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❱❡rs✐♦♥ ♦❢ ❛tt❛❝❤❡❞ ✜❧❡✿
❆❝❝❡♣t❡❞ ❱❡rs✐♦♥
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P❡❡r✲r❡✈✐❡✇❡❞
❈✐t❛t✐♦♥ ❢♦r ♣✉❜❧✐s❤❡❞ ✐t❡♠✿
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❤tt♣✿✴✴✉s❥✳s❛❣❡♣✉❜✳❝♦♠✴
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❆❞❞✐t✐♦♥❛❧ ✐♥❢♦r♠❛t✐♦♥✿
❯s❡ ♣♦❧✐❝②
❚❤❡ ❢✉❧❧✲t❡①t ♠❛② ❜❡ ✉s❡❞ ❛♥❞✴♦r r❡♣r♦❞✉❝❡❞✱ ❛♥❞ ❣✐✈❡♥ t♦ t❤✐r❞ ♣❛rt✐❡s ✐♥ ❛♥② ❢♦r♠❛t ♦r ♠❡❞✐✉♠✱ ✇✐t❤♦✉t ♣r✐♦r ♣❡r♠✐ss✐♦♥ ♦r ❝❤❛r❣❡✱ ❢♦r
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• ❛ ❢✉❧❧ ❜✐❜❧✐♦❣r❛♣❤✐❝ r❡❢❡r❡♥❝❡ ✐s ♠❛❞❡ t♦ t❤❡ ♦r✐❣✐♥❛❧ s♦✉r❝❡
• ❛ ❧✐♥❦ ✐s ♠❛❞❡ t♦ t❤❡ ♠❡t❛❞❛t❛ r❡❝♦r❞ ✐♥ ❉❘❖
• t❤❡ ❢✉❧❧✲t❡①t ✐s ♥♦t ❝❤❛♥❣❡❞ ✐♥ ❛♥② ✇❛②
❚❤❡ ❢✉❧❧✲t❡①t ♠✉st ♥♦t ❜❡ s♦❧❞ ✐♥ ❛♥② ❢♦r♠❛t ♦r ♠❡❞✐✉♠ ✇✐t❤♦✉t t❤❡ ❢♦r♠❛❧ ♣❡r♠✐ss✐♦♥ ♦❢ t❤❡ ❝♦♣②r✐❣❤t ❤♦❧❞❡rs✳
P❧❡❛s❡ ❝♦♥s✉❧t t❤❡ ❢✉❧❧ ❉❘❖ ♣♦❧✐❝② ❢♦r ❢✉rt❤❡r ❞❡t❛✐❧s✳
❉✉r❤❛♠ ❯♥✐✈❡rs✐t② ▲✐❜r❛r②✱ ❙t♦❝❦t♦♥ ❘♦❛❞✱ ❉✉r❤❛♠ ❉❍✶ ✸▲❨✱ ❯♥✐t❡❞ ❑✐♥❣❞♦♠
❚❡❧ ✿ ✰✹✹ ✭✵✮✶✾✶ ✸✸✹ ✸✵✹✷ ⑤ ❋❛① ✿ ✰✹✹ ✭✵✮✶✾✶ ✸✸✹ ✷✾✼✶
❤tt♣✿✴✴❞r♦✳❞✉r✳❛❝✳✉❦
NEGOTIATING THE URBAN SMART GRID: SOCIO-TECHNICAL EXPERIMENTATION
IN THE CITY OF AUSTIN
ANTHONY MCLEAN, DEPARTMENT OF URBAN STUDIES AND PLANNING, SHEFFIELD
UNIVERSITY
PROF HARRIET BULKELEY, DEPARTMENT OF GEOGRAPHY, DURHAM UNIVERSITY
PROF MIKE CRANG, DEPARTMENT OF GEOGRAPHY, DURHAM UNIVERSITY
Keywords: urban; experiment; socio-technical; transition; smart grid; smart city;
infrastructures; energy futures.
ABSTRACT
A growing body of literature has emerged that examines cities as key sites for socio-technical
experimentation with a variety of initiatives and interventions to reduce carbon emissions,
upgrade ageing infrastructure networks and stimulate economic development. Yet while
there has been a wide survey of global initiatives and attempts to explain the wider
processes driving such experimentation (Bulkeley and Castán Broto, 2013) there remains a
lack of empirical case study analysis to bring the concepts into context. In this paper we use
the concept of urban experimentation as a lens to discuss the political and social
ra ifi atio s of o e su h i ter e tio i a it s e erg i frastru ture network, with an
examination of the Pecan Street smart grid project in Austin, Texas. The ability for cities to
manage socio-technical transitions and their inflections by specific locales has been largely
neglected in social science research, yet cities around the world are facing similar problems
of ageing infrastructures, pressures of resource consumption and demanding shifts towards
intermittent renewable technologies. We argue that cities are key arenas for the trialling,
testing and development of smart products that can help transition towards a low-carbon
e o o , ho e er the ope i g up of ities as e peri e tal odes is o tri uti g to a
restructuring in socio-technical urban governance, creating new spaces for private
investment while delegating responsibilities for carbon control down to urban citizens.
1) INTRODUCTION
Cities are huge consumers of resources and urban residents have become reliant on the
often hidden infrastructure networks that aid their daily lives. Yet an ageing energy
infrastructure, increasing consumer demand and the large-scale deployment of intermittent
renewable generation technologies are leading to calls for a shift away from the current
centralised, fossil fuel-based energy generation system towards a dynamic, decentralised
and renewable-friendly network. Just as various crises and economic pressures in the 1970s
led to changes in the management of large technical networks and the splintering of
ownership (Graham and Marvin, 2001), in the 21st Century combined environmental,
economic and social pressures are leading to a further transition in priorities and
management. Over the past decade various movements have emerged calling for a
t a sitio to a ds s a t ities e gaged ith s a t e e g g ids . However a growing body
of literature has emerged to critique the smart growth agenda, noting that demonstration
projects are turning cities into digital marketplaces for large multinational firms, blurring the
lines between public and private and concealing new forms of social and economic
inequalities (Viitanen, 2013).
