ATINER CONFERENCE PAPER SERIES No: SOC2012-0066
Athens Institute for Education and Research
ATINER
ATINER's Conference Paper Series
SOC2012-0066
Territorial Intelligence:
A Driver of Socialization and Development
Elvira Martini
PhD, Lecturer
Università degli Studi del Sannio, Benevento
Italy
Francesco Vespasiano
Associate professor of Sociology
Università degli Studi del Sannio, Benevento
Italy
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ATINER CONFERENCE PAPER SERIES No: SOC2012-0066
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ISSN 2241-2891
3/08/2012
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ATINER CONFERENCE PAPER SERIES No: SOC2012-0066
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ATINER CONFERENCE PAPER SERIES No: SOC2012-0066
This paper should be cited as follows:
Martini, Elvira and Vespasiano, Francesco (2012) "Territorial Intelligence: A
Driver of Socialization and Development" Athens: ATINER'S Conference Paper
Series, No: SOC2012-0066.
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ATINER CONFERENCE PAPER SERIES No: SOC2012-0066
Territorial Intelligence: A Driver of Socialization and Development
Elvira Martini
PhD, Lecturer
Università degli Studi del Sannio, Benevento
Italy
Francesco Vespasiano
Associate professor of Sociology
Università degli Studi del Sannio, Benevento
Italy
Abstract
The notable social, economic and cultural dynamics of the last times impose a
more and more complex and organized management of the knowledge in order to
improve the development. This involves complexes processes of social interaction, in
which the individuals redefine the acquired knowledge, activating and supporting
innovation processes. This situation underlines the importance of the social nets and it
induces to review the models of governance, according to a reading key that involves
the cognitive socialization and transfer of competences dynamics among the socioeconomic actors. In other words, when one want to conduct an analysis centred on the
theme of local development and to focus it around the development and innovative
ability of a territory, one cannot ignore the analysis of relationships between the actors
who live on that territory. These actors - and the social relationships that they build
and support - choose the most appropriate resources to enable development
mechanisms (Vespasiano, Martini, 2008 : 9). At the same time, the actors decide what
are the costs of sustainable development and who should participate in the efforts in
order to favour the growth and to share successes.
In addition, one cannot forget there is the conviction that sustainability of the
development takes strength with an cognitive and evolutionary auto-organization
bottom-up, favouring the integration among public research, enterprise and
government. In this perspective, to socialize intelligence and knowledge means to
develop positive actions for the compensation of social, cultural and economic
disadvantage forms that characterize some others territories. Based on these
statements the aim of this paper is to highlight the cognitive strategies that enable
actors to support institutional development and growth of a territory, with particular
reference to the implementation of invisible factors such as the social capital, the
construction and socialization of new knowledge, the good practices of a territorial
management based on the principles of good governance.
Contact Information of Corresponding author: dill2230@mylaurier.ca,
Co-author's email is wood@wlu.ca.
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1. The local context development by the actors of knowledge
The institutional issues attract the attention of local development’s scholars from
several years, in particular since the early days when this type of studies has
established (Sviluppo locale 1998). Since then the importance of experiential
approaches, the importance of a endogenous type of development, based on bottomup view through processes of valorization of local resources, especially in remote
areas, become the pillars of the new approach to spatial strategy.
In this context, new development models begin relate more and more to the
systemic optic, aware of the close ties between business and the local environment, so
that the local specificities become the key factor for the location of the enterprises and
for development forecasts. On the other hand, to the local system is required to adapt
to the changes coming from the external environment, while maintaining its
originality (which is only partly and not always to be understood as original identity),
to use it as a strategic factor for the production of new values, new knowledge and
innovation (Becattini, Rullani, 1993).
