Sustainability Research and Training Program
University of California, Davis
PROMOTING A CULTURE OF
SUSTAINABILITY IN THE
SUSTAINABLE CITY
IDENTIFYING AND ADAPTING
BEST PRACTICES
OCTOBER 2018
Sustainability Research and Training Program
University of California, Davis
PROMOTING A CULTURE OF
SUSTAINABILITY IN THE
SUSTAINABLE CITY
IDENTIFYING AND ADAPTING
BEST PRACTICES
A joint project of the University of California,
Davis and The American University in Cairo
SUMMARY OF PROJECT
FINDINGS AND
RECOMMENDATIONS
The main objective of the research project was to
identify the key factors that promote a culture of
sustainability in The Sustainable City and other
planned communities with a sustainability focus in
the Middle East region and the rest of the world.
Research questions were addressed to four areas
relating to promoting a culture of sustainability within
planned communities:
1
PROJECT BACKGROUND
AND PURPOSE
1. The social and cultural factors, including
demographic factors that significantly
influence sustainability behavior and practices
in planned communities,
The Sustainable City (a 46 hectare mixed use and
gated residential community located in Dubailand,
Dubai, UAE) is the brainchild and showcase project of
Diamond Developers, a privately owned real estate
development company based in Dubai. The master
plan was approved and construction began in 2013,
and the first residents moved into their new homes in
December 2015. Anticipating that applied research
and training on specific sustainability issues would
contribute to achieving success in establishing a
living, sustainable community, Diamond Developers
reached an agreement with the University of
California, Davis to establish and fund a joint
program, the Sustainability Research and Training
Program (SRTP) to develop multidisciplinary
research and training projects in key areas of
sustainability. The SRTP project “Promoting a Culture
of Sustainability at The Sustainable City (TSC)” was
jointly developed by UC Davis and the American
University in Cairo. Launched in November 2015 and
concluding in December 2018, the project
investigates fundamental questions and social issues
linked to sustainability practices for the purposes of
designing, implementing, and maintaining
sustainable communities. The project utilized The
Sustainable City as a living laboratory for discovering
how to promote a culture of sustainability in planned
communities in environments like the UAE (hot and
arid deserts).
The Sustainable City (TSC) is a new community with
the goal of aligning residents’ interests in a high
quality of life with the principles of sustainability.
Housing consists of 450 three or four bedroom
townhouses, 50 detached 4-5 bedroom villas, and 89
studio, 1-2 bedroom apartments. Anticipated
residential population is about 2,700 people.
Residents (both owners and tenants) are primarily
expatriate professionals and their families from
around the world. Projections assume an average
residency of five years. Even with an infrastructure
designed for sustainability (e.g. energy-conserving
materials and design features, photo-voltaic panels
on roofs and parking areas, solid waste and waste
water management, low-carbon transportation, etc.),
the developers believe that the ultimate success of
the city in achieving its sustainability goals depends
on the behavior of the residents themselves, the TSC
staff, and short-term visitors.
2. The motivating factors that facilitate
sustainability practices among various groups
of stakeholders and support a shared culture
of sustainability.
3. The facilitation roles played by community
identity, cohesion, social activities, and
governance in fostering a culture of
sustainability and community participation in
achieving sustainability goals.
4. The replication potential of the TSC vision and
model in terms of promoting sustainability as a
social practice beyond its community.
2
PROJECT APPROACH,
DATA COLLECTION AND
ANALYSIS
The project was designed and implemented by a
multi-disciplinary team that brought together
expertise and experience in anthropology,
architecture, economics, engineering, environmental
science, history, sociology, sustainable development,
and natural resource management. Project
implementation proceeded along two parallel and
interconnected phases:
1. Identifying global best practices among
established planned communities with a
sustainability focus around the world and
particularly those located in environments similar
to TSC.
2. Comparing best practices with the perceptions,
aspirations, and experiences of TSC community
members (residents, staff, and managers).
