As Microsoft refocuses to chase enterprise cloud opportunities, Google has an opportunity to lead the productivity software market. It has taken a decade, but now G-Suite can challenge Office.


Almost every office worker of my generation spent years working with Microsoft software.

For a while Windows was, in effect, a monopoly. Any other operating system was, in number terms, a freak show.

While Windows was the star of the show, it gave Microsoft leverage elsewhere. The most obvious example was with Office. Almost everyone used it. Most people had no choice.

Even people who chose a Mac over a Windows PC were more likely to use Office than Apple’s iWork.

Windows, Office everywhere you look

In the media companies where I worked, Office was the only option for over a generation. Today editors, publishers and designers still expect to receive Word documents.

Send them something else and they think you’re weird.

Or they don’t understand. Some get angry. Others make a private promise never to commission work from such an infidel again. Not using Word was a poor career move. It can still be.

When I use a non-Microsoft writing tool, nine times out of ten I still send the finished document in a Word format.

This keeps everyone happy. It keeps me in work. This is no exaggeration.

It doesn’t matter that often a plain text file might be a better option for everyone concerned.

Edit, review in Word

This works in reverse. People send me Word documents. They may need reviewing or editing. This has to be done in Word. The application borders on compulsory.

Sure, some alternative products can handle reviewing and editing functions as well as Word. At least they can most of the time. However, in practice the process is not always smooth or straightforward.

Which means, like it or not, it makes economic sense to pay the $160 or so each year for an Office subscription. It’s a bargain even if the software sits idle on the hard drive.

There’s an instant return on that investment the first time a piece of work arrives that you can only fix in Office. This is something that might happen a handful of times a year. It always happens sooner or later.

Apart from anything else, dealing with incomptabiliti takes time. For many of us time is money.

A $165 Office subscription is cheaper than spending half a day dealing with file formats.

The end of the Office era?

Windows, Office and Word are all still dominant. It may not stay that way much longer.

Before we go any further. Let’s deal with LibreOffice. This is an open source alternative to Microsoft Office.

While LibreOffice has its charms, it is Office for people who don’t like giving money to Microsoft. The user experience is similar. So is the workflow.

Your productivity is unlikely to change if you switch from one to the other. That is not the case with moving from Office to Google Docs.

Generation Docs

Many younger journalists and communications people prefer Google Docs. While I’m uneasy about privacy and security with Google, that’ not how other people see things.

I’ve worked for publications and editorial services where Docs is the tool of choice. Its collaboration features are great. Google Docs is easy to use.

It has flaws. Yet, flaws, privacy and security questions aside, Google Docs is better for journalists than Word.

That’s because it’s simple and pared back. Many of the heavy-duty features in Word are for lawyers or other specialist users. Most of us never fire up three-quarters of the program’s code.

The privacy and security questions about Google Docs are big ones. Especially in the light of recent revelations about how big technology companies snoop on customers.

Google can trawl through your Google Docs documents. It can collect data to help its customers target you with advertising. It can learn things about you. By now you should have figured out that with online services sometimes free can be too high a price.

Still, Google Docs does everything a journalist or communications professional might need.

Docs is good enough for most folk

In other words, Google Docs is at least a good enough alternative to Word. For many, if not all people, it is better.

There are reasons why it has yet to conquer Word. We’ve already looked at privacy and security. There’s also the question of inertia.

People might not love Word, but they are comfortable with it. The software took us a long time to master. A lot of people aren’t happy with discarding such an investment in time and effort. Of course this is an internal version of the sunk cost fallacy.

It’s easy to think about our personal productivity when we get to make our technology choices. Not everyone has that freedom. In large corporations Microsoft continues to hold a huge market share. Corporate IT departments tend to be comfortable with the devil they know.

And anyway, the security and privacy issues that worry individual users loom larger. Google Docs is often treated with suspicion by streetsmart IT professionals.

Exteral disruption

An external event could change the move from Word to Google Docs to switch from a trickle to a flood. One may be on the way.

Twenty years ago Windows accounted for about 19 in 20 personal computers. Today it is around four out of five and falling. Apple’s MacOS is now at about 12.5 percent of the market. Google’s Chrome OS is on the rise.

