Review of Communication
ISSN: (Print) 1535-8593 (Online) Journal homepage: http://www.tandfonline.com/loi/rroc20
Documenting a labor of love: emotional labor as
academic labor
Brandi Lawless
To cite this article: Brandi Lawless (2018) Documenting a labor of love: emotional labor as
academic labor, Review of Communication, 18:2, 85-97, DOI: 10.1080/15358593.2018.1438644
To link to this article: https://doi.org/10.1080/15358593.2018.1438644
Published online: 06 Mar 2018.
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REVIEW OF COMMUNICATION, 2018
VOL. 18, NO. 2, 85–97
https://doi.org/10.1080/15358593.2018.1438644
Documenting a labor of love: emotional labor as academic
labor
Brandi Lawless
Department of Communication Studies, University of San Francisco, San Francisco, CA, U.S.A.
ABSTRACT
ARTICLE HISTORY
Neoliberal practices embedded in academia have transformed the
university into a service industry. Through this lens, this review
documents the current exploration of emotional labor in
academia, specifically in communication studies. While a paucity
of literature on this topic exists, I explore how a neoliberal agenda
creates an expectation for communication faculty to perform
emotional labor (and how this expectation is greater compared
with other fields), the ways in which emotional labor is
differentially experienced for women, and how communication
studies as a gendered field exacerbates expectations to perform
such labor. Moreover, I highlight the shifting perception of the
field and the related moves to expand emotional labor. Finally, I
discuss ways to move forward in a neoliberal academia.
Received 12 January 2017
Accepted 30 October 2017
KEYWORDS
emotional labor;
embodiment; academic
labor; neoliberalism
A student wrote to me recently to say that a close family member had passed away and that
she would be missing class. I wrote back to tell her what she would be missing and added a
“I’m so sorry this happened,” before sending the email. Her reply suggested that I had not
expressed appropriate concern and did not care enough. She explained, “As my teacher
and advisor I expected that you would reach out and offer more social support.” I was
shocked and hurt. I had to wonder whether she expected additional emotional labor
because I am a communication studies professor, a woman, or a combination of both.
My next email took a different tone and offered her the emotional caretaking that she
requested. I later spent more time meeting with this student in person, to heal wounds
and move forward. I chose to spend a lot of time building and maintaining this relationship—time that I felt the student expected of me. I complied with her expectations of me
instead of challenging social and professional conventions that I felt uncomfortable maintaining. Despite my choices, our exchange begs the question: Within the context of academia, who is expected to undertake emotional labor? Moreover, where do these expectations
come from?
The conditions of academic labor in the U.S.A. are shifting under neoliberal ideologies.
Higher education, which was once largely a not-for-profit model of education, is now
becoming increasingly corporatized, privatized, and anti-intellectual. Henry Giroux
asserts that neoliberal ideologies have redefined students as consumers and faculty as
CONTACT Brandi Lawless
bjlawless@usfca.edu
cisco, San Francisco, CA, U.S.A.
© 2018 National Communication Association
Department of Communication Studies, University of San Fran-
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service providers who sell products, and ultimately, themselves.1 The corporate ethos of
“do more with less” becomes a concern for all faculty, especially those on partial or
short-term contracts who (re)gain employment by demonstrating exceptionalism in a
meritocratic system.2 Recent scholarship on these trends focuses on academic capitalism,
the race for grants, and the publish or perish phenomenon.3 Scant attention has been paid
to increasing service requirements for faculty (particularly for women and people of
color). Even scholarship aimed at resisting capitalist overtones in academia has focused
on teaching and research.4 To date, the scholarly conversation about academic labor
has largely ignored emotional labor, especially within communication studies literature.
