nose, the tip
of our tongue and lips, if we try.
Hence, the face is a non-cybernetic device. The hand is. We can look at our hands and
adjust them to the environment. But the adjustment of the face to the world is always indirect.
It must rely on 1) a very limited proprioception: I think that my face is looking the way I think,
but I might be wrong; in a selfie we never look as we thought we would while taking it; 2) the
face of the other; we know what face we have, what face we make, and what face we are,
through observing the reactions to it on other people’s faces; yet that does not solve the riddle
but complicates it: does my interlocutor reliably mirror my face? Is that just a simulation, a
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dissimulation? If I am not sure about the face I show, how can I be sure about other people
showing their faces to mine?
The face is, therefore, a Bachtinian device. It is always dialogical. Even alone in the
desert, my face is quintessentially for another face. Yet this other face this face of mine is for is
always a mystery. As it was stated before, there is no complete human decoding of the face.
That is a limit, but also a guarantee. Emanuel Lévinas famously founded his ethics on the
visage. Since it cannot be completely decoded, it cannot be completely encoded either. It is a
place of uncertainty, but also of freedom. It intrinsically reminds me that the other is not
another ‘me’ but another ‘I’. The other is not an object but a subject, whose face is
unpredictable. Subsequent philosophers sought to expand the principle. Deleuze and Guattari,
Derrida, Harraway, Coccia: progressively we realize that other living beings also have a face,
and not only a muzzle. Progressively we also realize that our face too is a muzzle, as Collodi
ironically thought, a natural muzzle beneath a cultural mask that we call our face.
Anthropology joins philosophy in showing the limits of the face. In some cultures, the Tuaregs
for instance, veiling the face is the norm, unveiling it the exception.
3. The face from biological to mythical device.
The non-cybernetic nature of the face (its invisibility, its unpredictability) is probably a social
outcome of natural evolution. In the beginning, there was, maybe, just a head. A head with a
muzzle. Yet something at some stage changed. Seven million years ago, with Sahelanthropus,
as some scholars claim, or about twelve million years ago, with Danuvius guggenmosi, as
other scholars claim, our biological ancestors began to turn bipedal and to look not
downwards but straight ahead and even upwards. Morphological alterations of the human
skeleton ensued. They included changes to the arrangement and size of the bones of the foot,
hip size and shape, knee size, leg length, and the shape and orientation of the vertebral
column. The erect position of the head liberated the prominent supraorbital ridges and their
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strong muscular attachments from the task of sustaining the head. Bipedalism made our
heads lighter and our faces more motile and exposed to the faces of other members of the
species. Gravity started to exert its force not perpendicular but parallel to our faces. Muscles
of the forehead that were theretofore used to sustain the skull adapted to other functions, like
frowning. As soon as we stood up, we started to frown.
The social consequences of a face liberated from gravity were huge. The face ceased to
be just the part of the head where sensorial organs concentrate. It ceased to be just a muzzle.
It became, instead, the primary affordance of life. Our mating position changed. Maybe that’s
when we started to kiss. Human beings became very skilled at spotting faces in the
environment. Seeing faces meant seeing where other living beings and their sensorial organs
were. It was important to prey on them, and not to be preyed on by them. The right fusiform
area of the human brain became specifically devoted to perceiving faces in the environment.
This function is so deep-seated that we are doomed to see faces even if they cannot possibly
be there. We see faces in clouds, in rocks. As soon as a visual pattern looks like a face, we
recognize it as such. It is pareidolia. Sometimes it can be pathological, like in the Charles
Bonnet syndrome or as an effect of LSD. Yet pareidolia exists because it has been adaptive.
Our ancestors were better be mistaken in seeing the face of a predator / of a prey that was not
there than in not seeing one that was. Seeing faces became crucial for survival.
