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Eco Innovation in the Cement Industry

The importance of innovation in economic development is notoriously known all over the world. However, in recent years, a new term attached to this subject has become increasingly relevant: the “eco-innovation”. Eco-innovations are significant tools in innovation strategy because they contribute to the renewal of the whole system, considering social, ecological and economic aspects all together. The objective of this paper is to present a case study of eco-innovation in Brazil, considered to be a successful case both in competitiveness and sustainability. We chose the cement sector because it involves several environmental issues, especially CO2 emissions. This study was carried out in the Brazilian leader company of the cement market. Based on several key dimensions identified by the analytical framework, a semi-structured questionnaire was developed and used for both interviews and documentary analysis of the company and industry reports. This is a qualitative research, and its purpose is exploring and understanding the phenomenon of eco-innovation in a Brazilian company, and so providing better familiarity with the subject. The case study's temporality is sectional, with a longitudinal perspective, based on the company's history of innovation in the last five years. Primary and secondary data were used to evaluate innovation initiatives as well as the results in sustainability and competitiveness of the selected company. Among the various company’s eco-innovation initiatives which were identified, we chose the development of pozzolana addition to cement in order to reduce the use of clinker as the eco-innovation to be analyzed in depth and through the conceptual model. Using the typology of the proposed analytical framework, we evaluated each dimension according to the degree of change. Based on the evaluations, it was possible to assemble the eco-innovation dashboard, in order to view the features of eco-innovation and also aiming at analyzing the impacts of eco-innovation pozzolana addition to cement in the competitiveness and environmental sustainability of the company. This paper concludes that eco-innovation involves a combination of elements belonging to various dimensions, and that there are several opportunities for eco-innovation in the cement industry, bringing benefits not only for production processes, but also for companies from other sectors as well as society in general. Another important point is the role of government which could accelerate and promote good industry practices with simple initiatives such as regulating the use and disposal of waste containing energy power and cementitious properties, avoiding the discard to landfills, and stimulating co-processing not only for industrial waste but also urban waste. Keywords: Eco-innovation; cement industry; innovation; competitiveness; environmental sustainability; CO2 emissions

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