From this perspective, the task of the local political process is to activate the
promotion of local resources, supporting local enterprises in their attempts to
innovation and development. The development model that results from all of these
beliefs is focused on the enhancement use of local resources, environmental and
social sustainability, institutional capacity building and on the logic based on the networking and on the concepts of consultation and socio-economic partnership (in this
direction should be all the tools provided by the EU for regional development)
(Vespasiano, Martini, 2008: 12).
The fate of local development seem to be in the hands of the actors who “make
relationship” and who want to achieve a common interest. The development must be
understood as the result of collective action made possible by the sharing of own
territory and by idea of development envisioned for it. Among other things, sharing
also facilitates the reflection on the selection of resources must be mobilized to
initiate and support the development 1 (Ibidem, 2008: 34).
In this perspective, the main actors of development are those who live in the
territories. They are the ones who know the needs and expectations; the availability
for change and also the resistance to it; the strength of the traditional identity and the
weaknesses of the daily conflict (Vespasiano, 2005: 46).
However, in the explaining the success of some areas and the decline and stagnation
of other ones, the mechanisms of creation and transmission of knowledge played a
crucial role; next to the calculation of the conveniences of actors and companies, one has
also begun to consider the existence of invisible factors (variously known as: embedded,
submerged, tacit, implicit) that the production system of a certain territory shares often
without being aware of it.
1
For a review of the debate, see Becattini (1989, 1999), Becattini, Rullani (1993), Grabher (1993).
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The local production systems development literature has documented many
different conditions in which these invisible factors are materialized, differentiating
the performance of certain areas than others. It is so spoken about external economies;
of benefits of cooperation in a context of stable and repeated relationships; of use of
trust as the glue of a local division of labour; of community spirit in the relationships
between economic operators who share the same vision of things and the same story;
of increasing returns triggered by localized dynamic learning; of sharing knowledge,
professional practices and rules of social behavior.
International literature describes this system of not reproducible local conditions
with the term (not easily translatable) of milieu, that is interpreted as the set of internal
conditions and resources that defines the characteristics of a territory and can
determine the majority of possible changes and the concrete spreading of the
development (Governa, 1999)1.
The key to understanding the potential of an area arises from the assumption that,
before the accumulation of capital, the decisive factor is represented by knowledge
(Brusco, 1994: 68) and in particular the mix between codified knowledge, globally
accepted knowledge and local knowledge - or localized knowledge (Rullani, 1989:
137) - capable to support innovative long-term processes. This localized knowledge is
the differential based not on economies of scale, but on economies of culture2.
“The competitive advantage of a territory and of a system of companies that knows
how to build networks is given by the possibility of organizing learning forms and
knowledge dissemination collective forms on a local basis: moving from one
company to another, from a competitor already on the market to a newly-company,
from a worker to another one, the same knowledge is used frequently, without
additional cost and with an increase of the value of the product. This mechanism is
called multiplier effect of knowledge and with it the learning rate of the local system
can become a criteria by which to read the competitive differentials. In relation to this
aspect is known that in the current processes of globalization and
internationalization, the meaning which sees the territory as a physical or
geographical location moves towards an approach that considers and values the
intangible resources that flow from it, such as knowledge, design, art, style and
creativity (we think about the indispensable synergy between territoriality and Made
in Italy).
Following this approach, the local dimension is stated as a key factor in the
evolution of the system because the fundamental process of conversion and
regeneration of knowledge takes place locally; a local system, thus understood, is
not a closed system but a loop of continuous learning” (Martini, Serluca 2012).
Particularly, its active role in the incremental process of knowledge useful for the
development, increases substantially along two lines (Rullani, 2004):
1
Therefore milieu is characterized not only by territory but also by the role of individuals within it and
by the relationships they have with the outside: these elements constitute the identity of the system
because they generate a local living conditions and potential resources that are formed and layered over
time and can not be produced or reproduced at will, and even transferred from a local system to another
one.
2
In fact, in the analysis of local interests is increasingly emphasized that the success of an enterprise
depends by the interaction with other enterprises on the local-area, but also - and perhaps decisively by interactions with the socio-cultural and institutional context.
