The archetypes

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Discover how the 7 Feminine Archetypes shape your life—a must-read resource for unlocking your feminine power.

According to Jung, these personality archetypes exist in the collective unconscious (psychological inheritance) & regulate how humans experience certain things.

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Reading a birth chart can be overwhelming, but archetypes can help you get to the heart of a chart quickly and easily.

What are character archetypes? This article is your guide to 25 different character archetypes from Jungian characters to the Hero's Journey!

Explore how understanding the 12 archetypes can shape a more meaningful and distinct brand style.

Discover the meaning and significance of archetypes with our comprehensive guide! Learn about different types of archetypes and explore over 65 examples to deepen your understanding. Uncover how archetypes shape storytelling, psychology, and limitless aspects of human experience. Elevate your knowledge on this intriguing concept today!

Brand Magic - How to build a brand with personality. In this much anticipated book, you will learn more about Brand Personalities than ever before.

Our ego is the character we play in life. Even though we all play a different one (at least that’s […]