A number of studies have examined urban arenas as experimental sites well equipped to
lead a transition towards a low carbon economy, providing spaces and tools for
organisations to trial new models of infrastructural provision and management (Evans and
Karvonen, 2011; Bulkeley and Castán Broto, 2013; Blok, 2013; Evans and Karvonen, 2014;
Karvonen and van Heur, 2014). Urban environments can act as critical and effective arenas
for addressing sustainability issues (Bulkeley et al., 2011) with vast resources of social and
knowledge capital, information, and skills. Globally cities are seeking to position themselves
as living laboratories for the innovation and testing of new green technologies. Such
experiments are ofte see as offe i g a sil e ullet for cities aiming to make the
transition to a low-carbon economy, producing knowledge that will help them reduce their
environmental impacts and resource consumption, generate new economic growth and
de elop eputatio s as leade s i sustai a le de elop e t (Evans and Karvonen, 2011: :
415). B p odu i g k o ledge i the eal o ld a d fo the eal o ld , esea he s a
instigate rapid technical and economic transformation.
In this paper we explore the use of urban experimentation through the growth in smart
energy grid projects. We argue that cities are key arenas for allowing the trialling, testing
and development of smart products that can help moves in a transition towards a lowa o e o o . Ho e e e also a gue that the ope i g up of ities as e pe i e tal
nodes is contributing to a restructuring in socio-technical urban governance, with the
creation of new spaces for targeted private investment and the responsibilities of
conservation efforts delegated down to an environmentally conscious citizenry. We aim to
add to the literature with an in-depth case study of one smart energy grid project in the city
of Austin, Texas, exploring how shifting governance arrangements in the city could lead to
new forms of marketisation within the energy grid.
This paper forms part of the Durham University output of the Customer-Led Network
Revolution, funded by the UK-based regulator Ofgem under the Low Carbon Networks Fund.
Qualitative fieldwork was carried out over a four-week period in May 2012 involving semistructured interviews with stakeholders of the Pecan Street Project. The paper begins with a
look at the literature surrounding urban experiments before seeking to use the concepts as
a lens to explain the global growth in so- alled s a t energy grid initiatives. We then
conduct an in-depth qualitative analysis of one such project, the Pecan Street Project in the
city of Austin, exploring how certain experiments are opening up urban areas to outside
interests, resulting in new organisational partnerships, new utility business models, and
attempting to influence behavioural change amongst residents.
2) CITIES AS EXPERIMENTS
Cities are recognised as playing an increasingly significant role in responding to climate
change (Bulkeley, 2005). While there are few locations that have developed a full and
comprehensive set of policies and approaches to reduce carbon emissions, the number of
initiatives and interventions being carried out in response to climate change is proliferating
rapidly. Bulkeley and Castán Broto (2013) atalogue
u a li ate ha ge e pe i e ts
taking place in 100 global cities, involving eco developments, new technologies, specific
policies, community-based initiatives, corporate buildings and infrastructure renewal
programmes. Yet question marks remain over whether such experiments are restructuring
governance relationships in urban areas, influencing citizens to behave in a more
environmentally responsible manner or reinforcing existing neoliberal norms and processes.
Ce tai de o st atio p oje ts ha e a gua l ee d opped i to u a a eas f om above
rather than developed in tandem with citizen input (Hodson and Marvin, 2009a) while
interventions may promote particular interests at the expense of others (Hodson and
Marvin, 2007; Bulkeley and Castán Broto, 2013).
The growth of interventions in cities is arguably due to the potential for urban areas to act
as oto s fo sustai a le de elop e t o hu s fo e t e e fo s of i o atio i oth
transitional technologies and social behaviour (Ernstson et al., 2010; Broto and Bulkeley,
2013). Blok s o eptualisatio of u a t a sitio la s des i es locales where social
ha ge age ts a initiate or infli t u a sustai a ilit t a sitio s (Blok, 2013: : 115).
While many interventions are due to wider fears and obligations over climate change they
can also be seen as something positive, desirable and potentially economically
advantageous. Transitional experiments can be tailored to local settings instead of relying
on city-in-a-box-type products sold by global firms. Differing visions on the future direction
of a locale, urban developmental priorities and small-scale technological fixes can be
brought together for consideration, integration and re-scaling within urban experiments.
In discussing climate change experiments Bulkeley and Castán Broto (2013) identify three
types of urban experiment. The first is the policy experiment, concerned with policy and
governance innovation. Climate change initiatives are taking place outside of existing
channels of political authorities, with urban interventions part of a wider phenomenon in
governance experimentation. In this context urban experiments can be seen as part of a
repositioning of the state with the creation of new state spaces. Some commentators see
the p o ess of e o-state est u tu i g leadi g to a fo
of a o o t ol, eati g a
disti ti e politi al e o o
asso iated ith climate mitigation in which discourses of
climate change both open up, and necessitate an extension of, state intervention in the
sphe es of p odu tio a d o su ptio (While et al., 2010: : 82). Within governance and
poli e pe i e ts it is useful to e a i e the diffe e es i the nature and type of
experimentation in relation to variations in the political and economic dynamics of
u a isatio , o i te s of ho is leadi g a d fu di g e pe i e tatio (Bulkeley and
Castán Broto, 2013: : 364).
A second type of intervention sees experimentation as occurring within specific niches or
protected environments, sheltered from external political, social or economic pressures.
This strand draws from the literature on the emergence of large technical systems and the
development of a multi-level perspective (MLP) to understand the dynamics of such systems
(Geels, 2002; Geels and Kemp, 2007). The MLP sees change as a result of interaction
between three levels – relatively protected technological niches at the micro level within
which experimentation and innovation can take place; socio-technical regimes at the meso
level which constitute the mainstream, and highly institutionalised, way of currently
realising societal functions; and the wider landscape providing a macro-level structuring
context (Geels, 2004). Change in any socio-technical system can be achieved through
interactions between different levels, for example outsider niches may break through when
incumbent regime actors fail to re-orient their efforts in response to landscape pressures or
i
ajo te h ologi al t a sfo atio s i the a so ietal fu tio s su h as t a spo tatio ,
o
u i atio , housi g, feedi g a e fulfilled (Geels, 2002: : 1257). Niches are seen as vital
to the process of wider socio-technical change, as during a transitional stage innovations
created in niches have a window of opportunity to affect and challenge both the existing
technological regime and the wider socio-technical landscape. Innovation is less a linear
model of knowledge transfer but instead an iterative process of feedback between research
institutions, governmental bodies, public authorities, users and private interests that occur
in specific types of places. In the right circumstances these process can challenge regime
dominance.
