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Mining novelty-seeking trait across heterogeneous domains

Published: 07 April 2014 Publication History

Abstract

An incisive understanding of personal psychological traits is not only essential to many scientific disciplines, but also has a profound business impact on online recommendation. Recent studies in psychology suggest that novelty-seeking trait is highly related to consumer behavior. In this paper, we focus on understanding individual novelty-seeking trait embodied at different levels and across heterogeneous domains. Unlike the questionnaire-based methods widely adopted in the past, we first present a computational framework, Novel Seeking Model (NSM), for exploring the novelty-seeking trait implied by observable activities. Then, we explore the novelty-seeking trait in two heterogeneous domains: check-in behavior in location based social networks, which reflects mobility patterns in the physical world, and online shopping behavior on e-commerce sites, which reflects consumption concepts in economic activities. To demonstrate the effectiveness of NSM, we conducted extensive experiments, with a large dataset covering the two-domain activities for hundreds of thousands of individuals. Our results suggest that NSM offers a powerful paradigm for 1) presenting an effective measurement of a personality trait that can explicitly explain the deviation of individuals from the habits of individuals and crowds; 2) uncovering the correlation of novelty-seeking trait at different levels and across heterogeneous domains. The proposed method provides emerging implications for personalized cross-domain recommendation and targeted advertising.

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Published In

cover image ACM Other conferences
WWW '14: Proceedings of the 23rd international conference on World wide web
April 2014
926 pages
ISBN:9781450327442
DOI:10.1145/2566486

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  • IW3C2: International World Wide Web Conference Committee

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 07 April 2014

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Author Tags

  1. check-in
  2. human behavior
  3. novelty seeking
  4. online shopping

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WWW '14
Sponsor:
  • IW3C2

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WWW '14 Paper Acceptance Rate 84 of 645 submissions, 13%;
Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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  • (2020)TransCrossCF: Transition-based Cross-Domain Collaborative Filtering2020 19th IEEE International Conference on Machine Learning and Applications (ICMLA)10.1109/ICMLA51294.2020.00059(320-327)Online publication date: Dec-2020
  • (2020)Sequential Recommendation via Cross-Domain Novelty Seeking Trait MiningJournal of Computer Science and Technology10.1007/s11390-020-9945-z35:2(305-319)Online publication date: 27-Mar-2020
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