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becoming depository of localized knowledge, that being dependent on
the experience of those who work or live on the local context, are shared by
various stakeholders;
acting as a catalyst for externalities, locally produced due to physical
proximity, due to the sharing of the local context, symbols, codes that are
implicit in the experience localized.
The local territorial systems capable of exercising more productive and innovative
capacity will be those in which there will create a continuous and more intensive
interaction among the two spheres of knowledge, that is those capable of activating
their own substrate of values, knowledge, traditions and institutions. In this
perspective the competitive advantage is outside from the enterprises and it must be
attributed to the location of its units.
With this in mind, one becomes aware that the society contaminates the economic
actors of the market, leaving an imprinting in the way they make choices and actions,
but at the same time, the society provides them with additional resources, useful in the
competition.
In such vision, the environment is not a simple container, but a structured space.
Through the social capital, the action of the actors is contextualized, and the context is
transformed into the active force and productive resource (in social capital, in fact).
It is evident that the social capital is not an item transferable from one area to
another one (this is possible with the financial, physical and human capital); as
already argued, in fact, social capital is presented in a “situational way” because each
area is different from another one and has its own characteristics that differentiate and
distinguish it and that keep the capital in a state of latency for a long time, or putting it
in slow motion or immediately (Bonfanti, 2008).
To conclude, the cognitive process of a territory is socialized and collective,
founded on a relational organization between the actors. In this way, the local
context becomes an open system of interactions for the production and
dissemination of its own social capital which becomes the real differential of t he
territory and its entrepreneurship (Martini, Serluca 2012).
2. The dynamic of the territorial intelligence: trajectories of institutional policy
In the analysis of local development policies and factors of their success / failure
one must ask what is the role and the influence of the features of the system of
institutions, organizations and agencies responsible for development and
implementation of local development policies. In this regard, Lanzalaco (2009: 41 e
ss.) identifies at least two lines of institutional policy for local development, in order
to contain the possible negative effects.
First of all, given the scarcity of financial resources for local institutions particularly since 2013, when the abundant and generous donations of funds will
finish - the primary objective is to save money and avoid waste of resources in the
expensive institution building process (inefficient and, above all, ineffective). In other
words, one must put a stop to the process of indiscriminate proliferation of projects
and agencies whose primary purpose is to provide funding “to give to just anyone and
anywhere” rather than promote focused and consistent projects. In order to prevent
these forms of institutional opportunities, one can move into directions, which arise
from and are added to the first line that we have just identified. One can think about a
drastic simplification of the system of institutions and organizations of local
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development with the dual purpose of saving resources and creating homogeneous
development projects. This process should not necessarily lead to forms of centralized
planning, but one might be in search of unitary and unifying design forms that
minimize fragmentation and dispersion of resources and policies.
The second line of action consists in the strengthening of integration processes
between the different policies (policy integration) in order to reduce the weight of
economic and distribution size and to give, instead, the appropriate importance to the
others dimensions of local development (the environmental and landscape protection,
welfare, policies for immigrants, for the family, the labour market, vocational
training, for the enhancement cultural heritage and protection of professionalism) in
order to give to the political and development process a real multidimensional
character. To conclude, the institutional sustainability of local development policies
seem to establish itself as a determining factor for their effectiveness.
In fact, the power of policies is not only expressed through own prescriptive will
but also on own legislation ability. For this reason who has the power to “define” and
enforce policy becomes a crucial figure because it also has the power to legitimize a
specific way of looking for the reality on which one want to operate (Orlandini, 2010:
131).
The idea to consider the territory a social construction has authoritatively been
clarified by Marcel Roncayolo (1981) and resumption, among the others, from Carlo
Donolo (1997).