It also became crucial for interaction among members of the species. Language and face
probably coevolved. Together, they gave rise to a fundamental watershed. Humans started to
unsee the faces of other animals as faces. They started to see them as muzzles. They also
started to differentiate faces and muzzles in human languages. A face is a head affordance one
can have social intercourse with; a muzzle is a head affordance to avoid, or to eat, or to
enslave. A face is also a mouth. Yet it is mainly a linguistic mouth. It is a mouth that speaks and
does not bite. It is a mouth that kisses. It might eat, but only muzzles, not other faces. Seeing
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other animals as muzzles and not as faces allowed us to eat them, and not to eat each other; it
still does (unfortunately for the poor ‘muzzles’ around us (vegetarian personal comment)).
4. The myth of the face versus the myth of the muzzle.
A face is also a mouth, and a nose, but it is predominantly two eyes. What humans recognize
as face in the face of other humans is exactly that part of it that can in turn recognize their
own face as such. An encounter between faces is an encounter between gazes. All IndoEuropean languages underline the visual definition of the face as visage. Most non-IndoEuropean languages do so too. When faces are not conceived as visages, they start to be
considered as muzzles. When muzzles are considered as faces, it is because they are
considered as visages. Pets have faces, not only muzzles, because we see their visages and we
think they see ours. Derrida realized it, facing naked his naked cat. Humanizing entails envisaging. Yet the opposite is true too. De-humanizing entails de-facing. The Nazis represented
Jews as animals with monstrous muzzles, as defaced animals. Deleuze and Guattari stressed it:
the visage is also a machine of normalization; a machine of ‘visageité’. It is the primary
interface of social acceptability / unacceptability, inclusion / exclusion. The inclusivity of a
society is also facial: to what extent are its members ready to recognize the faces of others as
visages, and not as simple faces, or even as muzzles? In racist societies, a ‘wrong’
pigmentation is sufficient to turn a face into a muzzle. But on the opposite, the machine of
visageité can be used to attribute a face to faceless and even to inorganic objects, in design, for
instance.
5. Myths of Facial Representations.
We can feel our absent face, we can guess it from the faces of others, but we can also make it
present through re-presentations. Mirrors are a recent invention of the humankind. For a very
long time, faces could be reflected only into opaquing surfaces, such as water, or metal. Visual
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representations of faces are older than mirrors, yet they are not the oldest representations.
Bataille speculated that, in cave painting, representing the face was a taboo (1955). That is
difficult to ascertain. Yet the Greek myth of painting associates representing faces with both
death and love. Pliny the Elder tells the story in the Natural History. A potter’s daughter was in
distress. Her lover was leaving for the war. The night before, the two were in the same room,
lit by a lamp. The girl took a chalk and outlined the shadow of the boy’s profile on the wall.
According to the myth, that was the first portrait. It was a profile portrait. It was modelled
after a shadow. It was a gesture of both fear and love. The face might soon be gone. The
portrait is meant to stay, in remembrance.
The face is a melting pot of questions. No discipline alone can address them all. In my
ERC project (FACETS), I concentrate on the digital shift. The face too goes digital. In
representations: we can now capture, store, modify, assemble, and display images of faces
with multiple devices. Digital images of faces can be post-produced in unprecedented ways.
Deepfakes are just at their beginning. In interactions: more and more, we do not meet faces;
we meet their digital images; the pandemic has accentuated this trend. Furthermore, our faces
are increasingly seen by non-human agents, endowed with artificial intelligence; facial
recognition is rampant. Vice versa, we see an increasing number of fictional digital faces; in
ultrarealistic videogames; in robotics. The uncanny valley gets smaller and smaller. We also
interact with machine-made digital faces, made by GANs, the generative adversarial networks,
the new digital forgers. No Morelli’s method seems to work in debunking them. Finally, the
face goes digital in proprioception too, through a variety of digital ‘face enhancements’:
epidermal electronics; under-skin chips; cyber-glasses; transhuman devices. We can now see
our own face in deep-fake virtual reality experiments and interact with it.
Yet, as the popular opinion and the grey press are awed by all this novelty, we scholars
should doubt; play the devil’s advocate. Is the digital really changing the face? Is this change
radical? Is it so different from past changes? Are we not, perhaps, hypnotized by the present?
