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Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
CORPORATE OWNERSHIP & CONTROL
Volume 12, Issue 1, 2014, Continued - 9
CONTENTS
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM PERFORMANCE: EVIDENCE FORM A
MENA COUNTRY
761
Mohamed A. K. Basuony, Reham I. Elseidi, Ehab K. A. Mohamed
ESTIMATION OF BANKING SYSTEM REGULATION EFFICIENCY
775
Iryna D'yakonova, Yevgeniya Mordan
CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF PUBLIC LISTED COMPANIES IN
MALAYSIA
781
Kwee Pheng Lim, Hishammudin Ismail, Uchena Cyril Eze
PERCEPTIONS ON A STUDENT LEADERSHIP DEVELOPMENT INITIATIVE
802
Nirmala Dorasamy, Renitha Rampersad
EMPLOYEE PERCEPTIONS OF THE INFLUENCE OF DIVERSITY
INTERACTIONS AND DAILY ORGANIZATIONAL OPERATIONS
DIMENSIONS ON CO-WORKER
810
Atasha Reddy, Sanjana Brijball Parumasur
IS IT REALLY A BONDING, AN AVOIDANCE, OR A CHARACTERISTICS CHOICE? AN ANALYSIS OF FOREIGN
LISTING ON LOW VERSUS HIGH INVESTOR PROTECTION MARKETS
820
Abed AL-Nasser Abdallah, Wissam Abdallah
CORPORATE
CHARACTERISTICS,
SOCIAL
PERFORMANCE: EVIDENCE IN THAILAND
RESPONSIBILITY
REPORTING,
AND
FINANCIAL
836
Muttanachai Suttipun
USING MATRIX MODELS FOR SIMULTANEOUS
OPTIMIZATION WITHIN THE GERMAN LEGAL AREA
TAX
PLANNING
AND
ACCOUNTING
POLICY
848
Carl-Christian Freidank, Irina Bauer, Remmer Sassen
‘COMPLY OR EXPLAIN’ IN BELGIUM, GERMANY, ITALY, THE NETHERLANDS AND THE UK:
INSUFFICIENT EXPLANATIONS AND AN EMPIRICAL ANALYSIS
862
Annika Galle
IMPACT OF CORPORATE GOVERNANCE ON FINANCIAL DISCLOSURES: EVIDENCE FROM INDIA
Mehul Raithatha, Varadraj Bapat
874
LEADERSHIP
EFFECTIVENESS
IN
MANAGING
CHANGE,
COMMUNICATION AND THE INFLUENCE OF LEADERSHIP STYLES
AND
890
MOTIVATING
EMPLOYEES
Rabindranath S. Ramcharan, Sanjana Brijball Parumasur
RELATIONSHIP BETWEEN AUDIT COMMITTEE CHARACTERISTICS, EXTERNAL
ECONOMIC VALUE ADDED (EVA) OF PUBLIC LISTED FIRMS IN MALAYSIA
AUDITORS
AND
899
Abdullah Al-Mamun, Qaiser Rafique Yasser, Ashikur Rahman, Ananda Wickramasinghe, Thurai Murugan
Nathan
A REVIEW OF CAUSES OF SCHOOL DROPOUTS IN BRICS COUNTRIES: A SOUTH AFRICAN CASE
Collins C. Ngwakwe
760
911
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON
FIRM PERFORMANCE: EVIDENCE FORM A MENA COUNTRY
Mohamed A. K. Basuony*, Reham I. Elseidi**, Ehab K. A. Mohamed***
Abstract
This paper investigates the effect of corporate social responsibility (CSR) on organization performance.
It uses cross sectional data from non-financial companies in Egypt that derived from the Kompass
Egypt data base. Regression analysis was used to explain the relationship and the effect of CSR on
organization financial performance. The findings of this study found that there is a positive and
significant effect of CSR on firm performance. Also, all CSR dimensions have significant relationship
with firm financial performance. Furthermore, one of the conclusions of this study is that larger and
older firms have a positive effect on financial performance (profitability) which will lead to enhance
use of better CSR practice.
Keywords: Corporate Social Responsibility, Organization Performance, Egypt, SMEs
* Corresponding Author: Mohamed A. K. Basuony, Department of Accounting, School of Business, American University in
Cairo, AUC Avenue, P.O. Box 74, New Cairo, Cairo 11835, Egypt
Tel: 20-2-2615-3259
E-mail: Mohamed.basuony@aucegypt.edu
** Ain Shams University, Cairo, Egypt
*** German University in Cairo, Egypt
1. Introduction
Corporate social responsibility (CSR) has emerged
and developed rapidly as a field of study. It has
emerged as an important approach and framework for
addressing the role of business in society, setting
standards of behaviour to which a company must
fallow to impact society in a positive and an effective
way at the same time as abiding by values that
exclude profit seeking at any cost. Empirical evidence
suggests that CSR actions lead to superior market
performance (Orlitzky and Benjamin, 2001; Dabas,
2011). CSR practices can impact customer
satisfaction, employee satisfaction, stronger brand
equity and favourable attitudes towards firms (Brown
and Dacin, 1997; Maignan et al., 1999; Valentine and
Fleischman, 2008). These relational benefits, in turn,
increase firm reputation and financial performance
(Luo and Bhattacharya, 2006; Maignan et al., 1999).
Corporate social responsibility generally refers
to the strategies implemented by corporations to
conduct their business in a way that is ethical, society
friendly and beneficial to community in terms of
development (Ismail, 2009). CSR descrТbes a ПТrm’s
obligation to protect and improve social welfare now
as well as in the future, by generating sustainable
benefits for stakeholders (Lin et al., 2009).