Computing is no longer restricted to personal computers. If we add tablets and phones to the mix, then Windows’ share has plummeted compared with its golden age in the 1990s. It may be around a third of the total today. Its share of new device sales is closer to 10 percent. So its influence is only going to drop.

Let’s not labour this point too much. After all phones are not great for writing tasks. The key here is that Windows no longer dominates. That, in turn, means the writing is on the wall for Office. It’s going to be less important in the future.

Windows and Office are under threat from two directions. In both cases the biggest threat is from Google.

Chromebook looms

At the low end, Google’s Chromebook hardware is winning hearts and minds in schools. For now this is more true in the USA than in places like New Zealand. It’s a real trend there.

Few young American students have ever seen Windows or Office. They use Chromebook, Android or iOS. In most cases they work with Google’s G-Suite, now the preferred name for Google Apps.

When those students graduate and start work they are going to take that experience with them. Where they have a choice they’ll pick G-Suite because that’s what they know best.

Many will find Office to be clunky, restrictive and old-fashioned. They will puzzle over the clumsy collaboration tools — clumsy compared to G-Suite.

More Chromebooks coming

There are reports that PC makers are looking at extending their Chromebook ranges. Microsoft’s move into own-brand hardware makes any decision here easier.

The word from the US is that by the end of the year the big PC brands will offer business-oriented Chromebooks. They’ll be cheaper than Windows PCs. Chromebooks have a lower total cost of ownership. What’s more bypass the infrastructure corporations need to make Windows and Office work.

This is happening at a time when Microsoft is in transition. The company has gone from being The PC Company, to a cloud and enterprise computing business. Windows is no longer central.

Office licence revenue remains strong. Yet defending this may soon be a distraction from Microsoft’s new corporate mission. The company seems to have lost interest in Windows or, at least, pushed it down the pecking order.

This leaves a vacuum. Apple isn’t going to fill the gap. It has its own mission, the brand will remain a niche up-market option. Google has its eyes on the bulk of the market.

None of this will happen overnight. Most likely we’ll see Google gain market share at Microsoft’s expense for a while. Then something else happens to change the dynamic. A possibility is for Microsoft to spin-off what, by then, will be the non-core business.

Either way, Windows’ dominance is over. Google has an opportunity to win customers.

Windows 10Since taking over as Microsoft CEO, Satya Nadella has remade the company. What was a PC giant is now a cloud and enterprise computing giant. And that has implications for Windows.

Microsoft’s latest financials underline the change. In the three months to December 2017 the company’s revenue was almost US$29 billion. Of that, what Microsoft calls Productivity and Business Processes was almost US$9 billion. Intelligent cloud made up almost US$8 billion.

The remainder, a little over US$12 billion, fell under the label of More personal computing. This unit includes Surface hardware, advertising and everything Xbox.

Given the gaming business brought in around US$4 billion, that means in round numbers, Windows accounts for only a quarter of today’s Microsoft.

That proportion is falling fast.

Windows stagnant as cloud, enterprise booms

Microsoft’s More personal computing business grew around one percent between the end of 2016 and the end of 2017. Intelligent cloud was up almost 15 percent. Productivity and Business Processes climbed 25 percent.

Draw a straight-line projection and Windows will be under 20 percent of Microsoft’s revenue by the end of this year. Within two to three years it will be less than 10 percent.

Microsoft’s accounting is hard to break down, but looks as if the operating system business is fading into the background.

Some parts of Windows have done more than fade. During the year Microsoft dropped Windows Phone. Then company admitted it failed to keep pace with iOS and Android.

You can’t dismiss the phone OS as a meaningless sideshow. Former CEO Steve Balmer spent close to US$10 billion on it. This figure includes the US$7.6 billion write-down of the Nokia acquisition.

Poor performance

It would be fair to say Microsoft’s Windows strategy hasn’t been right since Windows 7. Some less kind souls say it hasn’t been right since XP. That’s extreme, yet Windows 8 was clearly a flop.

Windows 10 stopped the immediate rot, but did nothing to recover Microsoft’s reputation with uncommitted users. It’s no accident that PC sales have stayed in free fall since 10 appeared. Nor is it an accident that Apple sales have climbed in that time. Likewise Chromebook sales rocketed.