Particularly, Roncayolo, according to the studies of Lucien Febvre (La terre et
l’évolution humaine, 1949), says «it is always dangerous to simply consider the
territory as a support, an unity of measure», for which is more profit to think about it
as “territorial construction”, to whose inside the territoriality is developed that the
author defines as «a complex of behaviors, of representations and of feelings», and in
which the territorial organizations act as institutions that sustain, when they are not in
crisis, the action of the collectivity (Roncayolo 1981: 239-241).
The crisis that has involved the territoriality is evident and it was very already it in
the preceding years the explosion of the globalization; it is also evident the difficulty
of the local collectivities to propose programs of territorial development. Local
collectivities develop, keeping on following the reasoning of Roncayolo, «the part of
plug for the social investments», because for the important decisions they are undermails to choices that are taken by non local apparatuses.
The involved actors in the different programs are found in the not easy situation of
subjection toward the outside and of weakening toward the inside (just because not
autonomous in to propose specifics programs for the territorial demands). The action
of “cut and sew” is that to which all the experienced actors submit in programs
financed from the UE or from other not-local organisms; it is a necessary action, but
not it always produces results suitable to the local demand (forcings are inevitable and
the justified results often a posteriori).
Anyway, also when everything goes for the best, it deals with actions that put the
local actors “for waiting” of decisions took from non local institutions.
2.1 The principles of Good Governance
On the base of these considerations, analyzing governance means to analyze
formal and informal actors involved in decision-making process, in implementation of
decisions already taken up and the formal and informal structures that are created to
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get to implement those decisions. The mechanism of governance need to run a
constant interconnection of actors and management of their power forms. It may
happen in fact that often the discursive practices, and the rhetorical processes of
decision-making vehicles and models (within the local plan) the ideas and ideologies
developed at international level. This highlights not only the trans-nationality of the
formation of an ideology and of the policies of good practice but also the
ambivalences and paradoxes of a transnational context, the hegemony of the forces is
not easily controlled by the local environment (Minicuci, Revanello, 2011: 33). A
situation of this type can occur as a synonym for a crisis of governance.
The concept of good governance was use for the first time in 1989, that is the year
of the publication of the report of the World Bank in Africa where the lack of
development of the continent was attributed to a crisis of governance, which in this
case, it became a problem to analyze and to try to solve. From here emerged in all its
normative force the policy of good governance, becoming the new paradigm of
development of the nineties (Orlandini, 2011: 131), with which the role of public
managers in providing high quality services is emphasized; the enhancement of the
autonomy managerial is supported; the individual and organizational performance is
measured; the importance of providing those resources and technologies that
managers use to achieve their institutional goals is recognized; importance of ‘to be
receptive to competition and to an open-minded philosophy’ under which public
officials should “make” their own purpose (differentiating them from those of the
private sector) is recognized (Agere, 2000: 1).
From this new paradigm a range of perspectives that serve to frame a government
structure that has been the focus of debate in the political arena in both the academic,
are outside:
1. the relationship between governments and markets;
2. the relationship between governments and citizens;
3. the relations between governments and private and voluntary sectors;
4. the relationship between elected representatives (politicians) and appointed
(civil servants);
5. the relationship between local government institutions and residents of urban
and rural areas;
6. the relationship between the legislative and executive power;
7. the relationship between nation states and international institutions.
By analyzing these prospects, many theorists and practitioners of public
management from academia have formulated several different processes and
procedures by which to obtain the so-called good governance and defined the
principles and assumptions that underlie the same (Ibidem).
Particularly, the concept of good governance must be based on eight fundamental
principles: participation, consensus orientation, accountability (responsibility),
transparency, responsiveness, effectiveness and efficiency, equality and inclusiveness,
predictability (state of law) (UNESCAP, 2009):
Figure 1. around here
Participation
Participation by both men and women is a key cornerstone of good governance.