CSRbecame an integral part of business strategy for
many organizations for addressing the social and
environmental impact of company activities (Luo and
Bhattacharya, 2006; Lin et al., 2009; Dabas, 2011;
Beret, 2011). Although many firms use CSR, many
others still consider the society and environment to be
the smaller domain within the economy circle (Berete,
2011). Studies show that the more the companies are
socially responsible the larger the companies are
(Moore, 2001).
Furthermore, because stakeholders and investors
demand that companies become more socially and
environmentally responsible. Top management find
that they under great pressure to adopt CSR in order
to attract such stakeholders and investors (Berete,
2011). Examining the relationship between social
welfare and company profitability is repeatedly being
the focus of study and research in the area of social
responsibility. A firm could have a great competitive
advantage in obtaining economic or social benefits or
both when it uses CSR process capabilities that
support tСe ПТrm’s strategic initiatives (Sirsly and
Lamertz, 2007).
The relationship between CSR practices and
firm performance has been the focus of several studies
in various settings (see for example, Aupperle et al.,
1985;Pava and Krausz,1996; Griffin and Mahon,
1997; Kempf and Osthoff, 2007; Jackson and Parsa,
2009). However, there is a lack of research examining
the practices of CSR and its effect on firm
performance in the Middle East and North Africa
(MENA) region.
This paper sheds light on CSR practices in a
MENA country, namely Egypt. The paper provides
empirical evidence on the impact of corporate social
761
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
responsibility on performance in firms operating in
Egypt. The rest of the paper is organised as follows:
the following section provides a literature review. The
theoretical background and hypotheses development
are provided in section 3. The research methodology
is provided in section 4, followed by the findings and
analysis in section 5; and finally summary &
conclusion are provided in section 6.
2. Literature Review
The debate over corporate social responsibility goes
back to the 1950s. Carroll (1999) states that in the
early writings on CSR. It is referred to more often as
social responsibility (SR) than as CSR. There are
countless definitions of CSR but the most widely
cited definition is provided by Carroll (1979) stating
tСat ‘TСe socТal responsТbТlТtв oП busТness
encompasses the economic, legal, ethical, and
discretionary expectations that society has of
orРanТгatТons at anв РТven poТnt Тn tТme’. He arРues
that these social responsibilities carried by the firm
are for the sake of both the society at large and the
firm itself. So, firms are obligated to take the society's
interest into consideration when taking its decision
because at last the society is greatly affected by those
decisions.
Corporate social responsibility is viewed as an
orРanТгatТon’s commТtment to maФe tСe most oП Тts
positive impact on stakeholders while minimizing its
negative impact on the society (Ferrell et al., 1989;
Brinkmann and Peattie, 2008). The World Bank
(2004) deПТnes CSR as “tСe commТtment oП busТness
to contribute to sustainable economic development by
working with employees, their families, the local
community and society at large to improve their lives
in ways that are good for business and for
development”. TСe corporate responsТbТlТtв Indeб
(2007) states that corporate Social responsibility is
acСТeved аСen “a busТness adapts all oП Тts practТces
to ensure that it operates in way that meet, or exceeds,
the ethical, legal, commercial and public expectations
tСat socТetв Сas oП busТness”. TСere are several
initiatives by policy makers and various stakeholder
representatives to spread the idea of socially
responsible behaviour. The Commission of the
European Communities defined (2001) CSR as “a
concept whereby companies integrate social and
environmental concerns in their business operations
on a voluntarв basТs”.
The literature is rich with several studies
examining the association between the social
involvement of businesses and financial performance
and profitability (e.g. Griffin and Mahon, 1997;
Waddock and Graves, 1997; Jackson and Parsa, 2009;
Kempf and Osthoff, 2007). However, empirical
findings reveal inconclusive evidence of the
relationship between CSR and profitability.Pava and
Krausz (1996) examine21 studies of corporate social
performance and financial performance between 1972
and 1992.The findings of 12 studies demonstrate a
positive association, eight showed no association, and
only one study indicates a negative correlation. Early
research such as Aupperle et al. (1985) finds slightly
negative relationship between social responsibility
and profitability. This research supports the view that
the costs of being socially responsible forces the firm
into an unfavourable financial position versus firms
that are not socially responsive. Moore (2001)
examines the relationship between corporate social
and financial performance in the UK. Supermarket
industry, the outcomes find a negative relation
between contemporaneous social and financial
performance are while prior-period financial
performance is positively related with subsequent
social performance. Moreover, Mc Williams and
Siegel (2001) reveal no significant direction between
CSR and corporate performance.
On the other side, Stanwick and Stanwick (1998)
examine the relationship between the corporate social
performance and the financial performance of an
organization between 1987 and 1992. The results of
the study show a significant positive correlation
between CSP and profitability for all six years of the
study. This study supports the view that profitability
of the firm allows and/or encourages managers to
implement programs that increase the level of
corporate social responsibility.
Berman et al. (1999) reports positive and
significant effects from some CSR dimensions and the
short-term profitability. Berman et al. (1999) indicate
tСat corporate actТvТtв enСancТnР emploвees’ relatТons
has a positive impact on firm efficiency. They point
out that the carrying out of advanced human resources
practices including in the legal and ethical dimensions
allows firms to achieve low turnover, high
productТvТtв, and Тncreased ПТrm’s commТtment
among employees. Moreover, the results show that
the failure to maintain high product quality through
irresponsible corporate activities leads to decreased
patronage or increased lawsuits so could decrease
firm profitability.
