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Set in Stone: Analysis of an Immutable Web3 Social Media Platform

Published: 30 April 2023 Publication History

Abstract

There has been growing interest in the so-called “Web3” movement. This loosely refers to a mix of decentralized technologies, often underpinned by blockchain technologies. Among these, Web3 social media platforms have begun to emerge. These store all social interaction data (e.g., posts) on a public ledger, removing the need for centralized data ownership and management. But this comes at a cost, which some argue is prohibitively expensive. As an exemplar within this growing ecosytem, we explore memo.cash, a microblogging service built on the Bitcoin Cash (BCH) blockchain. We gather data for 24K users, 317K posts, 2.57M user actions, which have facilitated $6.75M worth of transactions. A particularly unique feature is that users must pay BCH tokens for each interaction (e.g., posting, following). We study how this may impact the social makeup of the platform. We therefore study memo.cash as both a social network and a transaction platform.

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  • (2024)Looking AT the Blue Skies of BlueskyProceedings of the 2024 ACM on Internet Measurement Conference10.1145/3646547.3688407(76-91)Online publication date: 4-Nov-2024
  • (2023)A First Look at User-Controlled Moderation on Web3 Social Media: The Case of Memo.cashProceedings of the 3rd International Workshop on Open Challenges in Online Social Networks10.1145/3599696.3612901(29-37)Online publication date: 4-Sep-2023
  • (2023)Analyzing and Mitigating Common Vulnerabilities in Smart Contracts in Web3 Ecosystem: A Comprehensive Study2023 IEEE 2nd International Conference on Data, Decision and Systems (ICDDS)10.1109/ICDDS59137.2023.10434537(1-5)Online publication date: 1-Dec-2023
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    cover image ACM Conferences
    WWW '23: Proceedings of the ACM Web Conference 2023
    April 2023
    4293 pages
    ISBN:9781450394161
    DOI:10.1145/3543507
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    New York, NY, United States

    Publication History

    Published: 30 April 2023

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    Author Tags

    1. Blockchain-based social media
    2. decentralization
    3. memo.cash

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    • Research-article
    • Research
    • Refereed limited

    Data Availability

    Presentation video - short version (3-min) https://dl.acm.org/doi/10.1145/3543507.3583510#3583510.mp4

    Funding Sources

    • EU Horizon grant
    • EPSRC
    • EPSRC

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    WWW '23
    Sponsor:
    WWW '23: The ACM Web Conference 2023
    April 30 - May 4, 2023
    TX, Austin, USA

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    Cited By

    View all
    • (2024)Looking AT the Blue Skies of BlueskyProceedings of the 2024 ACM on Internet Measurement Conference10.1145/3646547.3688407(76-91)Online publication date: 4-Nov-2024
    • (2023)A First Look at User-Controlled Moderation on Web3 Social Media: The Case of Memo.cashProceedings of the 3rd International Workshop on Open Challenges in Online Social Networks10.1145/3599696.3612901(29-37)Online publication date: 4-Sep-2023
    • (2023)Analyzing and Mitigating Common Vulnerabilities in Smart Contracts in Web3 Ecosystem: A Comprehensive Study2023 IEEE 2nd International Conference on Data, Decision and Systems (ICDDS)10.1109/ICDDS59137.2023.10434537(1-5)Online publication date: 1-Dec-2023
    • (2023)What Will Make Misinformation Spread: An XAI PerspectiveExplainable Artificial Intelligence10.1007/978-3-031-44067-0_17(321-337)Online publication date: 21-Oct-2023

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