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Today it is hard to believe it, but smiling faces are not so old. According to some scholars, they
are a product of modern dentistry. Before the 18th century, smiling was frowned upon in most
circumstances. It was deemed as undignified. It would show rotten teeth. The birth of the
smiling face in 18th-century post-revolutionary Paris was also a revolution; yet it was not
digital at all. Is ‘the digital’ changing our faces as deeply as modern dentistry? And are
deepfakes so different from the countless forgeries and trompe-l’oeil of art history? Is a selfie
so incomparable with a portrait, or with a mirror? And aren’t GAN images just a secular
version of acheiropoietai images, like the holy shroud? And what about automatic face
recognition, is it not just a version of the old panopticon? These are just some of the questions
to be discussed.
6. New facial myths in the Anthropocene.
Between June 19 and September 27, 2020, the Carré d’Art, Museum of Contemporary Art, in
Nîmes, France, proposed an exhibition entitled Faces, with the subtitle The Time of the Other.2
The human face was thematized through the presentation of works by several contemporary
artists, ranging from Christian Boltanski to Sophie Calle, from Thomas Ruff to Ugo Rondinone.
Like many exhibitions in the same period around the world, this one too was intended as a
reaction, through the museum, to the confinement and masking caused by the pandemic:
In these times of confinement where anyone could seem to be a threat and where
we advance masked, this exhibition made up largely of works from the collection
leads us to look at the other.
2
A description can be found on the web page https://www.carreartmusee.com/fr/expositions/des-
visages-164 (last accessed on January 6, 2022).
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The poster for the Nîmes exhibition contained an image from a video installation by
African American artist Martine Syms, whose work often focuses on the face as a site of
identity and conflict in US society. The exhibition was obviously influenced or even motivated
by the urgency to reflect on a very quotidian yet mysterious object, namely the face, after the
lockdowns caused by the spread of the COVID-19 virus. During the pandemic, in fact, the
anthropological status and deep semiotic functioning of the face was challenged from several
perspectives: the difficulty or even the impossibility of meeting the other face to face; the
imposition of the mask; the forced digitization of the face in professional, social, and intimate
life. All these dynamics imposed a rapid and pressing reconsideration of what was previously
consubstantially and literally naturalized as being “in front of everyone’s eyes”, that is, the
face. The exhibition in Nîmes chose as its motto a sentence from the 20th-century philosopher
of the face par excellence, the already mentioned Emmanuel Levinas, and precisely a passage
from the work Ethics and Infinity, resulting from of a series of interviews with Levinas
conducted by the French philosopher Philippe Nemo and published in a paperback collection
by Fayard in 1982, since translated into some fifteen languages. Levinas’s sentence, which
was the main theme of the exhibition in Nîmes, read as follows:
The best way to meet someone is not to notice the color of their eyes! When you
observe the color of your eyes, you are not in a social relationship with another
person. The relationship with the face can certainly be dominated by perception, but
what is specifically face is that which is not reduced to it.
The quote is particularly relevant in two ways. On the one hand, on the surface, it is both a
metaphorical and literal nod to the political question of the face and its pigmentations,
emphasized, moreover, by the choice of Martine Syms’ image in the poster: almost at the same
time as the world was partially covering the faces of men and women in an attempt to hinder
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the spread of the virus, a movement of opinion escalated globally, propelled by the violent
death of African-American citizen George Floyd at the hands of a white police officer. The
movement thematized the social and political role of skin color, but at the same time it
focused on the face — and the mouth, in particular — as a channel for breathing, suffocated
by police brutality. The two social circumstances, both focused on the face and especially the
mouth, have since often intersected in public discourse, for example in the exhibition at the
Carré d’Art.
