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Kvpavan Kumar
Kvpavan Kumar

Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It is a subsidiary of British-Dutch company Unilever, which controls 52% of HUL. HUL manufactures and distributes foods, beverages, cleaning agents and personal care products. It has over 16,500 employees and distributes products to over 2 million retail outlets across India. Two out of three Indians use HUL products according to market research. HUL owns many major Indian brands in food, homecare, and personal care categories.

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Organization study PRESENTED BY K.PAVANKUMAR (PG 12056)
Introduction  Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai, Maharashtra.  It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.  Its products include foods, beverages, cleaning agents and personal care products.  It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people.  Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country.  As per Nielsen market research data, two out of three Indians use HUL products
Date of Establishment 1933 Industry Consumer goods Headquarters Mumbai, Maharashtra, India Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD) Business Operation Foods, beverages, cleaning agents and personal care products Net income 22,691 crore (US$489.76 million) (2011-2012
Our vision To earn the love and respect of india ,by making a real difference to every india The four pillars of our vision set out the long term direction for the company  We work to create a better future every day  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  We will inspire people to take small everyday actions that can add up to a big difference for the world.  We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
Mission or Goal  Unilever's mission is to add Vitality to life We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.  The main aim of the company is to make a billion of Indians feel safe and secure
Company structure organization structure Non- Executive Management executive directors Committee directors
Chairperson Mr Harish Manwani MD Mr Nitin Paranjpe Directors A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R A Mashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal Vittal, Mr Harish Manwani, Mr Nitin Paranjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar Ramamurthy, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai
Brands Category Consumer Products, Food & Beverages Sector FMCG Tagline/ Slogan Small Actions, Big Difference Segment Products and services for daily needs Target Group Every Indian household especially the middle class Positioning Being the largest FMCG company , their little efforts make a huge difference in the lives of people .
The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands. Its brands include: Food Brands: Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton , Knorr, Kwality Wall's ,Modern Bread Homecare Brands ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colour care,Surf Excel, Vim ,Magic – Water Saver
Personal Care Brands: Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving products ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Sunsilk ,Sure ,Vaseline,TRESemmé Water Purifier Brand: Pureit Water Purifier
SWOT Analysis Strength 1. HUL is a part of the Unilever group, hence strong brand equity 2. It has over 16500 employees 3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets 4. Two R&D centers in India in Mumbai and Bangalore 5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products 6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc.,
Weakness 1. Market share is limited due to presence of other strong FMCG brands 2. HUL products has stiff competition from big domestic players and international brands Opportunity 1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
Threats 1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
Competition Competitors 1. Marico 2. L'Oréal 3. Nirma Ltd 4. ITC 5. Colgate-Palmolive 6. Procter and Gamble 7. Dabur
Competitors of hul soaps Hul brands Competitors brands Pears Santoor, Savlon Dove Camay Hamam Margo Liril Cinthol Lux Santoor, Chandrika Rexona Cinthol, Mysore Sandal Breeze Godrej no. 1, Nirma Lifebuoy Dettol
Competitors of hul hair care Sunsilk Pantene Clinic Plus Head & Shoulders Dove L’Oreal, Garnier Competitors of HUL Oral Care Pepsodent Colgate Close Up Meswak Dabur Red Anchor
Competitor of HUL Tea Read label Tata tea Competitor of HUL salt Annapurna Tata salt Competitor of HUL Soups Knorr Maggi
Competitor of HUL Ice creams Kwality walls Amul ice crem Competitors of HUL Surf Surfexel Ariel Wheel Nirma Rin Tide
Contribution to different sectors 2.2% 7.3% 16.2% HOME & PERSONAL CARE FOODS EXPORTS OTHERS(CHEMICALS, WATER)
corporate social responsibility  Providing education on health and hygiene  Women empowerment  Water management  Rehabilitation of special or underprivileged children  Care for the destitute and HIV-positive  Rural development.  Plays active role in natural calamities
Awards and Recognition  In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company.  Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the Advertising Club Bombay in September 2012.  HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007.  In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous improvement on key metrics.
HUL Policies Environmental policy Quality policy Safety & health policy Affirmative action policy
Milestones achieved  Five of HUL's leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk – won the Reader's Digest Trusted Brand 2008 Awards.  Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most Trusted Brands 2008 survey  HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable Environmental Initiatives.  HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet - American Express Corporate Awards 2007.
Bibliography https://www.hul.co.in https://www.slideshare.com https://www.indiantimes.com https://www. wikipedia.com
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Hul ppt

