Annals of Leisure Research
ISSN: 1174-5398 (Print) 2159-6816 (Online) Journal homepage: https://www.tandfonline.com/loi/ranz20
Empowerment through digital health trackers: an
exploration of Indigenous Australian women and
physical activity in leisure settings
Hazel Maxwell, Michelle O’Shea, Megan Stronach & Sonya Pearce
To cite this article: Hazel Maxwell, Michelle O’Shea, Megan Stronach & Sonya Pearce
(2019): Empowerment through digital health trackers: an exploration of Indigenous
Australian women and physical activity in leisure settings, Annals of Leisure Research, DOI:
10.1080/11745398.2019.1674677
To link to this article: https://doi.org/10.1080/11745398.2019.1674677
Published online: 04 Oct 2019.
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ANNALS OF LEISURE RESEARCH
https://doi.org/10.1080/11745398.2019.1674677
Empowerment through digital health trackers: an exploration
of Indigenous Australian women and physical activity in
leisure settings
Hazel Maxwell
a
, Michelle O’Sheab, Megan Stronach
c
and Sonya Pearcec
a
College of Health and Medicine, University of Tasmania, Sydney Campus, Australia; bSchool of Business,
Western Sydney University, Sydney, Australia; cBusiness Faculty, University of Technology Sydney, Sydney,
Australia
ABSTRACT
ARTICLE HISTORY
Drawing on a strengths-based empowerment approach and
Indigenous traditions of ‘yarning’, this research explores how
digital health technologies might contribute to Indigenous
Australian women’s increased participation in physical activity in
leisure settings. While people have long controlled their bodies,
conventionally through diaries and weight scales, digital selftracking of one’s bodily states and activities continues to expand.
No previous studies have addressed how these technologies
influence physical activity among this population and there is
limited research about Indigenous Australian people’s leisure
experiences and the meanings they attribute to them.
Accordingly, this research contributes to an under researched area
of health and leisure studies concerned with understanding the
social, narrative and affective facets of individuals’ practices and
experiences. Key findings from the pilot study include
intersections between the use of health trackers and Indigenous
women’s prioritizing time for leisure, increased physical activity,
enhanced health literacy, and greater personal accountability for
lifestyle choices.
Received 18 March 2019
Accepted 27 September 2019
KEYWORDS
Aboriginal; digital health
trackers; leisure; physical
activity; Indigenous women;
self-tracking; yarning
In recent years the growth and popularity of digital health technologies have received
increased societal, governmental and academic attention (Lupton 2013; Patrick et al.
2016). Studying mHealth is fast becoming ‘a global priority, especially where resources
are limited and where more people have access to a mobile device than a hospital or
clinic’ (Rich and Miah 2017, 1). Wearable technologies are seen to be ‘key artefacts in a
new cultural convergence of sensor technology and self-care’ (Schüll 2016, 1). While a
standardized definition of mHealth is emerging, by drawing on World Health Organization
research protocols, we understand that mHealth is a component of eHealth and is ‘a
medical and public health practice supported by mobile devices’ including but not
limited to ‘mobile phones, patient monitoring devices, personal digital assistants (PDAs),
and other wireless devices’ (World Health Organization 2011, 6).
CONTACT Hazel Maxwell
Hazel.Maxwell@utas.edu.au
© 2019 Australia and New Zealand Association of Leisure Studies
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H. MAXWELL ET AL.
The intersections between health technologies and self-care have particular relevance
when addressing exercise, physical activity and health. While these technologies can help
with the management of chronic conditions (Freid, Bernstein, and Bush 2012), disease
management is not the only use. This research focuses on the maintenance of healthy
habits, such as physical activity, through the use of wearable technologies. This is an
increasingly pervasive manifestation of wellness management.
Supporters of ‘health datafication’ such as healthcare or government organizations
characteristically emphasize its potential to prevent and lessen the physical and economic
problems of lifestyle diseases (Ruckenstein and Schüll 2017), such as obesity, diabetes, and
cardiovascular disease (Hickey and Freedson 2016), pervasive contemporary health conditions that develop from daily behaviours of overeating, binge drinking (Crane et al.
2018), under exercising, and smoking (Khan et al. 2017).
Wellness management technologies which help users track their health statuses by
monitoring and recording ‘bites, sips, steps … minutes of sleep’, and other customizable
measures have been conceptualized as ‘a digital compass’ providing users with ‘data for
life’ (Schüll 2016, 1). In this way the quantified data produced through bodily tracking
may enhance ‘self-knowledge through numbers’ (Bode and Kristensen 2016, 3). For
example, sport wearables and trackers (e.g. Fitbit, Striiv, Jawbone Up) that use sensors
to record data (Lunney, Cunningham, and Eastin 2016) are positioned and strategically
marketed as providing consumers with information which will assist them to make
better lifestyle choices.
Accounts of self-tracking technologies for health and leisure, in both health promotion
and lay self-tracking literatures, tend to emphasize their empowerment potential, together
with the importance of taking responsibility for one’s health and wellbeing (Millington
2014). Drawing on Millington’s (2014) study and the work of Swan (2012) and Nelson, Verhagen, and Noordzij (2016), we consider that empowerment takes the form of an individual’s ability to influence an outcome. More recently Hardey (2019, 996) investigated selftracking among a group of runners. For high adopters of these technologies, self-tracking
was found to encourage ‘introspection and enhanced self-awareness’. Digitally measuring
and tracking meant that health was rendered more visible and in turn measurable. In this
context the runners increased their desire and motivation to run each day. Thus, wellbeing
and more philosophical conceptions of health were ‘woven into individual consciousness’
(Hardey 2019, 997) and prioritized.