On the other hand, Levinas’s phrase has revealed another, deeper relevance, which
could be described as the “ethical phenomenology of the face”. In the typical style of the
Franco-Lithuanian thinker, the quotation seems to describe what happened, in human
perception, when the face of the other was masked to protect it from contagion, or to protect
others from its contagion: the nose and mouth being covered, as well as most of the lower
part of the face, what came to the forefront in the masked-face-to-masked-face encounter was
precisely the face’s upper part, that of the eyes, with an anatomy detailed by the forced
circumstances of the phenomenology of the emergency and, hence, the attribution of a brand
new meaning to both their form and function. Individual psychology, but also anthropological
cultures of the face, can contribute to making this visual exaltation of the eyes in the masked
face particularly striking, or even embarrassing, for example in individuals or in whole
societies that talk to each other while looking not into the eyes but towards the mouth or the
body. In this case, looking into someone’s eyes has negative connotations, related, for
example, to defiance.3
3
See Uono and Hietanen on eastern and western patterns of eye-contact in face-to-face interactions; see
Ayneto and Sebastian-Galles (2016) on the psycholinguistics of the preference for the mouth region; see also
Imafuku 2019; see Benson and Fletcher-Watson (2011) on eye movements in autism spectrum disorder; Galazka
et al. (2021) on facial speech processing in children with and without dyslexia.
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Beyond the differences of a cognitive, psychological, social, cultural, and contextual
nature, which make the occultation of the mouth detrimental to communication, the mask
generally hinders the ocular, phenomenological, and semiotic relationship to others (Rahne et
al. 2021). This often leads to a series of rehabilitation micro-tactics that attempt to use other
visual elements — from the visible regions of the face, especially the eye region, up to
postural, gestural, and contextual cues — to compensate for the lack of visual information
caused by the mask.4
Levinas’s observation quoted by the Nîmes exhibition has, however, a more general
meaning: the face is a biological entity and presents itself through a physical morphology, but
its phenomenological functioning, as well as the very complex semiotics that derives from it,
require that wholeness which the philosopher of Totality and Infinity makes a pillar of his
ethics. When the face is perceived not in terms of totality but in terms of fragmentation, its
ethical value is endangered. This is the case when it is apprehended not as a singularity but as
an occurrence, as a ‘token’ of a ‘type’, as linguistics would say. This philosophical and ethical
demand is however in tension with a whole series of approaches to faces which, on the
contrary, tend to fit them in, to measure them, to categorize them. How can we develop an
anatomical study of the face, and make it an object of science, without emphasizing the
aspects that several faces have in common in their structure? How can we explore the
cognition of the face without trying to standardize the lines of perception? How can we resist
the urge to find clues to a typology of personalities? And how can we develop an automatic
reading of faces that is not parameterized? The objectification of the face is of crucial
4
See Banks 2021 on perceptual adaptation to audiovisual degraded speech; some of these strategies are
even being modeled to develop new algorithms and devices of automatic facial recognition devices, since the
functioning of the old versions was made difficult by the diffusion of face masks (Ngan, Grother and Hanaoka
2020; Cevikalp, Serhan Yavuz, and Triggs 2021; Li et al. 2021; Liu et al. 2021; Maafiri and Chougdali 2021; Nassih
et al. 2021).
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importance in all domains of social life, from interpersonal interaction to the recognition of
civic identity when protecting territories and their frontiers; yet it is exactly in these domains,
and in these occasions of measuring and controlling faces, that their uniqueness is
undermined, humiliated, and mortified. The idea of the quantification of faces immediately
returns the memory to the harmful tradition of theories of race, so often entangled with the
pseudo-scientific prejudices of colonial ethnography and positivist criminology. The
quantitative classification of faces remains, however, a necessity for the sciences, including
the semiotics of the face, which, as a science, cannot limit itself to an idealistic interpretation
of the singularity of a face but must, on the other hand, probe the articulations of the language
that underlies it, of the system that produces meaning in and with the face, beyond its
idiosyncrasies, until reaching a level of analytical finesse that, in fact, eliminates singularities
or pushes their apprehension towards more and more ‘superficial’ levels of the generation of
meaning, on the side of the accidental materiality of the faces or of their combinatory
singularity.