While these niche sites are largely seen in technological or market terms, they can also
provide space for social e pe i e tatio allo i g a eas fo interactions between actors
and for building social networks, enabling the articulation of expectations and visions and
the alignment of heterogeneous resources including practical knowledge, tacit skills, tools,
a hi es, o e a d people (Bulkeley and Castán Broto, 2013: : 367). While social niches
are often seen as evolving organically and operating outside existing institutional framework
(such as through grass roots environmental movements) there is no reason why social
niches cannot be fostered and nurtured by powerful actors operating in privileged spaces
within existing governance frameworks. Many accounts oversimplify the processes and
neglect existing power relations, conflicts of interest, latent capacities and discursive
representations of change (Berkhout et al., 2004; Hodson and Marvin, 2010; Markard et al.,
2012). Protected spaces may not be entirely immune from wider social processes, yet such
niches are often treated as monolithic, driven by rational actors while the contestations,
contexts and varying processes of differing locales are often neglected (Smith et al., 2005).
Meanwhile the citizenry is often labelled as mere consumers of technology while their role
as ote s, members of interest or community groups, parents, friends, employees or
e plo e s is ofte ig o ed (Whitmarsh, 2012: : 485).
A thi d t pe of e pe i e t o sists of u a li i g la o ato ies he e processes of
i o atio a d lea i g a e fo alized. These e pe i e ts a e a spe ifi t pe of i he that
is often created by university-led partnerships to emphasize the importance of knowledge
p odu tio (Evans and Karvonen, 2011: : 415). They are centred on formalized knowledge
production and represent a different form of experiment than policy experiments and
niches of innovation. Experiments are not simply carried out inside hermetically-sealed
la o ato ies, safegua ded f o
ide so ial a d politi al p o ess ut ope ate i the eal
o ld a d se e to eate e fo s of politi al spa e ithi the it , as pu li a d p i ate
authority blur, and are primarily enacted through forms of technical intervention in
infrastructure networks, drawing attention to the importance of such sites in urban climate
politi s (Broto and Bulkeley, 2013: : 1935).
Such experimental interventions do not stand isolated in the urban arena. They should be
regarded as a means through which policies diffuse, as symptomatic of changing structures
of political authority and opportunity, as a means for effecting socio-technical
t a sfo atio s, a d of k o i g a d a agi g ities (Bulkeley and Castán Broto, 2013: :
367). They can be strategic and purposive (Hodson and Marvin, 2007) and can advance
particular interests at the expense of others, favouring firms and organisations willing to
fu d thei o
pa ti ipatio a d a provide grist in the urban mill, creating conflict,
sparking cont o e s , offe i g the asis fo o tested e egi es of p a ti e (Bulkeley
and Castán Broto, 2013: : 367)
While experimentation in these terms can involve a variety of socio-technical
infrastructures, there has been a global emphasis on energy intervention in terms of climate
ha ge go e a e, suggesti g e pe i e tatio is frequently connected to issues of
resource security and to the politics of carbon control (Bulkeley and Castán Broto, 2013: :
372).In recent years su h e pe i e tatio has fo used o the s a te i g of the e e g
grid, which is often framed in turns of a revolution in energy management, offering the
possibility to reduce resource consumption, improve sustainability, and provide citizens with
more control over their energy usage. Yet beyond the hype about the potential for smart
energy grids actually existing projects are usually found in specific urban experimental
demonstration projects. In the next section we examine the growth of smart energy
experiments and explore their potential to not only provide new conservation and
generation technologies but also to alter social networks of the existing socio-technical
system, a concept denoting the relatively stable configuration of institutions, technologies,
ules a d p a ti es hi h is both so iall o st u ted a d so iet shapi g (Hughes, 1987:
51).
3) SMART URBAN ENERGY
The s a t o ept has attracted attention from a variety of academic fields and has
become an umbrella term for a largely ecological holistic modernisation policy to create
environmentally sustainable economic growth. A key feature is the deployment of
technology-based innovation in the planning, development and operation of cities in order
to improve economic and political efficiency and to enable social, cultural and
environmentally-friendly urban development (Hollands, 2008; Harrison and Donnelly, 2011;
Neirotti et al., 2014). Such technological developments promise to harness the advantages
offered by continuous real-time flows of information, decentralised power generation and
the ability to operate or automate appliances at a distance to make cities cleaner, more
efficient and more environmentally friendly while simultaneously acting as a stimulus for
economic growth. B
aki g the the i isi le isi le (Harrison and Donnelly, 2011) and
providing real-time information over resource flows and technological failures, planners and
consumers can act rapidly to prevent potential bottlenecks and continuously optimise
resource supply to avoid wastage. The s a t it is thus i te ded hiefl as a effi ie t,
te h ologi all ad a ed, g ee a d so iall i lusi e it (Vanolo, 2013: : 884). Smart
technologies are being trialled in experimental zones across the world, while products are
ofte p ese ted as it -in-a- o solutio s that a e pu hased off the shelf to sol e the
problems of upgrading and replacing decaying urban infrastructures.
While there is a growing literature on smart growth and the evolution of the wider smart
city, it is the specific development of the smart energy grid that is of particular concern
here. Ambitious greenhouse reduction targets and related infrastructure policies require a
radical reconfiguration of the generation and consumption of energy (Rohracher and Späth,
2014). Yet despite the underlying political and economic changes that affected the energy
grid since its creation (Graham and Marvin, 2001) the physical infrastructure itself has
remained largely unchanged for more than a century. Energy is still generated in far-off
power plants, transported through power lines that can cross continents and consumed in
areas of demand far from initial generation. This structure has remained relatively stable
with a clear separation of generation, transmission and consumption (Cardenas et al., 2014).
