Chart SparkHarness your creativity in data communication to stand out and innovateAlli Torban
“A perfect starting point for dataviz practitioners who might be intimidated by the creative process.”
Stefanie Posavec, Designer, Artist, and Co-Author of Dear Data
Who's it for?Don't panic when it's time to brainstorm new dataviz ideas. I give you a process to follow in this book! Get your copy in paperback, ebook, PDF, or audiobook.If you answer yes to any of the following questions, then you’re in the right place:
  • Do you want to visually communicate data in new, impactful, and creative ways?
  • Do you want to be valued for the way you think, not how well you use software tools?
  • When you see someone else’s creative work, are you overwhelmed by how such an idea even began?
It's not another “inspiration book” filled with glossy infographics; instead, it's a practical guide designed to change your perspective on creativity and integrate it into your work. Each chapter includes actionable prompts designed to trigger your creativity, rather than just admire the finished product of others.As an acclaimed information designer and host of the popular podcast Data Viz Today, Alli Torban understands the struggles faced by data professionals who don't identify as “creative types.” She shares her journey from data analyst to creative information designer and distills years of experience and interviews with successful data visualization designers into this concise, actionable book.
“This book is neatly constructed into logical chapters that help everyone, regardless of background, grasp the basics and then elevate their creativity 
step-by-step.”
Andy Kirk, Independent Data Visualisation Expert
You’ll learn how to…
  • See creativity in a new way.
  • Care for your innate creativity.
  • Use prompts to coax it out when you need it.
  • Generate new ways to communicate your creative ideas.

Transformations in Every Chapter
  • Introduction: What is creativity and why should you care?
  • Section I: CARE
    • Chapter 1: Expand your mental boundaries with the 'Bad Gifts' prompt
    • Chapter 2: Cultivate your inspiration with the 'X-RAY' prompt
    • Chapter 3: Build your habits with the 'Recess List' prompt
  • Section II: COAX
    • Chapter 4: Blast through project paralysis with the 'Idea Isosceles' prompt
    • Chapter 5: Immediately see through a new lens with the 'Break-the-Box' prompt
    • Chapter 6: Find stories like an editor with the 'CTR' prompt
  • Section III: COMMUNICATE
    • Chapter 7: Find an appropriate balance with the '4Q' prompt
    • Chapter 8: Explain it with a visual metaphor with the 'Haystack' prompt
    • Chapter 9: Mix different mediums and experiences with the 'Tango' prompt
  • Conclusion: What should you do next?
Interviews

A great interview with Avery Smith on the Data Career Podcast

Watch my talk at the Data Visualization Society’s Outlier conference!

Interview with the Chart Chat crew!

Interview on the Insights x Design show

Interview on the Insights x Design show

  • Featured magazine spread in the Royal Statistical Society’s Significance Magazine
  • Data Visualization Society’s Nightingale Journal book review: “Taken as a cohesive work, Chart Spark is a practical guide to increasing and maintaining creative output with accessible and actionable prompts at the conclusion of every section.”
  • Interview on The Plot by Evelina Judeikyte about creativity and the writing process for Chart Spark
  • The Datawrapper Book Club reads Chart Spark!
  • Voilà Book Review: “Alli also includes something I personally haven’t seen before, a recommended breakdown of how you should go through the book with ‘expected reading time’ included. This helped me set my reading goals while going through this book.”
  • Make 2024 Your Most Creative Year Yet: Dataviz DC recorded talk on YouTube
  • Audit Your Inspiration: Information is Beautiful Awards featured workshop recording on YouTube
  • Questions in Dataviz book review: “It’s not a large or overwhelming book, to the extent that I sat down and read it in one long session, but it leaves you knowing that it is full of tips to dive back into whenever you need to look for or remember advice on getting started or presenting your creative dataviz.”
  • Xcalibur book review: “Journeying through Chart Spark, I developed a new found knowledge of where creativity comes from, how to seek it from deep within myself, and that creativity itself can be small but powerful.”
  • Little Miss Data book review: “In classic Alli fashion, she not only makes the idea of creativity approachable, she shares easy creativity exercises with a data lens to help you work through your discovery journey.”
“If you follow Alli’s guidance and prompts, it will change the way you think about creativity.”
Steve Wexler, Co-Author of The Big Book of Dashboards
train your team • • •
train your team • • •

Impactful and Innovative Data Communication

This 3-hour workshop will increase the effectiveness of your team’s data communication to guide decisions and spark innovation.

Lots more!
Podcast

Need a speaker at your event or training for your team? I love inspiring data people to think more creatively in concrete ways. Drop your details below, and I’ll back to you within 24 hours. 📊⚡

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About the Author
⚡ Hi! I’m ALLI TORBAN — author of Chart Spark and your go-to expert in creative information design. With a background in mathematics and geospatial intelligence, I began my career tackling data puzzles for government agencies, non-profits, and corporate clients in Washington, D.C.In addition to creating impactful infographics, I’m on a mission to change the way people learn data literacy skills and inspire the next generation of creative information designers by delivering powerful keynotes at organizations such as Google and Moderna and sharing my work in premier publications like the Washingtonian, Axios, ACM Communications Magazine, and Significance Magazine.I also co-founded the Elevate Dataviz Learning Community, where I've become a mentor to hundreds of budding practitioners. My passion and expertise have filled the episodes of my popular podcast, Data Viz Today, and also earned me the prestigious Impactful Community Leader award from the Data Visualization Society.In my spare time, I'm likely walking to the library with my husband and two daughters or playing pickleball. See my portfolio.