Participation could be either direct or through legitimate intermediate institutions or
representatives. It is important to point out that representative democracy does not
necessarily mean that the concerns of the most vulnerable in society would be taken
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into consideration in decision making. Participation needs to be informed and
organized. This means freedom of association and expression on the one hand and an
organized civil society on the other hand.
Predictability
Good governance requires fair legal frameworks that are enforced impartially. It also
requires full protection of human rights, particularly those of minorities. Impartial
enforcement of laws requires an independent judiciary and an impartial and
incorruptible police force.
Transparency
Transparency means that decisions taken and their enforcement are done in a manner
that follows rules and regulations. It also means that information is freely available
and directly accessible to those who will be affected by such decisions and their
enforcement. It also means that enough information is provided and that it is provided
in easily understandable forms and media.
Responsiveness
Good governance requires that institutions and processes try to serve all stakeholders
within a reasonable timeframe.
Consensus oriented
There are several actors and as many view points in a given society. Good governance
requires mediation of the different interests in society to reach a broad consensus in
society on what is in the best interest of the whole community and how this can be
achieved. It also requires a broad and long-term perspective on what is needed for
sustainable human development and how to achieve the goals of such development.
This can only result from an understanding of the historical, cultural and social
contexts of a given society or community.
Equity and inclusiveness
A society’s well being depends on ensuring that all its members feel that they have a
stake in it and do not feel excluded from the mainstream of society. This requires all
groups, but particularly the most vulnerable, have opportunities to improve or
maintain their well being.
Effectiveness and efficiency
Good governance means that processes and institutions produce results that meet the
needs of society while making the best use of resources at their disposal. The concept
of efficiency in the context of good governance also covers the sustainable use of
natural resources and the protection of the environment.
Accountability
Accountability is a key requirement of good governance. Not only governmental
institutions but also the private sector and civil society organizations must be
accountable to the public and to their institutional stakeholders. Who is accountable to
whom varies depending on whether decisions or actions taken are internal or external
to an organization or institution. In general an organization or an institution is
accountable to those who will be affected by its decisions or actions. Accountability
cannot be enforced without transparency and the rule of law.
In this scenario, territorial intelligence put on together even before the analysis of
the proclamations of extra-local financing to develop a shared idea of territorial
development. Those institutional intelligence think together for the territory and
inside it, producing a meta-intelligence, or, to say with Pierre Lévy, of collective
intelligence, in order to connect the different visions, resources and actions.The
interaction among these entities ensures the minimization of corruption, the
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consideration of minorities, the participation of the weaker in decision-making and
therefore the sustainable human development. Therefore, good governance implies an
efficiently state, a mobilized civil society and a productive market. In other words,
good governance is facilitated by effective governments that create legal and political
environment conducive to economic growth and to equitable distribution of wealth.
This in turn depends on a “lively” civil society, able to mobilize community and
groups, to facilitate political and social interactions, to generate social capital and
cohesion (Agere, 2000: 10).
3. Conclusions
Capacity of local actors to find the right synergy with respect to the choice of
different strategies and the ability to know how to create, is vital.
However, limitations to these forms of cooperation abound: it is often more inclined
to cooperate with people they know, or are sufficiently similar, or even to have a good
reputation based on their past. When knowledge is incomplete, or it declares the
unreliability or inability of some partners, then things get complicated again.
In these cases, cooperation is not in the trust (and in its beneficial consequences for
economic development) a strong ally to proceed along the axis of the joint venture. To
build trust networks from security policies, becomes essential.
Here comes the powerfully active role played by local government policy, as has
been repeatedly highlighted. To avoid the ingenuity, it must be said that external
government intervention may be insufficient to ensure the continued functioning of
cooperative efforts because the government is perceived outside more distant than the
local one1. In this case, it becomes essential that external and local government play
the same game, and that the local will be able to engage, with long-term strategies, the
associations (cultural, productive, recreational) in the mechanisms of governance. A
further step in building trust is to develop a series of autopoietic mechanisms which
ensure the stability and longevity of these cooperative efforts and, where necessary,
also the self-reproduction and the redefinition of the same.
