The document provides an overview of doing business in the United Arab Emirates (UAE) through a PESTLE analysis and discussion of cultural factors. It analyzes the UAE's political, economic, social, technological, legal and environmental landscape. Key points include the UAE's federal system of government, oil-based economy, cultural norms around modest dress and prohibitions on pork and alcohol, and emphasis on loyalty and building personal relationships in business. Communication styles and challenges are also addressed, along with a SWOT analysis of opportunities and threats.
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UAE Presentation
1. Flag UAE UAE United Arab Emirates Prepared By : Vikas Surani (56) Arpan Patel (37) Abhinay Singh (50) Dharmesh Duva (19) Section – A, MBA – Trimester 1 AESPGIBM, Ahmedabad University
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3. Table of Content Geographic Location PESTLE Analysis Dressing and Food culture Doing business in UAE Business Etiquettes Hofstede Model SWOT Analysis
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5. PESTLE Analysis ~ Political ~ Economic ~ Social ~ Technological ~ Legal ~ Environment Political UAE Federal Government Each Emirate has its own governmental institution. The ruling family of each Emirate is a member of the Supreme Council, which is responsible for policy-making and electing the president and vice president for five-year terms. President : HH Sheikh Khalifa bin Zayed Al Nahyan, Ruler of Abu Dhabi
6. PESTLE Analysis ~ Political ~ Economic ~ Social ~ Technological ~ Legal ~ Environment Economic Currency: Emirate dirham (Dh or AED) Exchange Rate: Dh3.67 per US dollar Oil exports: 2.2 million barrels of crude oil/day,3 rd largest exporter GDP per capita: Dh162,000 (2007) Increase in spending for infrastructure and job creation. Fiscal year: 1 January to 31 December. Free zone : strongest pillars of the country’s diversification strategy
7. PESTLE Analysis ~ Political ~ Economic ~ Social ~ Technological ~ Legal ~ Environment Social Emiratis are a tolerant, forward-looking people with a strong sense of tradition. Language: Arabic Religion: Islam; practice of all religious beliefs is allowed. Male : Female = 2.2 : 1. Illiteracy rate: 7% Women are seen as equals and are protected by rights and privileges laid down by Islam.
8. PESTLE Analysis ~ Political ~ Economic ~ Social ~ Technological ~ Legal ~ Environment Technological Zero Carbon City : Renewable energy, sustainable environment Assistance & Advice of MIT( Massachusetts Institute of Technology) Gulf Information Technology Exhibition – one of the 3 rd Biggest exhibition of its kind Telephones (land line and cell), radio broadcast stations, television, internet Internet country code: ae
9. PESTLE Analysis ~ Political ~ Economic ~ Social ~ Technological ~ Legal ~ Environment Legal Court proceedings in the UAE are time-consuming. Secular courts to adjudicate criminal, civil & commercial matters Islamic courts to review family and religious disputes. Each of the seven emirates has its own government with respective municipalities and departments.
10. PESTLE Analysis ~ Political ~ Economic ~ Social ~ Technological ~ Legal ~ Environment
13. Food Culture – No No Pork Muslims are prohibited from eating pork so it is not included in Arab menus. There are substitutes for the same. Alcohol Alcohol is generally only served in hotel restaurants and bars. Exceptions are some clubs (e.g. golf clubs) and associations.
15. Working Practice Saturday – Wednesday (Traditional Working Week) Meetings should be scheduled advanced with extra time allocation Attitude to time is comparatively relaxed
16. Structure & Hierarchy of Companies Strong vertical Hierarchy Age Money & Family – Determining factors of Personal Status Status is important & must be recognized Titles : Shaikh – Chief, Ustadh – Professor
17. Working Relation Prefer to do Business in Person Prefer to do Business with those who they know Family & Friends come before anything else
18. Business Practice Customary greeting is “As-salam alikum” with reply “Wa alaikum as-salam” Initial business meeting – Way to become acquainted with your counterparts Business Cards are common but not essential. If intended ensure English and Arabic printed information.
19. Social Custom Gifts Sign of Generosity Dining Sign of respect – starts eating last Host pays for it Left Hand Do not use or offer item with your left hand Shoes Follow the lead of your host
20. Business Etiquette Do’s Address Emirati counterpart with appropriate titles Dress Conservatively Accept Invitation to a meal or social events Politeness and courtesy Don’t Expect a one-on-one meeting to only include yourself and the other person. Assume that the person who asks the most questions in meetings holds the most Responsibility. DON’T ask about a person’s wife or daughters. Don’t speak Loud and with laughter
21. Tips for effective communication Be clear and concise Speak more slowly Reinforce your message Make presentations effective Double-check understanding Be open-minded
22. Hofstede Model Power Distance: 80 Stratification by wealth and social standing Relative lack of upward mobility Uncertainty Avoidance: 68 Strict rules and regulations Resistance to change and risk Masculinity: 52 Acknowledgement of gender differences Religious vs. cultural distinctions Individualism: 38 Group and team-oriented culture Importance of loyalty to one’s member groups, i.e. family, company, social group
25. SWOT Analysis Strengths Free Trade Zones, relative ease of business start up Weaknesses One needs a network of people in order to expand opportunities Trust must be gained before any business transaction occurs Opportunities Large export market Trade missions Threats Sandstorms and dust storms occur frequently.