Yet stringent climate targets for reducing greenhouse gas emissions, coupled with the
deployment of new loads (i.e. electric vehicles), entail massive improvements in efficiency
and a large scale introduction of intermittent renewable and low carbon energy generation
(wind and solar). Coupled with the continuing need for material and ecological reproduction
(Hodson and Marvin, 2009b) urban authorities are increasingly looking at their energy grids
fo deplo e t of de e t alised s a t te h ologies (Coutard and Rutherford, 2011) which
could offer increased local control. A shift to a smart grid in this context is expected to bring
a number of benefits: lower utility operating costs, lower consumer costs through better
societal resource utilization, nimble and flexible demand management offering increased
reliability of the network and enhanced decision-making abilities for the consumer and/or
the energy provider (Siano, 2014). By providing consumers with information about their
energy use, encouraging consumption during off-peak times with real-time pricing signals
a d fa ilitati g load-bala i g to e a le the deplo e t of s all-scale, decentralised
ge e atio , a s a t g id ould i p o e oth the ph si al a d e o o i ope atio of the
electricity system by making it more sustainable and robust, more efficient by reducing
losses while at the sa e ti e offe i g e o o i ad a tages fo all stakeholde s (Verbong
et al., 2013: 117).
There are huge technical challenges associated with the implementation of a distributed
generation system on an energy grid not designed for decentralised activity (Nepal and
Jamasb, 2013) and to be successful smart technologies need to be developed, trialled and
tested before they can be deployed. Many smart grid projects are usually found in specific
urban demonstration projects involving a mix of academic, municipal and private interests.
In 2013 there were estimated to be more than 200 experimental smart grid interventions in
operation around the world (Lewis, 2013) and in 2014 there were 459 in the EU alone,
containing an average of nine partnering institutions. The places most likely to host smart
g id p oje ts a e i the i i it of ajo o ga izations involved in research, innovation, or
managing the national or regional transmission networks (major cities as London, Paris,
Brussels, Barcelona, Roma or university centers as Bilbao, Grenoble, Arnhem, Karlsruhe,
Cope hage (Covrig et al., 2014).
Many projects involve the installation of smart meters to allow for the individual monitoring
of energy consumption, representing an upgrade of one specific device transposed onto
existing urban assemblages (for example a smart meter roll-out in the UK involves installing
fifty million gas and electricity meters in twenty seven million homes by 2020). However
certain projects require wider socio-technical shifts with experiments to influence citizen
behaviour or to restructure grid management. Although it has been argued that previous
ideological shifts and changes have led to splintered networks (Graham and Marvin, 2001)
many of these market-orientated policies have so far focused on opening up new spaces for
private investment and commercial involvement in the ownership and management of
infrastructures. Consumers may have experienced changes in costs and investment levels
may have varied considerably, but relatively little has changed in the physical nature of the
networks themselves. New smart technologies have the potential to take the marketisation
of the energy grid a stage further, opening up new possibilities for decentralised microgeneration, creating new spaces for markets to operate and transforming the urban citizen
into a true homo economicus with responsibility over individual energy production and
consumption. A number of experimental projects are trialling new contracts and pricing
st u tu es to pe suade itize s to a t as p osu e s i pl i g p odu e a d o su e
generating their own energy on-site and selling excess back to the wider grid. In London the
Tha es Valle Visio p oje t i ludes the i stallatio of o ito i g e uip e t i usto e
p e ises a d pe suades usto e s to e te i to
e
o t a tual a d o
e ial
a a ge e ts . The MeRegio project in Germany aims to transform reside ts i to e e g
a age s ith espo si ilit fo thei o e e g use. Pa ti ipa ts a e offe ed o t ol o e
their own consumption and costs while having the freedom to produce their own energy or
to purchase it centrally. In Stockholm the Royal Seaport redevelopment project aims to turn
eside ts i to a ti e ele t i it o su e s ge e ati g a d o su i g e e g o a
individual basis. While many of these schemes offer clear environmental benefits, they raise
wider concerns about new forms of social and economic inequality in an increasingly
individualised network. Environmentally sustainable growth may not be distributed equally,
creating new groups of politically and economically vulnerable citizens. The progressive
discourse of environmentalism on display in some projects may in practice lead to the
displacement or exclusion of the most economically vulnerable in a form of ecological
gentrification (Dooling, 2009).
The smart ideal of an urban fabric hosting millions of decentralised power plants in constant
communication with each other offers a radical shift in network management and raises
questions over the possibilities of new governance arrangements. Who pays for the
necessary back-office grid infrastructure to maintain such a marketplace? What happens to
citizens excluded or bypassed and subject to the inequalities inherent in any market system?
Will those unable to install new generation and storage technologies be forced to enter into
contracts that restrict their energy usage during peak consumption periods? The latter may
ell e e de ed du
a d u i tellige t, o -conversant and incomprehensible to the
network (Andrejevic, 2005). Lianos, dis ussi g Auto ated “o io-Te h i al E i o e ts ,
highlights the da ge s of s ste s hi h egulate, o ga ize o o ito hu a eha iou
integrating it into a pre-a a ged e i o e t, uilt upo a o eptio of o alit o
egula it that all su je ts a e e pe ted to ep odu e (Lianos, 2000: : 264). By creating a
network that automates the thousands of daily energy transactions in a new consumer-toconsumer marketplace, smart grid technologies may facilitate exclusionary rather than
inclusionary goals, creating inequalities not just within housing districts or between
neighbourhoods, but in everyday consumption, lifestyle and leisure activities (Crang et al.,
2007; Crang et al., 2006)
While concerns over resource consumption and carbon emissions are delegated down to
individual citizens in a future smart grid, more powerful actors and privileged interests may
benefit from the wider infrastructural shift. Hollands (2008) has argued that the smart
infrastructure being deployed reflects a high-te h a ia t of Ha e s e t ep e eu ial it ,
that e eath the e phases o hu a apital, so ial lea i g and the creation of smart
o
u ities is a
o e li ited politi al age da of high-te h u a e t ep e eu ialis
(2008: : 314). Smart technologies may provide innovative ways to reduce carbon,
decentralise energy generation, and provide security from external threats, but once they
a e eleased i to the eal o ld the a e o e o-opted by corporate interests and
subsumed under existing power relations. While many of the technologies offer clear
e efits the s a t o ept itself suggests a positive and uncritical stance towards urban
development in toto, glossing over negative connotations and disguising contradictions
inherent within innovative technological developments. While information and
communication technologies (ICTs) are key economic drivers in urban areas there are both
beneficial and detrimental social and spatial effects associated with their deployment
(Graham, 2002). “tudies of e ologi al
ode isatio poli ies ha e already deftly
de o st ated that su h i – i app oa hes to urban problems subsume environmental
issues u de eoli e alised o e s of effi ie , o petiti e ess, a keta ilit , fle i ilit
a d de elop e t (Laidley, 2007: 261). Smart grids and their associated technologies are
a gua l a sustai a ilit fi (While et al., 2004) around which actors and discourses are
beginning to establish positions in the urban arena, consolidating ideas around a consensual
urban politics of strategic partnerships between elite and or powerful actors such as
utilities, universities, housing providers and state institutions. Sustainability concerns have
e o e se o da to e o o i o petiti e ess a d whilst there is talk of addressing
social inequalities within a holistic approach to the economic, social and environmental
domains, sustainability concerns have been internalised within neoliberal accumulation
st ategies (While et al., 2010: : 82).