We are in the presence of a complex and long process to implement, because each
stage is important and necessary for the completion and ultimate success of the same.
It remains to remember, to avoid misunderstandings and naive simplifications, that
self-interest of the individuals is the foundation of every cooperative effort similar to
the trust: this is what draws the people and unites them (Vespasiano, Martini, 2008:
129).
At this point, the game among two leading players in the dynamics of social capital
and of the “value” of good governance, inevitably becomes virtuous: institutions and
organizations.
Local institutions of every kind and of every political stripe, are primarily
responsible for the development of an area, both for their power to direct the
1
To create relational mechanisms can be complex and very more fatiguing, also for the presence of
prejudices and rooted cultural positions strongly, that push the enterprise, from a side, and the
university from the other, to remain castled to own entrepreneurial and academic individualisms. To
this is added that the government role doesn’t often favor the collaboration, because too busy to resolve
bureaucratization problems, rather than to stimulate the innovative flexibility of the enterprises. For
example, in an evolutionary interpretation of Triple Helix it is assumed that inside own local contexts,
universities, governments and enterprises are learning to encourage the economic growth through the
development of the so-called ones “creative collaborations” (Martini, Vespasiano 2012).
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development choices, both for their rightful share of social control, both for their role
as facilitators of the dynamics of social cohesion. From this perspective, the issue of
depressed areas and lagging becomes increasingly “an institutional matter, a matter of
the relationship between state of law and social norms, between knowledge and
power, between institutional and social skills” (Donolo 1997: 36). In the depressed
economies, institutions that do not play roles they should play, resulting in perverse
outcomes with institutional excesses: too much politics, too much bureaucracy, too
many rules, too much uncertainty and discretion, too much laxity and amnesties. This
at the expense of the social component, that it should participate to a greater extent
and with greater accountability to the dynamics of territorial development.
With regards to the organizations we can say that the globalizing dynamics does
not devalue the importance of the territorial dynamics. Their capacity for innovation
and competitiveness is closely linked to the resources of the area, first of all to the
quality of human and social capital. The success and quality of the development is
just played if the actors are able to select and mobilize, in an appropriate way,
cultural, economic and political resources, actually available within the society.
Who wants to deal with the local development process must address the local
resistances and must do it starting from the perverse mechanisms of local culture, to
transform it into a real engine of development: without it, or against it, is not possible
initiate or support any process of local development (Vespasiano, Martini, 2008:
131).
In fact, for these reasons also “multinational entities such as the European Union
encourage university-industry-government collaboration as a source of regional
renewal and as method of overcoming the barriers to the regional development
inherent in national boundaries” (Etzkowitz 2008: 76).
Therefore, the objective would be building “blocks of new created regions
territories” (transcending the traditional confinements) and making lever on the
presence of carrying aces: “a source of knowledge, a consensus-building mechanism
and an innovation development project”1 (Ibidem).
In this way it is possible that also territories not particularly productively
developed can have the chance to practice own intelligence, experimenting and
spreading. In fact, a territory can start and to sustain processes of development if
succeeds in using all available resources sustaining the formation of excellence
human capital and using the innovation abilities, creating socialization of the
knowledge opportunities observing the attention on the unreplaceable of the
mechanism of the trust and the collective share of all the involved actors.
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ATINER CONFERENCE PAPER SERIES No: SOC2012-0066
GOVERNMENT
MARKET
Figure 1. Main principles of Good Governance
consensus
orientation
tion
predictability
participation
accountability
GOOD
GOVERNANCE
effectiveness
and efficiency
responsiveness
transparency
equality and
inclusiveness
CIVIL SOCIETY
Source: authors’ calculation by UNESCAP, 2009.
http://www.unescap.org/pdd/prs/ProjectActivities/Ongoing/gg/governance.asp
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