In the context of this research, we explore how optional activity monitoring, along with
the corresponding collection of digitized data, shape Indigenous Australian women’s lifestyle choices for increased physical activity and improved health and wellbeing. Wellbeing
is defined as a state in which a person is able to realize their potential, cope with normal
stresses, and contribute to their household, community, and workplace. People with high
levels of wellbeing have a higher quality of life, and more likely to cope with challenges
and embrace change. Many things contribute to a person’s overall wellbeing. These
include their safety and security, their physical and mental health, their relationships
and social networks, their access to goods and services, and the fairness of the society
they live in, amongst others (Garvey 2008). Thus, an increased level of physical activity
may be a factor that enhances wellbeing of Indigenous women.
Acknowledging the ubiquity of mHealth technologies and intersections with self-care,
exercise and leisure activity, we ponder the potential affordances and limitations
ANNALS OF LEISURE RESEARCH
3
associated with emerging digital health technologies, as well as dominant discourses and
practices. Proceeding this discussion, by collaborating with women from the Tranby Indigenous College in Sydney, New South Wales, Australia, the paper unpacks how wearable
technologies might enable Indigenous women’s increased involvement in exercise and
leisure activity, resulting in improved health and wellness outcomes. In so doing this
research addresses the question: How can wearable technologies enhance experiences
and outcomes of physical activity among Indigenous women in leisure settings?
While self-tracking and the production of digital data are transforming health provision
and consumption, little is known about the subjective meanings that are ascribed to selfmonitoring practices (Smith and Vonthethoff 2017). In spite of the enhanced centrality of
digital data in everyday life, few empirical studies have explored the habitual use of commercial mHealth technology as a context for realizing a healthy body (Hardey 2019). This is
a noteworthy knowledge gap. Although the datafication of health is proliferating governmental health promotion, policy and practice, its influence remains ‘mostly speculative,
promissory’ and so ‘what is needed … are accounts of the actual reality of datafication
as it takes shape in diverse practices’ (Ruckenstein and Schüll 2017, 262).
By exploring engagement with self-tracking technologies and their potential implications, we address the particularities and nuances of an (at present) neglected group,
that of Indigenous Australian women – women who are characteristically less physically
active than other Australians (Maxwell et al. 2017; Stronach, Maxwell, and Taylor 2016).
While historical, biographical, health promotion and community research is increasingly
being undertaken to understand the significance of sport and physical activity to Indigenous Australians (see for examples Edwards 2009; Hayward 2006; Ryan 2012), the presence
and voice of Indigenous women are mostly absent. This is of concern, as Indigenous Australians are active users of mobile technology and access social media at a higher rate than
other Australians (Callinan 2014). Furthermore, mobile devices can assist traditionally
underserved populations such as Indigenous Australians by ‘leapfrogging economic and
infrastructural bottlenecks’ connecting individuals in isolated and ‘underserved communities without having to wait for access to more traditional (and expensive) residential
Internet or computer use’ (Brusse et al. 2014, 3). Thus the present research contributes
to illuminating and exploring ‘the less prominent voices’ and ‘subjugated knowledges’
(Fullagar 2019, 65) of Indigenous Australian women.
The research also responds to the Australian Government’s 2013 House of Representatives Standing Committee on Aboriginal and Torres Strait Islander Affairs which reported
on the contribution of sport to Aboriginal and Torres Strait Islander peoples’ wellbeing
(House of Representatives Standing Committee on Aboriginal and Torres Strait Islander
Affairs 2013). The Committee concluded that sport and physical activity had enormous
potential to improve Indigenous wellbeing and mentoring, calling for an increase in programmes and funding to address the low physical activity participation rates of Indigenous
women (House of Representatives Standing Committee on Aboriginal and Torres Strait
Islander Affairs 2013). Similarly, empirical research by Stronach, Maxwell, and Taylor
(2016) has explored the role that physical activity plays in the lives of Indigenous
women. Women in their research suggested that they wanted to be active role models
for their families and for their children. However, they often adopted a role of ‘enabler’,
facilitating sporting opportunities for their extended families, a role which detracted
from their own leisure and physical activity.
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H. MAXWELL ET AL.
In this exploratory paper, we use a strengths perspective to identify potential strengths
linked to Indigenous women’s physical activities in leisure settings in Australia. We draw
on the principle that all individuals have strengths, and this becomes the starting point
for our analysis. The strengths perspective originated in social work as an approach to
working with clients focused on the possibilities evident in a situation, which builds on
the assumption that transformation is possible (Paraschak and Thompson 2014).
Working within this perspective means to promote the creation of words, concepts and
principles that reproduce the lived experience of people, and embrace genuine possibility
and hope, rather than fixating on difficulties reinforced through a deficit perspective.
Accordingly, we reframe, rather than deny, that problems exist, by examining the situation
in a manner that focuses on whatever is going well – the strengths already demonstrated
by the individuals involved and the available resources they can draw upon to enhance
their situation (Paraschak and Thompson 2014).
Positioning wearable technologies, health and physical activity
The measurement, monitoring and recording of bodily function and movement is not a
new phenomenon (Duus, Cooray, and Page 2018; Schüll 2016). Traditional self-tracking
practices such as journaling and diary-keeping together with analogue devices (i.e.
scales, wristwatches and thermometers) have long provided people with the means to
record, reflect upon and in turn regulate their bodily states and processes (Schüll 2016).