Emotional labor is an inherent part of teaching and research and should be central to
discussions on academic labor and the neoliberalization of the university. While caring
and emotion are a part of academic work, they are not a part of academic professionalism
and training. As Antonia Darder explains, junior faculty across disciplines are now indoctrinated into a system that devalues strong teaching or research presentation and instead
paints the successfully tenured candidate as one who can win grants and publish in journals that bring prestige and seed money to the university.5 This is concerning, but I would
also like to add to this conundrum by pointing to further movement (for some) of academic expectations from teaching and intellectual development to caretaking. Some
might ask how professional expectations within academia grew to encompass grant
writing, advising, and committee work. I see that growth and also ask: How did we
become caretakers, guidance and grief counselors, and life coaches in the neoliberal expansion of academia? To answer this question and those above, I explore the evolution of
emotional labor through the service industry and into academia. I pay particular attention
to the ways communication studies faculty (particularly women and people of color) are
differentially impacted by neoliberal shifts in understandings of emotion as academic
labor. Finally, I explain possible routes of action for making emotional labor more
visible in academia.
What is work? emotion as labor
Emotional labor refers to the development, management, and performance of affective
work. Such labor can include demonstrations of sympathy and empathy, one-on-one
attention, supportive communication, counseling, general development of personal
relationships, and making a person “feel good.” The work of Arlie Russell Hochschild is
critical in understanding the trajectory of research on emotional labor.6 Hochschild
explains that there are unwritten emotional expectations for individuals in service industries. These expectations discipline the employees’ own emotional experiences as well as
the emotional responses toward those they serve. For example, flight attendants are
encouraged to perform friendliness and happiness and offer emotional support to passengers. Blake E. Ashforth and Ronald H. Humphrey suggest that this affects the flight attendants’ sense of self because they cannot separate their professional selves from their private
selves.7 Given the clear effects on the psyche of service professionals, it is important to
explore further academia’s emergence as a service industry, the expectations for emotional
labor in academe, and the different gendered performances attached to them.
Emotional labor for employees in the “human service” industry report greater duration,
intensity, and variety of emotional demands than employees in other fields.8 If emotional
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labor is higher for individuals in the human service industry, then we must question
whether academics fit in such a category. Recent publications on neoliberalism in
higher education suggest that it is productive to theorize the academic role through a
service or consumptive lens.9 Academia is now, for all intents and purposes, a service
industry. Thus, the professoriate is expected to treat students as customers. All of the literature on emotional labor in service industries (the catalyst for this research) now
becomes applicable to the space that academics occupy. To what extent, then, have we
inherited these unwritten rules? Serving the customer (student) means extending office
hours, being on-call via email and social media for emergencies, counseling the
wayward and grief stricken, becoming a graduate admissions counselor, self-disclosing
personal information, and exuding warmth and approachability. Much like the larger
service industry, professors are likely to be rated on these emotional services through
Yelp-like platforms such as ratemyprofessor.com, where “caring” is one of the top 10
tags students can assign to professors they are rating.
Research on emotional labor and the service industry demonstrates key communication competencies are required to succeed at one’s job. Psychological studies might
characterize the practice of emotional labor as “deep acting” and “surface acting,”
where the former requires modification of feelings and the latter requires modification
of outward nonverbal communication, such as facial expressions.10 One’s emotional intelligence and the ability to perform these expectations well are correlated to decreased job
performance, as well as individual stress levels, job burnout, and well-being.11 Indeed,
Pamela K. Adelmann found that “although workers may perform emotional labor uncomplainingly when it is required by the job, it does not do anything for their satisfaction with
their work, their commitment to stay in their jobs, or their reported job performance.”12
Yet, it remains an expectation because, from a marketing perspective, emotional labor has
a direct effect on “customer positive affect,” resulting in satisfaction and future consumer
loyalty.13 Despite the growth of research on emotional labor and the service industry, little
scholarship explicitly explores differential gendered experiences in these contexts.
Scholarship on immediacy is one area that has begun to explore gendered labor practices. Instructional communication scholars have greatly expanded our understanding of
immediacy behaviors in the classroom.14 Immediacy refers to relational closeness between
instructors and students. It can take verbal and nonverbal forms. As such, instructors build
this closeness by smiling, leaning in, dressing professionally, and making eye contact or
remembering students’ names and sharing personal information. Instructional communication research has highlighted the necessity of increasing teacher immediacy as a means
of improving student learning and motivation.15 Other studies link teacher immediacy
and communication competence to stronger emotional outcomes for students,16 but an
instructor-centered approach to understanding emotional communication has not been
investigated yet.
