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While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks.

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2. Image – There is only one image in this advertisement and it portrays Tabasco sauce as a fire extinguisher as well with the words 'Beware the Heat'. Thus, it is trying to imply that Tabasco sauce can be really spicy and hot that only a fire extinguisher can put the heat out. Metaphor Advertising, Tabasco Advertising, Product Advertising Design, Colorful Advertising, Print Advertising Design, Graphic Advertisement, Clever Ads, Product Advertising, Clever Advertising

2. Image – There is only one image in this advertisement and it portrays Tabasco sauce as a fire extinguisher as well with the words 'Beware the Heat'. Thus, it is trying to imply that Tabasco sauce can be really spicy and hot that only a fire extinguisher can put the heat out.

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