Today ‘in an increasingly technology-textured environment’ (Duus, Cooray, and Page
2018, 1), tracking devices are making their way onto – and in some cases into – the
human body (Rich and Miah 2017). Correspondingly, we are witnessing significant
changes in the availability, variety and sophistication of digital technologies for monitoring, pushing, nudging and guiding aspects of our lives (Ruckenstein and Schüll 2017). Yet,
as an emerging field of academic enquiry, there is presently little uniformity in how these
technologies and corresponding leisure, sport and health practices are defined and
theorized.
The digitization of bodily monitoring for health and wellbeing and the devices enabling
body tracking have been conceptualized as ‘mHealth’, ‘Health 2.0’, ‘wearable technologies’, ‘smart health’, ‘datafication of health’ and ‘digitized health’ (Ruckenstein and
Schüll 2017). Despite this divergence, several key themes and ideas underpin recent theorizing. Namely, these devices are easily portable and provide real-time data about bodily
processes and states via digitized interfaces. Consequently, wearable devices are defined
as ‘wearable computers with a mobile internet connection that are worn … and display
information for users intelligently and efficiently’ (Liu and Guo 2017, 43).
According to their functionality, device wearables can be further categorized (Lunney,
Cunningham, and Eastin 2016). Characteristically, activity trackers take the form of wristbands, watches and clip-ons, are targeted at lay users, and offer objective feedback
about the user’s level of bodily activity, most often expressed as step counts, distance
walked and calories burnt (Meyer and Boll 2014). The devices usually have functionalities
and associated applications that allow users to upload activity data, together with goal
setting and training plan development (Lee et al. 2016). Their mobility and size mean
they provide the potential for continuous and interactive communication.
ANNALS OF LEISURE RESEARCH
5
Tracking practices and allied platforms have been described as companion structures
which make ‘surveillance pleasurable’ (French and Smith 2013b, 384) and allow people
to carve their personal health, activity or fitness biographies. From a health and wellness
perspective for many people, tracking their bodily states and processes is not just a
medical activity, but increasingly a voluntary activity engaged in for enjoyment (Nelson,
Verhagen, and Noordzij 2016). In this way, contemporary digital media and devices construct diverse and multifaceted surveillance practices and spaces where individuals can
share their exercise, leisure experiences and health promoting activity. They are able to
‘actively represent themselves, share their body metrics and experiences and find likeminded others for support’ (Lupton 2017, 120). For example, ‘The Quantified Self’ (QS)
movement was initiated in 2007 by Gary Wolf and Kevin Kelly. Since its inception the
group has grown to in excess of 60,000 members globally, with 200 groups that meet regularly (Sharon 2017; Smith and Vonthethoff 2017).
Self-tracking technologies contribute to a context in which subjects can craft and
manage their bodily activity and processes. In the context of disease prevention, physical
activity and wellbeing, these technologies offer a unique and emerging platform for
empowerment and tangible individual and collective health benefits. Agency, autonomy,
enhanced self-knowledge and participatory healthcare further underpin the affordances
associated with self-tracking (Sharon 2017). Understood from a commercial perspective
through advertisements and wearable app websites, consumers are constructed as
needing to ‘take charge’ over ‘unruly things’ like chronic diseases, inactivity and unhealthy
lifestyle choices (Sharon 2017, 97).
Self-tracking practices can be thought of as ‘soft resistance’ to dominant modes of
being and doing (Nafus and Sherman 2014). In the context of exercise, leisure activity
and health, self-tracking practices can assist in authoritative, idealized and generalized
definitions of health, allowing more nuanced understandings, expressed, for example,
as, ‘what is healthy for me’ (Nafus and Sherman 2014, 1785). However, and in context
to the present research dominant western biomedical health models do not necessarily
align with how indigenous people interpret and experience health. Traditional indigenous
perspectives of health are typically more holistic – that is, ‘encompassing everything
important in a person’s life’ such as land, environment, relationships and community
(Burns et al. 2013, 2). Values like these are more aligned with the social determinants
model of health and therefore can conflict with the biomedical health interventions
that characteristically underpin governmental health initiatives (Burns et al. 2013).
Privileging good health as the reason for using fitness trackers and allied devices, can
act to reify and normalize a discourse of healthism. The notion of healthism tends to be
embraced by the socio-economically privileged, who are more easily able to position
health and wellbeing as a priority in their lives because they are more likely to have
access to the economic and educational resources to do so (Lupton 2013). The healthism
discourse can obscure the social and economic determinants of health for a focus on
taking charge of one’s own wellbeing. For example, Millington (2014) problematizes
how this type of health and fitness ‘responsibilization’ … tends to abstract the body
from its social context (490).
As part of preventative healthcare, the adoption of commercial tracking devices can
construct and reproduce neoliberal concerns, which transfer the responsibility of wellbeing onto the self-monitoring individual and emphasize market orientated solutions
6
H. MAXWELL ET AL.
for health and illness (French and Smith 2013a). Similarly, through an analysis of past Australian public health policy Fullagar (2002) has questioned the way in which normative discourses about leisure and healthy living are constructed and reproduced. Characteristically
the individual and how they manage their bodies through active leisure practices is centrally important to the production of ‘good healthy citizens’ (p. 71). Increased physical
activity is seen to be one of the best ways to reduce the economic and other costs of ill
health because ‘it costs the government little and locates responsibility for health with
the individual and how they manage their bodies through leisure practices to reduce
risk’ (p. 71). Accordingly, in the context of leisure, physical activity and health, Fullagar
(2019) calls for a more reflexive dialogue around the questions of power and knowledge,
i.e. how healthy living is defined. This dialogue is important given the heightened legitimacy of neoliberal health discourses which privilege individual responsibility and motivation for health and wellbeing.