While there is an overlap between immediacy literature and emotional labor, the differences should be articulated. Immediacy behaviors draw upon subtle communication codes
and communication styles—many of which are unconsciously performed—whereas
emotional labor is used to identify time and attitudes toward in-depth caretaking, relationship development, and relationship maintenance. Many immediacy behaviors would not
fit within this category, and arguably may present themselves naturally, given socially constructed gendered communication norms. In other words, how one communicates should
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be distinguished from what one communicates about, how much time they spend doing
this type of (additional) communication, and the toll it takes on one’s physical and mental
state.
This distinction is not always made clear. For example, Qin Zhang and Weihong Zhu
discussed the relationship between emotional labor and burnout, but defined emotional
labor as “surface acting, deep acting, and authenticity,” rather than teacher affect and vulnerability.17 A few scholars from various disciplines have begun to ask what the role of
teacher emotions in the classroom is/can be, and why educators’ emotions seem
taboo.18 In some circles, there even seems to be a common perception that education is
inherently anti-emotional work. As Jane Kenway and Deborah Youdell argue, “Education
is almost always positioned as rational—as a social and epistemological endeavor. …
Emotion is not formally part of education.”19 Yet, the informal reality of emotional expectations inside and outside the classroom is daunting. Other than some work on immediacy
behaviors and taboos in the classroom, research on emotional labor has not been extended
to understand academia, despite its evolution as a service industry.
Although emotion in the classroom continues to be a locus of inquiry, as a whole, this
body of research fails to show any investigations of the differential experience of emotion
with regard to gender, race, and class. Gendered emotional labor is better articulated
through the research on embodied labor—a concept that makes clear how labor manifests
through everyday mundane, taken-for-granted performances of self as well as through
heightened performances in specially bounded communication contexts such as classrooms, workplaces, and interpersonal relationships. Embodiment marks the ways labor
is felt, experienced, and enacted. The term embodiment brings together the physicality
of bodies and the highly structured ways those bodies operate in the world. As Sachi Sekimoto explains, embodiment captures not how the body signifies meaning, but rather, the
ways the lived realities of race, class, and gender are material.20 She states, “an individual’s
corporeality—a sense of one’s bodily, material, and ontological existence—materializes
through one’s physical and ideational engagement and interaction with symbolic and
material worlds.”21
Relatedly, Shannon Jackson’s use of performativity helps us understand how ideologies become naturalized, internalized, and “unregistered” on bodies, producing institutionalized expectations of identity.22 Through the everyday mundane act of performing
emotional labor, women’s bodies, in particular, have institutionalized labor differentials
—the act of embodied labor becomes natural and such differentials are taken for
granted. But the unwritten rule that women are emotional creatures is not natural; it
is a carefully constructed social performance. As such, women’s subjectivities are constructed through the repetition of performing emotional labor. Scholars such as John
T. Warren, Elise Lamm Pineau, and Peter McLaren have used embodiment as a term
that acknowledges power as inscribed on the body and the ways in which ideologies
are performed through the body.23 Given this connection, Sekimoto claims, “gendering
of the body is not simply about marking it as feminine or masculine. It is also about
constituting it to reiterate the gender ideologies of society.”24 The understanding of
emotional labor as women’s work is one such reiteration, which disproportionately
affects the type and amount of labor for which women (particularly women of color)
are responsible.
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Understanding labor as embodied shifts a general understanding of labor as well. Susan
Foster explains that labor is traditionally conceptualized as dull, hard, paid, useful, and productive (in the sense that a product results from the work).25 Affective labor, is unpaid,
sometimes invisible, and difficult to identify. Because we cannot see a tangible product of
affective/emotional labor, we somehow cannot identify it as such. Yet, the market
economy of the neoliberal university would falter without such work, making it a necessity.