The method followed along the first phase was to
collect information from existing planned residential
and mixed-use communities with a sustainability
focus regarding their history and experience in
working towards sustainability goals. A subset of the
communities that were investigated l was selected
for more intensive review on the basis of information
available and whether or not they shared features in
common with TSC. The screened list consisted of 40
cases, mostly in North America, Europe, and Asia.
This was followed by a close examination of five more
cases from Egypt and the Gulf countries. A list of best
practices in four areas of sustainability (vision and
strategy, socio-cultural, environment, and economic)
resulted from the intensive review. The list of best
practices is presented in Section 3 of this report.
The second phase, which constituted the bulk of
the research effort, was an extended case study of
TSC during the period December 2015 – June 2018.
During these 30 months, the research team made 6
separate visits to TSC, spending a total of 25
researcher-weeks in the community, including living
in a villa and a one room apartment during this time
to experience the daily routine and the built spaces
inhabited by the residents. The team conducted two
sets of extended, face-to-face interviews with
residents, in March-April 2017 and May-June 2018.
The total number of households in the sample was
42, although the number of people interviewed was
larger because in about a quarter of the households
the team interviewed more than one family member.
The interviews followed a standard question
schedule covering a variety of topics including,
among others, household history, perceptions of
sustainability, reasons for choosing to live in TSC,
behavioral and lifestyle changes after living in TSC,
perceptions of community, community identity, and
social interaction within TSC.
Fourteen of the 42 households (one-third of the
sample), participated in both the 2017 and 2018
interviews, allowing researchers and residents alike
to assess changes experienced over the period of
settling in and adapting to life in TSC. It should be
noted that residential occupancy in TSC during the
30 month fieldwork period increased from zero to
virtually 100% full occupancy of available houses and
apartments. This had an impact on interpretation of
the data collected over the period, but interview
findings with quantitative information on occupancy,
household demographics, and resident turnover
data (including reasons for non-renewal of
tenancies) allowed extrapolation and generalization
to the broader community.
In February-March 2017 the team also interviewed
10 TSC staff members concerning their
understandings of sustainability, their job
responsibilities, and the linkage between
sustainability principles and how they conduct their
job responsibilities. The team also interviewed
managers of enterprises associated with or based at
TSC, such as the Pre-School, the Equestrian Club,
and restaurant managers in the Sustainable Plaza.
An online survey was launched in May 2017 and
completed by residents in May and June 2017. It was
designed with the dual purpose of collecting data on
the emerging culture of the TSC community and
gaining insights into the respondents own
understandings of their sustainability practices. At
total of 123 people completed the full online survey.
In contrast to the extended face-to-face interviews,
the online survey included 21 domestic staff living in
the homes of their employer TSC residents.
In addition to interviews, the online survey, and
published materials, TSC provided the team with
extensive data sets regarding community
demographic profiles, tenancy turnover, community
events, living laboratory initiatives, and considerable
anecdotal material pertaining to developments
within the community between the various research
team visits.