Waddock and Graves (1997) measure the
profitability of corporate financial performance by
using three measures which are ROA, ROE, and ROS,
providing a variety of measures used to assess
corporate financial performance by the investment
community. Firms that are doing financially well have
the resources to spend on long-term investments with
high strategic impact such as investment in enhance
local schools and improve community conditions,
While those firms with financial troubles may have
fewer financial resources to invest in traditional CSR
activities.
Additionally, the results indicate that there are
positive link between corporate social performance
and financial performance. Luo and Battacharya
(2006) report that corporate social responsibility
contributes positively to market value and financial
performance and that CSR has been influenced a
762
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
ПТrm’s perПormance tСrouРС customer satisfaction.
They suggest that managers can obtain competitive
advantages and reap more financial benefits by
investing in corporate social responsibility. Many
researchers examined the relationship between each
dimension of CSR and firm performance (Inoue and
Seoki, 2011; Robert, 1992). Bird, Momente and
Reggiani (2007) also find a positive relationship to
exist between an aggregate score for CSR activities
and corporate performance but conclude that this
finding did not extend to the relationship between
each individual CSR activity and corporate
performance.
Peloza and Papania (2008) point out that the
financial effects of various CSR dimensions may be
different for firms in different industries based on the
level of importance assigned to each primary
stakeholder for the industry. Inoue and Lee (2011)
examine how different dimensions of CSR could
affect financial performance among firms within four
tourism-related industries. The results show that each
one of CSR dimensions in a different way affects the
two financial performance measures and that such
financial impact vary across the four tourism-related
industries.
In addition, the association between CSR and
corporate performance, where numerous studies
controlled for three variables (firm size, industry
sector and firm age) which have a significant impact
on the effects of market orientation and CSR on firm
performance (Brik et al., 2011; Barone et al., 2007;
Bhattacharya and Sen, 2004; Maignan et al.,
1999).Moreover, many researchers provide evidence
that the stakeholders expect more social initiatives
from large companies than from small ones. For
example, large corporations and publicly traded
businesses are pressured to display anobligation to
CSR (Windsor, 2001; Park, 2010; Brik et al., 2011).
In their early study, Trotman and Bradlely (1981),
find significant relation between social responsibility
disclosure and the firm size measured by both total
assets and sales volume. Additionally, Stanwick and
Stanwick (1998) point out those larger firms
recognise the need to be leaders in their commitment
to corporate social performance. The leadership role
maв be due not onlв to tСe ПТrm’s access to ПurtСer
assets used to implement corporate social
performance plans, but also to the increased impact of
other stakeholders (i.e. government regulations,
environmental groups) rather than a primary focus on
stockholders. They found a significant positive
association between the firm size and corporate social
performance. Furthermore, small companies are less
able than their large counterparts to adopt CSR
philosophies and to connect their CSR activities to
outside stakeholders (Margolis et al., 2009; Brik et al.,
2010; Stanwick and Stanwick, 1998; Spicer, 1978).
In the same line, Park (2010) indicates that the
large firms have more resources available, and are
able to involve more CSR activities leading to
generate highly financial performance. Consequently,
Firm size is an important control variable and
positively influences the relationship between CSR
and business performance (Stanwick and Stanwick,
1998; Mc Williams and Siegel, 2001; Park, 2010;
Brik et al., 2011).
3. The Theoretical Framework
Hypotheses Development
and
3.1 The Theoretical Framework
The stakeholder theory is the most common theory,
with the most important argument that there are wider
groups of stakeholders in a corporation than merely
shareholders and investors. The basic premise is that
an organization needs to manage its relationship with
many stakeholder groups that affect or are affected by
its business decisions (Freeman, 1984 cited in
Clarkson, 1995). In this way, the term stakeholder
includes "... persons or groups of persons that have, or
claim ownership, rights, or interests in a corporation
and its activities, past present or future" (Clarkson,
1995). The importance here is on 'who can affect or
be affected by' as this includes a number of groups
within a society and how their actions affect
corporations, or how they may be affected by the
actions taken by the organization.
TСe tСeorв eбplores and eбplaТns tСe ПТrms’
responsibilities, structures and operations. It also
ТnvestТРates tСe staФeСolders’ responsТbТlТtТes Тn
having better firm performance and better society
(Clarkson, 1995; Russo and Perrini, 2010; Arenas,
Lozano and Albareda, 2009; Mohamed et al., 2013).
TСe tСeorв paТd attentТon to “secondarв staФeСolders”
who are the people or groups who do not directly
participate in the production or consumption
processes sucС as “community activists, advocacy
groups, civil society organizations and social
movements “(Russo and PerrТnТ, 2010). TСere are
arguments about this type of stakeholders as they do
not have any legal authority over the firms so they
should not be considered as stakeholders (Clarkson,
1995; Arenas et al., 2009; Russo and Perrini, 2010;).
Actually, there are three approaches in the stakeholder
theory which are the instrumental, descriptive and
normative approaches (Donaldson and Preston, 1995;
Arenas et al., 2009; Basuony et al., 2014). The
normatТve approacС Тs dТscuss tСe ПТrm’s moral
obligations to constituents and, indeed, the very
purpose of firms themselves. While the instrumental
and descriptive suggest that businesses strategically
manage powerful stakeholders by identifying them
with the self-interest of the business (Donaldson and
Preston, 1995; Arenas et al., 2009). Also stakeholders
have a mix of the normative and instrumental
approaches when they are defined or evaluated
according to their legitimacy, power and urgency
(Donaldson and Preston, 1995; Arenas et al., 2009).
