Flagship (broadcasting)
In broadcasting, a flagship (also known as a flagship station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station.This includes both direct network feeds and broadcast syndication, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated radio or television studio.
The term derives from the naval custom where the commanding officer of a group of naval ships would fly a distinguishing flag. In common parlance, "flagship" is now used to mean the most important or leading member of a group, hence its various uses in broadcasting. The term is primarily used in TV and radio in the United States and Canada.
Examples
Mega Millions, normally from WSB-TV in Atlanta
Ohio Lottery weekday- and Saturday-evening drawings from WKYC in Cleveland
Michigan Lottery from WDIV-TV in Detroit