There is a paucity of literature on emotional labor with regard to gendered experiences in academia. The current communication literature on emotional labor primarily
exists in management and organizational communication journals. This work extends
interdisciplinary investigations into emotional labor in service industries.26 Scant attention has been paid to emotional labor within the classroom. Communication research
that does address this intersection applies to niche populations such as Chinese instructors, educators in language-learning classrooms, or those teaching at “multi-cultural
schools.”27 Nonetheless, these studies also found that the inherent expectations to
perform emotional labor result in lack of job satisfaction, and an increased intent to
leave organizations that do not clearly communicate emotional labor as a job expectation. Additionally, a broader study conducted by Jason J. Teven found a strong correlation between “teacher caring” and job burnout.28 Although these studies demonstrate
the relevance of emotional labor to instructors, they do not explain why these correlations are more imperative for professors in higher education who are expected to
perform emotional labor inside and outside of the classroom (because academia presents
a context wherein students have access to instructors at all hours via email and course
management systems). Moreover, who is expected to perform this labor? Why are some
expected to do more emotional labor?
Who is doing this work? gendered communication work
Outside of communication research, there is a large body of literature that links gender to
differential levels of emotional labor.29 The connection between emotional labor and
women’s work is so well established that some literature refers to emotional tasks as
“pink-collar duties.”30 This is not to say that men do not do emotional labor. However,
Marcia L. Bellas explains that gendered norms are embedded in classroom practices.
She states, “The association between teaching and mothering and the lower status and
authority of women may cause male and female professors to experience emotional
labor in the classroom quite differently.”31 She further reports that women are more
likely to be evaluated based on their personalities, how often they smile, and how many
personal connections they make with students. As a result, the extent to which one
focuses on these communication practices may vary based on gender.
Sharon M. Varallo articulates how emotional labor can be seen as an academic’s
responsibility, and moreover, an expectation of women in academe. She describes this
caretaker role as mothering and explains that faculty are “mandate[d] to care.”32 She
explains,
The vulnerable-child parenting philosophy and its resulting intensification of mothering
practices has made its way into our student-centered classrooms. A shift toward intensive
mothering influences college policies and programs, especially on the small college
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campus, as many academic institutions compete for each new crop of young people with
increasing expectations that we care about them and their personhood.33
Such a description draws attention to historical notions of what constitutes women’s work
and this unpaid private emotional labor is embodied in mothers and “homemakers.” The
expectation that women stay home has shifted, yet the idea that they perform emotional
work as unpaid in the public domain has not. Instead, it has loosely translated into the
market economy—women bring the embodied labor with them into their workplaces,
and in their reiterative performances of emotional labors, such work has become an expectation and a measure of competence. Varallo suggests that the mandate for caring is
uniquely tied to the millennial generation’s needs, claiming that mothering or caretaking
became an apparent part of an academic’s role within the last decade. Moreover, Bellas
explains that the “feminine” emotional labor inherent in teaching and service is not
rewarded the way that “masculine” academic activities (i.e., research and administration)
are.34 Such systems perpetuate the stereotype that men can shirk emotional duties in order
to accomplish traditional academic tasks because women are simply better at caretaking
for their students. Mary Ellen Guy and Meredith Newman refer to this phenomenon as
“the penalty for caring,” specifically citing the continued wage gap between men and
women, despite additional emotional labor supplied by women in human service industries.35 A wage gap of up to 29% persists between men and women in academia.36
If these findings are correct, and academics are expected to engage in mothering, then we
must interrogate the gendered significance of such a role within an academic field of study
with greater numbers of women teachers, such as communication studies. Teaching has
long been considered a female profession, accounting for one of the few jobs that women
were allowed to be paid for pre-liberation.37 While prevailing numbers that show teaching
as a female-dominated profession apply predominantly to K–12 classrooms, earned doctorates were higher for females in the humanities and education fields.38 At least statistically,
communication studies is a female-dominated field. The Bureau of Labor Statistics does not
offer data to break down the gendered employment of faculty members in the discipline
(nor does the National Communication Association); however, the National Science Foundation’s most recent “Survey of Earned Doctorates” shows that 61.7% of doctorate recipients in 2014 in our discipline were female.39 More broadly, 68.4% of doctorate earners in
education were female.40 A breakdown of faculty positions by gender within communication studies is unavailable. Comparatively, communication studies is a popular major41
and remains a standard course offering at liberal arts colleges, community colleges, and
comprehensive universities—institutions with fewer resources and increased teaching
loads. Taken together, these statistics demonstrate that teaching—perhaps within the
field of communication—remains a female-identified job. Perhaps, then, communication
studies has been doubly impacted by the neoliberal demands of emotional labor; the field
itself has been established as one that develops emotional competency and hosts those
faculty most impacted by emotional labor.
