Where Does The Money Go?
This page reflects how the NCAA’s revenue is distributed to support NCAA schools, conferences and more than 500,000 student-athletes.
The NCAA receives most of its annual revenue from two sources. That money is distributed in more than a dozen ways – almost all of which directly support NCAA schools, conferences and nearly half a million student-athletes.
Where it Comes From
$945.1M
Television and marketing rights
$222.5M
Championship Tournaments
Who it Supports
Student-athletes are at the heart of the NCAA’s mission.
How it's Distributed
$224.8M
Sport Sponsorship and Scholarship Funds
Distributed to Division I schools to help fund NCAA sports and provide scholarships for college athletes.
$192.1M
Division I Championships
Provides college athletes the opportunity to compete for a championship and includes support for team travel, food and lodging.
$170.3M
Division I Basketball Performance Fund
Distributed to Division I conferences and independent schools based on their performance in the men’s basketball tournament over a six-year rolling period. The money is used to fund NCAA sports and provide scholarships for college athletes.
$70M
Other Association-Wide Expenses
Includes support for Association-wide legal services, communications and business insurance.
$89.6M
Student Assistance Fund
Distributed to Division I student-athletes for essential needs that arise during their time in college.
$89.2M
Academic Enhancement and Performance Funds
Distributed to Division I membership to assist with academic programs and services. Academic Performance Fund is distributed based on student-athletes’ academic performance.
$54.5M
Division I Equal Conference Fund
Distributed equally among Division I basketball-playing conferences that meet athletic and academic standards to play in the men's basketball tournament. The money is used to fund NCAA sports and provide scholarships for college athletes.
$57.8M
Division II Programs and Services**
Funds championships, grants and other initiatives for Division II college athletes.
$49.5M
General and Administrative Expenses
Funds the day-to-day operations of the NCAA national office, including administrative and financial services, information technology and facilities management.
$42.4M
Division III Programs and Services**
Funds championships, grants and other initiatives for Division III college athletes.
$31.5M
Supplemental Division I Distribution
If at the end of the NCAA’s fiscal year, there are unallocated net assets, the NCAA Chief Financial Officer may propose, and the NCAA Board of Governors Finance and Audit committee may approve a Supplemental Division I Revenue Distribution. This is not a budgeted or planned distribution.
$27.6M
Membership Support Services
Covers costs related to NCAA governance committees and the annual NCAA Convention.
$9.8M
Division I Conference Grants
Distributed to Division I conferences for programs that enhance officiating, compliance, minority opportunities and more.
More on NCAA finances.
*Figures are from the 2022-23 fiscal year. The distributions listed are recurring, and the information does not include any one-time distributions.
**Division II and Division III Programs and Services were calculated based on generally accepted accounting standards for Not-for-Profit entities. The expenses reported herein differ from amounts allocated to Division II and Division III under the Association’s federation rules.
Did You Know?
The Division I College Football Playoff and bowl games are independently operated, and the NCAA does not receive revenue from these events.