Education is one of the most important signs of social progress and throughout the years a twofol... more Education is one of the most important signs of social progress and throughout the years a twofold evolution has taken place: on the one hand, the providers of knowledge have evolved from schools and universities to the business community and on the other hand, the traditional receivers of knowledge have changed into creators of knowledge. Business organizations have become aware that the corporate involvement in the community by implementing social campaigns on education may trigger a higher degree of visibility and consolidate the stakeholder relationship management. Thus the well-known corporate social responsibility (CSR) syntagm, ?doing well by doing good? (Rawlins, 2005) has turned into a pervasive element of the organizational discourse. As the report on CSR of the European Commission and the Directorate-General for Employment, Social Affairs and Inclusion (2011) highlighted, CSR should not be ?an isolated practice or teaching subject but a cross-cutting approach embedded in ...
Considered repositories of objects(Cuno 2009), museums have been analysed through the object-orie... more Considered repositories of objects(Cuno 2009), museums have been analysed through the object-oriented policies they mainly focus on. Three main purposes are often mentioned: preservation, dissemination of knowledge and access to tradition. Beyond these informative and cultural-laden functions, museums have also been labeled as theatres of power, the emphasis lying on nation-oriented policies. According to Michael F. Brown (2009: 148), the outcome of this moral standing of the nation-state is a mobilizing public sentiment in favour of the state power. We consider that the constant flow of national and international exhibitions or events that could be hosted in museums has a twofold consequence: on the one hand, a cultural dynamics due to the permanent contact with unknown objects, and on the other hand, some visibility strategies in order to attract visitors. This latter effect actually embodies a shift within the perception of museums from entities of knowledge towards leisure envir...
European Years are a means of promoting European issues at a macro and micro objective of this pa... more European Years are a means of promoting European issues at a macro and micro objective of this paper is to provide the visual differences in the f European and national level. The approach visual communication: ATLAS.ti (computer assisted/ aided qualitative data analysis software) and socia l semiotics. The results of our analysis highlight two network views on volu nteering promoted through videos, a salience of transactional processes in the implem entation of volunteering at a European and national level, and a classification of various types of socia into the way in which two different qualitative met hods may be combined in order to provide a visual representation and interpretation to a European iss ue.
Objects do not exist as such until they are embedded into narrative frameworks in order to be ass... more Objects do not exist as such until they are embedded into narrative frameworks in order to be assigned a meaning. The postmodernist concept of product placement the inserting of an advertiser's commercial message into media vehicles, in our case Fay Weldon's novel The Bνlgari ...
The paper is an attempt to show Virginia Woolfs ‘struggle’ to make ordinary (life, be- ing and la... more The paper is an attempt to show Virginia Woolfs ‘struggle’ to make ordinary (life, be- ing and language) become extraordinary. Orlando. A Biography, a text begun sometime in early October (8th) 1927 “as a joke” and finished on the 17th of March, “as the clock struck one” (A WD: 160-161), 1928, may be considered as the prematurely bom child of a mmt/endowed with ‘one rare gift’: that of seeking. It is the seeking of the Word which constitutes the backbone of this ‘joke’. And yet, behind laughter and light-heartedness, there is a serious desire to discover “the most necessary thing to me [Woolf]” (A WD: 169): the ‘reality’ of the creative self through time.Thus, the Orlando-biography invites the reader to decode it as an autobiography, which, finally, proves to be a recording of a spiritua! joumey to attain freedom, stylistical- ly achieved through a gamę of positings and modes of reading and writing. In order to show the process of shaping the creative self in Orlando, we have used some strategies offered by approaches such as:a. phenomenological (offering insights into moods, States of consciousness and the methods used “to investigate” “second selves” (AWD, 1925)- “... opened and intensified as it (the mind) is by the heat of creation” and “to expose” one’s mind, body and self “to the blasts of the outer world” (pp.cit., 1935);b. pragmatic (helping the reader to see how “... the words” can be madę “to glue toget- her, fuse and glow” (AWD, 1924) and how “sentences form and curve under my fingers” (pp.cit., 1935) in order to “convey the true reality” (pp.cit., 1923) to somebody;c. and semiotic (unfolding Woolfs gamę of minimalising or expanding some me- anings, in and through time, which makes out of the word in Woolfs text a dynamie sign).The three approaches will help the reader to see the Woolfian text as a sign-wi- thin-a-sign-within-a-sign. The ‘Orlando-joke’ finally proves to be a complex gamę of po- siting the (creative) self in a temporal abyme, hauteur and surface (Cmeciu 1999), which is unfolded through a metaphoric and metonymic modę (Lodge 1989). &nbsp
The paper is an attempt to interpret some of the most frequently used paradigms and syntagms belo... more The paper is an attempt to interpret some of the most frequently used paradigms and syntagms belonging to the European discourse since Romania joined the European Union against the background of cultural postmodernism. The process of communication, that is of encoding and decoding messages, circumscribes, on the one hand, a type of two-way journey (from European authoritative institutions to a local individual and from the latter back to European heights) and, on the other hand, the awareness of a double citizenship mentality (both Romanian and European). Comunitatea monolingvă, ca expresie a unei singure ideologii, este deja o "specie" pe cale de dispariţie iar transformările produse în interiorul spaţiului comunitar prin procesul de europenizare şi tendinţele spre globalizare creează disfuncţii ecologice la nivel intra-şi interpersonal sau în relaţia individ-mediu. Libera circulaţie a indivizilor, diversitatea culturală în cadrul unei comunităţi sau dezechilibrul socio-p...