Many technologies central to the smart city and smart grid concept are developed,
p o oted a d sold
so e of the o ld s la gest ulti-national corporations. IBM
promotes its Smarter Cities Challenge by shipping employees to cities around the world in
three- eek pla e e t s he es to
o k losel
ith it leade s a d deli e
e o
e datio s o ho to ake the it s a te a d o e effe ti e (IBM, 2012). Some
100 cities have taken part at the time of writi g. Mi osoft offe s u a
a age s a
oad
portfolio of products and technologies, a global network of partners, and a long track-record
of su essful edu atio a d so ial p og a s to ha ess the pote tial of all it eside ts to
create healthier, gree e , a d o e p ospe ous o
u ities (Microsoft, 2014) while Cisco
claims to have ignited the entire smart city debate back in 2006 (Falconer and Mitchell,
2012). Cities are offered the opportunity to attract affluent workers and high-tech
o pa ies i a digital a ketpla e that has e o e a a s okes ee fo ushe i g i the
business-dominated i fo atio al it
(Hollands, 2008: : 310). While many of the
experimental projects on offer may lead to green and clean cities, this may be a by-product
of the desire to attract highly mobile international capital and workers.
Despite the growth of literature surrounding smart cities and smart grids, there are few
detailed case studies exploring how they work in practice, with little understanding of how
the projects are developed, what their potential impacts may be, or how wider sociotechnical networks are being affected. To rectify this we now examine one case study in
detail, the Pecan Street smart grid project in Austin, Texas. Qualitative research was carried
out in the city in May 2012. Semi-structured interviews were conducted with 16
stakeholders involved in the project, representing the city-owned Austin Energy and Austin
Wate , the it s Cha e of Co
e e, the U i e sit of Te as, it pla e s, p i ate
companies, the benchmark-providing Environmental Defense Fund and the Austin
Technology Incubator. Participants were asked to discuss their role in the project, their aims
and expected outcomes, their thoughts and concerns on the future direction of smart grids
and general political, economic and cultural aspects of the city of Austin. Secondary
research was also conducted, consisting of an analysis of documents outlining the evolution
of the project and press materials discussing potential outcomes. With this case study we
aim to provide not only a detailed account of the creation of a specific smart grid project,
but also to examine the project s use of a urban locale as an experimental node to develop
new technologies, explore novel public private partnership working and to influence
consumer behaviour.
4) AUSTIN: THE HIGH-TECH LIBERAL HEARTLAND OF TEXAS
There are four background factors that made Austin an attractive location to act as a test
ed fo a s a t g id de o st atio p oje t. Fi st, the state s ele t i it g id is ph si all
isolated from the rest of the United States, and with utilities operating almost exclusively
within the borders of Texas they can avoid regional conflicts over who pays for the longdistance transmission lines for renewable energy – in Texas all customers share the cost
equally (Behr, 2010). Second, despite being one of the most vocal states against regulations
to combat carbon emissions, in 2010 renewable generation in Texas passed 10,000MW. This
is largely due to renewable energy being seen as another economic resource to be extracted
and put to productive use. Third, the City of Austin itself remains a liberal enclave in the
Republican heart of Texas with a young, highly-educated workforce, a large high-tech sector
and an energy discourse framed by ecological modernism, with a high quality of life to
attract businesses and workers (Swearingen, 2010). Fou th, the it s histo
ith pu li private partnerships – such as in the creation of research consortia Sematech and the
Microelectronics and Computer Technology Corporation (MCC) in the 1980s – provides
experience and a latent capacity for state-directed economic investment with a self-image
of cooperative technological innovation.
4.1) THE PECAN STREET PROJECT
The Pecan Street Project (PSP) is a public-private partnership with the e
odest goals of
reinventing the energy system of the United States (Planet Forward, 2012). The non-profit
organisation is a smart grid project that is not only trying to roll out the new generation of
technological assemblages (smart meters, electric vehicles and solar panels) but also
examining future business models that could be used by a future utility in a decentralised
marketplace. The project began in 2008 as a small start-up in an Austin coffee shop with an
aim to digitize the grid to monitor and manage energy usage (Copelin, 2012) and has since
expanded across Texas and into California and Colorado. It self-identifies as a bottom-up
approach to the smart grid with new technologies being deployed in tandem with consumer
input. As one interviewee explained, the technology needed to create a smart grid already
e ists ut the uestio is ho do ou get the i to s ale, ho do ou ake it o k, ho
do you re a d people fo usi g the ? interview, Environmental Defense Fund
representative, May 2012).
