research-article

Multi-homing in the Apple ecosystem: why and how developers target multiple Apple app stores

Authors:

Andrei Idu,

Tommy van de Zande,

Slinger JansenAuthors Info & Claims

MEDES '11: Proceedings of the International Conference on Management of Emergent Digital EcoSystems

Pages 122 - 128

https://doi.org/10.1145/2077489.2077511

Published: 21 November 2011 Publication History

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Abstract

The Apple ecosystem is divided into three sub-ecosystems: iPhone, iPad and Mac. This paper analyses the behavior of companies that target more than one of these sub-ecosystems, aptly named multi-homers, using statistical analysis and a short survey. The set of companies analyzed is composed of the publishers of the top 300 free and paid applications within the three ecosystems' App Stores in May 2011. Findings showed that there is a strong relationship between the number of platforms a company targets and the type of applications it publishes and the number of these applications. The most encountered trend was of first targeting the iPhone platform and then the iPad. Multi-homing from a strategic perspective is motivated mainly by a wider customer base and the portability the Apple sub-ecosystems offer.

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Shen XDu JGong DYao X(2023)Developer Cooperation Relationship and Attribute Similarity Based Community Detection in Software EcosystemChinese Journal of Electronics10.23919/cje.2021.00.27632:1(39-50)Online publication date: Jan-2023
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Shanbhag NPardede E(2022)Development Frameworks for Software StartupsEmerging Technologies for Innovation Management in the Software Industry10.4018/978-1-7998-9059-1.ch001(1-43)Online publication date: 20-May-2022
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Index Terms

Multi-homing in the Apple ecosystem: why and how developers target multiple Apple app stores
1. Social and professional topics
  1. Professional topics
    1. Computing industry

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Information & Contributors

Information

Published In

MEDES '11: Proceedings of the International Conference on Management of Emergent Digital EcoSystems

November 2011

316 pages

ISBN:9781450310475

DOI:10.1145/2077489

General Chair:
William I. Grosky
University of Michigan
,
Program Chair:
Youakim Badr
INSA de Lyon, France
,
Publications Chair:
Richard Chbeir
LE2I Laboratory (UMR - CNRS) - Bourgogne University, Dijon, France

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 21 November 2011

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MEDES'11

MEDES'11: International Conference on Management of Emergent Digital EcoSystems

November 21 - 23, 2011

California, San Francisco

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MEDES '11 Paper Acceptance Rate 26 of 82 submissions, 32%;

Overall Acceptance Rate 267 of 682 submissions, 39%

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https://doi.org/10.1007/s10660-024-09848-z
Shen XDu JGong DYao X(2023)Developer Cooperation Relationship and Attribute Similarity Based Community Detection in Software EcosystemChinese Journal of Electronics10.23919/cje.2021.00.27632:1(39-50)Online publication date: Jan-2023
https://doi.org/10.23919/cje.2021.00.276
Shanbhag NPardede E(2022)Development Frameworks for Software StartupsEmerging Technologies for Innovation Management in the Software Industry10.4018/978-1-7998-9059-1.ch001(1-43)Online publication date: 20-May-2022
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Shen XYao XTu HGong D(2022)Parallel multi-objective evolutionary optimization based dynamic community detection in software ecosystemKnowledge-Based Systems10.1016/j.knosys.2022.109404252(109404)Online publication date: Sep-2022
https://doi.org/10.1016/j.knosys.2022.109404
Bender BBender B(2021)The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device PlatformsPlatform Coring on Digital Software Platforms10.1007/978-3-658-34799-4_5(79-118)Online publication date: 19-Oct-2021
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Bender B(2020)The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device PlatformsBusiness & Information Systems Engineering10.1007/s12599-020-00629-0Online publication date: 29-Jan-2020
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