Why are we doing this work?
Communication studies faculty are being asked to do more with less and do more
emotional labor than other fields of study. The National Communication Association
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(NCA) released a 2012–2013 report that compares tenure-track positions in our field to
other humanities-based disciplines.42 While more communication studies degrees are
being awarded to undergraduate students than in fields such as English and history, the
overall number of faculty in communication studies departments is lower and the discipline was cited as having the smallest percentage of tenured faculty compared with 11
other disciplines.
Academic demands are changing as a whole. In their assessment of faculty competencies, Rania Sanford and Amy Fowler Kinch noted that faculty professional success is connected less to research and grants and more to one’s ability to connect with students,
handle student trauma, and work with diverse student populations.43 This survey of
300 faculty demonstrates both the acknowledgement of the emotional labor that faculty
are doing and the forecasting of shifting expectations for faculty in a neoliberal era. The
expectation that faculty must be emotionally competent as part of their professional
skills may be exacerbated for the field of communication.
As described in a brief published by the NCA, the top learning outcome that employers
describe as “very important” for employees to master is “ability to effectively communicate
orally.”44 The second most important and desirable outcome is “ability to work effectively
with others in teams.” These outcomes were cited on a page titled, “Why Study Communication?” I identify these as important to this discussion because communication is often
marketed as a skills-based and practical major that fosters highly desirable traits that
employers are looking for. Public speaking remains our “basic course,” and as a result,
we are pegged as an oral communication discipline. However, if given more thought,
these outcomes suggest that individuals with degrees in communication studies are
more likely to possess desirable interpersonal skills than their peers in other disciplines.
Our field is arguably seen and measured as relationship oriented. In terms of core competencies and general education, we are valued as a skills-based discipline—one that can
teach the practical nature of public speaking and audience analysis. Another popular and
common class in the discipline is interpersonal communication, which is often a requirement for an Associate of Arts transfer degree in communication studies and is more frequently being offered to students in nursing and health professions as a way to improve
bedside manner. Moreover, we might consider the emphasis on empathy in interpersonal
and intercultural communication classes and the longstanding prevalence of theories of
self-disclosure and interpersonal communication competence in our field. Our reach is
growing, and with it, the perception of our field is changing. As Bellas explains, “One’s
orientation to teaching and repertoire of communication and human relations skills
undoubtedly mediate the classroom experience and demands for emotional labor.”45
With more women faculty teaching lower-division courses off the tenure-track than
other fields, communication studies has positioned itself within academia as uniquely
suited to satisfy the demand for emotional labor. As a gendered field, we are reinscribing
dominant ideologies of patriarchy that promote unpaid labor for marginalized groups.
Where do we go from here?
If we cannot stop neoliberalism in its tracks, then we must do something to improve our
working conditions, given new and expanding expectations to do emotional labor. Adelmann argues, “If an employer especially values worker emotional labor, the way to
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encourage it may be to offer an enlarged work role and better pay.”46 While Adelmann
implies that we most focus resistance on larger systemic inquiries related to emotional
labor, I argue that we must also engage in microresistance through a four-step process:
(1) recognize emotional labor as academic labor; (2) document the emotional labor that
you/we do; (3) continue documentation through continued scholarly pursuit; and (4)
make arguments for compensation.
Faculty, administrators, and students need to recognize emotional labor as academic
labor, despite its invisibility in contracts or collective bargaining agreements. These expectations must not remain unwritten. In this neoliberal era, the corporatization of academic
spaces fosters a workplace where “compliant workers” passively accept increased demands
for time and energy.47 We must resist these trends and begin to pay attention to the ways
we have acquiesced to a domineering workload disguised as human kindness or a “labor of
love.” This means recognizing how dominant narratives such as “I just want to help,” or “I
am here for the students,” reinforce gender norms, pay gaps, and institutional and ideological control. Recognizing emotional labor as academic labor means counting the time
spent communicating with students outside of office hours—via email, after hours, on
weekends, and during campus breaks. Note, I am not arguing that we should stop
doing emotional labor. Indeed, pedagogy benefits from affective approaches.48
However, we as a faculty need to be honest about the “work” that we are doing, by
calling it “work.”