The project is focused on a volunteer group of 1,000 residents and 75 commercial
usi esses, la gel o e t ated i the it s e Muelle dist i t, a
-acre site on the
former Robert Mueller Municipal Ai po t hi h o p ises a self-selecting group of people
li i g i a g ee
o
u it
interview, Austin Energy executive, May 2012) with
e i o e tall
o s ious
olu tee s a d e thusiasti ea l adopte s interview,
University of Texas professor, May 2012). Muelle is th ee iles f o Austi s e t al
business district and in 2012 had the densest concentration of electric cars in the United
States with 100 Chevrolet Volts. In 2013 The dist i t s populatio was around 23,000 people
with a median household income of just under $43,000. More than 70 per cent of workers
were employed in white collar jobs (US Census Bureau, 2013).
The PSP is registered as a 501(c)3 venture – a non-profit organisation under US law covering
scientific research which can attract tax deductible charitable donations. Although the
University of Texas provided an initial $50,000 to kick-start the project, major work did not
begin until the US Department of Energy (DoE) provided a $10.4 million grant in November
2009 (The DoE was awarded $36.7 billion under the 2009 American Recovery and
Reinvestment Act to develop renewable generation and promote energy conservation and
efficiency schemes). This state support has been matched with $14 million from external
partner organisations, mainly private companies, to fund research for five years.
The P“P s status as a non-profit allows it to act as an arms-length organisation outside of the
control of any single public or private actor, although the founding partners play a key role
in directing research. Six organisations have seats on the board –The University of Texas, the
City of Austin, the city-owned Austin Energy, the Chamber of Commerce, the benchmarkproviding Environmental Defense Fund and the Austin Technology Incubator (itself a
business investment arm of the university). Below this board are a range of external
companies that have provided funds and seconded staff to the project such as Freescale, LG,
Sony, Landis and Gyr, Intel and Best Buy. The partner organisations involved see the PSP as a
a to get thi gs u de stood, e pe i e ts set up, i fo atio out into the public domain
a out hat s good, hat s ad a d so fo th i te ie , U i e sit of Te as p ofesso , Ma
2012).
4.2) AN ARMS-LENGTH PETRI DISH
We do t a e if Pe a “t eet su eeds o fails o e i
experimental place i te ie , Austi E e g E e uti e, Ma
the Muelle a ea, it s a
.
The city-o ed utilit Austi E e g allo s esea he s to use the g id as so t of a
platfo
so the a pla a ou d a d test out e te h ologies i te ie , Austi
Energy executive, May 2012) providing external partners with a safe test bed for products to
be developed on an actually existing urban grid infrastructure. At one converted residential
home in Mueller five different home energy management systems are being trialled along
with three different setups for charging electric vehicles and numerous smart gadgets for
home use. A press release calling for private partners to develop their own technologies
explains:
For smart grid to be truly transformative, the magic has to happen inside the house,
a d that s he e e e goi g to fo us ou atte tio , said Pecan Street Project executive
director Brewster McCracken. We know that utility-side improvements will play an
integral role in solving major energy, economic and environmental challenges. But
usto e alue a t e a afte -thought. Instead of imposing solutions on customers,
smart grid must address these challenges by creating products and services that
customers will value and voluntarily adopt (Pecan Street Inc, 2011).
One interviewee described how this more-than-technical approach meant the project was
a p o i g g ou d fo the te h ologies a d the ideas that e a e goi g to e usi g i ou
advocacy for changing the rules, changing the market, providing new incentives, educating
o su e s i te ie , E i o e tal Defe se Fu d ep ese tati e, Ma
. The p oje t
provides a sandbox for partner institutions to innovate without concerns of failure, with one
i te ie ee des i i g the e efit of putti g all ou utatio s o e i a safe pet i dish
without having to worry about the universality requirement imposed on highly regulated
utilities (interview, Austin Energy executive, May 2012). External partners can:
…pa to e e e s of the te h olog oa d of ad iso s to help us suggest hi h
experiments that need to be done, and they can help design the experiments and then
the get to at h o e e possi l pa ti ipate i the e pe i e ts, a d e do t care,
because there is nothing secret going on. I mean we all want to find out does this
e pe i e t o k i te ie , Austi E e g e e uti e, Ma
.
Fo pa t e i g o ga isatio s the P“P p o ides plausi le de ia ilit i the fo of a a mslength sa d o to allow the testing of technologies without the risk of a consumer or
regulatory backlash. As one respondent described researchers from the variety of
organisations involved:
… ost of these people a t i agi e doi g thi gs a little it, a d at the same time they
also have this infinite demand to pilot everything, every utility, no matter how many
ti es it has ee do e so e he e else, the a t to pilot it too. “o it s e o e ie t
to have a sandbox, a safe sandbox, a politically secure sandbox, in which they can play,
a d he the ood st ikes the people f o the utilit a get o e o less i ol ed
(interview, Austin Energy executive, May 2012).
While the wider regulatory landscape allows for state-wide experimentation it is the
Mueller district that provides the PSP with its physical urban site for experimentation. The
new homes are generally the same age, it is largely isolated from wider Austin and there are
a large proportion of early adopters and environmentally-conscious residents. For partners
the benefits of this experimental safe zone is clear:
Fo a politi ia ou a i agi e, ell gi e e a iefi g I ha e got to do a p ess
o fe e e . It s a good e ha is fo a NGO e ause the get huge le e age i to
organisations that the
ould othe ise ha e to fight thei a i to. It s a eal o ld
filter on academic things, because academics tend to get all balled up in their research
a d ealit is a ess to a ade i s a lot of the ti e. “o the a get a g ou d t othi g as
we say here, a reference point in the real world through the organisation, they can get
connections to the people that they want to have. So everybody has their own selfish
theories, John Locke I think called it rational hedonism. Everybody has their own
hedonisti o je ti es fo a ti g a seat a d fo a ti g to go fo a d a d it s the ight
o i atio of that i te ie , Austi E e g e e uti e, Ma
.
4.3) SMART ENERGY ROLL BACK
While researchers from both public (universities, city-owned utilities) and private
(corporations, local businesses) sectors are carrying out experiments within the PSP it is the
belief of many participants that the smart grid should be private-led rather than driven by
the state. Distributed generation technologies and demand management systems for sale in
an open market are preferred to a mandated state roll-out of smart technologies.