763
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
In this study, the conceptual framework
combined among corporate social responsibility
(CSR), control variable and firm performance. CSR
consists of four dimensions which are economic,
ethical, legal and discretionary dimensions. Firm size,
firm age and type of industry are the control variables
used in this framework. Finally, ROA, ROS, ROE,
competitive position and sales growth represent the
firm performance used as dependent variables in this
conceptual framework.
2009). Wider survey methods using appropriate
measures to investigate the influence of firm size and
age on the CSR (Sebastian and Malte, 2010;
Francesco et al., 2007; Francesco, 2006). On the basis
of the above discussion, these studies prompt the
following hypotheses:
H3: There is a significant relationship between
firm size, firm age, type of industry AndCSR.
H4: Firm performance is affected by CSR, firm
size, type of industry and firm age.
3.2 Hypotheses Development
4. Research Design and Data Collection
Widespread research has been led to assess the
empirical association and relation between CSR and
firm financial performance. Some of the researchers
have provided that a positive relationship between
CSR and corporate financial performance (Russo and
Fouts, 1997; Waddock and Graves, 1997; Maignan et
al., 1999; Luo and Bhattacharya, 2006; Akpinar et al.,
2008; Zairi and Peters, 2002). On the other hand,
other researchers have statedthat a negative
relationship between the two constructs (Vance, 1975;
Aupperle et al., 1985). The researchers argue that this
negative relationship due to that organizations are
trying to satisfy the inconsistent objectives of
different stakeholders that might result in inefficient
use of resources and subsequent decline of financial
performance (Aupperle et al., 1985; Ullman, 1985;
Choi et al., 2010; Sternberg, 1997). On the basis of
the above arguments, these studies prompt the
following hypotheses:
H1: There is a positive significant relationship
between CSR and firm performance.
H1a: There is a positive significant relationship
between the economic dimension of CSR and firm
performance.
H1b: There is a positive significant relationship
between the legal dimension of CSR and firm
performance.
H1c: There is a positive significant relationship
between the ethical dimension of CSR and firm
performance.
H1d: There is a positive significant relationship
between the discretionary dimension of CSR and firm
performance.
H2: There is a significant relationship between
firm size, firm age, industry Type and firm
performance.
Studies of CSR signify the important role of the
industry type (Trotman and Bradley, 1981; Francesco
et al., 2007; Sebastian and Malte, 2010; Basuony and
Mohamed, 2014). Researchers show that the service
companies tend to show more positive effects from
CSR activities (Calabrese and Lancioni, 2008), than
manufacturing companies do (Jackson and Parsa,
4.1 The method
A survey is used as a methodology to design this
study since the objective of the paper is to examine
the impact of corporate social responsibility of large
firms and SMEs on firm performance. Questionnaire
is considered the appropriate method even it has both
advantages and disadvantages (; Churchill, 1995;
Dillman, 2000; Mohamed and Hussain, 2005). To do
the questionnaire in a proper way, the responses
should be gathered in a standardized way to achieve
objectivity. In this survey the previous disadvantage is
reduced by conducting a pilot study test. Furthermore,
to avoid the low response rate as a disadvantage of the
questionnaire, actions have been taken to avoid this
problem and enhance and improve the response rate.
After reviewing the literature and research
studies related to field of this study, a construction of
the first draft of the questionnaire is ready. A pilot test
has been made by sending the questionnaire to some
academics in this field to give their opinions. The
questionnaire has been also sent to five companies
listed in the sample selected. Some minor
clarificationsand changes were made to the
questionnaire according to the results of the pilot
tests. There is no concern about any reliability or
validity.
4.2 The instrument
The final version of the questionnaire consists of three
sections. While the first section requests information
about firm size, firm age and the type of industry. The
second section consists of questions associated to the
four dimensions of corporate social responsibility that
the organization adopted. The final section is
conducted based on financial performance which is
measured by using five measures which are the return
on assets (ROA), return on sales (ROS), return on
equity (ROE), competitive position and sales growth.
Table (1) summarizes the constructs of the conceptual
model, variables, and indicators of each construct.
764
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
Table 1. The Constructs, Variables, and Measures of Conceptual Model
Constructs
Source of Construct
Indicators
x responses for customer complaints
x Quality of products
x Customer satisfaction
x Maximizing profits
x Minimizing the operating costs.
x MonТtor emploвees’ productТvТtв.
x Engaging in Long-term business strategy.
x Environmental laws.
x
legal standards
x contractual obligations
x compliance with law
x
Hiring laws regulation
x Diversity of workforce
x Avoiding the discrimination
x follow internal policies of remuneration
among employees
Variables
Economic
Legal
Corporate
Social
Responsibility
(CSR)
Maignan. I., Ferrell.
O.C. and Hult. G
(1999), Journal of the
Academy of Marketing
Science
x
x
x
x
x
x
Ethical
x
x
x
x
Discretionary
x
x
x
x
Organization
Performance
Waddock and Graves
(1997), Strategic Mgt.
Journal
Financial
performance
Control
Variables
Brik, A., Rettab, B., and
Mellahi, K. (2011)
Journal of Business
Ethics
Firm Size
Firm Age
Type of
Industry
4.3 Sampling frame and data collection
TСe studв’s СвpotСeses аere tested usТnР data
collected from a survey of 400 companies in Egypt
where these companies were derived from the
x
x
x
x
x
x
x
x
Code of conducts.
professional standards
monitor of activity
trustful company
fairness employees evolution
providing full &accurate information to
customers
competitive salary
support for education and job training
programs
encourage employees to join philanthropic
organizations
energy and materials program of reduction
support for the local community
Direct involvement in community projects
and affairs.
