Hopping on the localness craze: What brewers want from state‐grown hops

Aaron J. Staples, Trey Malone () and J. Robert Sirrine

Managerial and Decision Economics, 2021, vol. 42, issue 2, 463-473

Abstract: Consumers habitually support local food and drink, but locally grown products often come from less developed value chains with lower quality control standards; something suppliers must consider. Using data from Michigan craft breweries, we describe the determinants of a brewer's decision to purchase local hops. Utilizing generalized linear models, we determine how factors—including perceived consistency and attitudes towards localness—impact hop purchasing decisions. Results indicate that hop consistency is a leading factor, and beliefs about localness stimulating the economy or helping the environment may not be enough to drive local purchasing.

Date: 2021
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https://doi.org/10.1002/mde.3246

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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:42:y:2021:i:2:p:463-473

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