ATTITUDES AND SOCIAL COGNITION
Timescale Bias in the Attribution of Mind
Carey K. Morewedge
Jesse Preston
Princeton University
University of Western Ontario
Daniel M. Wegner
Harvard University
In this research, the authors found that people use speed of movement to infer the presence of mind and
mental attributes such as intention, consciousness, thought, and intelligence in other persons, animals,
and objects. Participants in 4 studies exhibited timescale bias—perceiving human and nonhuman targets
(animals, robots, and animations) as more likely to possess mental states when those targets moved at
speeds similar to the speed of natural human movement, compared with when targets performed actions
at speeds faster or slower than the speed of natural human movement.
Keywords: attribution, mind, movement, speed, theory of mind
Ever notice that anyone going slower than you is an idiot, but anyone
going faster than you is a maniac?—George Carlin
Mind Perception
The interpretation of other minds is an activity that people
engage in frequently, for example, in reading facial expressions
(Ekman, Friesen, & Ellsworth, 1972; Marsh, Adams, & Kleck,
2005), detecting deception (Kassin & Fong, 1999), inferring intentions and goals (Hassin, Aarts, & Ferguson, 2005; Malle &
Knobe, 1997), and managing interpersonal relations (BaronCohen, 1995). Mind perception is a psychological process that
occurs with the attribution of mental states such as desire, thought,
emotion, planning, reasoning, or consciousness to target objects
(Baron-Cohen, 1995; Premack & Woodruff, 1978). Viewing the
behavior of entities in terms of mental states has great benefits to
the observer. Knowledge of others’ goals or desires helps inform
a person how to best direct his or her actions in relation to these
other agents (Byrne & Russon, 1998; Tomasello, Carpenter, Call,
Behne, & Moll, 2005), for instance, leading the person to protect
sandwiches from hungry dogs rather than to protect dogs from
sandwiches. Human and nonhuman perceivers regularly rely on
mind perception to predict and interpret others’ beliefs (Hare,
Brown, Williamson, & Tomasello, 2002; Nickerson, 1999), desires
(Epley, Morewedge, & Keysar, 2004; Keysar, Barr, Balin, &
Brauner, 2000), and behaviors (Epley, Caruso, & Bazerman, 2006;
Kozak, Marsh, & Wegner, 2006).
Making judgments about the contents of other entities’ minds
requires one to first ascribe mental states to other entities. In evaluating the surrounding environment, a sharp distinction is made between animate agents (e.g., humans, other animals, artificial life) and
inanimate objects (e.g., mannequins, rocks, furniture). Guthrie (1993)
noted there are strong evolutionary pressures to be able to detect other
agents in the environment to determine who might be a potential ally,
enemy, predator, prey, or mate. Unlike objects, agents are seen as
potential prime movers, or first causes—they can act without being
What has a mind? Although criteria for deciding on the existence of other minds have been debated by philosophers for
centuries, each of us makes rough-and-ready decisions about mental properties on a regular basis, deciding that one entity has a
desire or a thought (this dog wants my sandwich), for example, or
that another does not (the sandwich is not all that interested in the
dog). In attributing mind to any entity, people seem to base their
judgments in part on anthropocentric features, such as whether the
entity looks human or seems to have human perceptions or behaviors. One particularly subtle cue is whether an entity moves at a
tempo like that of a human. In this research, we examined whether
mind perception is influenced by timescale bias—the degree to
which targets are perceived to move at a human pace.
Carey K. Morewedge, Woodrow Wilson School of Public and International Affairs, Princeton University; Jesse Preston, Department of Psychology, University of Western Ontario, London, Ontario, Canada; Daniel M.
Wegner, Department of Psychology, Harvard University.
We gratefully acknowledge research Grant MH 49127 from the National
Institute of Mental Health to Daniel M. Wegner and the Harvard Institute
for Quantitative Social Science Dissertation Fellowship and Graduate
Society of Fellows Merit Fellowship to Carey K. Morewedge. We thank
Michael Clear, Leanne Gaffney, Dina Gohar, Dana Graef, Tessa Johung,
Jennifer Lee, Kathleen Lee, Rebecca Levine, Christine Mathieson, Gregory
McBroom, Kristian Myrseth, Xi Wang, and Lisa Xu for their help with the
execution of these experiments and Kevin Lahoda for animations.
Correspondence concerning this article should be addressed to Carey K.
Morewedge, Woodrow Wilson School of Public and International Affairs,
Princeton University, 345 Wallace Hall, Princeton, NJ 08542. E-mail:
morewedge@post.harvard.edu
Journal of Personality and Social Psychology, 2007, Vol. 93, No. 1, 1–11
Copyright 2007 by the American Psychological Association 0022-3514/07/$12.00
DOI: 10.1037/0022-3514.93.1.1
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MOREWEDGE, PRESTON, AND WEGNER
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acted on (Dennett, 1987; Michotte, 1946/1963). Agents tend to be
mentalized (endowed with thoughts and desires that guide their actions), but objects are assumed to be governed only by simple physics
(Molina, Van de Walle, Condry, & Spelke, 2004; Wegner, 2002).
Perceiving an inner mental life in agents provides useful shortcuts
when anticipating future behavior. If a dog is treated as an entity with
beliefs (“This sandwich is food.”), desires (“I want to eat food.”), and
goals (“I want to eat the sandwich!”), it is easier to predict how the
dog might behave at a picnic than if one attempts to create a mathematical model to predict the dog’s behavior that accounts for all
external stimuli. Mind perception is therefore a special kind of causal
inference that appeals to mental states as an explanation or prediction.
Like other kinds of causal inferences, mind perception occurs effortlessly and spontaneously (Hassin, Bargh, & Uleman, 2005). Without
appealing to an agent’s mental states, the actions of others would
seem entirely random and unpredictable (Baron-Cohen, 1995; Sacks,
1995).