Those users who can are bailing out.

Something else is going on. Writing at ZDNet Ed Bott says: “Microsoft’s steady retreat from consumer products is nearly complete.” Bott’s story looks at how Microsoft has shifted its focus from the consumer towards business.

What’s next to go?

Bott doesn’t say so, but you could read between the lines when looking at the financial numbers and conclude that Windows could be next. He writes about Microsoft: “…shifting resources to business units that are thriving: enterprise software and cloud services”.

Go back to the financials mentioned earlier: those thriving business units do not include Windows.

People who are heavily invested in Microsoft and its OS may argue otherwise, but if you use another operating system and make occasional visit back, there’s a feeling things are running down. Not a lot, but there is a sense Windows is past its prime.

There’s also a sense Microsoft no longer has a clear vision for its operating system. Or maybe any vision.

A year ago Microsoft introduced Windows 10 S. The company said it was a new edition. On paper it sounded good. 10 S boots faster, is more secure, offers better battery life and is more robust in the sense that its harder to corrupt files.

These positives are down to the fact that Windows 10 S is a cut-down, limited version of Windows 10.

10 S was a mess

Windows 10 S turned out to be a mess. Nobody outside Microsoft seemed to like it. Reviewers panned it. Consumers hated it. It is another shot-in-the-foot disaster on the scale of Windows 8.

At the time of the launch the idea was that users could pay US$50 to switch to Windows 10 Pro. Microsoft would pack 10 S with a new computer. Customers buying a new PC would then be hit up for an extra charge later to unlock all the features of the computer they purchased. Almost everyone would want to upgrade. At Redmond it looked like free money.

Let’s hope no-one at Microsoft wonders why Chromebook and MacBooks are selling so well.

Last week Microsoft backtracks on that madness. It said users can now upgrade to Windows 10 at no extra charge.

The10 S debacle tells us Microsoft no longer employs its best thinkers on its operating system software. It suggests Microsoft doesn’t really care about the product any longer. After all, it doesn’t make much money.

Microsoft has a huge cash cow. The software is still installed on most of the world’s traditional computers — although not the pocket computers people now use most often. There are ways it can and will continue to squeeze money out of its huge installed base.

Ring out the old, ring in the new

And yet you can’t help getting the impression Microsoft’s top brass are no longer interested. That’s the old world; a declining empire. Meanwhile there are exciting new opportunities to chase in the cloud and enterprise spaces.

One possible way out would be for Microsoft to hive off Windows into a seperate business and sell or otherwise demerge the operation. This worked for IBM’s PC business, although not for IBM. A similar approach also worked up to a point for HP.

More likely Microsoft will continue to manage down its Windows operation. Sooner or later even the most die-hard fans will realise they are neglected. Apple and Chromebooks loom. There’s an opportunity for Android or for a revival of desktop Linux.

We’ll soon be in a post-Windows world. It’s just that two-third of computer users don’t realise that yet.

phone cameras

Every recent high-end phone launch has focused, sorry about that, on the device’s camera. Likewise, phone promotion or marketing always pushes cameras to the fore.

Samsung launched the Galaxy S9 in Auckland last month. The company invited journalists to an open plan restaurant. There, Samsung invited journalists to photograph the chef preparing food.

The menu included a dish with a viscous pour-on sauce. This was a clever way of highlighting the S9’s very slow motion video function. The results were impressive.

Samsung hired a video professional to take slow motion footage of bees entering a hive. Shown on a giant TV screen, the pictures were crystal clear and, at times, had stunning clarity.

When phone makers show journalists new devices, they devote at least half the time to cameras.

Apple and Huawei have the same emphasis on photography.

Phone makers with smaller budgets push camera features to the top of their press releases.

Camera talk

During technical presentations company insiders talk at great length about phone features. At least a third of allotted time is camera talk. You can come away with the impression that’s all they want to talk about.

Every phone maker mentioned so far and some others will tell you they have the best phone camera. In a limited sense most of them are right, although it depends on your terms of reference. No phone costing, say, $800 or more has a bad camera.

In the last year or so, every phone maker used the word ‘bokeh’ at least once in their launch presentation. It would not be hard to think up a cliché bingo card for phone launch attendees.

