"What's It Gonna Be?!" is a song by American rapper Busta Rhymes, with guest vocals from pop singer Janet Jackson. Its music video, directed by Hype Williams, is one of the most expensive music videos of all time. The song was an international success, reaching number three on the Billboard Hot 100 and the top ten of various countries.
Jackson included the song as an interlude on her Number Ones: Up Close and Personal tour.
The music video for the song was directed by Hype Williams on March 12, 1999. It is one of the most expensive videos ever made, costing upwards of $2 million, and focused largely on special effects. The video begins with a glass filled with liquid moving toward the edge of its resting area, which spills and transforms into Busta Rhymes as a knight in a futuristic armor suit. Jackson is portrayed as a dominatrix, in a purple latex suit adorned with cock rings and baring her cleavage.
The video contains frequent sexual innuendo, visually based on the song's lyrical themes, portraying imagery alluding to wet dreams and stimulated wetness. Jackson appears in a liquid tunnel as Rhymes morphs into a sperm-like creature and floats towards her. A marching band of miniature Rhymes passes through the tunnel's walls as Rhymes transforms into one himself, before morphing again to rise through the tunnel's ceiling. Electric sparks fly as miniature versions of himself pour like raindrops onto Jackson's breasts. Towards the finale, Rhymes and Jackson are united to perform together, as their bodies morph into each other. The remaining scenery then combusts into thin air as they continue transforming into a silver liquid.
Million Dollar Strong are a spoof rap duo portrayed by Mike O'Connell and Ken Jeong. They are well known from a viral video, called What's It Gonna Be?, that became popular on YouTube.
In September 2007 it was announced that MTV plan to make a film based upon the characters.
What's It Gonna Be may refer to:
See also:
You never say what you feel,
you're like a cog in a wheel.
You better be quiet, never rebel or riot.
Could it be that you are free?
When their eyes can see
what you're doing all day long,
whistle hum or sing a song.
Don't start to run, they've got a gun.
Whatever you say,
whatever you do,
Agent X is watching you.
You come home early, you come home late,
there's only someone who will wait.
Someone knows if you're for or against,
what you think and what you say.
They try to look inside your head,
you're in a cage until you dead.
You never say what you feel,
you're like a cog in a wheel.
Whatever you say,
whatever you do,
Agent X is watching you.
Don't be afraid,
try to escape.
Whatever you say,
whatever you do,
Agent X is watching you.