Attributions of mind may begin with the inference that the
“lights are on” inside the agent, but the extent to which those lights
are bright or dim is a different matter. Though all agents may hold
the basic property of animacy, they vary in the psychological
agency that includes properties of consciousness and sentience
(Opfer, 2002). In other words, the perception of mind is not
perceived as a dichotomy between discrete categories but rather is
perceived along a graduated scale (Gray, Gray, & Wegner, 2007).
Agents on the low end of the mind scale possess very limited
capacities of thought or awareness, and agents on the high end
possess a rich experience of mind with complex emotions and
elaborate thought. Observations of the exact same action might be
interpreted in either mechanistic or mentalistic terms (Wegner &
Vallacher, 1986), depending on where the agent is perceived to be
on this scale (Kozak et al., 2006; Vallacher & Wegner, 1987). For
instance, shooting a gun could be identified as pulling a trigger,
when performed by a 6-year-old child, or as committing murder,
when performed by a 35-year-old man. Special status is given to
humans in this hierarchy, who are endowed with greater consciousness than other animals. Some mental experiences are presumed to be reserved only for humans—for example, abstract
emotions such as hope and nostalgia (Demoulin et al., 2004) or
complex traits such as insecurity or imaginativeness (Haslam,
Bain, Douge, Lee, & Bastian, 2005).
Minds and Motion
Given the importance of anticipating agents’ behavior, it is not
surprising that a strong cue to the presence of mind is the appearance of self-propelled movement (Leslie, 1994; Premack, 1990).
Inferences of mind tend to be made from biological motion, the
easily recognized dynamics of movement first noted in Johansson’s (1973) studies of point-light displays of walking figures. For
example, point lights attached to dancers’ joints can convey emotions such as fear, anger, grief, joy, surprise, and disgust without
any other visual information about the actor’s physical appearance
(Dittrich, Troscianko, Lea, & Morgan, 1996). People can also
recognize the identity of a person in motion by their idiosyncratic
walking style (Troje, Westhoff, & Lavrov, 2005) and readily
recognize the gender of walking humans (Kozlowski & Cutting,
1977), cued by differences in the velocity of shoulder and hip dots
(Mather & Murdoch, 1994).
Yet motion does not necessarily have to appear lifelike to garner
attributions of agency. In the classic study of Heider and Simmel
(1944), people attributed mental states such as desires and emotions to moving geometrical figures when the shapes moved at a
human pace and performed recognizable actions. Research since
then has established that the perception of targets as animate is
commonly based on the targets’ pattern and timing of motion (for
a review, see Rakison & Poulin-Dubois, 2001). Even more rudimentary movements, such as changes in movement direction or
dynamics without physical cause, can induce perceptions of animacy for infants and adults (Bassili, 1976; Michotte, 1946/1963;
Rochat, Morgan, & Carpenter, 1998; Scholl & Tremoulet, 2000;
Tremoulet & Feldman, 2000). If a target’s movement appears to
achieve a goal or occurs in spatiotemporal synchrony with the
movement of an object, perceivers also infer that the target possesses mental states (Csibra, Gergely, Biro, Koos, & Brockbank,
1999; Johnson, 2003; Meltzoff, 1995). Movement dynamics provide a rich set of cues for the perception of minds.
Timescale Bias
One potentially important influence of motion on mind perception is the speed of motion. In particular, an entity that moves at a
humanlike pace might be more likely to draw attributions of mind
(Dennett, 1996). At the slow extreme, of course, targets that move
almost imperceptibly are sometimes not recognized as agents.
Young children may fail to identify plants as alive because of their
apparent lack of movement (Carey, 1988; Piaget, 1929). Although
plants move in a self-serving way (i.e., when orienting toward
light), they move so slowly that few would attribute such movements to acts of a mind. If one were to view plants’ movement in
a time-lapse film, however, it might seem to observers that plants
want to grow toward sunlight because they desire sunlight.
At the opposite extreme, when an entity is moving very quickly,
agency and mind might also be difficult to appreciate. When
actions occur very rapidly in sports on television, for example, it
may be difficult to understand the intentions of actors without the
aid of slow-motion replays. So, rather than mind perception increasing linearly as the speed of action increases, there may instead
be a curvilinear relation between speed of motion and the likelihood that the motion will be perceived as having been generated
by an intelligent entity. As Dennett (1996) has suggested, the
inflection point in this curve could be the speed of human motion—targets moving at human tempo may be especially likely to
garner attributions of mind, whereas those moving slower or faster
may be less likely to be viewed as having minds.
Preferential attributions of mind to agents moving at one’s own
pace suggests a functional approach to mind attribution. A perceiver
gains little reading the mind of a target moving much faster than the
self. Such a target cannot be avoided or caught, so there is no use in
speculating about its mental states in order to predict its actions.
Instead, it is better to respond to such agents by some fixed rule (e.g.,
“Play dead!” or “Run away!”). There is also not much use in examining the thoughts or motives of targets that are sluggish, such as rocks
or plants. Perceivers do not need to predict such targets’ behavior in
advance as they can easily be outmaneuvered. Indeed, mind perception is often prompted when the prediction of targets’ mental states
TIMESCALE ANTHROPOCENTRISM
confers some specific benefit (Gallup, Marino, & Eddy, 1997; Haselton & Buss, 2000; Maner et al., 2005).
We hypothesized that perceptions of mind are influenced by a
timescale bias— behaviors are more likely to appear to be the
intentional acts of conscious beings when they occur at speeds
similar to human movement speeds. We tested this by assessing
whether perceivers’ attribution of mental states to a target depends
on the target’s speed relative to human motion. In Study 1, we
examined the relation between mind attribution and movement
speed in the perception of a variety of familiar natural agents and
objects. In further studies, we held targets constant—all participants judged the mental states of the same targets, but we manipulated the targets’ apparent speed of movement (Studies 2 and 4)
or actual speed of movement (Study 3). Unfamiliar nonhuman
targets’ apparent speed was manipulated in Study 2 by changing
the frame rate of videos presented. Human targets’ actual walking
speed was directly manipulated in Study 3. In Study 4, we examined whether attributions depend on a target’s absolute speed of
movement or speed of movement relative to human speed. In an
animated film, the apparent movement speed of a nonhuman target
(i.e., a purple blob) was manipulated by changing the apparent
motion speed of animated humans in the background.