Interviewees believed that any transition to a smart grid should be facilitated by willing
customers buying products in a competitive market setting:
We a e t i g to lite all sho that the pu li st u tu e of the utilit a e a le these
p i ate i o atio s. The utilit does t a t to get i to the usi ess of desig i g demand
response technologies. That s ot hat the do interview, Austin Energy executive,
May 2012).
Ho e e this olli g a k of state i ol e e t is p o le ati fo the it -owned energy
utility, as interviewees recognise that the deployment of decentralised generation networks
a d de a d espo se te h ologies ould edu e g oss de a d a d the efo e the utilit s
revenue, on which the city relies for the provision of a range of otherwise non-energy
related services:
O e of the thi gs that o e the utilities is, if your programme really works you put us
out of usi ess interview, Austin Chamber of Commerce representative, May 2012).
The relationships between energy supply and consumption, grid management, and the
provision of wider public services are context specific, but also reflect a wider pattern in
smart grid innovation projects, with a common discourse on shifting grid management
towards individual consumers, an increase in individualisation and a sharing of risk and
investments between state and commercial entities. The techniques and apparatus through
which grids are becoming smarter, although grounded in real concerns over resource
consumption and environmental sustainability, are in many ways neoliberal in character,
with an emphasis on individual choice-making as the engine for the transformation of
energy provision. While the city of Austin provides the experimental space for technologies
to be developed, and the private sector innovates and develops smart products, it is
ultimately the individual homeowner responsible for reducing emissions and maintaining
grid reliability by purchasing generation and management tools on the open market.
In the sun-belt zone of the United States small-scale solar power generation fits neatly
alongside the peak demand period for air conditioning. In a future with individual citizens
generating and consuming their own energy the city-owned Austin Energy, responsible for
management of the large centralised network, could face an existential crisis. Researchers
within the PSP are experimenting with a system in which the utility is transformed away
from the current centralised model and into a socio-technical platform that facilitates peerto-peer transactions between individual residents generating and consuming locally
produced and locally circulating energy. At thousands of small distributed generation nodes
the utility aims to embed metering apparatus to record transactions as well as energy flows
in order to artificially construct and record the sale of discreet units of exchange as a means
of disentangling an otherwise seamless state of electrical flow and potential. In so doing, the
PSP is creating space for a new energy market to emerge and facilitating individual
transactions between urban residents. In this scenario the utility will operate and maintain
the underlying electrical infrastructure – transmission lines, a base generation capacity and
an automated software management service – and in the new system will charge a
subscription fee to those wanting to operate within the decentralised marketplace.
Prosumers will be able to buy customisable smart technologies on the open market and
generate and consumer their own energy. O e i te ie ee des i ed this
oke age
system:
I, as a utilit ope ato , a goi g to e a sophisti ated platfo that p o ides e e g o e
a he ou eed it, takes the e e g the othe a he ou do t eed it, monitors
the storage and the plug-in and brokers all this distributed onsite generation storage and
consumption. I become the infrastructure, and I take a little fee for transactions for
o ito i g all this interview, former Austin Energy executive, May 2012).
The ai is to gi e i di iduals hoi es a d o t ol as opposed to gi i g the utilit o
go e
e t o t ol i te ie , E i o e tal Defe se Fu d ep ese tati e, Ma
.
However the way the market is being constructed loads those choices:
I think ultimately what you do is give people options. You take this option; this is how
u h ou pa . You do t, the ou a e goi g to pa
o e. Be ause ou a e making the
s ste ost o e interview, Environmental Defense Fund representative, May 2012).
Thousands of prosumers will engage in constant micro-transactions with peers across the
city and what was once a highly centralised, publically-managed grid network would
become a dispersed, variegated and dynamic marketplace – yet still reliant on a large
technical network owned and operated by the city. On top of this platform third parties
could develop their own software, hardware and services to sell to residents, while Austin
Energy itself will provide a back-up guarantee of service to maintain a basic level of
universality to the city.
4.4) THE NEW SMART MARKETPLACE
This scenario may be regarded as a further intensification of the process of infrastructural
splintering that has taken place within many large infrastructure networks (Graham and
Marvin 2001). By choosing to use a market-place as a decision making and resource
allocation engine the system could introduce new forms of inequality into the urban fabric.
For some socio-economic groups Austin Energy will become an energy provider of last
resort with the development of highly individualised and specialised products and contracts
to choose from. This is not necessarily a negative aspect of the future smart grid and will be
welcomed by many. Residents with the time and resources will have opportunities and
incentives to upgrade their own appliances to improve efficiency, install their own solar
panels and storage technologies and then pay Austin Energy to manage their consumption
and generation on their behalf. In effect, those able to do so will become players in the
market, able to choose which flows to send or receive, which transactions to approve and
on which terms to participate. In contrast, those unable to afford the capital investment
required to become owners of the still expensive distributed generation technologies could
be forced onto flat-rate pay-as-you-go contracts with constraining conditions attached to
home appliance use. In such situations, those configured by rather than configuring the
smart grid will be positioned within flows and transactions orchestrated to enhance the
positions held by more powerful actors in the market place. For example they will be reliant
on making their rooftops:
…a aila le to sola e uip e t o ed
Austi E e g . The d ag ee to edu ed-cost
applia e upg ades su h as sola ate heate s. The d pa ti ipate i Austi E e g s
demand response program, which might cycle off their air conditioners in fifteen-minute
i e e ts o the it s hottest da s. The d ag ee to li it thei peak use of o essential appliances in favour of off-peak use. They would never be denied power when
they need it. But they would agree that using energy at certain times – outside their
service plan – ould e pa as ou go, just like tossi g o e ga age tha ill fit i ou
city-issued t ash a is pa as ou th o
(Pecan Street Inc, 2010: : 16).