If this sounds like ‘me too’ market, well, it can be at times. Everyone seems to think a fashion parade is original.

Yet there are important difference. Each company’s best camera excels at something else. Samsung’s Galaxy S9 does well in low light and can do very slow motion video. Huawei’s Mate 10 is best for black and white photography.

Most phone makers can point at unique camera hardware features. They can all point at unique software.

The quality of still and moving pictures from high end phones is remarkable. If you know what you’re doing — we’ll come back to that point — you can achieve wonderful things. This is even more impressive when you consider how small the lenses are. Phone lenses are prone to finger smudges and camera shake is a given.

A point of difference

So why do phone makers put so much emphasis on cameras? An obvious reason is cameras differentiate what can otherwise be me-too products.

Telephony and connectivity are much the same on all phones including cheap ones. Screen resolution is higher than the human eye can perceive. Few high-end phones struggle with processing power. These days they all look alike.

While there is a huge and obvious software difference between Apple’s iPhone range and Android handsets, you couldn’t say the same for Android models. Phone makers add their own software skins to stock Android. In almost every case this detracts value, at least from the customer’s perspective.

This leaves cameras and camera software as a playground for creativity and innovation. Which, in turn, brings us to the second reason phone makers place so much emphasis on photography.

Phone hardware designs and specifications have stabilised. With the move to remove bezels, that is the borders around screens, there’s little left to tinker with. Samsung struggles deciding where to put its fingerprint scanner. Otherwise, physical phone design has reached a cul-de-sac, at least for now.

The Galaxy S9 looks so much like the S8. Samsung had to come up with a new case colour for people wanting to show off their new phone.

Room for improvement

Over the last few years phone makers found room for improvement in their camera hardware and software. It’s likely this will soon reach another dead end. The laws of physics mean there’s only so much you can do with a tiny lens and sensor array.

The last big innovation was the move to dual lens cameras. This hasn’t played out yet. Meanwhile, at least one phone maker, Huawei, is talking of a triple lens camera.

There’s a danger this could become like the disposable razor business. There, for a time, adding an extra blade gave the appearance of innovation to an otherwise evolved product. It could be like tail fins on 1950s American cars. In effect we’re talking innovation for the sake of having an innovation talking point.

Another danger is that customers are loosing interest in phone cameras. Or, more likely, customer interest in phone cameras is not in alignment with phone maker hype.

Take, again, the Samsung Galaxy S9 slow-motion video feature. As mentioned early, the results are impressive, but how many Galaxy S9 buyers will use it?

Or, more to the point, how many will continue to use it beyond playing around with it when they first get their phone?

You can ask the same question about many of the camera innovations phone makers promote. Is the beauty mode, which attempts to make people look better, anything more than passing fad. How many phone owners have taken more than a handful of bokeh shots with blurred backgrounds?

Are people buying cameras or phones?

Slow-motion video is nice-to-have, but it’s unlikely more than one phone buyer in 20 will use it often. Similar reasoning goes for all fancy high-end phone camera features.

The flip side of this logic is worth considering. High-end phones with fancy camera features sell at a considerable premium. You may pay NZ$500 extra to get that super camera in your hands. If you only use it a dozen or so times, that feature has cost you $40 a shot.

Skeptical readers might see the industry’s obsession with camera phones as a way of forcing up handset prices. It also repairs margins in a business where only Apple and Samsung make decent money.

Of course, you can use phone cameras for serious work. If you need to take pictures in your job, the extra cost can be a smart investment.

Yet, in general you can’t take pictures of the quality you’d get from a SLR or any decent camera with a much bigger lens and sensor array. Phone cameras are handy, we carry them with us all the time. And the quality is so good that at times it is hard to tell if an iPhone or a Canon took the shot.

Hard to use

One phone camera drawback is they are hard to use in a hurry. Sure, all the phone makers tell us how easy their products are to use. Even so, the software can be confusing.

Phone camera interfaces are often tiny and you need to hunt around to find controls. Almost everyone uses the default mode for every shot. What’s more, stabbing at controls on a phone screen is not the best way to steady your hand to take pictures. Adjusting and using a digital SLR is easy in comparison.