3
GLOBAL BEST PRACTICES:
FINDINGS FROM COMPARATIVE
CASE STUDIES
SOCIO-CULTURAL DIMENSION
4. Residents and stakeholders, both current and future, are enabled to create a healthy and
livable community, with explicit enabling mechanisms within the community itself
5. Community members actively participate in community life, share a common identity as
community members with others in the community, and share are recognized set of common
values relating to sustainability
6. The community recognizes the diversity of cultural and social backgrounds, while working to
create a stronger and more resilient community through inclusion
7. The community values and promotes educational and life-long learning programs on topics
related to sustainability
8. Active, healthy, and safe lifestyles are facilitated by the design and amenities incorporated in
the community
9. There is open communication between residents and management
ENVIRONMENTAL DIMENSION
The research team identified 21 Best Practices currently being followed
by planned communities with a sustainability focus. For the purposes of
the project, Best Practice is a community feature or practice that meets
one or more of the following criteria:
1. Makes a clear and substantive contribution to achieving the
sustainability goals identified by the community
2. Is an element commonly found in the sustainability strategy of a
majority of the cases examined
3. Is an element or practices identified by communities themselves as
having significantly contributed to success in making progress toward
sustainability goals
The Best Practices identified include the following:
VISION & STRATEGY
1. The community has a clear vision and mission statement that
includes a specific definition of sustainability, including sustainability
targets (including either quantitative or qualitative indicators, or both)
2. The community has a strategic plan that lays out the strategies and
means for making progress in realizing specific sustainability goals
and targets, especially in the three areas of environment, economics,
and socio-cultural features
3. The community establishes and maintains information systems
(including data capture, analysis and dissemination) that enable
assessment of progress in achieving sustainability goals and are
accessible to community members and other stakeholders
10. The community infrastructure incorporates energy systems that improve energy efficiency
and rely on energy from renewable sources
11. The community promotes and makes accessible low carbon mobility systems as alternatives to
private petroleum-based vehicular transportation
12. The community infrastructure incorporates water management systems that reduce water
loss and increase water use efficiency, water reuse and recycling
13. The community incorporates a integrated solid waste management system that reduces waste
generation and increases reuse, recycling, and environmentally responsible disposal
14. The community pursues a food systems in which food is more sustainably sourced, produced
locally, of healthier quality, and there is reduction of food waste and increase in nutrient
recycling
15. Greenhouse gas emissions inventories and carbon footprint analyses are utilized as indicators
of progress towards environmental sustainability goals
ECONOMIC DIMENSION
16. Economic relationships within the community and among stakeholders are characterized by
mutual satisfaction and equity
17. There is general consensus within the community regarding budget allocations and
investments
18. There is a clear link between sustainability and economic flows within the community
19. Stakeholders in the success of the community become shareholders who are investing in
future community sustainability
20. Employment and business opportunities are created within the community for community
members
21. The community is pro-actively engaged with the broader society through economic
relationships
4
THE TSC EXPERIENCE:
FINDINGS FROM IN-DEPTH
STUDIES AT TSC
The research team interviewed and surveyed a broad cross-section of
the TSC community.
Topics covered included the following:
Reasons for selecting to live in TSC, personal definitions of
sustainability, perceived sustainable features of TSC, personal
sustainable behaviors and related motivations, changes in sustainable
behavior since coming to TSC, and perceptions of TSC as a community.
Key findings are summarized in this section.
Based on all the information collected by the research team, it can be
concluded that there is indeed a shared culture of sustainability
emerging among the residents at TSC. It can also be concluded, based
on the evidence, that a majority of the TSC residents were
pre-disposed toward sustainability becoming a part of their lifestyles,
and that predisposition influenced their selection of TSC as their place
of residence in Dubai. Moreover, it should be noted that the evolving
culture of sustainability at TSC is closely related, if not partially a
result of, the emergent social community of TSC residents.
This section briefly summarizes four key findings related directly to
the project’s original objectives regarding the social and cultural
factors influencing sustainability behavior, the motivational factors,
the facilitating roles played by community, and the replicability of the
TSC model.
Figure 2. Residents’ Attitudes towards Sustainability Behaviors
(based on 123 online respondents)
86% FEEL MORALLY OBLIGATED TO SORT
WASTE AND RECYCLE
59% FEEL MORALLY OBLIGATED TO USE
ENERGY EFFICIENTLY
51% FEEL MORALLY OBLIGATED TO USE
WATER EFFICIENTLY
When asked about their personal understanding of sustainability, residents discussed
shifting from non-renewable energy sources to renewables (often mentioning solar
photovoltaic specifically as a sustainable feature of TSC), and reducing consumption,
pollution, and waste. The most frequently cited example of personal sustainable behavior
was recycling; residents often credited the ease of access to waste sorting receptacles in
TSC. Many noted that living in TSC had reduced their car travel and increased their
physical activity, explaining how many of their needs could be met within the community,
including easy access to the gym and community-organized sports and exercise
activities. Thus, the built environment of TSC supports many pro-environmental
behaviors--to some extent regardless of residents’ knowledge and motivation concerning
sustainability. The overwhelming majority of residents interviewed stated that there had
been at least one change in their lifestyle since living in TSC, a plurality of these changes
related to utilizing a new sustainability skill or knowledge, and the second most
mentioned change was being more conscious of their consumption habits.
