We’ve all done it. You change into leggings and a sports bra with every intention to carve out an hour to work out. But then you get distracted. And suddenly it’s just 5 minutes before you have to hop on a video meeting.
What if instead of mourning those lost 55 minutes, you made the most of the 5 you do have?
It’s just that outlook that Molson Ultra is celebrating with its new Ultra Easy cans, emblazoned with tongue-in-cheek small wins. (The Kit team’s small wins are pictured on the cans above!) The campaign is an invitation to take the pressure off yourself, to focus less on accomplishing big goals and revel in the small wins you’re making every day. The result: You get to feel proud of your self-care efforts on a small scale rather than berating yourself for failing to achieve some mythological peak of productivity.
Once you start to view your day this way, it’s easy to apply it everywhere. Instead of lamenting that you haven’t put away all the clean laundry, celebrate that you picked up that giant basket (yes, that doubles as weight training), hauled it down the stairs, and sorted the heck out of it. Rejoice that you got organized enough to print out a return label and return that track suit that was more Ali G than Gucci, and that you jogged all the way to the post office to do it. And feel good about the fact that in the 14 minutes it took the frozen pizza to cook for dinner, you used the oven door as a ballet barre and stretched out your achy back. All of that mini multitasking deserves to be toasted with a refreshing Molson Ultra—a small win of a beer with just 90 calories and 3g of carbs per 473ml can.
After all, slowing down, being present and taking a sip of Molson Ultra is just another way of claiming one’s balance. Because what is balance really? Is it about achieving some magic equilibrium, like five sit-ups for every bite of nachos or meditating for 10 minutes after scrolling social media? Striving for that kind of perfection just seems like an added layer of stress no one needs right now.
So let’s lower the bar and feel good about it. Celebrate breaking a sweat while vacuuming, even if you didn’t move the couch to get underneath. Going for a bike ride, even if it’s just to buy chips. Making a green smoothie, drinking the green smoothie, maybe letting the blender languish in the sink until the next day. Those are all wins! Feel free to celebrate them. Plus, when you share your own small wins on social media, tagging @MolsonUltra and #UltraEasy, you’ll get the chance to receive a digital version of your very own custom can. Cheers!
The Kit created this content; Molson funded and approved it.
