Planning Activities Related to Independent Retail Firm Performance

Richard B. Robinson, Moragea Y. Salem, John E. Logan and John A. Pearce

Entrepreneurship Theory and Practice, 1986, vol. 11, issue 1, 19-26

Abstract: This study examined the relationship between company performance and 50 specific planning activities in a small, independent retail firm setting. Performance was measured using one set of objective measures and one set of subjective measures. Six specific planning activities emerged as having significant relationships with both sets of performance measures.

Date: 1986
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:11:y:1986:i:1:p:19-26

DOI: 10.1177/104225878601100102

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