FINDING 1. A COMMUNITY PURPOSE-BUILT FOR
SUSTAINABILITY ATTRACTS AND PROMOTES A CULTURE
TO MATCH ITS GOALS
The vision of sustainability articulated by TSC has
been instrumental in recruiting and retaining new
residents. When asked why they chose to live in TSC,
residents most often emphasized that they were
attracted by the sustainability ethos and goals of TSC.
Although most share a strong personal desire to live
sustainably, residents were also drawn to TSC by the
physical design of house and community, quality of
life and safety, value for money, location, and lower
energy bills due to solar photovoltaic. Some were
attracted exclusively by these other benefits, which
presents a challenge for promoting a culture of
sustainability. In some of these cases, residents have
grown to value sustainability through exposure to the
physical features and systems at TSC, such as solar
panels, waste sorting, water recycling, and
composting. Thus, by making resource systems
visible and giving residents direct exposure to,
experience with, and even responsibility for these
systems can ensure residents will to some degree be
acculturated in a culture of sustainability--gaining
knowledge of resource flows and technologies, and
expectations about their own role with respect to
them.
Figure 1. Reasons Why Residents Chose
to Live in TSC (based on 42 interviewed
households)
Figure 3. Changes in Lifestyles after Living in TSC
(based on 42 interviewed households)
Changes in residents lifestyles after living in TSC
(% of residents mentioning change or no change)
Reasons why residents Chose to live in TSC
(% of residents mentioning each reason)
LIKE-MINDED
NEIGHBORS
NO LIFESTYLE CHANGES
SINCE LIVING IN TSC
LOCATION BASED
DECISIONS
HAVE MORE INTERACTION
WITH COMMUNITY
SUSTAINABILITY
TECHNOLOGY FEATURES
FAMILY FRIENDLY AND
SAFE FOR CHILDREN
PRACTICE MORE ACTIVE LIFESTYLE
VALUE FOR MONEY
ARE MORE CONSCIOUS OF CONSUMPTION HABITS
DESIGN FEATURES
UTILIZE NEW SUSTAINABILITY SKILL OR KNOWLEDGE
SUSTAINABLITY ETHOS
0%
10%
20%
30%
40%
50%
60%
0%
5%
10%
15%
20%
25%
30%
35%
40%
FINDING 2.THE TSC IDENTITY:
A FAMILY-FRIENDLY, HAPPY COMMUNITY AND LIVING
LABORATORY FOR SUSTAINABILITY
Although sustainable features of the
built environment and resource systems
at TSC are crucial for developing a
culture of sustainability, the social
structure and behavior of the community
is equally important. Underlying any
shared culture is a shared identity and
sense of purpose. When asked broadly
about their motivations to act
sustainably, most TSC residents cited
environmental concern for the sake of
protecting the environment and the
welfare of future generations, often
mentioning their own children.
Young families are the dominant demographic in TSC
and this common ground contributes to a sense of
community and shared environmental ethos.
Community interaction and participation are the
foundation of a cohesive community with shared
values and goals. Much of the formally and informally
organized resident interaction at TSC centers on or at
least involves children. Knowledge about and social
interaction with one’s neighbors is often an indicator
of identification with community and community
cohesion. Many interviewees stated that they know
and interact with their neighbors in TSC to a greater
extent than in their previous places of residence, both
in Dubai and abroad.
For the past two years (2017-2018), TSC has won the
“Happiest Community” award, and TSC has justifiably
incorporated this achievement in its publicity and marketing
campaigns. Happiness is a very desirable quality, especially
given the fierce competition in Dubai real estate markets for
tenants and home buyers. TSC has successfully linked
happiness with sustainability in winning the awards. It will
be interesting to see whether this branding will attract new
types of residents with potentially different motivations and
expectations.