An employee – led approach to
philanthropy.
Offers generous product warranties.
Campaigning for environmental and social
change.
Return on Assets (ROA)
Return on Sales (ROS)
Return on Equity (ROE)
Competitive position
Sales growth
Number of Employees
New/ Old
Manufacturing / Non-manufacturing
Kompass Egypt database according to the number of
employees. Figure (1) shows the description of the
sample based on number of employees.
765
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
Figure 1. Description of sample
For the purpose of carrying out the research and
collecting the data, the researcher used mixed-mode
surveys. The researcher combined between two
methods for the collection of data. These methods are
Mail questionnaires, E-Mail questionnaires. By
adopting the Council of American Survey Research
Organizations (CASRO) in 1982, the response rate
standard reveals that the survey yielded a response
rate of 23%.Table (2) shows the detailed composition
of the sample which includes the descriptions of the
firm size; firm age; industry type; and position of
respondents.
Table 2. Composition of the Sample
Description
Firm size (number of employees):
Micro (less than 10 employees)
Small (from 10-50 employees)
Medium-size (from 50-100 employees)
Large (more than 100 employees)
Industry Type:
Production
Service
Position of respondents:
Board of directors
Top management
Middle management
Firm age:
Less than 3 years
From 3- less than10 years
From 10- less than30 years
More than 30 years
5. Analysis and Findings
5.1 Descriptive statistics
Table (3) illustrates the minimum and maximum
values for the variables. The descriptive findings
show the central tendency and dispersion of the
indicators. The calculated mean of the corporate
social responsibility (CSR) is 4.141 and the standard
deviations as a measure of dispersion is (0.53). The
calculated means of the four dimensions of the CSR
are 4.230 for economic dimension, 4.216 for legal
%
15.1
32.3
7.5
45.2
14
86
6.5
38.7
54.8
10.8
37.6
24.7
26.9
dimension, 4.353 for ethical dimension, and 3.762 for
discretionary. The standard deviations are 0.72 for
economic dimension, 0.62 for legal dimension, 0.61
for ethical dimension, and 0.55 for discretionary. The
calculated means and standard deviations for all five
measures of financial performance which are ROA,
ROS, ROE, competitive position, and sales growth
are presented in table (2). For example, the calculated
mean of the firm performance (ROA) as a measure of
profitability is 3.41 and the standard deviations as a
measure of dispersion is (0.80). The calculated means
of the control variables are 1.86 for industry type,
766
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
1.52 for firm age and 1.45 for firm size. The standard
deviations for control variables are 0.35, 0.50, and
0.50 respectively.
5.2 Reliability Test
The Cronbach alpha coefficient was used to assess
reliability (Cronbach, 1951). Alpha has been proposed
as the most appropriate means of assessing reliability
in management accounting research (Abdel-Kader
and Dugdale, 1998; Hoque and James, 2000; Ittner et
al., 2003; Abdel-Maksoud et al., 2005; Auzair and
Langfield-Smith, 2005; Amin and Mohamed, 2012).
In tСТs Тnstance, Nunnallв’s (1978) tСresСold level oП
acceptable reliability, an alpha coefficient of around
the 0.70, was adopted. All scales were found to satisfy
this reliability criterion with Cronbach alpha
coefficients for economic dimension = 0.93, for legal
dimension= 0.93, for ethical dimension = 0.93 and for
discretionary dimension = 0.92.
Table 3. Descriptive Statistics
Variables
perf1(ROA)
perf2 (ROS)
perf3 (ROE)
perf4(Comppsit)
perf5(Salesgrow)
CSR
ECONOMIC
LEGAL
ETHICAL
DISCRT
INDTYP
FIRMAGE
FIRMSIZE
Mean
3.41
3.59
3.87
4.30
4.31
4.1410
4.2304
4.2164
4.3530
3.7620
1.86
1.52
1.45
SD
.80
.74
.78
.79
.83
.5269
.7239
.6204
.6078
.5499
.35
.50
.50
5.3 Hypotheses Testing
As stated earlier, this study tests four hypotheses.
Correlation analysis was used to test the first two
hypotheses. For testing the third hypothesis, twoindependent samples t-test was adopted. Finally,
multiple regressions were used to test the fourth
hypothesis.
5.3.1 Testing the relationship between CSR and firm
performance
This hypothesis is concerned with the relationship
between CSR and firm performance.
H1: There is a positive significant relationship
between CSR and firm performance.
H2: There is a positive significant relationship
between the four dimensions of CSR and firm
performance.
Pearson correlation coefficients for all variables
are presented in table (4). Table (4) indicates that a
positive correlation was evident between all the five
measures of financial performance ROA, ROS, ROE,
competitive position and sales growth and CSR at 1%
level. Moreover, table (4) indicates that there is a
positive relationship between each one of the five
measures of financial performance and all four
dimensions of CSR at the level of 5% and 1% as
shown in Table (4).
The finding of this study found that there is a
significant and direct relationship between CSR and
Min.
1
2
2
2
2
2.27
1.00
2.00
2.17
2.20
1
1
1
Max
5
5
5
5
5
4.95
5.00
5.00
5.00
4.90
2
2
2
Observations
93
93
93
93
93
92
93
93
93
92
93
93
93
firm performance which is consistent with many
researches in the area of CSR (Waddock and Graves,
1997; Lin et al., 1999; Bird et al., 2007). Furthermore,
Bearman et al., (1999) found that there are positive
and significant effects from CSR dimensions and the
farm performance. Inoue and Lee (2011)found that
each one of CSR dimensions differently affects the
financial performance indicators. Furthermore, Peloza
and Papania (2008) pointed out that the financial
effects of numerous CSR dimensions may be
dissimilar for companies in different sectors based on
the level of importance allocated to each principal
stakeholder for the sector.