Moreover, we need to acknowledge the different emotional workloads of our diverse
peers. Women, particularly women of color, reportedly do more service and more
emotional labor, leading to the perception that they are unproductive or “presumed
incompetent.”49 For example, some women of color describe the additional emotional
labor of serving as a mentor for students of color—a role that is not formally designated
but is often prompted by the fact that there is a disproportionate number of faculty of color
on college campuses. Others explain the emotional costs of being tokenized as a person of
color or citizen from another country who can serve as a guest speaker, diversity officer, or
ambassador of multiculturalism—extended labor expectations without additional consideration of compensation.50 In recognizing the ways in which diverse faculty embody
labor, we begin to acknowledge how ideological expectations are differentially constructed
for some and not others.
Second, formal acknowledgement of this work needs to be done through documentation. Faculty should take time to document their full work week in order to illuminate
what we do and how much time we devote to it. Track not only the hours spent in the
office, but also those hours spent sifting through emails and coming in for extra meetings
with students. Document the types of conversations students are asking to have with you
and what communicated expectations they have for you. Reporting these metrics are
important for legitimizing complaints of faculty workload, and also present a case for
increasing student services on campus—services that are better carried out by trained professionals rather than professors who may be unqualified “caretakers.” Through annual
meetings with academic deans, career prospectus outlines, midcareer reviews, and other
reporting mechanisms, faculty collectively need to make visible the emotional labor
tasks that contribute to their workday. NCA could take a proactive approach in collecting
such data, allowing members to report their emotional labor, which in turn could be
shared with academic institutions. Tenure narratives can also include components that
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indicate the overtime that faculty devote to their students with regard to emotional labor.
If you are a unionized employee, bring issues of emotional labor to the collective bargaining table. Given the gender differentials discussed here, tenured faculty can use their position to advocate for junior faculty, particularly women, and more specifically women of
color, who often do more of this type of unpaid labor. Documentation can begin to illuminate these added pressures, but those in positions of tenure need to be allies on the committees that document and assess “merit” and “productivity” on college campuses. Indeed,
senior faculty involved in assessment need to develop emotional literacy in order to understand why emotional labor is important, how it constitutes labor, and why it must be
counted as such.
The neoliberal model of education continues to define productivity as student credit
hours or number of publications. We cannot quietly align ourselves with a model that
expects emotional work, yet does not count that work toward tenure, promotion, salary
increases, or paid time off. Rather, as Mauricio Lazzarato suggests, the only way to
resist and disrupt neoliberalism, is the refusal of work under such a system.51 In his arguments for resisting neoliberal definitions of academic labor, Ryan Evely Gildersleeve refers
to this disruption of marketplace capitalism as the “lazy academic.”52 A movement to slow
down academia has proffered that with neoliberalism comes fictitious temporal guidelines
for how much work should be produced in a finite amount of time. These scholars argue,
“By masking work that does not fit prescribed categories and discounting work that takes
time, this accounting imperative feeds the trope of the ‘unproductive scholar.’”53 Documenting the “masked” tasks mentioned here challenges such a trope. The lynchpin for
a successful slowdown movement is feminist collectivity—together we can redefine the
temporality of academic labor. If, in a slowdown demonstration, the proceedings of the
university are halted, then extra-ordinary labor efforts of faculty become visible to
members of the larger university community. Examples of an emotional labor slowdown
include letting students know via syllabus and email signature lines that you observe
email-free evenings and weekends, setting timed group appointments for advising sessions, and triaging student health and wellness issues to other resources on campus. Moreover, we can make visible such a collective through regional and national pre-conferences,
blogging, hashtags (e.g., #emotionalslowdown), and ongoing scholarly conversations. On
my own campus, I have proposed the idea of anonymous service audits in the format of a
daily schedule:
7:00 a.m.—Responded to emails that included questions about both personal and professional matters
8:05 a.m.—Arrived at my office early and student was outside crying, asking if she could “just
talk” because she has nobody else that she trusts
8:42 a.m.—Preparing for my class when I get a phone call from Students with Disability Services, asking that I set up a meeting with a student who recently feels depressed
These lists of a typical day for a female faculty member would be hung up on campus for
administrators, peers, and students to read. Moreover, using this exercise to make visible
the difference in teaching loads and positions would highlight additional differential
burdens. For example, adjunct faculty might include their driving time from one
campus to another as unpaid labor and a barrier to building emotional connections to
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students and peers. This is one exercise in making emotional work visible. We can also
make a concerted effort to talk to our students about our workload. This process of collective visibility can and should be applied to emotional labor, helping us to redefine
work hours and expectations, for ourselves, our peers, and our students.