The paper deals with concepts such as: the house as semiotic object, position and role, cultural ... more The paper deals with concepts such as: the house as semiotic object, position and role, cultural space, cultural paradigms, in an attempt to trace the process of the house signification and the way it is communicated to the reader by the three 19th century women writers. Novels ...
The paper focuses on aspects such as: the interaction text, context, reader; cultural identities ... more The paper focuses on aspects such as: the interaction text, context, reader; cultural identities of readers; identity of text; linguistic identity/ identities of characters; authority; the act of reading; all of them, in a process of continuous reconstructing if/and when observed from ...
Since the 1950ies, the researchers' interest in text and discourse (particularly in poet... more Since the 1950ies, the researchers' interest in text and discourse (particularly in poetic discourse through the semiotic square of the 'master tropes', Jameson apud Chandler 2002) has been growing stronger through the issues it has raised. The paper deals with concepts such as ...
Paraphrasing the famous European syntagm "unity in diversity", we will introduce anothe... more Paraphrasing the famous European syntagm "unity in diversity", we will introduce another syntagm, namely "nationality in diversity", thus laying an emphasis on the strategies (social practices) adopted by each of the thirty one Europe Direct relays in Romania in order to achieve their goals. Having as theoretical background the four semiotic systems (represented participants, interactive participants, composition, modality) of social semiotics (van Leeuwen, Kress, 2001, 2005), we will interpret the 2009 campaign promoted by Europe Direct Bacău as an alternative interweaving of cognitive, affective and behavioural effects.
Education is one of the most important signs of social progress and throughout the years a twofol... more Education is one of the most important signs of social progress and throughout the years a twofold evolution has taken place: on the one hand, the providers of knowledge have evolved from schools and universities to the business community and on the other hand, the traditional receivers of knowledge have changed into creators of knowledge. Business organizations have become aware that the corporate involvement in the community by implementing social campaigns on education may trigger a higher degree of visibility and consolidate the stakeholder relationship management. Thus the well-known corporate social responsibility (CSR) syntagm, ?doing well by doing good? (Rawlins, 2005) has turned into a pervasive element of the organizational discourse. As the report on CSR of the European Commission and the Directorate-General for Employment, Social Affairs and Inclusion (2011) highlighted, CSR should not be ?an isolated practice or teaching subject but a cross-cutting approach embedded in ...
Considered repositories of objects(Cuno 2009), museums have been analysed through the object-orie... more Considered repositories of objects(Cuno 2009), museums have been analysed through the object-oriented policies they mainly focus on. Three main purposes are often mentioned: preservation, dissemination of knowledge and access to tradition. Beyond these informative and cultural-laden functions, museums have also been labeled as theatres of power, the emphasis lying on nation-oriented policies. According to Michael F. Brown (2009: 148), the outcome of this moral standing of the nation-state is a mobilizing public sentiment in favour of the state power. We consider that the constant flow of national and international exhibitions or events that could be hosted in museums has a twofold consequence: on the one hand, a cultural dynamics due to the permanent contact with unknown objects, and on the other hand, some visibility strategies in order to attract visitors. This latter effect actually embodies a shift within the perception of museums from entities of knowledge towards leisure envir...
European Years are a means of promoting European issues at a macro and micro objective of this pa... more European Years are a means of promoting European issues at a macro and micro objective of this paper is to provide the visual differences in the f European and national level. The approach visual communication: ATLAS.ti (computer assisted/ aided qualitative data analysis software) and socia l semiotics. The results of our analysis highlight two network views on volu nteering promoted through videos, a salience of transactional processes in the implem entation of volunteering at a European and national level, and a classification of various types of socia into the way in which two different qualitative met hods may be combined in order to provide a visual representation and interpretation to a European iss ue.
