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Reimagining Preventive Care and Digital Health: A Paradigm Shift in a Health Insurance’s Role

Topics: For which diseases do you think we need DHTs most? Why? Where do you think DHTs will work best? (what kind of disease and persona); How to cope with the economic burden of non-communicable diseases?; How to make prevention successful?; What is the future role of a health insurance company?; What is your main goal of offering these DHTs? (new revenue streams, cost-efficiency, customer loyalty); What kind of learnings did you generate so far? Are there DHTs that worked better than others? Why?; What needs to change in terms of regulations to make digital health successful?; Which emerging business models in digital health are promising?

Authors: Wasu Mekniran 1 ; 2 ; Jan-Niklas Kramer 1 ; 3 and Tobias Kowatsch 2 ; 4 ; 5

Affiliations: 1 Centre for Digital Health Interventions (CDHI), Institute of Technology Management, University of St. Gallen, Switzerland ; 2 CDHI Department of Management, Technology, and Economics, ETH Zurich, Switzerland ; 3 CSS Kranken-Versicherung AG, Switzerland ; 4 Institute for Implementation Science in Health Care, University of Zurich, Switzerland ; 5 School of Medicine, University of St. Gallen, Switzerland

Keyword(s): Preventive Care, Business Model, Healthy Longevity, Health Insurance, Digital Health Technologies.

Abstract: Amidst non-communicable diseases’ substantial health and economic burdens, health insurance companies and digital health technologies (DHTs) are increasingly crucial in enabling preventive care and minimizing global health expenditure. This position paper explores the perspective of an innovation manager of a Swiss health insurer. The interview transcript was analyzed using thematic analysis. The results highlight the importance of current regulations, the future role of health insurance companies, and the potential of DHTs to promote preventive care and business model innovation.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Mekniran, W.; Kramer, J. and Kowatsch, T. (2024). Reimagining Preventive Care and Digital Health: A Paradigm Shift in a Health Insurance’s Role. In Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up; ISBN 978-989-758-688-0; ISSN 2184-4305, SciTePress, pages 852-858. DOI: 10.5220/0012400300003657

@conference{scale-it-up24,
author={Wasu Mekniran. and Jan{-}Niklas Kramer. and Tobias Kowatsch.},
title={Reimagining Preventive Care and Digital Health: A Paradigm Shift in a Health Insurance’s Role},
booktitle={Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up},
year={2024},
pages={852-858},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012400300003657},
isbn={978-989-758-688-0},
issn={2184-4305},
}

TY - CONF

JO - Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up
TI - Reimagining Preventive Care and Digital Health: A Paradigm Shift in a Health Insurance’s Role
SN - 978-989-758-688-0
IS - 2184-4305
AU - Mekniran, W.
AU - Kramer, J.
AU - Kowatsch, T.
PY - 2024
SP - 852
EP - 858
DO - 10.5220/0012400300003657
PB - SciTePress

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