The Most Common Behavioural Biases among Young Adults in Bristol, UK and Istanbul

According to traditional finance theories, individuals behave rationally and take financial decisions under this rationality. Contrary to traditional finance theories, behavioural finance states that individuals do not always act rationally because they are affected by emotions and feelings. Thus, behavioural finance can be defined as systematic errors that keep individuals away from rationality. The biases might cause unhelpful or even hurtful decisions. Therefore, a high level of behavioural biases might negatively affect the financial well-being of individuals. It is vital to investigate young adults’ financial behaviours as the future of the economies are influenced by their decisions. In this research, behavioural biases among young adults in Bristol, UK and Istanbul, Turkey, was examined to prevent young adults from making irrational financial decisions by identifying the most common behavioural biases. Thus, economies might be robust than today. According to result of this re...