Objects do not exist as such until they are embedded into narrative frameworks in order to be ass... more Objects do not exist as such until they are embedded into narrative frameworks in order to be assigned a meaning. The postmodernist concept of product placement the inserting of an advertiser's commercial message into media vehicles, in our case Fay Weldon's novel The Bνlgari ...
The paper is an attempt to show Virginia Woolfs ‘struggle’ to make ordinary (life, be- ing and la... more The paper is an attempt to show Virginia Woolfs ‘struggle’ to make ordinary (life, be- ing and language) become extraordinary. Orlando. A Biography, a text begun sometime in early October (8th) 1927 “as a joke” and finished on the 17th of March, “as the clock struck one” (A WD: 160-161), 1928, may be considered as the prematurely bom child of a mmt/endowed with ‘one rare gift’: that of seeking. It is the seeking of the Word which constitutes the backbone of this ‘joke’. And yet, behind laughter and light-heartedness, there is a serious desire to discover “the most necessary thing to me [Woolf]” (A WD: 169): the ‘reality’ of the creative self through time.Thus, the Orlando-biography invites the reader to decode it as an autobiography, which, finally, proves to be a recording of a spiritua! joumey to attain freedom, stylistical- ly achieved through a gamę of positings and modes of reading and writing. In order to show the process of shaping the creative self in Orlando, we have used some strategies offered by approaches such as:a. phenomenological (offering insights into moods, States of consciousness and the methods used “to investigate” “second selves” (AWD, 1925)- “... opened and intensified as it (the mind) is by the heat of creation” and “to expose” one’s mind, body and self “to the blasts of the outer world” (pp.cit., 1935);b. pragmatic (helping the reader to see how “... the words” can be madę “to glue toget- her, fuse and glow” (AWD, 1924) and how “sentences form and curve under my fingers” (pp.cit., 1935) in order to “convey the true reality” (pp.cit., 1923) to somebody;c. and semiotic (unfolding Woolfs gamę of minimalising or expanding some me- anings, in and through time, which makes out of the word in Woolfs text a dynamie sign).The three approaches will help the reader to see the Woolfian text as a sign-wi- thin-a-sign-within-a-sign. The ‘Orlando-joke’ finally proves to be a complex gamę of po- siting the (creative) self in a temporal abyme, hauteur and surface (Cmeciu 1999), which is unfolded through a metaphoric and metonymic modę (Lodge 1989). &nbsp
The paper is an attempt to interpret some of the most frequently used paradigms and syntagms belo... more The paper is an attempt to interpret some of the most frequently used paradigms and syntagms belonging to the European discourse since Romania joined the European Union against the background of cultural postmodernism. The process of communication, that is of encoding and decoding messages, circumscribes, on the one hand, a type of two-way journey (from European authoritative institutions to a local individual and from the latter back to European heights) and, on the other hand, the awareness of a double citizenship mentality (both Romanian and European). Comunitatea monolingvă, ca expresie a unei singure ideologii, este deja o "specie" pe cale de dispariţie iar transformările produse în interiorul spaţiului comunitar prin procesul de europenizare şi tendinţele spre globalizare creează disfuncţii ecologice la nivel intra-şi interpersonal sau în relaţia individ-mediu. Libera circulaţie a indivizilor, diversitatea culturală în cadrul unei comunităţi sau dezechilibrul socio-p...
The paper deals with concepts such as: the house as semiotic object, position and role, cultural ... more The paper deals with concepts such as: the house as semiotic object, position and role, cultural space, cultural paradigms, in an attempt to trace the process of the house signification and the way it is communicated to the reader by the three 19th century women writers. Novels ...
The paper focuses on aspects such as: the interaction text, context, reader; cultural identities ... more The paper focuses on aspects such as: the interaction text, context, reader; cultural identities of readers; identity of text; linguistic identity/ identities of characters; authority; the act of reading; all of them, in a process of continuous reconstructing if/and when observed from ...
Since the 1950ies, the researchers' interest in text and discourse (particularly in poet... more Since the 1950ies, the researchers' interest in text and discourse (particularly in poetic discourse through the semiotic square of the 'master tropes', Jameson apud Chandler 2002) has been growing stronger through the issues it has raised. The paper deals with concepts such as ...
Paraphrasing the famous European syntagm "unity in diversity", we will introduce anothe... more Paraphrasing the famous European syntagm "unity in diversity", we will introduce another syntagm, namely "nationality in diversity", thus laying an emphasis on the strategies (social practices) adopted by each of the thirty one Europe Direct relays in Romania in order to achieve their goals. Having as theoretical background the four semiotic systems (represented participants, interactive participants, composition, modality) of social semiotics (van Leeuwen, Kress, 2001, 2005), we will interpret the 2009 campaign promoted by Europe Direct Bacău as an alternative interweaving of cognitive, affective and behavioural effects.
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