There is still some room for improvement with phone cameras. Among other things Huawei’s third lens could do the trick. There is scope for yet more innovation in the software and, yes, a better user interface.

No doubt other improvements are in the works. At best we may see one or two more cycles. In the meantime some phone makers are switching their marketing attention to what they call AI or artificial intelligence.

It’s questionable whether this is real AI in the sense that the software learns things from use. There’s also a big question over whether phone buyers give a toss for this approach. We’ll see.

End of the golden age

Phone makers face a far bigger problem than competition with each other. It appears phone sales have faltered and now may be about to end the same kind of fall that has plagued the PC sector.

People are hanging on to phone longer. Research companies like IDC and Gartner put this down to consumers not being so enchanted with new feature that they feel a need to upgrade.

Given the marketing emphasis phone makers put on cameras, that can be evidence they are out of sync with what customers want. Whatever that is, it’s unlikely to be a way of taking better photographs or videos.

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NZ phone shipments forecast 2018

IDC says New Zealand phone shipments dropped 14.5 percent in unit terms during 2017. This is the first year-on-year decline reported in this country. A total of 1.60 million phones shipped in 2017 compared with 1.87 million in 2016.

A phone shipment is not the same as a sale. Shipments count the number of phones sent from manufacturers’ warehouses to retail warehouse. Not all shipped phones are sold. To a degree shipments is a measure of the demand anticipated by phone makers and sellers.

Nevertheless, the fall in anticipated demand is substantial.

Chayse Gorton, IDC NZ market analyst says there are three reasons for the fall: market saturation, changing sales strategies and new features not persuading people to upgrade old phones.

All three are valid, but they are not equal.

Shipments down on saturation

On saturation, IDC says 79 percent of consumers owned a smartphone in 2017. This leaves only a few users hanging on to dumb phones – or feature phones in the industry’s jargon.

Even that number seems too high, you rarely see anything other than smart phones in the wild. I suspect there’s a counting problem with older phones being recycled through families and friends that doesn’t capture everything. It’s possible the carriers would know the approximate number of older, dumb phones on their networks because some are not able to connect to 4G.

Meanwhile phone companies spent 2017 focusing on profitability. In earlier years they were happy to shoot for high volumes and hope everything would be all right later. This change mean the average price of phones from the market leaders: Samsung and Apple, increased 14 percent in the year.

This is reflected in IDC’s graph which shows the value of the market flat or even climbing while numbers fall. Rising phone prices isn’t necessarily a form of inflation as more expensive phones offer more capability.

Little reason to upgrade

IDC doesn’t emphasis the point, but it seems the biggest reason for the drop in shipments is that users have little incentive to upgrade. If you look after a phone, it should work fine for three or four years.

There were no compelling new phone features in 2017. IDC says people only upgrade when they see a significant benefit from doing so. This point was underlined at Samsung’s Galaxy S9 launch earlier this week. The new phone resembles the S8, it has upgraded features including a slow-motion video mode, but that’s not enough to tempt the average user to bin or hand down, say, their S8 and spend $1400 plus.

Meanwhile rival research company Gartner reports international smartphone sales recorded their first ever decline in 2017.

Shipments tumble as NZ phone upgrades slow was first posted at billbennett.co.nz.

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Oppo R11sOppo released the R11s, a low-cost Android phone about three months after Apple’s iPhone X emerged. On the surface, the R11s resembles the iPhone X., so that’s quite an achievement.

There’s no question what inspired Oppo’s engineers. The R11s has a similar physical design and a software overlay that makes Android look like Apple’s iOS. It’s not a knock-off, it’s more a homage to Apple.

There are many differences between the R11s and the iPhone X, but the one that matters most is the price. The R11s sells in New Zealand for NZ$800. That’s less than half the $1800 starting price for Apple’s phone. It also half the price of Samsung’s Galaxy S9+ which, once you get past the surface, is more like Oppo’s phone.

While the R11s is great value, its performance and user experience do not match what you’ll find on the more expensive phones from Apple, Samsung or Huawei. Oppo made a number of compromises to keep costs down.