Third, given the paucity of literature on emotional labor (particularly gendered labor),
researchers within the field of communication studies must advance research on this topic.
Research in this area should be multifaceted, exploring student expectations for emotional
labor, the ideological underpinnings of gendered differentials in emotional work, and the
material consequences for faculty. In noting that much of the communication literature
that broaches emotional labor does so without regard to gender and explores contexts
outside of academia, these variables should be a high priority in future research on the
subject. Moreover, NCA can extend their data on the discipline by conducting research
that better documents the gender and racial demographics of the field (e.g., gender breakdown for adjunct, lecturer, tenure-track, and tenured positions). The pursuit of scholarly
research on emotional labor serves as an additional mode of qualitative and quantitative
documentation of unwritten expectations on college campuses. Particularly, as a field, we
can do a better job of understanding the subjugation that manifests in our own academic
practices and move swiftly to make recommendations and changes.
Finally, given the additional work that is expected of us from students, colleagues, and
administrators, we must make arguments for compensation. For most academics, compensation is distributed based on teaching, research, and service. Including emotional
labor in all of these categories paves the way for direct and indirect compensation such
as course releases and service relief. Demonstrating extreme gaps in work hours from
one colleague to the next (particularly in those cases that highlight gender divides)
should also evidence the need for some faculty members to take on less formalized
service commitments. In short, if we are not being fairly compensated for emotional
labor, then we should reconsider how to accomplish our emotional labor in ways that
promote self-care and self-promotion.
Conclusion
An uncertain financial future will solidify the capitalist, neoliberal hold on academia. Let
us not forget that in this politicized climate, faculty members remain human beings with
an emotional experience that is present inside and outside of the classroom. For communication scholars, emotional interaction and the expectation that caretaking and emotional
sharing take place are more salient, valued, and in some ways, marketed. This review of
emotional labor is not necessarily meant to argue that we can or should stop doing this
work, but rather, to encourage faculty to name the work they are doing. If we call
emotional labor work, we can begin to rethink the ways we engage university discourses
that question our productivity, professionalism, and success.
Notes
1. Henry Giroux, “The Corporate War Against Higher Education,” Workplace: A Journal for
Academic Labor 9 (2002): 103–17.
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2. Joseph M. Schwartz, “Resisting the Exploitation of Contingent Faculty Labor in the Neoliberal University: The Challenge of Building Solidarity Between Tenured and Non-Tenured
Faculty,” New Political Science 36, no. 4 (2014): 504–22.
3. Mitchell Allen, “Qualitative Publishing in a Neoliberal Universe and University,” Cultural
Studies↔Critical Methodologies 17, no. 3 (2017): 214–20; Julianne Cheek, “Qualitative
Inquiry and the Research Marketplace Putting Some +s (Pluses) in Our Thinking, and
Why This Matters,” Cultural Studies↔Critical Methodologies 17, no. 3 (2017): 221–26;
Gary Rhoades and Blanca M. Torres-Olave, “Academic Capitalism and (Secondary) Academic Labor Markets: Negotiating a New Academy and Research Agenda,” in Higher Education: Handbook of Theory and Research, vol. 30, ed. Michael B. Paulesen (Dordrecht,
Netherlands: Springer, 2015), 383–430.
4. Ryan Evely Gildersleeve, “The Neoliberal Academy of the Anthropocene and the Retaliation
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96
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21. Ibid., 233.
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24. Sekimoto, “A Multimodal Approach to Identity,” 233.
