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"Stick With The Knitting"

2007, Community College Leader

Should community colleges be involved in international education?

"Stick With the Knitting" Jeffrey Ross, Ed D. Professor of English Central Arizona College-Superstition Mountain Campus (From the August 2007 issue of Community College Leader.....) In 1982, Tom Peters and Robert H. Waterman Jr. wrote an influential text. In Search of Excellence discussed the management and organizational practices of major business and corporations in America. According to Chapman (2006), eight themes (which also constitute the eight chapters of the book) emerged in the text. These eight points highlighted attributes of successful companies in the 1980’s. What makes a successful business? 1. A bias for action, active decision making - 'getting on with it'. 2. Close to the customer - learning from the people served by the business. 3. Autonomy and entrepreneurship - fostering innovation and nurturing 'champions'. 4. Productivity through people - treating rank and file employees as a source of quality. 5. Hands-on, value-driven - management philosophy that guides everyday practice - management showing its commitment. 6. Stick to the knitting - stay with the business that you know. 7. Simple form, lean staff - some of the best companies have minimal HQ staff. 8. Simultaneous loose-tight properties - autonomy in shop-floor activities plus centralized values. These themes continue to influence management theory today in America. I find this "ancient" list of themes quite interesting—especially because of the powerful connection they continue to have with community college management and planning, even now in 2007. Today’s community colleges perceive themselves as corporate-like entities, especially in terms of staffing patterns, mission statements, and management practices. Certainly, all of the ideas alluded to in the eight themes are familiar to currently employed community college staffers—for example, we pay great attention to customer service, and we attempt to practice quality, and we excitedly support " innovation." Entrepreneurship has become an increasingly "trendy" concept in our world. (I would hesitate to say that we keep lean HQ staff. And decisions are often made at a glacial, rather than "getting on with it" speed) But the focus of this quick discussion is not on community college management. Item number # 6, above, "stick to the knitting," represents, I think, a potential difficulty with the sustainability of American community colleges. What is the "business that we know"? If you work at a community college, you more than likely recognize the traditional role of the local cc. We have provided transfer education, vocational education, developmental education, continuing education and avocational education. Most mission statements reflect some variation of these concepts. As of late, thanks to ITV, web cams, and other supportive technologies, some community colleges have begun offering courses internationally. I suspect community colleges are not "sticking to the knitting" when they venture into such enterprises. I believe the staff resources and budget resources required to successfully implement "quality" nutritional programs serving an international audience detracts from our original purpose—to provide post secondary experiences for our local (usually county) constituents. Such international ventures are most appropriate when all other needs of our local constituents are met. The typical American community college does not know how to successfully support and manage an international education program. Let’s "stick to the knitting…" There is no shame in fulfilling our charter by serving the needs, the real time needs, of our local "stakeholders." Chapman, A. (2006). Tom Peters and Robert H Waterman Jr - In Search Of Excellence Summary July 5 Available http://www.businessballs.com/tompetersinsearchofexcellence.htm Peters, T, and Waterman Jr, R. H. (1982). In Search Of Excellence. New York. Harper and Rowe.