Study 1: Natural Agents and Objects
Timescale bias in mind perception may stem from evolutionary
selection pressures involved in dealing with other species. The
3
degree to which we attribute mind to any particular species may
depend on whether it is useful to be able to infer intentions and
goals from observations of their behavior. Therefore, the general
assessment of mind for members of species may be related to their
motion speed relative to human motion speed. In Study 1, we
examined the relation between people’s assessment of motion
speed and mind of various targets. Participants judged 22 targets
(including animals, plants, and an inanimate object) on their speed
and the extent to which each appeared to have a mind. We
expected participants to preferentially endow mind upon entities
that move at speeds similar to speed of human movement.
Method
Participants. There were 240 participants in three samples
who volunteered to complete a short survey. Sample A consisted
of 91 undergraduates (40 females, 38 males, and 13 not reporting
sex, Mage ⫽ 20.6 years, SD ⫽ 2.9). Sample B consisted of 55
pedestrians in Cambridge, Massachusetts (25 females, 26 males,
and 4 not reporting sex, Mage ⫽ 38.1 years, SD ⫽ 18.7). Sample
C consisted of 94 undergraduates (40 females, 35 males, and 19
not reporting sex, Mage ⫽ 19.6 years, SD ⫽ 1.8).
Procedure. Participants who volunteered to complete a survey
on how different entities appeared to them assessed the mind and
movement of a total of 22 targets (see Figure 1), by drawing an X
through 115 mm continuous scales with the endpoints does not
appear to have a mind versus definitely appears to have a mind
Figure 1. Mind attributions to nonhuman animals by their perceived speed of movement in Study 1 are
shown. (Other mean scores: Mhuman movement ⫽ 68, Mhuman mind ⫽ 108; Mflytrap movement ⫽ 40, Mflytrap mind ⫽
32; Msunflower movement ⫽ 23, Msunflower mind ⫽ 11; Mvine movement ⫽ 20, Mvine mind ⫽ 18; Mrock movement ⫽ 13,
Mrock mind ⫽ 6).
MOREWEDGE, PRESTON, AND WEGNER
4
and does not move at all versus moves faster than the eye can see.
Participants in Sample A assessed the mind and movement of 10
targets— humans, hummingbirds, lions, rocks, sloths, sunflowers,
turtles, venus flytraps, vines, and wolves. These judgments were
made by participants in Sample B for antelope, deer, houseflies,
humans, kangaroos, hummingbirds, rabbits, rats, rocks, sloths, and
vines and by those in Sample C for cats, cows, dogs, horses,
humans, hummingbirds, moles, rocks, sloths, squirrels, and vines.
Results and Discussion
To determine whether human movement speed was used in
judging targets’ minds, we computed the absolute value of the
difference between each participant’s human movement rating and
movement ratings of each other target. Targets’ mind scores and
absolute deviation from human movement were correlated in Sample A, Sample B, and Sample C; mean within-subjects correlations
(r ⫽ ⫺.50, r ⫽ ⫺.44, and r ⫽ ⫺.63) differed significantly from
zero, t(89) ⫽ 12.18, p ⬍ .001; t(54) ⫽ 8.43, p ⬍ .001; and t(93) ⫽
21.17, p ⬍ .001, respectively (for means, see Figure 1).
The reliability of ratings of the five targets rated by all samples
was high, with interclass correlation r ⫽ .99, F(2, 460) ⫽
1,148.54, p ⬍ .001, so further analyses were used to examine
averaged ratings of all targets rated by any sample. For these
analyses, we looked at targets for which mind was a plausible
attribution (i.e., not rocks or plants), examining ratings of targets
that possess brains. For these targets, a curve-fitting regression
yielded a significant quadratic model (R2 ⫽ .37), F(2, 14) ⫽ 5.06,
p ⬍ .05, in which mind attribution varied as an inverse quadratic
function of speed of motion ( ⫽ ⫺3.93), t(16) ⫽ 2.42, p ⫽ .03,
but did not fit a linear model (R2 ⫽ .06), F(1, 16) ⫽ 1.08, p ⫽ .32.
We considered that this result may be due to some relation between speed of motion and brain weight (Jokisch, Midford, &
Troje, 2001). But it is important that the brain weight of nonhuman
animals (N ⫽ 17) did not predict those targets’ mind scores as
either a linear function (R2 ⫽ .05), F(1, 15) ⫽ 0.78, p ⫽ .39, or a
quadratic function (R2 ⫽ .11), F(2, 14) ⫽ 0.92, p ⫽ .42. A linear
regression on nonhuman animal targets, including both targets’
absolute derivations from human movement and brain weights,
R2 ⫽ .78, F(2, 14) ⫽ 6.09, p ⫽ .01, revealed that the targets’
absolute deviations from human movement predicted the targets’
mean mind scores,  ⫽ ⫺0.54, t(16) ⫽ 3.30, p ⫽ .005, whereas
the targets’ average brain weights did not,  ⫽ 0.01, t(16) ⫽ 0.66,
p ⫽ .52.1
In the perception of known animals and plants, then, and in the
perception of animals alone, the greater the similarity between
human movement speed and a target’s apparent movement speed,
the more the target appeared to have a mind.
people anthropomorphize objects with some regularity. People
perceive unreliable computers and cars as having a mind of their
own (Morewedge, 2006), and people often respond to robot and
computer behavior in the same way people respond to similar
human behavior (Reeves & Nass, 1996). Furthermore, Study 2
addressed problems that may have resulted from the idiosyncratic
selection of targets in Study 1 by having all participants rate the
same targets and manipulating the apparent motion speed of those
targets. We predicted that participants would exhibit a timescale
bias in the attribution of mental states, preferentially ascribing
mental states to novel nonhuman targets when those targets moved
at speeds similar to human speed, compared with when those
targets moved at speeds slower or faster than human speed.
