In the presentation the following topics are addressed: 1. Trends in the Portuguese sex/gender regime 2. Measures to combat (?) the crisis - Shrinking formal social protection - reinforcing familism 3. Impacts of these measures on employment, care and poverty 4. Current Individual Strategies to face the crisis 5. Discrimination of working mothers 6. Measures with more effectiveness to boost the birth-rate Published in: Vanessa Cunha et al. (eds.), A(s) Problemática(s) da Natlidade em Portugal – Uma questão social, económica e política, Lisboa, ICS, 203-212.