7. The foundational myth of facial singularity.
The naturalized American Lebanese poet Kahlil Gibran dedicated a short poem to the faces
whose conclusion seems to point in the same direction:
I have seen a face with a thousand countenances, and a face that was but a single
countenance as if held in a mold.
I have seen a face whose sheen I could look through to the ugliness beneath, and a
face whose sheen I had to lift to see how beautiful it was.
I have seen an old face much lined with nothing, and a smooth face in which all things
were graven.
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I know faces, because I look through the fabric my own eye weaves, and behold the
reality beneath.
(Gibran 1918, p. 52)
This poem, as well as the above-mentioned quote from Levinas, seems to indicate that, in the
ethical encounter with the other, the appropriation of the other as an object, and, thus, the
violence towards his/her subjectivity, often involves practices that deny the
phenomenological totality of the face, for example when one focuses on the anatomical details
of the other’s face, especially if they are not grasped in their singularity but with a concern for
categorization. The face of another, then, is no longer the surface of a singularity, but the
beginning of a classification, where the other is appropriated as an object as it is categorized.
The biological and anthropological inheritance of singularity in the human face is such
that any classification operation can constitute a kind of threat to this very inheritance.
Sometimes, in life, our face is compared to someone else’s, and judged to be similar. The fact
that we are told that we look like a famous and handsome actor may even flatter us, but the
suggestion that our face is an exact copy of another face, especially if it is an anonymous one,
may on the contrary hurt us, or even worry us, especially if the semiotic context requires, on
the contrary, an exaltation of singularity, as in any loving interaction; telling one’s lover that
his or her face looks exactly like that of a well-known actor or actress will not be received
positively, since any discourse of comparison or classification of the face potentially
undermines its singularity, or at least the social discourse that detects it.
A semio-ethics of the face inspired by Levinas must then articulate the system of
perceptual, cognitive, and material operations that threaten the totality of the face as a
stronghold of singularity and its reception by the other. This articulation must also single out
the operations that, on the contrary, tend to exalt the singularity of the face in the
phenomenology of its interactions. What must result from it is a kind of reasoning, both
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semiotic and ethical, about the face, about everything that can give rise to its homogenization
or, on the contrary, can determine its collapse into ever deeper layers of indistinction.
Basically, to study the semiotics of the face is to study one of the most accomplished human
attempts to emerge from the anonymity of nature by and through language, through the
institution of the singularity of one’s own face and that of others. Several phenomenologies of
uniformity can undermine this project of anthropopoiesis, as different ‘ethics of the face’ can
either espouse an ideology of distinction or work towards the depersonalization of the
individual. In any case, no human agent, no society, and no cultural project is as threatening to
the ethical singularity of the face as nature itself. It is essentially against nature, in fact, that
cultures try to assert the particularities of their faces. Nothing better than natural disasters
reveals the essentially ‘prosopoclastic’ character of nature.
8. Myths of facial destitution.
In 2004, a large part of the Indian Ocean coastline was devastated by a tsunami that ravaged
mostly the poorest villages in the region, causing massacres. In 2008, the Sri LankanAmerican poet Indran Amirthanayagam published The Splintered Face: Tsunami Poems, in
which he tried to elaborate a kind of ‘poetic resilience’ against several forms of erasure,
understood as an operation that aims at eliminating the human face or reducing it. The
tsunami, in fact, annihilated entire stretches of coastline, but above all it erased faces, causing
thousands of nameless deaths. One of the central poems of the collection is entitled, quite
simply, “Face”; it opens with the following lines:
Imagine half your face / rubbed out yet / you are suited up / and walking / to the
office. // How will your mates / greet you? / with heavy hearts, / flowers, / rosary
beads? // How shall we greet / the orphan boy, / the husband whose hand /
slipped, children / and wife swept away? // How to greet / our new years / and our
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birthdays? / Shall we always / light a candle? // Do we remember / that time erases
/ the shore, grass / grows, bread’s / modified?