The only difference between this study and other
studies is that Luo and Battacharya (2006) found that
corporate social responsibility contributes positively
to market value and financial performance and that
CSR Сas been ТnПluenced a ПТrm’s performance
through customer satisfaction. This means that in
other studies the CSR plays as a mediator and
moderator to affect the firm performance.
767
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
Table 4. Correlation Matrix
CSR (X1)
Perf-ROA
(X2)
Perf-ROS (X3)
Perf-ROE
(X4)
Perf-cmop
(X5)
Perf-salesg
(X6
firmsize (X7)
firmage( X8)
Inds. type (X9)
X1
X2
1
.300** 1
X3
.362**
.408**
.538**
.575**
1
.470** 1
.565** .555** 1
.525** .611** .614** 1
.856**
.399**
.544**
.411**
-.143 .159
-.091 .065
-.133 .301**
economic(X10) .833** .236*
.901** .229*
legal(X11)
.818** .275**
ethical (X2)
Discret. (X13) .801** .273**
.269**
.222*
.308**
.299**
.301**
.284**
.334**
X4
X5
X6
X7
X8
X9
X10
X11
X12
X13
.039 .147 -.029 1
.226* .097 .079 .490** 1
-.266* -.240* -.222* -.133 -.204* 1
.398**
.340**
.237*
.383**
.428**
.392**
.462**
.526**
.587**
.499**
.381**
.422**
-.050
-.156
-.256*
-.022
-.100
-.053
-.075
-.076
-.099
-.148
-.115
-.085
1
.709** 1
.501** .664** 1
.505** .642** .608** 1
* Statistically significant at the 0.05 level
** Statistically significant at the 0.01 level
5.3.2 Testing the relationship among the firm size,
type of industry, firm age and CSR
This hypothesis is concerned with the relationship
among the firm size, type of industry, firm age and
CSR.
H3: There is a significant relationship between
firm size, firm age, type of industry and CSR.
H3a: There is a significant relationship between
firm size and CSR.
Two groups were used in this sub-hypothesis.
These two groups were: SMEs and large companies
which use the CSR. The independent-samples T-test
is used for this hypothesis.
Table (5) illustrates that for the 51 SMEs, the
mean was 4.208 (SD = 0.314), while for the 41 large
companies, the mean was 4.057 (SD = 0.703). The
difference between the means for the two groups is
0.151. There appears to be very little difference
between the two, but this can be confirmed by using
the independent t-test.
Table 5. Descriptive statistics for the firm size with CSR
CSR
SIZE
SMEs
Large
N
51
41
The explanation of the independent t-test result
is a two-stage process. The first stage is to examine
the homogeneity of the variance between the two
Рroups usТnР Levene’s Test Пor EqualТtв oП VarТances,
where (F = 31.041, P = 0.000). This is considerably
less than 0.05 (thus significant), indicating that equal
variances cannot be assumed. The second stage is to
Mean
Std. Deviation
0.314
0.703
4.208
4.057
use the t-test row of results labelled equal variance not
assumed. This provides the t-value (t = 1.276), (df =
52.807), and the sig. (2-tailed) is 0.208, аСere (P ˃
0.05). Thus, the result is not significant which means
that SMEs are not significantly different from large
companies in using the CSR as in table (6).
Table 6. Independent-Samples T-test for the CSR and firm size
CSR Equal variances assumed
Equal variances not assumed
Levene’s Test Пor
Equality of Variance
F
Sig.
31.041
.000
768
t-test for Equality of Means
t
1.373
1.276
df
90
52.807
Sig. (2-tailed)
.173
.208
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
The second sub-hypothesis is concerned with the
relationship between type of industry and CSR.
H3b: There is a significant relationship between
type of industry and CSR.
Two groups were used in this sub-hypothesis.
These two groups were: manufacturing and nonmanufacturing companies which use the CSR.
Table (7) illustrates that for the 13
manufacturing companies, the mean was 4.312 (SD =
0.426), while for the 79 non-manufacturing
companies, the mean was 4.112 (SD = 0.538). The
difference between the means for the two groups is
0.20. There appears to be very little difference
between the two, but this can be confirmed by using
the independent t-test.
Table 7. Descriptive statistics for the industry type with CSR
CSR
Industry Type
Manufacturing
Non-manufacturing
N
13
79
The explanation of the independent t-test result
is a two-stage process. The first stage is to examine
the homogeneity of the variance between the two
groups using LОvОnО’s TОst Пor Equalitв oП VariancОs,
where (F = 0.231, P = 0.632). This is considerably
larger than 0.05 (thus not significant), indicating that
equal variances can be assumed. The second stage is
Mean
4.312
4.112
Std. Deviation
0.426
0.538
to use the t-test row of results labelled equal variance
assumed. This provides the t-value (t = 1.273), (df =
90), and the sig. (2-taТled) Тs 0.206, аСere (P ˃ 0.05).
Thus, the result is not significant which means that
manufacturing companies are not significantly
different from large companies in using the CSR as in
table (8).
Table 8. Independent-Samples T-test for the CSR and firm size
Levene’s Test Пor
Equality of Variance
F
Sig.
CSR Equal variances assumed
Equal variances not assumed
0.231
.632
The third sub-hypothesis is concerned with the
relationship between firm age and CSR.
H3c: There is a significant relationship between
firm age and CSR.