The concern here links with the present study’s focus on Indigenous Australian
women’s health, leisure and activity. This is the implicit assumption that people universally
have the resources, skills and literacy needed to access and operate these technologies.
Rather, the present study illuminates how meanings about leisure, health and (in)activity
are ‘culturally constructed and produced within a contemporary ‘biopolitics’ (Fullagar
2019, 65). While the emergence of digital social inequalities has received attention,
there continues to be little acknowledgement or understanding of the diverse implications
for people’s access to and use of digital health technologies (Lupton 2013). Neither is there
an acknowledgement or critical discussion of the intersections between active embodiment, health and the historical, sociocultural, political and economic power relations
that shape everyday life (Fullagar 2019).
Those who espouse healthist discourses, therefore, value those who take such responsibility and construct them as ideal citizens, while people who are viewed as lacking selfresponsibility or who are ill can be inaccurately positioned as inferior and morally deficient
(Fotopoulou and O’Riordan 2017). For example, in discussing non-communicable diseases
such as obesity, Fullagar (2019) deliberates how obesity policies which aim to reduce the
health effects of overweight on the biological body can also construct damaging discourses and practices. While urging individuals to be responsible for weight loss there is
also the potential for negative effects in terms of ‘the shaming practices that occur’
(p. 67). For example, ‘associations of weight with attractiveness, bodily control – self-discipline or laziness’ (p. 67). These negative effectives are further illuminated as overweight
and obese bodies do not accord with ‘the fetishized heteronormative female body that is
stereotypically young, slender and white’ (p. 67).
‘While wearable technologies afford the quantification of self for some … other selves
simply do not count’ (Teston 2016, 252). It is these ‘other selves’ that the present research
scrutinizes. In short, the research addresses how trackers that use sensors to record data –
commonly labelled fitness trackers – shape exercise, leisure activity and health outcomes
among Indigenous Australian women.
Empowerment framework
The empowerment concept (Wilkinson 1998) was utilized to frame the study’s theoretical
and material context. With its origins in the social sciences and while most widely applied
ANNALS OF LEISURE RESEARCH
7
in the organizational studies literature, the empowerment concept has utility for health,
exercise and leisure studies. Connecting with the present study’s methodological
approach, empowerment interventions minimize external influences through empowering individuals and/or groups who are in need of support (Nelson, Verhagen, and Noordzij
2016). Accordingly, the present research examines how self-tracking practices might shape
Indigenous Australian women’s increased physical and leisure activity and improved
health and wellbeing.
We extend this framework because of a conceptual shift proposed by Swan (2009). This
is the movement toward person centrality. The individual becomes the nexus of actiontaking and empowerment. The lay user, through quantified self-tracking has tools which
will assist them to understand, manage and take greater control over their own health
(Sharon 2017). For Swan (2009), empowerment through bodily tracking data underpins
a revolutionary shift from paternalistic to partnership health care. From being minimally
informed advice recipients, citizens are instead active participants and collaborators
who through self-tracking can realize improved personal health and wellbeing.
While drawing on this framework we are also cognizant of a growing body of critical
health and allied leisure and sport studies (see for examples Fullagar 2019; Sharon 2017),
which reflects on some of the narratives underpinning the empowerment discourses
and strategies of contemporary leisure, sport and health promotion policy and practice.
For example, active living policies advocated by governments frequently focus on individual behaviour and choice. By positioning behavioural change as a solution for inactivity, the
complex intersections within and between ‘the material, discursive and affective conditions
that shape embodiment’ (Fullagar 2019, 69) are overlooked. These conditions are especially
relevant to Indigenous Australian women who, as a group, are characteristically less active
than other Australians (Maxwell et al. 2017; Stronach, Maxwell, and Taylor 2016). Attracting
attention to the social relations that shape (in)activity and the everyday practices that Indigenous Australian women negotiate, might contribute to counter-narratives that give voice
and agency to marginalized groups and inform future policy.
Drawing on Foucauldian scholarship, tracking of bodies via wearable technologies can
be thought of as ‘an explanatory device for understanding how control and discipline are
articulated together through the conduit of subjectivity’ (French and Smith 2013a, 87). The
tracking of bodily states and activities can become a ubiquitous form of individual and
societal surveillance. For instance, mobile self-tracking can be an important means
through which people manage health risks associated with inactivity. At the same time,
it can ‘create a documentary history that puts those same persons at risk of sanction by
organizations, like insurers or employers, who could penalize them for their excessive or
indolent habits’ (French and Smith 2013b, 387).
In contemporary societies that are ‘robustly digitally networked’, the data generated
through self-tracking technologies constructs a means through which power ‘permeate
[s] and exert[s] power on all manner of forms of life’ (Ruckenstein and Schüll 2017, 263).
Such a digitally networked context can construct a divide between the ‘data rich’ – characteristically governments, large institutions and commercial enterprise – and individual citizens who are ‘data poor’ (Ruckenstein and Schüll 2017, 263).