(Amirthanayagam 2008: digital edition)
And again, near the conclusion of the poem:
I do not know / how to walk upon the beach, / how to lift corpse / after corpse /
until I am exhausted, // how to stop the tears / when half my face / has been
rubbed out / beyond / the railroad tracks // and this anaesthetic, / this calypso
come / to the last verse. / What shall we write / in the sand?
(Ibidem: digital edition)
Natural disasters, as well as those that humans inflict upon each other in the mutual attempt
to erase the face of an enemy people — a project that reaches its climax in genocides, for
example in the Shoah, which was the basis of Levinas’ philosophical experience — are
essentially massive erasures of faces. Even the pandemic of COVID-19, which has ravaged the
entire planet, consists not only in the drama of the erasure of the faces of the living under the
masks, but also in the tragedy of the erasure of the faces of the dying under the oxygen masks,
in the anonymity of the mass graves, in that terrible image, which no one can forget, of the
coffins leaving Bergamo on a line of trucks.
A semio-ethics of the face must therefore consider this polarization between semiotic
conditions that make it possible to cultivate the discursive illusion (‘the mith’) of the
singularity of the human face, and conditions and operations that, on the contrary, ensure that
it is diminished, that it fades away until it collapses into indistinction. This semio-ethics,
especially in its most general aims — but even when applied to a particular case of study, for
example that of the partial erasure of the face under medical masks — must not neglect,
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nevertheless, attention to its most general and profound ideological presuppositions. The
project to erect the face as a bastion of singularity is very global, but it has, nevertheless,
anthropological as well as cultural and historical roots. On the one hand, there are cultures,
increasingly in the minority in modernity, where the primary function of the face is not that of
being a perimeter of singularity; on the other hand, particularly in the context of a reflection
on the human face in the era of the Anthropocene, we must not forget that the face is an
inherently anthropocentric affordance, for the phenomenology of the human face is only
possible if that of the non-human one is simultaneously erased. The semiotics of the epiphany
of the face, in fact, takes its meaning by contrast and by opposition to operations of
occultation, which can assume multiple forms and dynamics, while being essentially reduced
to two phenomenological categories: on the one hand, the figurative compression of the
singular face, namely the mask; on the other hand, the plastic repression of the singular face,
namely the veil. It is necessary to deconstruct and reconstruct the common meaning of these
two objects that obscure the face — the mask and the veil — precisely to transform them into
categories of the ethics of the face and to allow their heuristic use in the broadest sense.
9. Myths of human faciality.
The already mentioned Deleuze and Guattari tried to grasp the ultimate principle of the
phenomenology of the face as visageité, identifying it essentially in an original plastic
structure composed of a pattern of protruding openings from an indistinct background, as a
surface that gains depth inwards and outwards by virtue of the three holes — the main one of
the mouth and the two superimposed holes of the eyes — that appear in it and perforate it. On
the one hand, this minimal Gestalt described by Deleuze and Guattari in A Thousand Plateaus
coincides in some way with the plastic structure that the skull leaves behind after the
decomposition of the face, as if it were a kind of plastic shadow that retains its essential size
and angularities, but not the singular features brought out by the muscles, tendons, and other
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more perishable facial tissues. On the other hand, this structure captures some basic
dynamics of face perception, manifested, for instance, in pareidolia: whenever, in the
surrounding perceptual space, one detects this visual plastic configuration composed of two
smaller holes superimposed on a larger one in a symmetrical position with respect to the
former, one is led to see a face, or at least a foreshadow of it.
Deleuze and Guattari, however, went beyond this germinal phenomenology of the face,
claiming to link it to a theological consideration: if we see singularity in the face, it is because,
for centuries, we have cultivated the idea of an incarnate god manifesting himself essentially
as a face. Both philosophers place the fault line where the idea of the face is generated at the
divide between the human and the divine, formulating the suspicion of its Christocentric
character. Levinas, for his part, had located this fault between the human and the human, in
that face-to-face intercourse which, in conditions of freedom, guarantees otherness. Deleuze
and Guattari deconstructed this Levinasian in-between, judging it as linked to a Christological
prejudice, but they did not escape another blind spot, on which Derrida first, and then
especially Donna Haraway, tried to throw the light of an alternative reflection, placing this
fault elsewhere, not between the human and the human, and not between the human and the
divine, but rather between the animal that considers itself as human — and, thus, as endowed
with a face — and the animal that, provided with another access to cognition, undergoes this
definition, finding itself, hence, with a non-face, with a muzzle.