Two groups were used in this sub-hypothesis.
These two groups were: new and old companies
which use the CSR. Table (9) explains that for the 45
t-test for Equality of Means
t
1.273
1.505
df
90
18.916
Sig. (2-tailed)
0.206
0.149
new companies, the mean was 4.189 (SD = 0.372),
while for the 47 old companies, the mean was 4.094
(SD = 0.642). The difference between the means for
the two groups is 0.095. There appears to be very
little difference between the two, but this can be
confirmed by using the independent t-test.
Table 9. Descriptive statistics for the firm age with CSR
CSR
Firm age
New
Old
N
45
47
The explanation of the independent t-test result
is a two-stage process. The first stage is to examine
the homogeneity of the variance between the two
Рroups usТnР Levene’s Test Пor EqualТtв oП VarТances,
where (F = 13.300, P = 0.000). This is considerably
less than 0.05 (thus significant), indicating that equal
variances cannot be assumed. The second stage is to
Mean
4.189
4.094
Std. Deviation
0.372
0.642
use the t-test row of results labelled equal variance not
assumed. This provides the t-value (t = 0.877), (df =
74.352), and the sig. (2-tailed) is 0.383, аСere (P ˃
0.05). Thus, the result is not significant which means
that new companies are not significantly different
from old companies in using the CSR as in table (10).
Table 10. Independent-Samples T-test for the CSR and firm age
Levene’s Test Пor
Equality of Variance
F
Sig.
CSR Equal variances assumed
Equal variances not assumed
13.300
.000
769
t-test for Equality of Means
T
0.868
0.877
df
90
74.352
Sig. (2-tailed)
0.388
0.383
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
Finally, the findings of this study found that
there is no significant relationship between firm size,
industry type, firm age and CSR. The findings of this
study are not consistent with other studies where
many studies controlled for three variables (firm size,
industry sector and firm age) which have a significant
impact on the CSR (Brik et al., 2011; Barone et al.,
2007; Bhattacharya and Sen, 2004; Maignan et al.,
1999). Small firms are less able than their large
counterparts to adopt CSR principles and to
communicate their CSR activities to external
stakeholders (Margolis et al., 2007; Brik et al., 2010;
Stanwick and Stanwick, 1998). Also, Brik et al.,
(2010) provides evidence that the stakeholders expect
more social initiatives from large corporations than
from small ones. Moreover, Park (2010) indicated that
the large firms have more resources available, and are
able to involve more CSR activities. One can say that
the differences between the findings of this study and
other studies are due to many variables such as
corporate strategy, management philosophy and
culture which are totally different in developing
countries than developed countries.
5.3.3 Testing the effect of firm size, type of industry,
firm age, CSR on firm performance
The fourth hypothesis concerns with investigating the
effect of firm size, industry type, firm age, CSR on
firm performance by using OLS analysis. Table (11)
provides the results for the multivariate regression
models.
Model 1 investigates the relationships between
firm performance (ROA) and the variables of interest.
The R2 is 0.190 and the model appears highly
significant (F = 5.094, p = 0.001). As regards our
variables of interest, CSR and firm size appear to
have an effect on ROA, where the estimated
coefficients are positive and statistically significant at
1% and 10% level respectively. The industry type has
an effect on ROA, where the estimated coefficient is
negative and statistically significant at 5% level. This
means that only the manufacturing firms have an
effect of firm performance (ROA) rather than nonmanufacturing firms. The variance inflation factor
(VIF) score was calculated for each independent
variable and the highest VIF obtained is 5.31.
Regarding model 2, it examines the relationships
between firm performance (ROS) and CSR and
control variables. The R2 is 0.295 and the model
appears highly significant (F = 9.102, p = 0.000). As
regards our variables of interest, CSR and firm size
appear to have an effect on ROS, where the estimated
coefficients are positive and statistically significant at
1% and 5% level respectively. The industry type has
an effect on ROS, where the estimated coefficient is
negative and statistically significant at 5% level. The
variance inflation factor (VIF) score was calculated
for each independent variable and the highest VIF
obtained is 5.319.
Regarding model 3, it examines the relationships
between firm performance (ROE) and CSR and
control variables. The R2 is 0.268 and the model looks
highly significant (F = 7.977, p = 0.000). CSR and
firm age have significant effect on ROE at 1% and
5% respectively, where industry type has a negative
effect on ROE at 10%.For model 4, it examines the
relationships between firm performance (competitive
position) and CSR and control variables. The R2 is
0.357 and the model appears highly significant (F =
12.052, p = 0.000). CSR and firm size have
significant effect on competitive position at 1% and
10% respectively. Model 5 examines the relationships
between firm performance (sales growth) and CSR
and control variables. The R2 is 0.366 and this model
seems highly significant (F = 12.574, p = 0.000). Only
CSR has a significant effect on sales growth at
1%.Finally, it can be said that CSR has a high
significant effect on all the five measures of firm
performance at 1%.The findings of this study are
consistent with many studies which found that there is
a positive and significant effect of CSR on firm
performance (Luo and Battacharya, 2006; Stanwick
and Stanwick, 1998; Lin et al., 1999; Peloza and
Papania, 2008) and contradictory with the different
studies which they found negative effect of CSR on
financial performance (Mc Williams and Siegel,
2001; Aupperle et al., 1985).
6. Summary and Conclusions
CSR represents the new era challenge and an actually
paradigmatic change for corporations. The current
work has tried to present deepen understanding about
tСe concept oП CSR Пrom tСe emploвees’ perspectТve.