Another dimension of the emerging community identity and
purpose of TSC is the idea of a “living laboratory.” To be
sustainable, a community must be able to constantly
recognize and solve problems. TSC is constantly innovating
in terms of both social and environmental features and
social practices (fitness programs, boomerang reusable
bags, helping hands meals for workers).
Management’s willingness to experiment with creative
solutions, openness to recognize things that are not working
well, and flexibility to make changes is essential to
optimizing community sustainability and resilience. The
identity of TSC as a living laboratory of a sustainable
community extends to the social and behavioral aspects of
the community, i.e., an experimental approach to developing
a culture of sustainability among residents and staff.
21 to 30, 6.4%
20+, 3.2%
11 to 20, 16.8%
None, 17.9%
6 to 10, 16.9%
1 to 5, 38.8%
Figure 4. Knowledge of Neighbors in TSC
(based on 123 online respondents)
FINDING 3. A COMMUNITY IS THE FOUNDATION OF A
SUSTAINABLE CULTURE OF SUSTAINABILITY
With an established community identity and regular social
interaction, sustainability values and behavioral norms can
transfer and grow among residents. Community developers
can cultivate community by facilitating social interaction and
community participation. The architecture and design of
TSC, especially the clustered townhouses with their
pedestrian-friendly walkways and peripheral parking,
facilitate spontaneous, informal social interaction.
Residents we interviewed unanimously reported that TSC
felt like a community, often stressing how friendly residents
were. Many stated that their degree of interaction with
neighbors was higher than where they lived previously.
Maintaining “club goods” and shared spaces that enable
residents to come together is also important. Residents
invariably named locations along the central green spine
(e.g., swimming pools, gym, sports field, Dog Park, green
field) as the most important for community; some noted the
absence of an indoor meeting space for residents. Almost
every interviewee in our 2018 visit mentioned their
enjoyment of the ducks in the pond and there was
excitement about the addition of more animals.
Community managers can also cultivate community by
facilitating social interaction and community participation
through organized activities and events. From the
beginning, TSC has organized a wide range of community
activities of different types, including informative lectures
about sustainability and technologies at TSC, social events
for various age groups, sporting events, and cultural events.
Recently, a proportion of the events have reached out to
involve participants beyond the community, to bring in
potential vendors and customers for commercial spaces,
and there is an extensive program of educational visits
displaying TSC sustainability features to students and
scholars. Some residents feel that management has shifted
from an inward focus on community-building to an outward
focus on showcasing the community. From the management
perspective, the economic sustainability of maintaining a
strong role in facilitating community is challenging and an
outward focus is economically and politically important to
bring in resources for further development.
esidents generally feel that they have access to managers
and a voice if they have suggestions or concerns. Given the
relatively small size of the community and the high degree
of social interaction, governance and decision-making
continue to be largely informal. esidents generally feel that
they have access to managers and a voice if they have
suggestions or concerns. Given the relatively small size of
the community and the high degree of social interaction,
governance and decision-making continue to be largely
informal. TSC management has been responsive to
community concerns and needs in a number of areas, which
has clearly helped foster a sense of community. However, as
the community continues to grow, more formal
mechanisms for resident feedback may be useful to
increase transparency and minimize misperceptions and
unrealistic expectations residents may have of management
and vice versa.
Neither Agree Nor
Disagree, 10.6%
Somewhat
Agree, 28.4%
Somewhat
Disagree, 3.2%
Strongly
Disagree, 2.0%
Strongly Agree,
55.8%
Figure 5. Does Living in TSC Provide a
Sense of Community (based on 123
online respondents)
FINDING 4. A MODEL FOR CONTINUED
DEVELOPMENT AND REPLICATION
There is excellent growth potential in the TSC model, as
evidenced by the growing utilization of the community as a
demonstration of sustainability in principle and practice.
