Pricing psychology

Have you ever visited a website or a store front for the first time, took one look at their services or products page and just couldn't stop yourself from shelling out pretty cash? The products arent anything out of ordinary, the price isn’t that great either but the goods…..well they just seem Oh-So- Irresistible. That’s…

Ever wonder how pricing affects purchasing decisions? Dive into the psychology of pricing with us. From $9.99 to $10, every cent counts. We've put together a list of four different pricing strategies that are a good starting point for trying to identify what psychological triggers will appeal to your target customer

Psychology tips for Pricing Strategy

Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know - Kindle edition by Husemann-Kopetzky, Dr. Markus. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know.

Finding the right price for your products can be tricky as pricing strategies involve quite a bit of consumer psychology. We have listed 6 EASY strategies. Check out if you can implement any of them for your business! Click the link to learn more >>> https://koronapos.com/blog/retail-pricing-strategies/?utm_medium=social&utm_source=Pinterest #businesstips #retailtips #retailmarketing #smb

Pricing our products is hard. But did you know that there are actually strategies that can help us determine the best pricing that can even help us sell more? From knowing how to use discounts to increase sales to using psychology to determine customer-friendly price points, we can make sure that our prices are the most attractive to our customers. Today, I’ll be diving into some of these fun and cool strategies with you.

Psychological pricing is the craft of using knowledge of human behaviour to influence shoppers’ spending patterns. It exists at the intersection of brand strategy, marketing, design and behavioural economics. Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes a product or service more desirable. Click the link on this pin to view more of our work.

This pin shows the power of psychological marketing. A simple increase in the price of the "middle option", leads to an increase in perceived value of the most expensive option. This technique make the consumer think "for just £1 more, I can get a large!" even if before they only wanted a small! #digitalmarketing #marketing #socialmediamarketing #seo #socialmedia #business #branding #entrepreneur #onlinemarketing #marketingdigital #contentmarketing #startup #marketingtips #advertising

There are some "tricks" that will get your buyers to buy from you. You already know psychology plays a big part in pricing, so use these tricks to work more in your favor.