The aim of this study is to empirically examine the
extent to which CSR contributes to financial
performance of non-financial companies in Egypt. To
achieve this aim, this paper has been reviewed the
extant literature on the relative between social
responsibility and financial performance. With this in
mind the study obtained data on variables which were
believed to have relationship with CSR and financial
performance. Actually, former research linking CSR
and financial performance has often used too little
financial performance measures. This study is
significant due to the using of multiple financial
performance measures which will provide a better
degree of assurance in the effect and relationships
thus providing a more precise valuation of CSR on the
аСole oП tСe ПТrm’s ПТnancТal maФeup. TСese varТables
included ROA, ROS, ROE, competitive position,
Sales Growth. This study pays attention on
developing economies and on Egypt specifically.
In fact, empirical results for understanding the
relationship between CSR and financial performance
have been largely inconclusive. Some scholars argued
that the relationship between CSR and financial
performance is very complex relationship and it might
be non existence (Mc Williams and Siegel,
770
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
2000).ConsТstent аТtС tСe otСers researcСers’ results
such as Margolis, et al (2009) Waddock and Graves
(1997); Inoue and Lee (2011) where the findings of
this study found that there is a positive and significant
effect of CSR on firm performance based on the five
measurements. Also, all CSR dimensions have
significant relationship with firm financial
performance. Most of recent studies found that
corporate social responsibility contributes positively
to financial performance and that CSR has been
ТnПluenced a ПТrm’s perПormance tСrouРС customer
satisfaction or market orientation. This means that
CSR is used as a mediator or moderator in the relation
to the firm performance while this is not found in this
study where it is affect the firm performance directly.
The reasons for considering CSR as a mediator in
developed countries rather than developing countries
is due to the level of awareness of the management,
corporate strategy, and management philosophy.
Based on the findings of this study on the
relationship between CSR and financial performance,
one can argue that a better CSR practice translates to a
better financial performance. However, this
relationship may be affected by several other factors.
Therefore, the model of this study determined that
these factors are firm size, type of industry and firm
age. In contrast to others findings (Brik et al., 2011;
Barone et al., 2007; Bhattacharya and Sen, 2004;
Maignan et al., 1999) which indicated that the larger
firms are more able than their small counterparts to
adopt CSR principles and practice their CSR activities
to external stakeholders. Our findings found no
significant relationship between firm size, industry
type, firm age and CSR. The explanation and
conclusion of this study is that larger and older firms
have a positive effect on financial performance
(profitability) which will lead to enhance use of better
CSR practice. In other words, it can be said that
control variables (firm size, type of industry and firm
age) could affect the CSR indirectly through the
financial performance.
Table 10. OLS regression results
Model 1
(Dependent
Variable ROA)
Coeff.
Const.
CSR
INDTYP
FIRMAG
E
FIRMSIZ
E
2.273
.443
-.556
7.952E
-02
.318
Fstatistics
p-value
for F- test
R-squared
adjusted
R2
Max VIF
5.094
0.001
0.190
0.153
5.31
tstatistic
s
2.474**
2.949**
*
2.430**
-.446
1.788*
Model 2
(Dependent
Variable ROS)
Coeff
.
1.368
.538
-.419
.148
.386
9.102
0.000
0.295
0.263
5.319
tstatistic
s
1.721*
4.141**
*
2.117**
.962
2.506**
Model 3
(Dependent
Variable ROE)
Coeff
.
1.517
.602
-.355
.409
5.88E
-02
7.977
0.000
0.268
0.235
1.345
771
tstatistic
s
1.779*
4.314**
*
-1.673*
2.469**
-.355
Model 4
(Dependent
Variable
Compposit)
Coeff.
tstatistic
s
1.014
1.252
.822
6.211**
-.322
*
2.764E
-1.597
-02
.176
.298
1.898*
12.052
0.000
0.357
0.327
1.345
Model 5
(Dependent
Variable
Salesgrowth)
Coeff
t.
statistic
s
.828
0986
.895
6.528**
-.276
*
.210
-1.319
1.288
9.83E
-.060
-03
12.57
4
0.000
0.366
0.337
1.345
Corporate Ownership & Control / Volume 12, Issue 1, 2014, Continued - 9
Several areas of future research can be
suggested. One of the main differences between the
results of this study and others studies is management
philosophy which might be different in developing
countries than developed countries. Galbreath (2009)
pointed out that management may have significant
dТscretТon Тn establТsСТnР tСe ПТrm’s socТal orТentation,
especially in the establishment of more proactive
social issues. Therefore, future research can examine
the role management characteristic and leadership in
shaping corporate social policy and monitoring
managerial actions. The research should cover how
social responsibility can help companies with low
financial performance or bad reputation to improve its
performance, image and reputation in the market and
at tСe consumers’ mТnds. Moreover, tСeв sСould test
the disadvantages and side effects of the social
responsibility as it is a debatable issue.
In fact, the majority of CSR studies do not
recognize cultural factors such as religion in viewing
and understanding the concept of CSR and its
practice. Religion could be an essential part of CSR;
for example, the Islamic philosophy is rich in values
relating to CSR. Thus, investigate the influence of
religion as an environmental / cultural factor in
viewing CSR may provide further insights.
Moreover, Aras and Crowther (2009), discussed
that corporate governance relations to a corporate
performance, market value and credibility, and
therefore that firm has to implement corporate
governance principles to reach its strategies. They
stated the link between corporate governance and firm
performance is still open for discussion and the
relationship between the CSR and corporate
governance is still not clearly defined and understood.
Therefore, the further research should investigate such
this relationship and its effect on the financial
performance especial in Egypt.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
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