Method
Participants. Participants were 63 undergraduates (19 males
and 44 females, Mage ⫽ 20.8 years, SD ⫽ 4.7) who received $5 or
course credit.
Stimuli. Stimuli consisted of nine films presented at three film
speeds. We used three films of robots from laboratory demonstrations (MIT Robotics Labs, 2000); films of a fourth robot and an
animation were from a PBS film (Sims, 2000). The robots ran,
jumped, pounded in a nail, or navigated terrain (i.e., a furnished
apartment or a rocky plateau). In the animated film, a rectangle and
a circle moved so that the rectangle appeared to be following the
circle. Four stop-action films of action figures were shot one frame
at a time and edited with Adobe Premier (Version 6.5). Action
figures such as an adjustable plastic Godzilla performed various
actions, including walking, dancing, and interacting with other
objects and action figures.
All films were presented at slow, medium, and fast speeds.
Medium speed animations were created to approximate an adult
human gait frequency of 40 – 65 strides/min (Davis, 2001); slow
and fast versions showed these movements at 0.07⫻– 0.45⫻ and
2.50⫻– 8.00⫻ medium speed, respectively. For the stop-action
videos shot frame-by-frame, slow films were presented at 1 frame
per s (fps; 0.07⫻– 0.14⫻ medium speed), medium films at 6.60 –
11.60 fps, and fast clips at 16.60 –50.00 fps (2.50⫻– 6.00⫻ medium speed). Films ranged in duration from 1 s to 186 s
(Mfaster speed ⫽ 3.00 s, SD ⫽ 2.27; Mmedium speed ⫽ 25.89 s, SD ⫽
28.93; Mslower speed ⫽ 88.00 s, SD ⫽ 56.84). All actions were
recognizable at all speeds.
Procedure. Participants in an object perception study watched
nine films of targets performing various actions. Each participant
viewed three slow, three medium, and three fast films— each film
depicting a different target. After watching each film, participants
assessed the extent to which each target appeared to possess
consciousness, how intentional the behavior appeared, how much
Study 2: Novel Targets
In Study 1, we found initial evidence for a timescale bias.
However, that study was limited by the fact that in it, we examined
correlations and judgments of familiar targets that may have been
influenced by unrelated preexisting beliefs. In Study 2, we examined whether participants would use movement speed to infer the
presence and abundance of mental states in novel nonbiological
targets (i.e., robots, animations, and action figures). Though the
attribution of mind to nonbiological targets may seem strange,
1
When domesticated animals are excluded (i.e., animals in Sample C),
all reported analyses yielded the same results (i.e., significant and nonsignificant) reported here. Mind score varied according to a curvilinear pattern
with respect to speed of motion, F(2, 8) ⫽ 4.38, p ⫽ .05, but not according
to a linear pattern, F(1, 9) ⫽ 0.61, p ⫽ .46 (see Figure 1). It is interesting
that a regression analysis of all the nonhuman items (n ⫽ 21) revealed that
items’ mean movement metric scores predicted the items’ mean mind score
better than items’ mean brain weight did ( ⫽ ⫺1.39), t(20) ⫽ 7.33, p ⬍
.001, and ( ⫽ 0.02), t(20) ⫽ .69, p ⫽ .50.
TIMESCALE ANTHROPOCENTRISM
the target appeared to think about the action, and how intelligent
the target’s behavior appeared on 7-point scales with endpoints
such as not at all (1) and very intentional (7). Film order and
condition were randomly assigned in this and further studies.
Participants in this and further studies were debriefed and compensated after participation.
Results and Discussion
The responses of 5 participants to one film were lost because of
computer error and were not included in the analyses. To compare
responses across films (as individual targets may have moved at
slightly different action speeds), each scale response was Z transformed across participants. Participants’ responses to the four
mind perception items were significantly intercorrelated within
target (all Cronbach’s ␣ ⬎ .74, M ⫽ .86) and were averaged within
each action to create a general index of mind attribution for each
target. Each participant’s mind rating for each action was then
averaged with the other two actions observed at the same speed to
create a mind score for each action speed (slower, similar-tohuman speed, faster). A repeated-measures analysis of variance
(ANOVA) with 3 levels of speed and 3 levels of order revealed
that action speed influenced mind attribution to the animated
targets, F(1, 60) ⫽ 10.65, p ⫽ .002, h2 ⫽ .15 (for means, see
Figure 2), and polynomial contrasts indicated that mind attribution
varied as an inverse quadratic function of film speed, F(1, 60) ⫽
8.73, p ⫽ .004, h2 ⫽ .13; with linear contrast, F(1, 60) ⫽ 12.16,
p ⫽ .001, h2 ⫽ .17. The particular clips participants viewed at each
respective speed did not influence participants’ attribution of mind
(F ⬍ 1).
In sum, perceivers appear to be more likely to attribute mental
states to novel targets moving at speeds similar to human speeds
than to novel targets moving at faster or slower speeds. Timescale
bias extended not only to those familiar agents in the natural
environment but to novel artificial agents as well. It is interesting
that a significant linear contrast revealed that participants were
particularly reluctant to attribute mental states to the fastest moving nonhuman agents. Whereas the slow movements of the novel
robots and animations may have led participants to infer that
targets possessed lesser mental abilities than movements approximating human speeds of movement, it is possible that the fastest
movements led participants to infer that the targets were automated
and thus incapable of possessing any form of consciousness or
thought.
5
Study 3: Human Movement Speed
In Study 3, we altered the speed of human actors’ movement to
determine whether timescale bias could influence the ascription of
mental states to other humans. Participants watched three film
clips of people walking on a populated city street. For each film,
people made judgments of mind about one particular person walking among the other pedestrians. To control for the possibility that
participants in previous studies simply judged targets by comparison with the other targets they assessed, in this study all participants first watched and rated one film of a human target moving at
one of three speeds (i.e., Target A) before watching and rating two
other human targets (i.e., Targets B and C). Thus, judgments of all
three targets (A, B, and C) could be compared within participants
and judgments of the first target judged (Target A) could be
compared between participants. We expected participants to preferentially ascribe mental states to human targets when those targets
moved at speeds closest to normal human walking speed in Cambridge, Massachusetts, compared with human targets moving at
faster or slower speeds.
