Construction and perfection of Internet Brand ecosystem
Pages 123 - 127
Abstract
The rise of Internet and the development of platform economy lead the brand construction to enter the stage of ecological development. Based on the development of Internet and platform economy, this study analyzes the elements and influencing factors of the ecological operation system on the basis of the analysis of the meaning of the Internet brand ecological system, and on this basis, analyzes the deductive path and model of brand ecology Innovation. Through the research, we hope to build the brand's ecological operation system, play the leading role of the brand, adapt to economic development, meet consumer demand, create new demand, and establish a sound development path between the people's good life needs and balanced and full development.
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Index Terms
- Construction and perfection of Internet Brand ecosystem
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Published In
May 2020
170 pages
ISBN:9781450377652
DOI:10.1145/3404663
Copyright © 2020 ACM.
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Association for Computing Machinery
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Published: 10 July 2020
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ICISDM 2020
ICISDM 2020: 2020 the 4th International Conference on Information System and Data Mining
May 15 - 17, 2020
HI, Hawaii, USA
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