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Store and Advertiser Reputation Effects on Consumer Trust in an Internet Store: Results of an Experimental Study

Store and Advertiser Reputation Effects on Consumer Trust in an Internet Store: Results of an Experimental Study

Trust under Pressure, 2005
Hans Caljé
Abstract
Web shopping has some clear advantages over shopping in regular shops: web shops are open 24 hours a day; the prices of products can be easily compared and are often lower than regular prices; the choice of products is often larger; and consumers don't have to leave their homes to buy something. Still, web shopping has developed at a much slower rate than expected and the amount of money spent online is only a very small percentage of the money spent in regular shops, even in countries where web shopping is popular (for ...

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