Method
Participants. Participants were 49 undergraduates in Cambridge, Massachusetts (22 males and 27 females, Mage ⫽ 20.1
years, SD ⫽ 1.6) who received $3.
Stimuli. Participants watched three films of three different
human targets, each walking at one speed (i.e., slower-thanaverage walking speed, average walking speed, and faster-thanaverage walking speed) filmed from a mean distance of 12.5 m.
All films were shot along the same segment of a city street and
presented at the same frame rate (44.1 fps). Nontarget humans
(pedestrians not involved in the experiment) walking in front of
and behind the actor were visible in all films. Films ranged from
6 s to 38 s in length (Mslower-than-average speed ⫽ 31.30 s, SD ⫽ 9.07;
Maverage speed ⫽ 12.30 s, SD ⫽ 1.53; Mfaster-than-average speed ⫽
7.33 s, SD ⫽ 1.53).
Procedure. Participants were informed that in the experiment,
we were investigating first impressions of people walking on a
street in their city. Before watching each film, participants were
shown one still frame from the film that identified the target person
they would evaluate. Participants were instructed to watch the
target identified at the beginning of each film because they would
be asked to make a few judgments about that person. First, par-
Figure 2. Mind attributions by movement speed in within-subject (Studies 2 and 3) and between-subjects
(Studies 3 and 4) experiments are shown. Error bars indicate ⫾1 standard error above and below the mean.
6
MOREWEDGE, PRESTON, AND WEGNER
ticipants watched Target A walking on a city street at one of three
speeds (Mslower ⫽ 0.67 m/s, Maverage ⫽ 1.35 m/s, Mfaster ⫽ 2.03
m/s), with the middle value matched to the average walking speed
(1.34 m/s) in a city in northeastern America with a population size
similar to Cambridge, Massachusetts (population 101,355; Bornstein & Bornstein, 1976). Then, in different films, participants
watched two other people at the other speeds (Targets B and C;
their walking speeds differed slightly from Target A; Mslower ⫽
0.46 m/s, Maverage ⫽ 1.43 m/s, Mfaster ⫽ 2.23 m/s), presented in
random order, yielding six orders. After watching each film, participants assessed the degree to which each target appeared to be
competent, to be intelligent, to be smart, and to have a mind, on
four 7-point Likert scales with the endpoints not at all/does not
appear to have a mind (1) and very competent/intelligent/smart/
definitely appears to have a mind (7), in addition to rating each
target on several filler items, such as, “Do you think this person is
a pet owner?”
the linear contrast found in Study 2, a linear contrast in withinsubjects judgments was found in Study 3, which revealed that
participants were particularly reluctant to attribute mental states to
the slowest moving human agents. Although a linear trend was not
found in participants’ between-subjects judgments, it is possible
that the slowest movements led participants to infer that those
human targets were inept because they required more time to
perform simple tasks, like walking, than did the other human
targets.
This timescale bias exhibited in judgments of other humans may
have important implications for interpersonal and intergroup judgments. As differences exist within and between cultures with
regard to the pace of living (Bornstein & Bornstein, 1976; Levine
& Norenzayan, 1999; Levine, West, & Reis, 1980), groups and
cultures with different tempos (e.g., teenagers and senior citizens)
may have difficulty discerning the motivations behind each other’s
behavior and, as a result, may make uncharitable assessments of
each other’s mental capacity.
Results
Each scale response was Z transformed across participants.
Participants’ responses on the four scales were significantly intercorrelated within each target (mean Cronbach’s ␣ ⫽ .85) and were
averaged to create a general mind attribution score for each target.
Within-subjects analysis. A 3 within (speed) ⫻ 6 between
(order) ANOVA revealed a significant main effect of target speed,
F(1, 43) ⫽ 15.01, p ⬍ .001, h2 ⫽ .26, with no significant main or
interactive effect of order (Fs ⬍ 1; see Figure 2). Polynomial
contrasts showed that mind attributions varied by walking speed as
an inverse quadratic function, F(1, 43) ⫽ 18.42, p ⬍ .001, h2 ⫽
.30; with linear contrast, F(1, 43) ⫽ 13.04, p ⫽ .001, h2 ⫽ .23.
Although all films in this study were shot and presented at the
same film speed, participants were more likely to attribute mental
states to targets moving at normal human walking speeds than to
targets walking at faster or slower speeds.
Between-subjects analysis. To further control for potential
comparative judgments between the three targets, an ANOVA was
performed solely on participants’ ratings of Target A, the target
first assessed by all participants. This analysis revealed a significant main effect of speed, F(2, 46) ⫽ 5.17, p ⫽ .009, h2 ⫽ .18 (see
Figure 2). Polynomial contrasts showed that participants’ attributions of mental states to Target A varied by speed as an inverse
quadratic function, F(2, 46) ⫽ 10.15, p ⫽ .003, not as a linear
function (F ⬍ 1). In short, participants’ judgments of mind appeared to be influenced by actual walking speed, not by comparison with other targets.2
Study 4: The Blob
The results of the first three studies suggest that perceivers are
more likely to attribute mental states to targets when the targets
move at speeds similar to the speed of human movement. Study 4
was designed to determine whether perceivers attribute mental
states according to a target’s absolute movement speed or the
target’s movement speed relative to normal human movement
speed. In other words, is there a particular range of movement
speeds that is most indicative of the presence of mental states, or
is speed of movement indicative of mental states only when it is
perceived to be similar to human movement speed?