  • 1. Organization study PRESENTED BY K.PAVANKUMAR (PG 12056)
  • 2. Introduction  Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai, Maharashtra.  It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.  Its products include foods, beverages, cleaning agents and personal care products.  It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people.  Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country.  As per Nielsen market research data, two out of three Indians use HUL products
  • 3. Date of Establishment 1933 Industry Consumer goods Headquarters Mumbai, Maharashtra, India Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD) Business Operation Foods, beverages, cleaning agents and personal care products Net income 22,691 crore (US$489.76 million) (2011-2012
  • 4. Our vision To earn the love and respect of india ,by making a real difference to every india The four pillars of our vision set out the long term direction for the company  We work to create a better future every day  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  We will inspire people to take small everyday actions that can add up to a big difference for the world.  We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
  • 5. Mission or Goal  Unilever's mission is to add Vitality to life We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.  The main aim of the company is to make a billion of Indians feel safe and secure
  • 6. Company structure organization structure Non- Executive Management executive directors Committee directors
  • 7. Chairperson Mr Harish Manwani MD Mr Nitin Paranjpe Directors A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R A Mashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal Vittal, Mr Harish Manwani, Mr Nitin Paranjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar Ramamurthy, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai
  • 8. Brands Category Consumer Products, Food & Beverages Sector FMCG Tagline/ Slogan Small Actions, Big Difference Segment Products and services for daily needs Target Group Every Indian household especially the middle class Positioning Being the largest FMCG company , their little efforts make a huge difference in the lives of people .
  • 9. The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands. Its brands include: Food Brands: Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton , Knorr, Kwality Wall's ,Modern Bread Homecare Brands ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colour care,Surf Excel, Vim ,Magic – Water Saver
  • 10. Personal Care Brands: Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving products ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Sunsilk ,Sure ,Vaseline,TRESemmé Water Purifier Brand: Pureit Water Purifier
  • 11. SWOT Analysis Strength 1. HUL is a part of the Unilever group, hence strong brand equity 2. It has over 16500 employees 3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets 4. Two R&D centers in India in Mumbai and Bangalore 5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products 6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc.,
  • 12. Weakness 1. Market share is limited due to presence of other strong FMCG brands 2. HUL products has stiff competition from big domestic players and international brands Opportunity 1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
  • 13. Threats 1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
  • 14. Competition Competitors 1. Marico 2. L'Oréal 3. Nirma Ltd 4. ITC 5. Colgate-Palmolive 6. Procter and Gamble 7. Dabur
  • 15. Competitors of hul soaps Hul brands Competitors brands Pears Santoor, Savlon Dove Camay Hamam Margo Liril Cinthol Lux Santoor, Chandrika Rexona Cinthol, Mysore Sandal Breeze Godrej no. 1, Nirma Lifebuoy Dettol
  • 16. Competitors of hul hair care Sunsilk Pantene Clinic Plus Head & Shoulders Dove L’Oreal, Garnier Competitors of HUL Oral Care Pepsodent Colgate Close Up Meswak Dabur Red Anchor
  • 17. Competitor of HUL Tea Read label Tata tea Competitor of HUL salt Annapurna Tata salt Competitor of HUL Soups Knorr Maggi
  • 18. Competitor of HUL Ice creams Kwality walls Amul ice crem Competitors of HUL Surf Surfexel Ariel Wheel Nirma Rin Tide
  • 19. Contribution to different sectors 2.2% 7.3% 16.2% HOME & PERSONAL CARE FOODS EXPORTS OTHERS(CHEMICALS, WATER)
  • 20. corporate social responsibility  Providing education on health and hygiene  Women empowerment  Water management  Rehabilitation of special or underprivileged children  Care for the destitute and HIV-positive  Rural development.  Plays active role in natural calamities
  • 21. Awards and Recognition  In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company.  Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the Advertising Club Bombay in September 2012.  HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007.  In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous improvement on key metrics.
  • 22. HUL Policies Environmental policy Quality policy Safety & health policy Affirmative action policy
  • 23. Milestones achieved  Five of HUL's leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk – won the Reader's Digest Trusted Brand 2008 Awards.  Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most Trusted Brands 2008 survey  HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable Environmental Initiatives.  HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet - American Express Corporate Awards 2007.
  • 24. Bibliography https://www.hul.co.in https://www.slideshare.com https://www.indiantimes.com https://www. wikipedia.com

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