Companies such as Nike and Fitbit provide platforms where users can store their activity
data while simultaneously sharing this information with affiliated commercial agencies
such as insurers, marketers and pharmaceutical companies (Ruckenstein and Schüll
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H. MAXWELL ET AL.
2017). Consequently, users and the bodily data they upload to sharing platforms become
‘bio-capital’ (Rose 2006), that can be commodified. The sale of this data to marketers can,
for example, inform the advertising /positioning of exercise, leisure and wellness products
and services. Consequently, data streaming from Fitbits can be further harnessed and
potentially exploited.
While a more complete discussion of these ideas is beyond the scope of this research,
we have highlighted emerging critical perspectives as they underpin the preliminary
nature of the present study, mediate our research conclusions and provide a context for
our future empirical research and conceptual frameworks. As Ruckenstein and Schüll
(2017, 262) remark, ‘an important starting place for social-scientific scholarship on the
datafication of health is … it takes shape in diverse practices and, quite often, twists in
unforeseen directions’.
Methodology
Participants
The study was a small pilot programme conducted in Australia from July to October 2018.
The research team consisted of both Indigenous and non-Indigenous members who
worked with a group of Indigenous women from the Tranby Indigenous College in
Glebe (Sydney, Australia) during that timeframe. The women were students and staff
from across NSW and lived in both urban and rural settings. The women [n = 8, consisting
of four women in the 18–30 age range, two in the 21–50 age range and two in the 50+
range] designed and followed their own exercise and leisure activity programme. Following the study’s theoretical and methodological framework, the practice of self-designed
activity programmes was employed. Individualized activity and health goals underpinned
the study’s approach. Each participant would subsequently decide how best to achieve
her goals with the assistance of the digital health tracker. The participants self-managed
their experience in a culturally safe and appropriate manner. They tracked their activity
levels by wearing a digital health tracker and diarizing their activity types, amounts, experiences and thoughts across an eight-week period. Specifically, the study involved:
(a) An initial introductory session, second information session and focus group. During
the second session participants were provided with a digital health tracker and
coached on how to use the device.
(b) Participants then tracked their activity levels for a total of eight weeks.
(c) Researchers met with participants for a progress session and focus group after four
weeks; a further focus group and a final participant debriefing session was held
after eight weeks. Three participants also took up the option of individual interviews
with the researchers after four and eight weeks to share their experiences in a one to
one setting.
Ethics
Before data collection, Ethics approval was obtained from the UTS Ethics Committee (UTS
HREC REF No. ETH16-0873). Pseudonyms were used at the request of participants as this
ANNALS OF LEISURE RESEARCH
9
would allow them to be frank in their assessments. The participants were all interviewed
either at the College or in public places of their choosing and they were each given a
digital health tracker to keep at the end of the eight-week activity programme.
Interview protocols
The women both in the focus groups and in individual interviews were given the opportunity to express their opinions through conversations or ‘yarning circles’ (Fredericks et al.
2011; Leeson, Smith, and Rynne 2016), either individually with the researcher or as part of
a group of like-minded people. For Indigenous Australians, yarning is a timeless way of learning, which simply means sitting down and sharing stories (Dunleavy 2013). Thus, yarning is a
loose, fluid, and flexible means to share information by personal narratives or story-telling. In
a yarning circle, all participants have the opportunity to speak in a safe non-judgmental
place and to share their strengths in an inclusive and collaborative environment. In
keeping with our strengths approach to research, yarning is always focused on strengths,
not problem solving or criticism (Dunleavy 2013). Given the strong oral and story-telling traditions of Indigenous peoples, and indeed, the empowerment potential of story-telling (Williams, Labonte, and O’Brien 2003), we considered a strategy to allow the women to provide
information by yarning circles most appropriate, and more effective than standard question
and answer sessions (Leeson, Smith, and Rynne 2016; Ralph 1997).
This approach has the potential to uncover, from an inside perspective, a broad range of
topics, including what the women liked to do, and what they would like to do in the future,
how they could integrate their exercise and leisure activities with their academic studies
and work, and their future goals. In the focus group/ yarning sessions, women considered
‘invisible’ activities which they could now include in their daily planning, such as walking to
college or the bus-stop, walking the dog, or doing the shopping, the importance of recovery and relaxation, and how to maintain better balance in their lives. This balancing act was
heightened for many participants given their work, study and family commitments.
Researchers helped stimulate yarning by urging participants to speak freely about their
feelings, frustrations and most importantly by celebrating their achievements.
Data analysis
Focus group/ yarning sessions were digitally recorded, transcribed and spot checked for
accuracy. The transcripts were then analyzed with Nvivo (v9). To create the typological
analysis, researchers first read transcripts for keywords, phrases and concepts, at the
same time creating categories or groups on ‘the basis of some canon for disaggregating
a whole phenomenon’ (Howe and Brainerd 1988, 201). The transcripts were electronically
coded and textually analyzed. The research team then used constant comparison to look
for similarities or differences (Miles and Huberman 1994).
Findings
After the analysis of the focus groups/ yarning transcripts, a number of key themes emerged.
There were substantial links between and across themes, which are illustrated in Table 1.
The key themes from the findings are now presented and discussed.
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H. MAXWELL ET AL.
Table 1. Key themes.
Surveillance
device
Wearable
technology
Themes
Evidence
Discussion points
Levels and nature of
adoption
Increased health
literacy
High, medium, or low uptake.