For this study, we presented participants with an animation in
which the absolute speed of a nonhuman target was held constant
but the movement speed of nearby human agents’ actions varied
across conditions. Participants watched an animated purple blob
moving down a city street. Human actors’ movement speed was
varied behind the blob, so that the blob appeared to move slower
than, the same speed as, or faster than the human actors’ speed. If
perceivers are influenced by targets’ absolute speed of movement
when attributing mental states, participants should be equally
likely to ascribe mental states to the blob regardless of the animated humans’ speed of movement. If perceivers are influenced by
the relative similarity of the target’s speed of movement and
humans’ speed of movement when attributing mental states, par2
Discussion
In this study, we found that attributions of mind to other humans
was impacted by a timescale bias, with slower and faster humans
appearing to have less mind than humans moving at an average
human speed. The results of the between-subjects analysis suggest
that the timescale bias exhibited by participants in Study 2 was not
simply due to the comparison between targets. The results of the
within-subjects analysis suggest that the timescale bias exhibited
by participants in Study 2 was not simply due to any abnormalities
in targets’ apparent movement that may have been caused by the
manipulation of film frame rates. Interestingly, in contradiction to
Asking one to judge the extent to which another person appears to have
a mind may seem peculiar, but removing that specific response item from
the analysis of attributions to all three targets yields a similar main effect
of speed, F(1, 43) ⫽ 14.87, p ⬍ .001, h2 ⫽ .26; quadratic contrast, F(1,
43) ⫽ 19.67, p ⬍ .001, h2 ⫽ .31, as do analyses of attributions to Target
A, F(2, 46) ⫽ 4.21, p ⫽ .02, h2 ⫽ .16. Polynomial contrasts showed that
participants’ attributions of mental states to Target A varied by speed as an
inverse quadratic function, F(1, 46) ⫽ 8.38, p ⫽ .006. Similarly, although
competence may in some ways be considered to be distinct from mental
abilities, excluding that assessment from the analyses in Study 3 yields
similar results: Fbetween subjects(1, 46) ⫽ 2.62, p ⫽ .08, and Fwithin subjects(1,
48) ⫽ 12.73, p ⫽ .001; inverse quadratic functions of targets’ speed:
Fbetween subjects(1, 46) ⫽ 5.25, p ⫽ .03, and Fwithin subjects(1, 48) ⫽ 13.40, p ⫽
.001.
TIMESCALE ANTHROPOCENTRISM
ticipants should be more likely to ascribe mental states to the blob
when it appears to move at a speed similar to the speed of the
animated humans.
7
interest or occurs too quickly to appreciate. The constancy of the
blob as stimulus suggests that influences of timescale on the
perceiver’s processing of the information in the movements is not
critical for the production of the timescale bias.
Method
Participants. Participants were 94 undergraduates (31 males
and 63 females, Mage ⫽ 20.9 years, SD ⫽ 4.7) who received $5 or
course credit.
Stimuli. Stimuli consisted of a silent animated film of a purple
blob eating three inanimate objects—a stop sign, a car, and a
bicycle—while oozing down a city street (44.1 fps, 35 s in length).
In each film, animated humans performed activities—walking a
dog, jogging, and smoking a cigarette. In all three films, the blob
maintained the same speed of movement and goal completion
(e.g., eating the car). In the similar-to-human-speed film, the
humans moved at the same speed as the blob did. In the fast-blob
film, the humans’ movement speed was 1/3 of their movement
speed in the similar speed film. The humans’ movement speeds in
the slow-blob film was 3.3⫻ their movement speeds in the similar
film. All animated humans were sped up or slowed down equally
within condition.3
Procedure. Participants each watched one animated film of a
blob devouring objects while oozing along a city street. In the
foreground, the blob’s movement and mastication speed were held
constant across conditions. In the background, the animated humans’ movement speed was varied between conditions, affecting
the relative speed of the blob’s movement. In a between-subjects
design, each participant watched one of three films in which the
action speed of the city’s human inhabitants was faster than, the
same speed as, or slower than the blob’s. Afterward, participants
rated whether the blob was conscious, intelligent, thought about its
actions, and exhibited intention on four 7-point scales with endpoints not at all (1) and very conscious/intelligent/much/
intentional (7).
Results and Discussion
Participants’ ratings were standardized and averaged to create a
composite mind attribution score (Cronbach’s ␣ ⫽ .80). The speed
of the humans in the background influenced participants’ attribution of mind to the blob according to a quadratic pattern, betweensubjects contrast, F(1, 91) ⫽ 3.85, p ⫽ .05, h2 ⫽ .04, but not
according to a linear pattern (F ⬍ 1; for means, see Figure 2).
Though the blob moved at the same speed in all three films,
participants who observed the blob moving at a speed similar to
the speed of the animated humans were more likely to perceive the
blob to have a mind than participants who observed the blob
moving at speeds faster or slower than the animated humans.
The perceived speed of a target relative to humans who are
present can apparently override absolute speed in contributing to
timescale anthropocentrism. Furthermore, these findings render
doubtful two alternative interpretations for our results. First, timescale bias is not due to the time lapse between action initiation and
completion that might cue goal directedness (Haggard, 2005). The
actions of the blob in this study were constant, and the bias was
introduced here by variations in perceived human speed. Second,
timescale bias is not a function of capacity to process information
or pay attention to action, either because it takes too long to hold
General Discussion
In four studies, we found that people preferentially attributed
mind to targets whose movement speeds were similar to human
movement speed. Attributions of mind to targets increased as the
difference between targets’ movement speeds and average human
speed decreased, rather than according to a sheer increase in the
targets’ speed. This timescale bias was found for a wide range of
target agents, including nonhuman animals, robots, animations,
and other humans.
In Study 1, a quadratic relation was found between judgments of
mind and judgments of speed for other species. Animals that
moved close to human speeds were thought to be more conscious
than those that were judged to be faster or slower than humans.
This was found regardless of whether domestic animals were
included in the analysis.
In Study 2, we found a timescale bias for the movement speed
of novel nonbiological targets (i.e., robots and animations) lacking
brains and nervous systems. Timescale bias was shown to apply to
perceptions of other humans as well, as target persons in Study 3
were ascribed greater intelligence, competence, and mind when
they moved at the same speed as other humans rather than when
they moved at faster or slower speeds. Timescale bias still occurred when controlling for other perceptual elements, such as the
duration of the targets’ action. In Study 4, the speed of the target
(an animated blob) was held constant across conditions, whereas
only the speed of other targets varied. Again, the target was
attributed with the most mind when it moved at a tempo consistent
with the human action, suggesting that timescale bias is a function
of the targets’ speed relative to the apparent speed of human
movement rather than solely by the targets’ absolute speed of
movement.
