Red or Black? is a British television game show which was broadcast on ITV between 3 September 2011 and 29 September 2012. Presented by Ant & Dec and developed by Simon Cowell, Red or Black? is the most expensive game show in television history, with a £15 million budget.

In each round, contestants choose red or black, with those that choose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires. Over 100,000 members of the public applied to be on the show, with the numbers being reduced down to a different final eight contestants per live show each night for seven nights. Whilst most rounds varied, there were two standard rounds in each live final; "Duel" where the final two contestants went head to head, and the final round where the winner chose a colour on a giant wheel similar to that used in roulette. Celebrities including Jedward, David Hasselhoff and One Direction were involved in the rounds of the show where contestants must choose either red or black in order to pass to the next round, while the show has filmed on locations such as Battersea Power Station and the set of Coronation Street.