Individual/ family/ group activity.
Increased knowledge of sleep requirements,
anxiety, diabetes, weight management, general
wellbeing
To be more active and to participate more.
Shown by increasing steps, swimming, walking,
‘more drive’, feeling competitive
Conscious or unconscious factors altered personal
perceptions.
The quantified self (self
as database)
Increased motivation
for activity
Increased
accountability to
self
Barriers
Governance by micronudge
Increased agency and
empowerment
Time poor due to family, work and/or study
commitments, ‘laziness’, problems with
technology
Adoption of the digital health trackers
To provide a more nuanced understanding of individual experience within the adoption of
the digital health trackers, a typology was adopted. The characteristics of the participants
are presented in Table 2.
Table 2 shows three user typologies: high adopters, mid-range adopters and low adopters. The high adopters were extremely enthusiastic digital health technology users who
continued with their use after the research was completed. Three of the four high adopters
(Ash, Cathy and Freda) were students or on work experience and under 30 years of age
with minimal caring responsibilities which may have given them more time to focus on
using the technology. The medium adopters (Betty and Glenda) were happy to try something new and interested in continuing use of the trackers after the research but needed
more time, training and support to maximize the potential health and wellbeing benefits
that they could see emerging from their experience. These women were both over 30
years of age. The low adopters (Heather and Denise) began to use the technology but
withdrew and ceased altogether during the study period. For example, Heather explained,
‘The band gave me a rash, so I would prefer another style I can tolerate’. Again, these
women were over 30 years of age.
It is important to understand that the positioning of the women in these typologies was
the result of several key influences. They included each individual participant’s personal
circumstances, their activity interests, the people with whom they exercised, their motivation and their ability to use the technology. These factors are overlaid by socioeconomic,
Table 2. Participant characteristics.
Typology
Participant
Age range
Individual characteristics
High adopters
Ash
Cathy
Freda
Emma
Betty
Glenda
Heather
Denise
18–30
18–30
18–30
50+
18–30
31–50
31–50
50+
Work experience
Student
Student
Student
Student
Student
Student
Student
Mid-range adopters
Low adopters
ANNALS OF LEISURE RESEARCH
11
education, employment, housing and the gendered expectations that these women face
from their families and the wider community. The types of leisure activities that the participants used the wearable technology to measure included: pole dancing, walking and
shopping, as well as exercises such as running, rowing, swimming, martial arts, gym
classes, fitness classes, treadmill and netball. Activity types were predominantly individual
experiences with the exception of walking with family and friends and playing netball.
Walking was the most popular activity and counting steps was the most widely used
tracker function. In particular, pole dancing, group walking, and shopping were adopted
by the women to increase their daily step count and perceived by them as contributing
to their personal activity goals.
Increased health literacy
Increased health knowledge and understanding of daily activity levels (in particular by
measuring step count) was frequently discussed. Freda explained, ‘the tracker provided education, it increased my knowledge. Before I started, I was only averaging around 6000 steps
per day and I thought I was doing more’. Through daily walks in her local park, often with or
‘competing’ with her partner, Freda used the trackers to count her steps. She became more
aware of her activity levels, increased her health literacy and managed to increase her step
count to 10,000 steps a day, thereby reaching her daily goal. Weight management and diabetes were also considerations for some participants. ‘It helps me with losing weight and
with my diabetes … my doctor is happy that I am more active and losing weight’
(Emma, high adopter). So too was the concept of sufficient sleep, which lead to discussion
around optimal rest and sleep levels. Glenda stated, ‘I enjoyed using the sleep function and
the heart rate function. It was useful in gauging if I had had enough sleep’. Furthermore, she
added, ‘I suffer from anxiety and it changed my thinking about anxiety and self-perception
… the increased walking helped to relieve my anxiety and stress. It was social and
therapeutic; it did improve my participation in physical activity’.
Increased motivation for activity
All the participants, even low adopters, interpreted that the activity tracker was a motivational tool. They all believed that the data generated through self-tracking improved their
involvement in active leisure. For example, Glenda suggested that it encouraged ‘walking
rather than going in the car’. Ash stated that it provided ‘more drive to do personal exercise’. Heather found it was ‘an incentive to be active … it inspired me to achieve’. For high
adopters such as Emma it was ‘highly motivating … I love it’. This concurs with Hardey
(2019) who found that among high adopters of self-tracking there was an increased
desire and motivation to run each day.
There was also a relationship between increased personal motivation for activity and
the active leisure of family and friends. For example, Emma remarked how she ‘enjoyed
using [the digital tracker] and now my Grandson wants one as well’. Similarly, Cathy discussed being motivated to continue exercising and tracking her activity levels. Her
cousin has ‘now got one as well’ and so they ‘walk and exercise together’.
A focus on competition was evident both with themselves as participants in the study
and others such as partners, family members and friends. Cathy said that it made her ‘feel
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competitive … I enjoyed using the band to compete with my partner and this motivated
me to increase my daily step count’. Freda stated that it ‘provided an opportunity for me to
be competitive with myself’. So, whether it was a drive to increase daily step count, swim
or walk further or compete against themselves or others, the digital tracker and associated
data motivated all the participants to some degree.