3
In a pilot study, 32 participants (10 males and 22 females, Mage ⫽ 27.2
years, SD ⫽ 7.9) assessed the appearance of the animated human actors in
the three different films in which the human actors appeared to move faster
than, slower than, or the same speed as the blob in an online video pretest.
Each participant assessed how normal the movement of the animated
human actors appeared on a 5-point scale marked with the endpoints not at
all normal (0) and extremely normal (4). Participants next assessed the
extent to which the animated human actors appeared to have a mind and
how quickly the human actors appeared on 7-point scales marked with the
endpoints definitely do not appear to have a mind/extremely slowly (1) and
definitely appear to have a mind/extremely quickly (7). Participants also
assessed the film on several filler items, such as, “How colorful was the
film?” A between-subjects ANOVA with three levels of film speed (slow,
medium, and fast) revealed that the movements of the animated human
actors appeared equally normal and the animated humans were attributed
equal degrees of mind in all three films (Fs ⬍ 1) but that the motion speed
of the human actors did appear different in the three films, F(2, 28) ⫽ 5.45,
p ⫽ .01, h2 ⫽ .28. A linear contrast revealed that the motion speed of
human actors appeared slowest in the slow human actors film and fastest
in the fast human actors film (Mslow ⫽ 2.70, SD ⫽ 1.16; Mmedium ⫽ 3.91,
SD ⫽ 0.83; Mfast ⫽ 4.10, SD ⫽ 1.1), F(1, 28) ⫽ 9.80, p ⫽ .005.
8
MOREWEDGE, PRESTON, AND WEGNER
Issues and Limitations
Why Timescale Bias?
Considered individually, each study reported was subject to
particular limitations. Those particular limitations, however, were
addressed and controlled for in the other studies that are reported
in the present research. In Study 1, the targets were idiosyncratically selected by the experimenters to ensure that the targets were
recognizable, were familiar, and included several species known to
move at very slow and fast tempos (e.g., sloth, hummingbirds)—as
a random sample of all species would be likely to include rare or
uncommon animals whose speed of movement was unfamiliar to
participants. Unfortunately, this idiosyncratic selection method
may have yielded an (unintentionally) biased sample of targets.
We addressed this potential limitation in Studies 2, 3, and 4 by
asking participants to evaluate the same targets after observing
targets moving at one of three different movement speeds.
In Study 2, the apparent speed of novel targets was manipulated
by simply slowing down or speeding up the frame rate of each
film—a manipulation that could have also impacted the apparent
fluidity of the targets’ movement. This issue was addressed in
subsequent studies by manipulating the targets’ actual speed of
movement (Study 3) and by holding a target’s speed constant
while manipulating the speed of human actors moving behind the
target (Study 4). Studies 2 and 3 shared a common limitation—the
targets’ speed of action was confounded with the duration of films
participants saw. This problem was addressed in the final study by
manipulating the relative speed of the animated nonhuman target
in relation to animated human agents. In other words, all participants saw the same target (i.e., a blob) move and masticate at the
same speed for the same duration, but the speed of humans moving
in the background varied between conditions.
Finally, significant linear trends were found in Studies 2 and 3.
However, the directions of these linear trends were inconsistent, as
the fastest moving targets were least likely to garner attributions of
mind in Study 2, whereas the slowest moving targets were least
likely to garner attributions of mind in Study 3. Interestingly,
participants did not exhibit a linear pattern of mind attribution in
the study with the largest number of targets (Study 1) and in
between-subjects analyses (Studies 3 and 4). More important,
across all studies, the greatest attributions of mind were consistently ascribed to targets moving closest to a human tempo (see
Figures 1 and 2). The linear trends observed in Studies 2 and 3
could be indicative of real effects, in that there may also be an
overall tendency to ascribe mind to entities moving quickly or
slowly. The fact that these linear trends are contradictory between
studies suggests, however, that these linear trends may be artifacts
of the range of values of relative tempo tested in these experiments. A curvilinear pattern that is measured closer to the middle
at one end than the other could yield the artifactual appearance of
a linear trend when the extreme values are compared.
Across four studies— each involving a unique manipulation—
participants preferentially endowed a variety of targets with mental
states when those targets were perceived to move at speeds similar
to the average speed of humans. Although each study had particular limitations, each limitation was carefully controlled for in
other studies yielding similar results. Considered together, the
consistent results of the four studies provide strong evidence for a
timescale bias in the attribution of mind.
The fact that mind attribution did not increase with the absolute
speed of motion may be somewhat surprising, given that the
detection of self-propelled movement itself is an important cue to
agency (Rakison & Poulin-Dubois, 2001). One account of timescale bias is that actions occurring within a particular spatiotemporal relation to some goal are more likely to be perceived as
intentional—and therefore are more likely to be seen as directed by
a conscious agent. However this cannot fully account for findings
of Study 4. Because the duration of the blob’s action was held
constant across conditions and only the relative timing of the
action to other agents varied, effects observed in Study 4 cannot be
a function of the particular spatiotemporal relations between the
blob’s actions and the completion of its apparent goals. These
findings also counter another explanation of timescale bias—that
human tempo enhances mind perception because it allows action
representations to arise in the perceiver (Prinz, 1997) to facilitate
the processing of information relevant to the goals or effects of the
action. Again, because the speed of the blob’s actions was held
constant, there were no differences in the observer’s ability to
perceive its actions.
