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Recent findings in multi channel management

Published: 21 November 2011 Publication History

Abstract

Although some research exists on the management of multiple channels, yet no processes of Multi Channel Management have been introduced into a common framework. Thus, a lack of understanding persists how multiple channels operate within business processes supporting customers. This paper aims to introduce MCM processes within a Customer Relationship Management framework to increase the knowledge of interrelations between customers, their processes, channels and business processes.

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  • (2016)Capacity Analysis and Link Scheduling Design in Double-Channel Full-Duplex Wireless Networks2016 IEEE Trustcom/BigDataSE/ISPA10.1109/TrustCom.2016.0245(1581-1588)Online publication date: Aug-2016

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      cover image ACM Other conferences
      MEDES '11: Proceedings of the International Conference on Management of Emergent Digital EcoSystems
      November 2011
      316 pages
      ISBN:9781450310475
      DOI:10.1145/2077489
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      Published: 21 November 2011

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      1. customer relationship management
      2. multi channel management
      3. processes

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      • (2016)Capacity Analysis and Link Scheduling Design in Double-Channel Full-Duplex Wireless Networks2016 IEEE Trustcom/BigDataSE/ISPA10.1109/TrustCom.2016.0245(1581-1588)Online publication date: Aug-2016

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