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Product strategy: clinging to assumptions

Published: 26 April 2016 Publication History

Abstract

This forum is dedicated to maximizing the success of HCI practitioners within the frenetic world of product and service design. It focuses on UX strategy approaches, leadership, management techniques, and above all the challenge of bringing HCI to peer-level status with longstanding business disciplines such as marketing and engineering. --- Daniel Rosenberg, Editor

References

[1]
The experience design community had a Twitter discussion about the use of demographics in personas, which is summarized in my article "Describing Personas"; https://medium.com/@indiyoung/describing-personas-af992e3fc527#.u74kbdy6a
[2]
In a brick-and-mortar store, similar data appears on product displays, and displays are often physically grouped by brand.
[3]
See this article about deriving value from research through iteration: Boxes and Arrows, "How to determine when customer feedback is actionable," by Naira Musallam, Nis Frome, Michael Williams, and Tim Lawton; http://boxesandarrows.com/how-to-determine-when-customer-feedback-is-actionable
[4]
The book Design for Real Life by Sara Wachter-Boettcher and Eric Meyer asks product teams to pause before each design decision to consider the array of possible negative scenarios and reactions.
[5]
See Christina Wodtke's articles and blog posts about OKR's at eleganthack.com.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 April 2016
Published in INTERACTIONS Volume 23, Issue 3

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