Why then would attributions of mind be anchored on the speed
of human action? There are two possible reasons that were touched
on briefly in the introduction. First, inferences of mental states
have been shown to be more likely when the attribution serves
some adaptive function (Maner et al., 2005). For example, perceptions of potential mates’ sexual interest are proportional to the cost
of sexual reproduction to the perceiver— heterosexual men more
often perceive potential mates’ behavior as indicative of sexual
interest than heterosexual women do (Haselton & Buss, 2000). The
evolutionary advantages conferred by these systematically distorted attributions support a functional account of mind perception—that one should be particularly likely to attribute mental
states to targets when mind perception improves one’s ability to
respond to targets’ behavior. Second, watching other agents perform actions at a speed that is within one’s own capability allows
action representations to arise in the perceiver and consequently
facilitates learning through other agents’ imitation (Aarts, Gollwitzer, & Hassin, 2004; Chartrand & Bargh, 1999). In the present
research, participants were more likely to attribute complex mental
states and intention to targets that moved at speeds similar to the
speed of human movement, precisely when mental state attributions would be most useful when predicting or attempting to
imitate targets’ behavior.
Although timescale bias may have evolved because of the
particular benefits in attributing mind to agents moving at the same
speed, the tendency is likely to be reinforced by general egocentrism. Simply put, people are more likely to perceive minds in
targets that are similar to the self. People credit themselves with a
richer experience of mind than they credit others with, for the
simple reason that they have more experience and insight into their
own thoughts and feelings. When trying to infer the content of
others’ minds, people will often use the self as reference point
(Epley, Keysar, Van Boven, & Gilovich, 2004; Nickerson, 1999).
Others close to the self are also generally given more mental credit
than are strangers (Kozak et al., 2006), and people tend to judge
members of their own ingroup to be more intelligent and credit
them with more complex emotions (Vaes, Paladino, Castelli, Ley-
TIMESCALE ANTHROPOCENTRISM
ens, & Giovanazzi, 2003). This extends to a more general anthropocentric bias that colors the perception of nonhuman agents in
terms of human attributes (Barrett & Keil, 1996; Eddy, Gallup, &
Povinelli, 1993).
Timescale bias is a simple perceptual cue that can assist people
in discerning agents from nonagents. Being a relative measure of
mind, it may often lead to inaccurate, anthropomorphic, and egocentric assessments of others, with implications for important and
everyday social interactions. Drivers may judge other drivers moving faster or slower than they are moving to be less competent.
Discrimination against older people, a group stereotyped as both
mentally deficient and physically weak, may be exacerbated by
observations of their slower locomotion. And visitors to a city may
believe its residents to be obtuse or thoughtless if that city’s human
traffic and transactions move at a pace to which visitors are
unaccustomed (Bornstein & Bornstein, 1976; Levine & Norenzayan, 1999; Levine et al., 1980). It might be that courts use such
timescale differences to determine the mental states and sentences
of those who break the law.
9
However, the extent to which the timescale bias varies according
to factors such as context, absolute speed, and egocentric bias
remains an open question.
Another question to be systematically addressed by future research on timescale bias is discerning what kinds of movement
perceivers are most sensitive to when inferring mind from speed of
motion. All targets assessed in Studies 2, 3, and 4 performed
relatively complex movements. Just as patterns of motion that vary
are particularly likely to garner attributions of mind (Heider &
Simmel, 1944; Mandler, 1992; Michotte, 1946/1963), it is possible
that perceivers are most likely to infer that targets possess mental
states when targets are engaged in discontinuous rather than linear
movements. In other words, timescale bias may be most pronounced when perceivers observe targets whose movement speed
changes while executing an action (assuming that the target remains within the range of possible speeds of human motion) and
least pronounced when targets move at one constant speed while
performing different motions.
Conclusion
Future Directions
The present research suggests that timescale bias is affected by
targets’ relative rather than absolute speed of movement. Targets
that appeared to move at speeds similar to the average speed of
human movement were more likely to garner attributions of mind
than targets appearing to move at speeds faster or slower than the
average speed of human movement. This was true whether the
targets’ speed of movement was subjectively (Study 1), objectively
(Studies 2 and 3), or relatively inferred (Study 4). Indeed, even
human targets walking more slowly or quickly than other humans
appeared to possess inferior mental capacities (Study 3).
What is left for future research to determine is what speed
perceivers consider to be the average speed of human movement.
One possibility is that perceivers simply exhibit an anthropocentric
bias, comparing the speed of targets with the speed of all humans’
movement. This is unlikely, as the participants in Study 4 would
have then been less sensitive to the local norms of human movement when attributing mental states to the blob. It is more likely
that contextual cues determine what perceivers consider to be
normative, comparatively fast, and comparatively slow. Accordingly, timescale bias is likely to be influenced by local norms—
such as a perceiver’s ingroup (e.g., older people or young people)
and situation. Indeed, what is considered normal for humans is
generally skewed by an egocentric perspective, as perceivers expect others to think and act like they do (Nickerson, 1999). For
instance, perceivers in a rush may consider sluggish individuals
obstructing their movement to be mindless, whereas tired perceivers may consider individuals attempting to speed past them to
seem equally rude and idiotic. Of course, in unfamiliar and peculiar instances, normative speeds may be judged according to others’ speed of movement. If a cashier is working more slowly than
other cashiers, his or her competency may quickly be called into
question. And if perceivers feel their speed is dissimilar to that of
an average human—as in the case of a debilitating injury—
perceivers’ normative speeds may be considerably less egocentric
(Stapel & Winkielman, 1998). More generally, attributions of
mind may also be exempt from timescale bias when targets are
engaged in stereotypically reflective behavior such as meditation.
Perceivers exhibit a timescale bias in the attribution of mental
states to other agents, whereby agents who move at speeds similar
to human movement speeds are preferentially endowed with mental states, compared with faster and slower agents. This bias
appears to reflect the agents’ speed relative to the perceived speed
of human movement rather than agents’ absolute speed of movement and extends not only to other species observed in the natural
environment but also to humans and artificial agents. Indeed, this
timescale bias may be a potent cue used to infer the degree to
which movements of any target are likely to be explained in terms
of the target’s mental life.
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Received September 18, 2006
Revision received December 19, 2006
Accepted December 21, 2006 䡲