research-article

Mobile multimedia: identifying user values using the means-end theory

Authors:

Michael Leitner,

Peter Wolkerstorfer,

Reinhard Sefelin,

Manfred TscheligiAuthors Info & Claims

MobileHCI '08: Proceedings of the 10th international conference on Human computer interaction with mobile devices and services

Pages 167 - 175

https://doi.org/10.1145/1409240.1409259

Published: 02 September 2008 Publication History

Abstract

This paper shows how basic human values are related to behavior patterns of the usage and production of mobile multimedia content. For these purposes we applied an interview technique called "Laddering", a technique referring to the means-end theory. These in-depth interviews establish relations between product characteristics (attributes), user behaviors (consequences) and basic values and user goals. We carried out interviews with 24 respondents. We found that the entertainment of other people, the exchange of content, the desire to save time and strategies to influence one's mood are the main driving forces for multimedia usage. Those are strongly related to basic values like social recognition, pleasure and happiness as well as to ambition. It is shown that usability aspects, like an intuitive UI, are strongly related to the users' desire for being effective and ambitious. Summarizing, we report the method's applicability in the realm of (mobile) HCI.

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Cited By

Jeong D(2022)Consumer Awareness and Switching Behavior Factors in Contact-Free Shopping : Focusing on Means-End Chain Theory and Laddering TechniqueInternational Journal of Costume and Fashion10.7233/ijcf.2022.22.2.00122:2(1-13)Online publication date: 31-Dec-2022
https://doi.org/10.7233/ijcf.2022.22.2.001
Manolios SHanjalic ALiem CBogers TSaid ABrusilovsky PTikk D(2019)The influence of personal values on music tasteProceedings of the 13th ACM Conference on Recommender Systems10.1145/3298689.3347021(501-505)Online publication date: 10-Sep-2019
https://dl.acm.org/doi/10.1145/3298689.3347021
Čičević SMitrović SNešić MSamčović A(2016)System Usability Scale Implementation for Interfaces on Mobile Touch Screen Devices AssessmentCritical Socio-Technical Issues Surrounding Mobile Computing10.4018/978-1-4666-9438-5.ch007(137-167)Online publication date: 2016
https://doi.org/10.4018/978-1-4666-9438-5.ch007
Show More Cited By

Index Terms

Mobile multimedia: identifying user values using the means-end theory
1. Applied computing
  1. Law, social and behavioral sciences

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cover image ACM Other conferences

MobileHCI '08: Proceedings of the 10th international conference on Human computer interaction with mobile devices and services

September 2008

568 pages

ISBN:9781595939524

DOI:10.1145/1409240

Conference Chairs:
Henri ter Hofte
Telematica Instituut
,
Ingrid Mulder
Telematica Instituut & Rotterdam University

Copyright © 2008 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 02 September 2008

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MobileHCI08

MobileHCI08: 10th International Conference on Human Computer Interaction with Mobile Devices and Services

September 2 - 5, 2008

Amsterdam, The Netherlands

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Overall Acceptance Rate 202 of 906 submissions, 22%

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Cited By

Jeong D(2022)Consumer Awareness and Switching Behavior Factors in Contact-Free Shopping : Focusing on Means-End Chain Theory and Laddering TechniqueInternational Journal of Costume and Fashion10.7233/ijcf.2022.22.2.00122:2(1-13)Online publication date: 31-Dec-2022
https://doi.org/10.7233/ijcf.2022.22.2.001
Manolios SHanjalic ALiem CBogers TSaid ABrusilovsky PTikk D(2019)The influence of personal values on music tasteProceedings of the 13th ACM Conference on Recommender Systems10.1145/3298689.3347021(501-505)Online publication date: 10-Sep-2019
https://dl.acm.org/doi/10.1145/3298689.3347021
Čičević SMitrović SNešić MSamčović A(2016)System Usability Scale Implementation for Interfaces on Mobile Touch Screen Devices AssessmentCritical Socio-Technical Issues Surrounding Mobile Computing10.4018/978-1-4666-9438-5.ch007(137-167)Online publication date: 2016
https://doi.org/10.4018/978-1-4666-9438-5.ch007
Meixner BGold M(2016)Second-Layer Navigation in Mobile Hypervideo for Medical TrainingProceedings, Part I, of the 22nd International Conference on MultiMedia Modeling - Volume 951610.1007/978-3-319-27671-7_32(382-394)Online publication date: 4-Jan-2016
https://dl.acm.org/doi/10.1007/978-3-319-27671-7_32
Casas PSchatz R(2014)Quality of Experience in Cloud services: Survey and measurementsComputer Networks10.1016/j.comnet.2014.01.00868(149-165)Online publication date: Aug-2014
https://doi.org/10.1016/j.comnet.2014.01.008
Celis VHusson JAbeele VLoyez LVan den Audenaeren LGhesquière PGoeleven AWouters JGeurts LHourcade JSawhney NReardon E(2013)Translating preschoolers' game experiences into design guidelines via a laddering studyProceedings of the 12th International Conference on Interaction Design and Children10.1145/2485760.2485772(147-156)Online publication date: 24-Jun-2013
https://dl.acm.org/doi/10.1145/2485760.2485772
Vanden Abeele VHauters EZaman BKonstan JChi EHöök K(2012)Increasing the reliability and validity of quantitative laddering data with LadderUXCHI '12 Extended Abstracts on Human Factors in Computing Systems10.1145/2212776.2223752(2057-2062)Online publication date: 5-May-2012
https://dl.acm.org/doi/10.1145/2212776.2223752
Szostek AKarapanos ETan DBegole BKellogg W(2011)Introducing VEROCHI '11 Extended Abstracts on Human Factors in Computing Systems10.1145/1979742.1979886(2101-2106)Online publication date: 7-May-2011
https://dl.acm.org/doi/10.1145/1979742.1979886
Deutsch SBegolli GLugmayr MTscheligi MTan DBegole BKellogg W(2011)Assisted collection and organization for laddering interview dataCHI '11 Extended Abstracts on Human Factors in Computing Systems10.1145/1979742.1979661(647-650)Online publication date: 7-May-2011
https://dl.acm.org/doi/10.1145/1979742.1979661
Abad MDíaz IVigo MMcEwan TMcKinnon L(2010)Acceptance of mobile technology in hedonic scenariosProceedings of the 24th BCS Interaction Specialist Group Conference10.5555/2146303.2146341(250-258)Online publication date: 6-Sep-2010
https://dl.acm.org/doi/10.5555/2146303.2146341
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