Increased accountability to self
Participant comments suggest that both conscious and unconscious factors altered personal perceptions around active leisure and improved health. For example, Heather discussed how ‘the tracker got her active in an unconscious way’. It encouraged and
‘helped her’ integrate ‘exercise in [her] daily routine’. Similarly, while describing herself
as very active, Ash mentioned how the activity tracker made her more conscious of
increasing her ‘personal exercise’. Ash recalled how ‘it makes you want to get the step
count up, it definitely gives you an incentive to do more’. Similarly, Glenda found that,
the ‘Buzz’ made me get up from my desk. I often walked the dog or walked with friends to
increase my daily steps and walked between meetings, there is no doubt that the reminders
motivate me to be more active and move more.
These findings support observations that self-tracking encourages ‘introspection and
enhanced self-awareness’ (Hardey 2019, 996).
Barriers
The group identified several constraints and barriers to being active. These included the
women being time-poor, characteristically due to family, work and/or study commitments.
Some participants also described themselves as ‘lazy’ and others experienced challenges
with the tracker technologies. Betty, who has family responsibilities and works six days a
week explained that ‘I know I need to do more but time is a big barrier as I work from
seven am to seem pm’. Betty’s concerns around long working hours and the resulting
lack of time for physical activity are interesting in the light of the often implicit assumption
mentioned earlier that people have the same universal resources to access and operate
technologies (Lupton 2013). Similarly, Denise’s experiences of significant ‘issues’ with downloading, coping with the activity tracker and managing the phone charger are another
example of a lack of commonly assumed technological ability. Denise also struggled with
a lack of social interaction, explaining ‘not being able to do it with friends made me lazy
and I didn’t do enough exercise’. Ultimately these problems caused her to withdraw from
the programme. These constraining factors (time, education, family and care responsibilities) appear to be linked to the wider social and economic context of the study participants.
Discussion
Despite the barriers, the findings indicate that in a range of ways wearable technologies can
enhance the experiences and outcomes of being active for Indigenous women. These are
discussed through the key themes of: the quantified self, governance by micro-nudge
and increased agency and empowerment. These themes are next presented and discussed.
ANNALS OF LEISURE RESEARCH
13
The quantified self
We use this phrase to refer to the cultural phenomenon of self-tracking with technology.
Quantified Self practices overlap with the practice of lifelogging and allied trends that
incorporate technology and data acquisition into daily life, often with the goal of improving physical, mental, and/or emotional performance (Sharon 2017). The widespread adoption in recent years of wearable fitness and sleep trackers such as the Fitbit or the Apple
Watch, have made self-tracking accessible to a large segment of the population, as apparent in this study. The quantified data produced through bodily tracking by participants
was evidenced with the enhanced self-knowledge that the Indigenous women developed
through counting steps, timing their activity levels, monitoring heart rate and sleep patterns. This ‘enhanced self-knowledge through numbers’ (Bode and Kristensen 2016, 3) provides ‘data for life’ (Schüll 2016, 1). In particular, the data the women collected from the
trackers facilitated their understanding of their sleep patterns and sleep requirements,
their daily step count and the extent to which they were elevating their heart rate
during active leisure. In this way the fitness tracker became a ‘a digital compass’ (Schüll
2016, 1), a material and digital reference point for checking, and increasing, for
example, the number of steps they had walked or ensuring they had adequate sleep
and rest.
The findings allow researchers to comprehend practices of self-tracking and the production of digital data and the importance and meaning that this data can have for Indigenous Australian women. The increased self-efficacy noted in this population alongside
the enthusiasm for the adoption of the health trackers by most of the participants
suggests that mHealth technologies have the potential to increase Indigenous health
and wellbeing and increase participation rates of Indigenous women in active leisure in
this country (Maxwell et al. 2017). These results also help us understand datafication as
it occurs within and through diverse practice, a knowledge gap highlighted by Ruckenstein and Schüll (2017).
Governance by micro-nudge
A nudge is a concept in behavioural science, political theory, and behavioural economics
which proposes positive reinforcement and indirect suggestions as ways to influence the
behaviour and decision making of groups or individuals. Nudging contrasts with other
ways to achieve compliance, such as education, legislation or enforcement. A micronudge is a micro animation for behavioural change, or a well-timed small animation
that prompts the user to do a ‘small’ task that they may have otherwise forgotten or
not have taken notice of (Ruckenstein and Schüll 2017).
The digital health trackers in this research provided a micro-nudge in the form of a buzz
to draw participants’ attention. The buzz function encouraged participants to be more
active and in particular to increase their daily step count. This function operated by
increasing the motivation of the Indigenous women be more physically active in their
daily lives. Interestingly the reminder provided by the buzz was not experienced negatively, and it was not interpreted as a form of unwanted monitoring or surveillance. In
fact, there was no mention of health trackers acting as an individual or societal surveillance
mechanism as health sociologists such as Ruckenstein and Schüll (2017) have cautioned
may occur. Rather, the micro-nudge appeared to guide the women to make healthier
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decisions by reframing rather than constraining their choices, thereby leveraging free
choice through the use of ‘choice architecture’ (Thaler and Sunstein 2008).
Increased agency and empowerment
The women discussed their enjoyment in using the trackers. This experience concurs with
French and Smith (2013b), who describe the adoption of health and wellness technologies
in terms of making surveillance pleasurable. Furthermore, it is in accord with Nelson, Verhagen, and Noordzij (2016), who explain that tracking the body using these technologies is
a voluntary activity engaged in for enjoyment rather a medically controlled process for
prevention of poor health.