This should become even clearer with the Phase II
development, which includes facilities TSC needs to achieve
its strategic goals, such as the IB school and its
sustainability curriculum and the SEE Nexus Institute
building. The completion of Phase II will result in an
expansion and diversification of the economic foundations of
TSC and contribute to its sustainability in this critical area.
5
RECOMMENDATIONS
1. MAINTAINING THE SUSTAINABILITY VISION
The vision of sustainability articulated by Diamond Developers and TSC during the initial
community resident recruitment phase (2015-2017) played a significant role in attracting the first
generation of residents, including both home purchasers and tenants. As the community
continues to evolve and mature in the years ahead, it is important to reinforce the vision of
sustainability that is shared by the initial generation of TSC residents, both among longer term
residents and new comers.
2. STRENGTHENING STAKEHOLDER BENEFITS GAINED FROM
ACHIEVING SUSTAINABILITY GOALS
OUR TEAM OF RESEARCHERS FROM UC
DAVIS AND AUC OBSERVED THE EVOLUTION
OF THE SUSTAINABLE CITY FOR OVER
THIRTY MONTHS STARTING WHEN THE
FIRST RESIDENTS ARRIVED IN DECEMBER,
2015. WE INTERVIEWED RESIDENTS,
MANAGERS, STAFF, AND BUSINESS PEOPLE
ASSOCIATED WITH TSC. WE ALSO LOOKED
AT BEST PRACTICES AND THE EXPERIENCE
OF OTHER, PURPOSE-BUILT SUSTAINABLE
COMMUNITIES IN THE MIDDLE EAST AND
AROUND THE WORLD. BASED ON THESE
INVESTIGATIONS, WE RECOMMEND THE
FOLLOWING STRATEGIES TO PROMOTE A
CULTURE OF SUSTAINABILITY WITH
SPECIAL RELEVANCE TO THE SUSTAINABLE
CITY, BUT WITH GENERAL APPLICABILITY
TO ALL PLANNED COMMUNITIES WITH A
SUSTAINABILITY FOCUS:
A broad cross-section of the residents share a sustainability vision and subscribe to the
sustainability ethos, but some residents are clearly more committed to the community achieving
its sustainability goals than are others. TSC should consider the diversity of motivations behind
the sustainability behaviors of community members and seek to accommodate these motivations
in its technical, environmental, social, economic, and cultural innovations promoting the
sustainability goals. TSC should consider strategies for transforming stakeholders into genuine
shareholders in the sustainability enterprise at TSC. An important contribution to strengthening
stakeholder benefits through progress in achieving sustainability goals is a robust system of
monitoring (data capture) and assessment (feedback). This is especially true of simple
quantitative information such as energy and water consumption or waste reduction. Data on
these variables can be captured at the household level and aggregated to show both individual
household and community patterns and progress through a variety of platforms, including a
“sustainability dashboard” accessible to community members. Quantified, real-time reductions in
energy, water, and waste are easily translated into tangible economic benefits to community
members from more sustainable behaviors.
3. RECONCILING HIGH-QUALITY LIFESTYLE AND
SUSTAINABILITY
TSC should explicitly demonstrate how a sustainable lifestyle can be a high-quality lifestyle. One
danger expressed by TSC managers and residents alike is that a sense of entitlement can be a
barrier to achieving a sustainable community, particularly with regard to social sustainability. To
promote a culture of sustainability in TSC and similar communities, residents need to be
empowered to participate. Management can empower residents by being transparent about
community operations and creating formal and informal opportunities for resident feedback,
participation, and leadership in various aspects of the community. To this end, it is recommended
that TSC prepare a detailed “Community Manual” to be given to each new resident household
upon arrival in TSC. The manual would include the sustainability vision and strategy of TSC, its
history as a community, and a description of how TSC is managed and operated, including the
rights and responsibilities of residents. The manual would include practical information on how
to live sustainably at TSC, including the sustainability features and operational guidelines of the
houses and household appliances. The manual would include information on the social and
cultural programs available at TSC. In addition to the manual, it is recommended to organize a
periodic orientation program for incoming residents and their families. This program would
include the participation of longer-term residents, TSC staff, the Sustainable Plaza businesses,
the school and pre-school, and other community representatives. The community management
team would be participants in the orientation, as well.