The myth that defines the human approach to the face is therefore not that of the
incarnation of Christ but that of the sacrifice of Isaac: the divinity asks the human to sacrifice
his offspring, whose face is precisely blindfolded so that he cannot see the knife that will
sacrifice him, but also so that the son’s face, devoid of eyes, appears as a non-face; however, it
is at the very moment of the sacrifice that the son’s face is exchanged for the ram’s face, in a
primordial semiotic institution that saves the former as a face and condemns the latter as a
muzzle, as a non-face to be sacrificed.
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10. Conclusions: plea for a Prosopocene.
The need to hide our face because of the pandemic shocked us. Especially in the West, the face
is a rampart of singularity. The causes of the pandemic have not yet been precisely
determined, but a hypothesis shared by several renowned scientists explains it as an effect of
what could be called the excesses of the Anthropocene. By exceeding the anthropization of the
planet, humans have upset the ecological balance between themselves, other animal species,
and the virus. By multiplying our prey among non-human animals, we have become prey to
their predators, i.e., their viruses. We are, in a way, replacing other animals as targets of
viruses. A pandemic probably caused by anthropocentrism has thus forced us to renounce, at
least temporarily, the semiotic device that constructs the human phenomenological
distinction, namely, the face. We had to mask ourselves. Medical masks, however, in their
design, in their phenomenology, in their functions, and in their semiotics, have implied a
fragmentation of the plasticity of the face, and thus the difficulty, or even in some cases the
impossibility, of tracing the generative path of faciality back to the social sanction which, in
interlocution, recognizes the singularity of the individual.
The pandemic, the result of the violent way in which we humans muzzle other living
beings, especially non-human animals, has muzzled us in turn. By dint of denying the faces of
other living beings, we ended up with a denied face. We tried to react by redesigning the
masks (Boraey 2021), imagining them transparent, technological, aestheticized by
decorations, even by reproducing the underlying faces. Now, after the emergency, when the
pandemic has hopefully dissipated, it should be rather by a new design not of the masks but of
the faces that we, humans, should react ot it. An ancestral lineage of prevarication and
suffering has built the human face, which is what it is due to the subjugation of all other living
beings, fruit of the negation of the faces of other species. So as to reconstruct our own face
after the pandemic, it is not enough to unmask it; the face of the living must be unmasked; it
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must be revealed through a new facial myth. The true revelation must consist in the reversal
of the myth of Isaac: the ram must be unveiled, freed from the blindfold, and above all freed
from the muzzle; its face should be recognized, its sacrifice stopped. The Anthropocene is
leading us to increasingly difficult living conditions, has inflicted us with a pandemic, for
example. It is time, therefore, and it is urgent, to replace it by a new epoch, which we could
call “Prosopocene”, from the Greek name for “face”. In this new era, Isaac, “the one who
laughs”, will be the name of every animal, finally freed from a millenary yoke. It is necessary
to stop the prosopophagy that is devastating the planet, it is necessary to recognize in all living
beings the sparks of singularity, and it is also necessary to limit the hold of biotechnological
power on the singularities of faces subjected to calculations, measurements, and controls. Let
us replace the ram of sacrifice with plants cultivated with dignity, and the machines that erase
the singularity of faces with devices that, on the contrary, exalt their uniqueness; this will be a
new step towards our own liberation, towards our unveiling as a species that lives not only in
the language that is proper to our species and perhaps to it alone, but also in the face through
which we look at nature, through which nature looks at us, the face that we give to our
machines and that, increasingly, our machines give to us.
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