What you make of the price-performance trade-offs are a matter of personal taste and needs. If brand matters to you, don’t buy an Oppo. If you’ve invested in Apple products and services, don’t buy it. If you think Samsung’s Bixby button is cool, don’t buy an Oppo.

Everyone else should at least consider the R11s.

R11s hardware

The R11s looks good, but so does almost every other modern handset. In fact, it looks a lot like almost every other modern handset. At more than a metre or two’s distance, an untrained eye would struggle to tell them apart.

Oppo opted for a wafer-thin design. Like today’s top phones the front is almost all-screen. There are no buttons on the front. Although the back is metal, the phone feels lighter than rival high-end models. It feels cheaper when you first hold it in the hand.

This impression is strengthened when you feel the point where the screen meets the case. On the best high-end phones the two surfaces merge smoothly into each other. On the R11s there’s a noticeable, distracting and slightly unnerving ridge. This is important if you spend a lot of time with your phone in one hand.

The Samsung Galaxy S9 has a similar ridge, but it’s not as pronounced. You wouldn’t cut yourself on either, but there more sharpness about the Oppo R11s.

Display

Oppo uses a 6-inch ultra-wide 18:9 OLED display. The ratio means the screen is longer and thinner than we are generally used to. It’s not to my taste, but this isn’t about me.

The 18:9 screen ratio means the phone can show higher resolution video. This works remarkably well.

Although the display is remarkable for an $800 phone, it doesn’t look as good as the display on the Samsung S9 or iPhone X. It manages to deliver on brightness, but colours are not as vibrant.

In practice this is only really clear when you compare two phones. You’d probably notice the difference if you moved from one of these phones to the Oppo, but that not going to happen often. For most people moving from an older Android handset, the Oppo will be a step up.

There’s a micro-USB port. That was the standard, but other phone makers are now moving towards using the Type-C port. This might bother some people, but again it’s only likely to grate if you come to the R11s from a more expensive modern phone. For just about everyone upgrading from an older handset, this would be business as usual and unremarkable.

Inside

We could talk about the phone’s Qualcomm Snapdragon 660 processor and 4GB of Ram. But in the real world these specifications border on meaningless. What you need to know is the R11s has enough power to do most things normal people ask of phones. The R11s boots fast and is snappy most of the time. Standard apps don’t slow it down.

It also has enough working memory. If you’re the kind of person who pushes phones harder, then it may not be enough, but, them, you probably won’t be considering the R11s anyway. The phone comes with 64Gb of storage. If that’s not enough you can more with a MicroSD card.

Oppo includes a 3200mAh battery. In practice you should get a couple of days light use from the phone between recharges. Even if you hammer it, there is enough to get you from an early morning start until mid-evening.

There is no NFC. While this could be a deal breaker for some people, in reality it is rarely used even when it is built-in. You’ll have to make your own decision about the importance of this.

Camera

Like every other phone maker, much of Oppo’s marketing effort has gone into telling potential buyers about the camera. It’s a solid camera,better than you’d expect in an NZ$800 phone. In technical terms there are cameras. One is 20MP, the other is 16MP.

There’s also a large dual f/1.7 aperture to let more light hit the sensors. You get crisp images and bright colours. Of course you do. It’s hard to find a high-profile phone that doesn’t manage that. That said, the camera is a long way behind what you’ll find in a Samsung Galaxy S9 or an iPhone 9 or X.

Oppo has included photo software that helps users get better quality shots. There’s also a ‘beauty’ mode, which looks weird to some western eyes but may go down well in Asian markets.

Niggles and verdict

As with any non-Google Android phone, the Oppo R11s is let down by the included software. For the most part, ColorOS skin does not add value. Although, to be fair, nor does it detract much. It’s no worse than other Android skins. ColorOS has a superficial resemblance to iOS, but anyone coming from Apple will be mystified by the way it works at times.

If the comments above read like less than fulsome praise, that’s because here we have compared the Oppo R11s with phones that cost twice as much. Take price into account and the story is quite different.

The R11s beats any rival at the same price by a country mile. It gives you most of what you’d get from an expensive phone. Nothing important is missing. Yet it leaves you with a sizeable amount of money in your pocket. Oppo has been here before. Most non-iphone people reading this should put it on their shortlist.

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