4. ENHANCING “CLUB GOODS”
Experience in planned communities with a sustainability focus in other parts of the world
suggests that shared amenities are critical. TSC already has a considerable stock of club goods,
including the shared electric buggies, swimming pools, gym, tennis court, football field, running
track, community gardens, duck pond, animal shelter, etc. The Blue Chair area, Dog Park, and
green field are all important loci for community interaction, public events, public access, etc. TSC
should continue to invest in these amenities that contribute to the evolution and nature of the
emerging community and its shared cultural attribute.
AUTHORS AND MEMBERS OF
THE PROJECT TEAM
5. FOSTERING INNOVATION AND THE LIVING
LABORATORY ETHOS
TSC should continue to promote the living laboratory and innovation ethos within the community,
as this reinforces and further contributes to the prevailing sustainability ethos that attracts
residents. Most residents approve the public efforts at “continuous improvement” in the
showcase sustainability features of TSC, and many take pride in being associated with them, if
only in the fact that they live in TSC. The initiatives and pilot projects undertaken by TSC can serve
as a meaningful way of engaging residents and encouraging them to participate in achieving the
community’s sustainability goals. Similar to the point in Recommendation 5 about data capture
and results dissemination, the continuous innovation and living laboratory approach to
sustainability can contribute to promoting a culture of sustainability. Although a minority, there
are sustainability skeptics in the TSC community, and sharing the results of innovation can give
assurances that the community is “practicing what it is preaching” in its sustainability vision and
strategy. Generating and sharing useful information on progress toward sustainability goals is of
obvious value to fostering a culture of sustainability at TSC.
6. ENABLING COMMUNITY INITIATIVES
TSC residents have undertaken a surprising number of community-based initiatives in the past
three years. Most of these are voluntary associations bringing together people who share
particular interests in common. Some, such as sporting and fitness associations or motherhood
groups, relate to specific interests or situations. Others, such as charitable or recycling groups,
serve the needs of others outside the associational groups. A third type of initiative is more
entrepreneurial in which community members impart skills and knowledge to fellow community
members who seek their services and help. Voluntary associations, such as those emerging
within the TSC community, play an important role in the evolution of any community’s cultural
stock and assets. They can certainly contribute to promoting a culture of sustainability, as well as
a high-quality lifestyle. TSC should take the necessary measures to ensure an enabling
environment for community voluntary associations to flourish.
7. PAYING ATTENTION TO GOVERNANCE, COMMUNICATION,
AND DECISION-MAKING
Governance considerations are an integral component of best practices in all planned
communities with a sustainability focus, and our research has identified three general
governance models: municipality, public-private partnership, and private management. TSC has
been constituted as a private management model in which the private sector developer continues
to take responsibility for community management after the recruitment phase. Our research
shows that TSC has done an admirable job in performing the governance function since the first
residents arrived. Communication and the flow of information is perhaps an area of minor
concern, and this is no surprise in such a diverse and relatively transient community.
Nevertheless, a diversity of formal and informal channels of communication have emerged in the
last three years, and there is a sense of overall improvement in communications, despite the
rapid growth in numbers of people living in the TSC community.
Alan Meier, Principal Investigator, UC Davis
Richard Tutwiler, co-Principal Investigator,
the American University in Cairo
Nermin Dessouky, Researcher,
UC Davis and the American University in Cairo
Angela Sanguinetti, Researcher, UC Davis
Gate Village 4, Suite 207
DIFC, Dubai, United Arab Emirates
Phone: +971 (04) 886 6403
Email: info@see.capital
P.O Box: 506734