Participants used self-tracking as a type of soft resistance to dominant discourses (Nafus
and Sherman 2014) by challenging traditional approaches to health. Examples of this are
adopting and recognizing individualized and nuanced forms of exercise and leisure activity,
such as shopping, group walking and pole dancing, tackling lifestyle diseases by increasing
activity levels, improving sleep, or counting calories, and developing new active ways of
dealing with stress and anxiety. By choosing their own activities which suited their needs,
the women challenged biomedical discourses and aligned their experiences with Indigenous ways of being and knowing in the world (Martin and Mirraboopa 2009).
The women used the trackers in multiple ways to take responsibility for their good
health (in particular in managing diabetes and mental health). This reflects the work of
Sharon (2017) who explores how digital self-tracking can enhance agency, feelings of
autonomy, and participatory self-care. The flexibility of the digital trackers allowing participants to choose when, where and how they became active helped them to overcome
some of the barriers to being active identified in previous studies (Stronach, Maxwell,
and Taylor 2016). For example, participating in tasks such as dog walking with a partner
or family assisted the women to overcome the barrier of lack of time by combining exercise with a family chore. The micro-nudge function via the buzz was also mentioned as a
way to overcome the personal constraint of laziness. The idea of laziness is interesting as it
results from the individualized notion of health which places responsibility for lifestyle
change in the hands of the individual (Bedini and Guinan 1996). According to Bedini
and Guinan (1996), a focus on women’s self-management of health and wellbeing
increases the burden of care that women already experience in regard to the health
and leisure needs of partners, children and older people.
We contend that the individual Indigenous women are at the nexus of action-taking
and empowerment. This positionality underpins and encourages a conceptual shift
towards person centrality and aligns with Swan’s (2012) focus on a shift from paternalistic
to partnership health care. On the whole the self-trackers empowered the women to be
active participants in their exercise and leisure activity choices, despite the constraints
of time which was needed for the work, study and the care of others.
In drawing these conclusions and offering associated discussions we are conscious of
situating and acknowledge these women’s experiences and interpretations within a
broader socio-political context. We note the continued struggle for Indigenous rights
and meaningful reconciliatory activities. Programmes of restitution, reparation, and compensation, while widespread, have often reified the state surveillance of Indigenous Australians (Haebich 2015).
ANNALS OF LEISURE RESEARCH
15
Limitations
There are some limitations with this research as it reflects a neoliberal conceptualization of health which places responsibility for health and wellbeing to the self-monitoring individual rather than considering broad societal structures. The concern is that
some participants taking part in the research may not have had the resources, skills
or literacy to access and fully benefit from the digital health tracker’s functionality.
There were also some technology usage issues which reduced the potential participation of two of the women who were otherwise well-motivated study participants.
This experience accords with data which shows that Indigenous people often find
themselves on the wrong side of the digital divide and despite increasing use of ICT
there are continuing access and affordability issues (Eardley, Bruce, and Goggin
2009). Despite the limitations, it should be noted that the study was a small pilot
project, and as such the findings may be transferable to other populations. In addition,
the discussion with the participants were useful and did provide some insightful
themes and ideas for future research
Future research
As an emerging and at present under researched area of leisure studies, the use and
influence of digital trackers of themselves and within communities such as Indigenous
Australian women warrants ongoing critical analysis. Building from the present study’s
focus on a short participant-led activity programme, future research could extend for a
longer period (i.e. 6–12 months). In combination with this time frame, intervention such
as the development of a tailored programme of support negotiated between participants
and Indigenous health and exercise workers could be trialled. In doing so this research can
contribute to a more nuanced understanding of how these technologies might be incorporated into the everyday lives of both lay people and health and exercise professionals.
Further extending the study’s empowerment framework, future research could more
specifically explore how within a group of Indigenous Australian women the active
sharing and comparing of digital activity data can be harnessed in ways which encourage
among others the social facets of exercise and leisure activity.
Conclusion
Research with a group of Indigenous Australian women experimenting with digital health
trackers has allowed an insight into a minority group. This builds on the health, sport and
leisure literature, which for the most part considers Anglo-western women’s experiences
and their interpretations. Our approach was shown to empower Indigenous Australian
women to improve their activity levels in an innovative and modern manner, signifying
a shift away from more traditional approaches which have been commonly adopted in
the past with this cohort. The conversations and yarning circles with the women
(around the use of digital health trackers) privileged their voices, experiences and
interpretations. The research has shown that mobile self-tracking devices can be important tools to enable Indigenous Australian women to manage their exercise and leisure
activity in an independent and empowering manner.
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H. MAXWELL ET AL.
Disclosure statement
No potential conflict of interest was reported by the authors.
Funding
This work was supported by Australia and New Zealand Association of Leisure Studies.
Notes on contributors
Dr Hazel Maxwell has research and teaching interests in issues around health and well-being, physical activity, community sport, social impact, social inclusion and diversity management.
Dr Michelle O’Shea is a Senior Lecturer at Western Sydney University and her research interests
include gender and diversity in sport management.
Dr Megan Stronach has research interests which focus on the experiences of Indigenous people in
sport and leisure contexts.
Dr Sonya Pearce is a Gooreng Gooreng woman with over 35 years in Indigenous education, employment, training and community development. Sonya continues to teach and research in the space of
Indigenous Innovation and Entrepreneurship.
ORCID
Hazel Maxwell
http://orcid.org/0000-0003-0610-4698
Megan Stronach
http://orcid.org/0000-0002-5045-409X
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