Although the cost of solar panels has dropped in recent years, the initial expense in
installation could still be too expensive for many residents within Mueller, which has one of
the largest affordable housing schemes in the country, involving
pe e t of the dist i t s
for-sale and for-rent residences. It is also not clear how residents in rental properties will
overcome contractual issues with the installation of generation technologies. C eati g a pa
as ou go s ste fo those u a le to pa ti ipate i Austi s s a t g id ill ea the
o ditio s of possi ilit fo so e pa ti ipa ts e e g use ill e a kedl a o e tha is
currently the case.. The potential was highlighted by one interviewee:
… e ight a tuall e o the th eshold of a o d e used to use i the ea l da s, of
usto e isatio . We ight a tuall get to the pla e he e this te h olog e a les the
utilit to sa these a e sta -at-home moms who keep their air conditioner running and
run the dishwasher and have the TV running and a couple of other appliances, and we
really ought to figure out a way to keep all of them from being on-peak at the same
ti e . Go to thei house, put these o t ols i pla e, stop the f o
uad upli g thei
peak for a few minutes at a time. But in my house where my wife and I are both gone all
da , do t deplo the ha d a e. I ould sa that it s p o a l goi g to e ette fo us to
segment our customers before we try to deploy this ap to e e si gle pe so
(interview, Austin Energy executive, May 2012).
While Austin Energy, a state institution, will be rolled back from service provision for urban
residents able to be active in the market, it will be simultaneously increasing the scope of its
interactions with residents unable to fully become prosumers by hard-controlling their
appliance use and introducing dynamic and time-of-use p i i g as soft o t ols o o e all
energy demand .
5) CONCLUSION
In studying of the multitude of climate change experiments occurring in 100 cities around
the world, Bulkele a d Castá B oto fi d suppo t fo the argument that experimentation
is taking place beyond the polity, as new forms of partnership, public and private authority
emerge in the design of urban political spaces through which climate change can be
pu sued (2013: : 372). While the study took a wide ranging look at the global perspective,
context specific case studies are still largely missing from the literature. Detailed case
studies of such experiments allow researchers to explore the diverse range of processes
occurring in socio-technical networks at the urban scale. While many projects occurring on
energy infrastructures promise to radically alter relationships between consumer and
producer as well as blurring the distinctions between public and private, the literature is
lacking in examinations of specific projects and the potential social, political or economic
impacts such interventions may have. This paper offers such a study, and through the
example of the Pecan Street Project we can draw attention to how smart grid experiments
are reconfiguring socio-technical infrastructures in the urban context.
The Pecan Street Project opens up three arenas for experimentation. First, the physical
opening up of the Mueller district and the wider energy grid infrastructure to outside
researchers allows for innovative technological experimentation and the testing of products,
o t a ts a d usi ess odels i a eal o ld u a setti g, o a a tuall e isti g g id
network with actually existing energy customers. Companies such as Sony and Intel are able
to test smart products that will be sold on an open market, while retailers such as Best Buy
hope to gain recognition as a high-tech supplier with the expertise needed for complicated
home installation packages. Academic partners are able to experiment with the energy grid
and explore the treasure trove of data on energy consumption and behavioural patterns
generated by the multitude of data collection nodes, while gaining a g ou d t othi g i the
real world. While not exactly a protected, bounded space, the urban district of Mueller
provides a technological niche allowing for the iterative transfer of knowledge between
partnering institutions.
Second, the Pecan Street Project (in line with many smart grid projects) acts as a new form
of Ha e s u a e t ep e eu ialis , ith the it e pe i e ti g in ways to attract
investment through research-led public-private partnerships. Austin has a history of using
public-private partnerships to develop its high-tech industry – with the creation of the
Microelectronics and Computer Technology Corporation and Sematech in the 1980s – and
the it s la elli g as a te h opolis (Smilor et al., 1989) reflects the success it has had.
Several founding members of the Pecan Street Project e e i ol ed ith the it s early
research consortia and see the smart grid project as an evolution of previous partnerships to
attract international finance and create a sustainable manufacturing industry (a key
motivation for the participation of the Austin Chamber of Commerce). It has been argued
elsewhere that new carbon-management approaches could become co-opted by economic
development interests under a form of high-tech ecological modernisation (While et al.,
2010) with sustainability concerns secondary to economic competitiveness. By contributing
a relatively modest fee to fund research, a number of selected multinationals are able to
design and participate in smart grid experiments in what would otherwise be unavailable
spaces. The selection of certain partner organisations over others locks-out those without
privileged access to decision makers, with the result that if sustainability comes down to
letting 1000 experimental flowers bloom, then it atte s ho gets to e pe i e t, a d ho
(Evans, 2011: : 233) (Bulkeley and Castán Broto, 2013). These kinds of partnerships blur
distinctions between public and private authority while creating new forms of political space
that provide certain interests with an advantageous position in influencing smart
developments.
Third, the Pecan Street project is experimenting in the creation of new digital markets with
attempts to turn citizens into prosumers interacting with each other on a peer-to-peer
basis. B olli g a k its o
role as an energy provider, the city-owned Austin Energy
hopes to become an energy manager that will facilitate transactions in a new smart
marketplace. This new marketplace will offer spaces for external investment, with
businesses developing plug and play devices (hardware and software) sold direct to
consumers with little utility involvement, offering highly individualised demand response
systems, decentralised renewable generation technologies and small-scale storage devices.
Yet while the intent is for consumers to become responsible for their own generation and
consumption, there will inevitably be those who cannot (or will not) participate. While the
energy utility will scale back its interactions with some consumers (in some cases simply
automating transactions in the new grid marketplace), with others it will need to increase its
involvement and authority, controlling appliance use during periods of high demand and
charging for energy use on a pay-as-you-go basis. The use of flexible markets to manage
energy in this way represents a distinctive change in how urban power is provided and will
represent a significant restructuring of social and political relationships.
While the Pecan Street Project is conducting experiments in a number of different ways,
from the physical provision of the urban development, to a desire to develop a sustainable
industry, and in attempts to influence behavioural change, the collection of interventions on
display here represent just one possible direction for a future smart grid. By its very
definition this is an experimental process. Cities around the world are facing similar
problems of resource conservation, environmental sustainability and economic
o petiti e ess, a d the s a te i g of u a e e g et o ks ill e o te t-dependant
and context-specific. However the Pecan Street Project provides vital insights into how
certain urban experiments are proceeding and it demonstrates how interventions may
contribute to new socio-technical regimes, new ideals for urban futures, and to shifting
dynamics in urban governance arrangements.
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