25. Susan Leigh Foster, “Performing Authenticity and the Gendered Labor of Dance,” (presentation, Fluid States: Performances of UnKnowing, Performance Studies International #21,
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Labor: When Managing the Heart Enhances the Work Experience,” Management Communication Quarterly 14, no. 1 (2000): 50–89; Sarah J. Tracy, “Becoming a Character for Commerce: Emotion Labor, Self-Subordination, and Discursive Construction of Identity in a
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29. See Rebecca J. Erickson and Christian Ritter, “Emotional Labor, Burnout, and Inauthenticity:
Does Gender Matter?” Social Psychology Quarterly 64, no. 2 (2001): 146–63; Mary Ellen Guy
and Meredith A. Newman, “Women’s Jobs, Men’s Jobs: Sex Segregation and Emotional
Labor,” Public Administration Review 64, no. 3 (2004): 289–98; Kenneth J. Meier, Sharon
H. Mastracci, and Kristin Wilson, “Gender and Emotional Labor in Public Organizations:
REVIEW OF COMMUNICATION
30.
31.
32.
33.
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36.
37.
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41.
42.
43.
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46.
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48.
49.
50.
51.
52.
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Holly Ann Larson, “Emotional Labor: The Pink-Collar Duties of Teaching,” Currents in
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Marcia L. Bellas, “Emotional Labor in Academia: The Case of Professors,” The Annals of the
American Academy of Political and Social Science 561 (1999): 99.
Sharon M. Varallo, “Motherwork in Academe: Intensive Caring for the Millennial Student,”
Women’s Studies in Communication 31, no. 2 (2008): 153.
Ibid.
Bellas, “Emotional Labor in Academia.”
Guy and Newman, “Women’s Jobs, Men’s Jobs.”
Mary Ann Cooper, “Salary Inequity in Higher Ed: Pay Gap Persists for Women,” Hispanic
Outlook on Education Magazine, August 5, 2015, https://ricardo-castillo-hk06.squarespace.
com/mary-ann-cooper/?offset=1438809376468.
Richard Ingersoll and Lisa Merrill, “Who’s Teaching Our Children?” Educational Leadership
67, no. 8 (2010): 14–20.
National Science Foundation, “Doctorate Recipients, by Sex and Broad Field of Study:
Selected Years, 1984–2014,” December 2015, https://www.nsf.gov/statistics/2016/nsf16300/
data/tab14.pdf.
Ibid.
Ibid.
Quoctrung Bui, “What’s Your Major? 4 Decades of College Degrees, in 1 Graph,” National
Public Radio, May 9, 2014, http://www.npr.org/sections/money/2014/05/09/310114739/
whats-your-major-four-decades-of-college-degrees-in-1-graph.
National Communication Association “The 2012–2013 Humanities Departmental Survey:
Communication in Comparative Perspective,” 2014, https://ams.natcom.org/uploadedFiles/
More_Scholarly_Resources/Humanities%20Indicators%20Report%202014%20Final.pdf.
Rania Sanford and Amy Fowler Kinch, “A New Take on Program Planning: A Faculty Competencies Framework,” The Journal of Faculty Development 30, no. 2 (2016): 79–96.
National Communication Association, “Why Study Communication?” C-Brief 6, no. 2
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Bellas, “Emotional Labor in Academia,” 98.
Adelmann, “Emotional Labor as a Potential Source of Job Stress,” 379.
Giroux, “The Corporate War Against Higher Education.”
bell hooks, Teaching to Transgress: Education as the Practice of Freedom (London: Routledge,
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Gabriella Gutiérrez y Muhs et al., eds., Presumed Incompetent: The Intersections of Race and
Class for Women in Academia (Boulder: University Press of Colorado, 2012).
Lawless and Chen, “Multicultural Neoliberalism and Academic Labor.”
Mauricio Lazzarato, “Neoliberalism, the Financial Crisis and the End of the Liberal State,”
Theory, Culture & Society 32, no. 7–8 (2015): 67–83.
Gildersleeve, “The Neoliberal Academy of the Anthropocene and the Retaliation of the Lazy
Academic.”
Mountz et al., “For Slow Scholarship,” 1242.